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I prommmise I wasn’t gatekeeping them. 🥲

I am a contributor and former BuzzFeed Shopping writer based in Cincinnati, OH where you can find me curating lists on ~a little bit of everything~ (and adding a few things to my own cart in the process).

Promising review: "I finally tried out my new setting spray for the first time ever, and it was excellent! My full face of makeup lasted me the whole day, which I’m pleasantly surprised about! Usually my makeup would melt off and transfer within a few hours. But with this setting spray? It stayed on for several hours on this extremely sweaty hot day! That’s amazing right there! I should’ve bought this a long time ago! I’m def gonna use this all the time, especially on special occasions." —Soraya B.

Get it from Fenty Beauty for $17+ (available in two sizes).

After shampooing, apply to damn hair, leave for three to five minutes, then rinse!

Promising review: "I really enjoyed using this hair mask. It's easy to use, and the product smells amazing. After just one use, my hair felt softer, smoother, and much less frizzy. It added a nice shine without feeling heavy or greasy. I also noticed my split ends looked more hydrated and healthier. If your hair is dry, damaged, or needs a deep conditioning boost, this mask is a great choice. I’ll definitely keep using it." —Adriana l

For best results, apply to damp hair and then blow dry. Many reviewers say a little goes a long way!

Promising review: "I have gray hair that’s dyed, dry, and thin like frizzy wire. I’ve used every luxury product out there and do annual keratin treatments because of these issues. I ran out of my usual and came across this serum while doing an Amazon search. I took a chance and LET ME TELL YOU...BUY IT! It doesn’t straighten my hair — waves are still there, but it totally gets rid of the frizz without making my hair look or feel greasy. It actually feels healthier with the serum. I can actually let my hair air dry, and I don’t look like a 🧙 witch!! This is now my go-to. I give it 10 stars!! I’ve spent so much money on expensive products and am so happy to have found an affordable one that actually WORKS better than luxury brands." —Miz_Tza

Get it from Amazon for $19.99 (also available in eight other styles and sizes).

Promising review: "I’ve only been using this toothpaste for a week, and I’m already blown away by the results! The violet tone-up formula is pure genius. It works kind of like a color corrector for your teeth, instantly brightening them and giving them a much cleaner, whiter appearance after just one brush. And it’s not just a temporary illusion. My teeth actually look whiter overall now, and feel smoother and cleaner all day. On top of that, it’s incredibly gentle. No irritation at all. In fact, my teeth feel less sensitive than before. Another huge plus: the fresh breath lasts all day. Not just for a few hours — seriously, my mouth feels clean and fresh from morning to night. The fact that it also offers 24-hour stain defense makes me feel better about my daily coffee habit, too. I’ve noticed far less staining, even after just seven days of use. If you’re on the fence, just try it. I’m genuinely amazed. Euthymol has outdone itself with this one. I’ll definitely be making this my new go-to toothpaste!" —Xoxo

Promising review: "This is a great blotting powder. It blended perfectly and I didn't have to use a lot. Even in the heat, my makeup didn't move. The packaging is also nice and you can refill it." —TRL14

Get it from Sephora for $20+ (available in two sizes).

Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year. I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion; it's perfect. It lasts quite a while. I spray it on me before I go to bed, and I can smell it when I wake up. Plus, you get a good amount for the cost, so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner, so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha! 💕" —Nikki

Get it from Amazon for $12.98 (also available in seven other scents).

Promising review: "I love this product so much it smells like Jolly Ranchers in the cherry flavor. It blurs my lip lines, making my lips look smooth. It’s super moisturizing, and it makes my lips look plumped. It’s kinda thick but in a nice way, not too sticky." —Carlos Guerra

Get it from Amazon for $9+ (available in 16 colors).

Promising review: "Where was this years ago? Works great for sebaceous filaments on the nose, clears them up well. It's a powder, but as soon as you rub it onto your finger or skin, it turns creamy. A little goes a long way." —Anon

Check out a TikTok of the Blur-fection Longwear Loose Setting Powder in action! 

Promising reviews: "All the hype it's getting is completely deserved, OMG! I live in a super hot place, I sweat excessively, and setting spray doesn't even set my makeup, but this seals my makeup and keeps it intact for hours. It's marvelous!" —Prizz

"This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McG

Get it from Amazon for $12.97 (available in four shades). 

The kit comes with up to 30 applications! They do recommend doing a patch test 48 hours before use to make sure you don't have an allergic reaction.

If you don't already have an angled eyebrow brush for applying this, you can get a cheap dual-sided one. 

Promising review: "This is the best eyebrow tint I’ve come across in my 33 years of life. There’s a learning curve to it, but once you get it, it’s fantastic! It lasts for a couple of weeks to a month, and there are so many uses in one package. I would say the first time to keep it on for 20–30 minutes and then every time after do less. Since it’s henna, it stays in the hair forever, so it’ll just keep getting darker and darker until new eyebrow hairs grow in. PSA: The first time I did it, I thought it was turning my hair green, but I trusted the process, and no green! Definitely worth the purchase!" —Nikki

Get it from Amazon for $13.30+ (available in 31 shades and kits).

Promising reviews: "I really liked this skin tint, it's good for my hormonal acne and oily skin. I wore it on a hot day when I was sweating and it lasted pretty good." —Mary

"I absolutely adore this tint, it's called a skin tint but honestly covers like a foundation with the skin tint feel, extremely lightweight and comfortable. Most of all, it gives the most beautiful finish, lasts all day, and I set it with L'Oréal setting spray. I had no issues with transfer or looking cakey throughout the day. Gives a very natural, smooth blurring finish. I have ance prone dry skin, and this does not cause me to break out either. Give it a try!" —Tiffany

Get it from Ulta for $34 (available in 24 shades).

