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I am a staff writer on the BuzzFeed Shopping team who focuses primarily on practical and problem-solving products (although you can also catch me writing about cute, fun, and ~weird~ products, too!).

Velvet Stitchery is a New Zealand-based Etsy store specializing in handmade, embroidered clothing.

Promising review: "The amount of detail put into this sweatshirt is amazing!!! I love it so much! It’s very comfortable and the stitching is top notch." —Carissa

Get it from Velvet Stitchery Store on Etsy for $35.46+ (available in unisex sizes S–5XL and lots of colors; also available as a T-shirt, hoodie, and quarter-zip sweatshirt).

Kova Studio Boutique is a Hong Kong-based Etsy shop making ceramic trinket dishes and jewelry holders.

Promising review: "By far the best jewelry dish I have ever bought. I would definitely buy again from this shop." —Tetra

Get it from Kova Studio Boutique on Etsy for $42.99.

Handmade G Crafts hand-crafts plushy creations.

Promising review: "So fun and different! I love fish and am always looking for new fish items to add to my collection, and this bag was perfect! I’ll have all eyes on me on the beach and shopping!" —Etsy buyer

Get it from Handmade G Crafts on Etsy for $39.95 (available in four primary colors).

Toku Arts Co. is a NY-based small business making quirky pins and stickers!

Promising reviews: "Why, yes. Yes, I would. Thank you, Ride Or Die Clippy!" —Hannah

"This pin is adorable. It's such a great addition to my pin collection 😆 And it's amazing quality. 10/10." —Shania

Get it from Toku Arts Co. on Etsy for $14.99.

Celeste and Creations 3D prints whimsical hairpins.

Promising review: "I love the hairpin so much. I originally had some trouble with the fit because of my curly hair, but I messaged her, and she was so incredibly sweet and helpful.​ She made sure I got a larger size that actually works with my hair, even when it's dry and full of volume. It's so rare to find cute accessories that are actually functional for 'curly girls,' and her willingness to accommodate that means so much. Truly a 10/10 experience!" —Aubrie

Get it from Celeste and Creations on Etsy for $5+ (available in three sizes and two colors).

Based in San Francisco, Good Little Goods Shop makes pop culture-inspired hair clips.

Promising review: "It looks just like the pictures and keeps my heavy, long hair up. I get so many compliments, and it makes me feel like a fairy." —Ellie

Get it from Good Little Goods Shop on Etsy for $13.99 (available in six colors).

Lumistel is a Cali-based small business making uniquely shaped candles!

Promising reviews: "Beautiful candle, looks wonderful on my mantel." —Lucia

"The details are incredible." —Etsy buyer

Get it from Lumistel on Etsy for $10.20+ (available in three sizes and LOTS of colors).

Concrete Home Decor Co. is a Florida-based Etsy shop specializing in concrete decor.

Promising review: "As described. Cute incense burner!" —Vanessa Manrique

Get it from Concrete Home Decor Co. on Etsy for $19.99 (available in eight colors).

Little Lovely Store makes uniquely cutesy things like mugs, stickers, and bookmarks.

Promising review: "This was so cute and just as pictured! The packaging was absolutely adorable. I even received stickers, a coupon, and a really sweet keychain. 💕" —tallie

Get it from Little Lovely Store on Etsy for $21.45.

Artisan Vault Art is an Etsy shop that turns your memories into art!

Promising reviews: "It was perfect. And I even had a chance to approve the drawing before it was created." —kayla

"So beautiful. I was so amazed by the details and how much they looked like my babies 🥰" —Shelby Keating

Get it from Artisan Vault Art on Etsy for $14.68+ (available in two styles and color options).

Sunnie Creative is an Asian woman–owned small biz!

Promising reviews: "SO. FUN. Love the tassels (which feel like metal, but are super light)!" —Sydney

"I love these fan earrings. They’re cute and unique!" —Etsy buyer

Get it from Sunnie Creative on Etsy for $33.30.

Marwin Crafts is a Thailand-based shop making unique string lights.

Promising review: "This is a charming addition to my room! I am absolutely in love with it!" —Iiya

Get it from Marwin Crafts on Etsy for $28.87.

Firefly Lodge is a woman-owned, UK-based shop making darling products for your home. Note: This basket is approximately 9.5 inches tall and 9.5 inches in diameter, so it can't hold anything too big.

Promising review: "Looks just like the photos on the website. This is perfect for my children’s treasure hunt to collect items. The door to the house and the lid open and close really well. Feels very sturdy and high quality" —Amelia

Get it from Firefly Lodge on Etsy for $39.55+ (available in two colors).

Rapunzel's Treasures UK 3D prints unique gifts.

Promising review: "I cannot begin to tell you how frickin' cute it is! Just order one!!! 🥰" —Sue

Get it from Rapunzel's Treasures UK on Etsy for $24.01+ (available with or without a remote).

Living Lofi Shop hand crafts super special pieces of decor!

Promising reviews: "This is the most perfect suncatcher. The design is amazing and I can’t wait until the sun comes!" —Ashley

"It is beautiful. It throws so much soft light on my desk by the window, and it makes me happy. An absolutely beautiful add to any setup or home." —Michelle

Get it from Living Lofi Shop on Etsy for $45.99.

Clever Simple 3D prints a lot of music-inspired pieces of decor.

Promising reviews: "I love my Marshall tissue box cover. It’s so fun." —Etsy buyer

"I have a music themed room and this was a great addition!" —Amanda

Get it from Clever Simple on Etsy for $31.45.

Hong Nhung Art Co. is an Asian woman–owned small business hand-crafting beautiful press-on nails.

Get it from Hong Nhung Art Co. on Etsy for $19.75 (available in four sizes and nine nail shapes).

Candle Lume is a Canada-based candle-making biz whose eclectic candles range from realistic foods and drinks to animals and body parts.

Promising review: "Super realistic-looking hotdog candle, which makes it all the more funny." —Etsy buyer

Get it from Candle Lume on Etsy for $22.24 (available in 11 scents).

Delato Works makes a bunch of cute fidget toys!

Promising review: "Cool fidget toy that is essential for my daily needs." —Becca

Get it from Delato Works on Etsy for $15.75.

Turtle's Soup is a small business based in Arizona that designs cute, trendy stickers and hair clips. 

Get it from Turtle's Soup on Etsy for $24. 

Saea Stone Decor is a Cali-based small business specializing in turning stone into decor and jewelry.

Promising review: "The vase that I ordered is absolutely beautiful — I am redecorating my apartment, and this fits in nicely with my 'earth tones vibes' I am going for. " —Adam

Get it from SAEA Stone Decor on Etsy for $108 (available in 11 primary colors).

Root and Roam Apparel is an Ohio-based Etsy shop that makes cute and kooky tees, sweaters, and pants.

Promising review: "Great quality pants, super soft!" —Kimberly

Get it from Root and Roam Apparel on Etsy for $47.50+ (available in women's sizes XS–4XL).

Pipsburgh is a Pittsburgh-based small business!

Promising review: "We receive so many compliments on this pillow. It’s well-made and gives the couch a little character. My husband is third-generation Ukrainian, so this is a cute nod to his family background. The pierogi pillow also works great as a neck support!" —Alissa Morgan

Get it from Pipsburgh on Etsy for $20+ (available in five colors).

Shiro Design Studio is an Etsy shop established in 2020 that specializes in handmade punch needle pillowcase and home decor products. 

Promising review: "I bought these for my daughter for Christmas. She loves them. They are very cute and well-made." —Sharon

Get it from Shiro Design Studio on Etsy for $8.25 (originally $15; available in 12 styles, and you can also contact the shop for custom colors — also available in more styles here). 

La Panthere Studio is a Memphis-based small biz making unique tarot and oracle decks!

I actually just got this set myself and did a reading for myself this morning. What was the message? Nunya! Anyway, they're truly gorgeous and very detailed. I love that instead of the usual suits (wands, swords, cups, and pentacles), they made their own: jazz, rock, blues, and roots. They also created two new major arcana cards for this deck — we love a little home-brewed magic! And as an added treat, when reading the book to learn each card's meaning, you'll see that each one has a song affiliated with it. So, basically, you also get a playlist!

Promising review: "I had my eye on this deck for a while, but finally decided to buy it. This deck is even more beautiful in person! I was very impressed by the accompanying booklet, which is very user-friendly and even includes corresponding songs to listen to for each card. There is so much thought and detail here, you can tell it’s a labor of love! It’s completely worth the money — I’ve already gotten several compliments from friends! Very, very pleased with my purchase!" —nicoledelgadillo5

Get it from La Panthere Studio on Etsy for $45.

Knot Maille is a small business specializing in 3D-printed and chainmail creations.

Promising review: "Love these shower curtain clips. They’re so cute and add a wonderful pop of color." —Kaylin Martin

Get it from Knot Maille on Etsy for $14.99+ (available in several color packs).

3D Space Garden is a small business that sells mid-century modern miniatures. 

Promising review: "This is such a beautiful piece! Love how the logs diffuse the light from the flicker candle. For the price, it’s amazing!" —Julia K.

Get it from 3DSpaceGarden on Etsy for $28 (available in eight colors).

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.