Promising review: "I used to use the CeraVe Gentle Hydrating Shampoo and did like it, but I like this Oil Control shampoo even more. It leaves my hair feeling much cleaner, but not dry or stripped. It seems to perform better in the very hard water of the city I live in than the Gentle Hydrating shampoo does, too. I've been using it daily, and even though it has a clarifying aspect to it, it doesn't dry or strip my hair like most clarifying shampoos would. I highly recommend this!" —Alicia

Check out this TikTok of the foundation in action.

Promising reviews: "Rare Beauty honestly never disappoints! I'm always worried and hesitant to switch foundations, because of them breaking out my skin and the coverage. This baby does it all! 3-IN-1 primes, covers, and sets all in a lockable package! One pump is the perfect amount for a buildable coverage. It didn't budge all day long in 90-degree Texas humidity, which is pretty impressive! The shades seem to run light, so definitely try in store if possible." —LaLaTob

"I’m honestly so impressed with this foundation — it really lives up to being self-priming and self-setting because it goes on so smoothly and doesn’t need much prep at all. The coverage is buildable but still looks super natural with that soft matte finish that blurs everything without looking heavy. It feels completely weightless on my skin, like I’m not even wearing foundation, which I love for everyday looks. The pump is also amazing because it gives you the perfect amount of product and locks, so it’s not messy at all. Overall, it’s such a staple product for me, and I’m obsessed." —beca676767

Get it from Sephora for $38 (available in 48 shades).

Make sure to shake before using and apply to areas that will be exposed to UV rays.

BuzzFeed Shopping writer Gabriela Manjarrez says: "That's me in the pic shown above! Although I was in the chilly Swiss Alps, that sun was *strong*. And when I tell y'all, I am picky with sunscreen...I am PICKY. No matter what, it has to be lightweight, non-greasy (my oily skin doesn't need any help looking shiny lol), virtually invisible on my skin, and it has to work well as a base layer for other products like tinted serums and foundation. I found my perfect match in this sunscreen. It protects my skin while still letting it breathe and allowing its natural glow to peek through. It also dries down to a *true* silk-matte finish and mixes super well with your daily moisturizer!"

Promising review: "I’ve been using this sunscreen for a long time and I always end up coming back to it. The texture is very lightweight and fluid, absorbs quickly, and doesn’t leave my skin feeling heavy or greasy. It blends easily, leaves no white cast at all (which is extremely important to me), and works perfectly under makeup. I have sensitive, dry skin and this sunscreen has never irritated me or caused breakouts. What I really appreciate is how comfortable it feels throughout the day. It doesn’t pill, doesn’t sting my eyes, and it gives a natural finish that looks good whether I’m wearing makeup or not. It’s one of those products you can apply in the morning and forget about because it just does its job quietly and well." —Marcela

Get it from Amazon for $18.99 (also available in a stick form).

Promising review: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much, and for the price, you can’t beat it!" —Vero

Get it from Amazon for $7 (also available as a three-pack).

Promising review: "When I travel, my lips get so chapped! It's painful. I found this product when I searched for something for extremely chapped lips. I've used other O'Keeffe's products so I trusted the brand. I used this as directed in the morning and before bed and my lips healed up faster than ever. Also, on the next trip I went on, I took it with me and used it daily. My lips stayed healthy and didn't get chapped at all. This stuff is magic and I won't go anywhere without it now." —Anna C. Adams

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Pro-tip: Some reviewers may say the foundation can get cakey, but the key is to use a light hand when tapping the cushion. It may *appear* like there isn't any product on it, but there is.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product, and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer, so if you're older, that's something to keep in mind. Overall, beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $25 (available in 40 shades, a mini size, and three other finishes: matte, semi-matte, and dewy).

Promising review: "Really loving this dry shampoo! I have thin hair, and it gives it some volume. On day four of no wash, and it still looks fresh! It does have a faint smell. Will definitely be purchasing more." —Stacy

Get it from Amazon for $32 (also available in a mini travel size).

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $9.90+ (available in three sizes and a two-pack).

It comes in coconut coffee or coconut vanilla (shown above), and other delicious flavors too!

Bare Botanics is the small biz behind this amazing scrub, which is handcrafted in Madison, Wisconsin!

Promising review: "I love anything coffee-related and have tried a few different body scrubs, but this one is by far the best! My skin feels silky smooth, like satin, which is amazing because my skin is normally very dry. The silky satin feeling lasts for days. I have been using this scrub for about two weeks, and I’m obsessed — the first week I used it twice, but realized I didn’t need to use it more than once a week. You can smell the coconut and coffee, but it’s not strong or overwhelming. If you are looking for a body scrub that has a pleasant scent and will leave your skin feeling silky smooth for days, then I highly recommend!" —Stephanie Wortham

Get it from Amazon for $28.95 (available in nine scents). 

Check out why these are a fave in this TikTok.

Promising review: "Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use them several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get the starter kit from Amazon for $38 (includes two sets of Original lashes, lash glue, and an applicator).

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I love this stuff. It’s super moisturizing and smells so good. The scent is vanilla cocoa and mixes well with other vanilla scents. It doesn’t leave a sticky feeling, and I love that it leaves skin glowy and shimmery. BUY!" —Amazon Customer

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I'm just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It's perfect for days when I want a little something without doing a full face of makeup. Plus, it's great for touch-ups on the go." —J.P.

Get it from Amazon for $6.97 (available in 10 shades).

Promising review: "Honestly, this is the BEST blush formula ever. As a blush lover (I have a huge blush collection including Dior, Chanel, Westman, Hourglass, Glossier, Rhode, Armani)I have eight shades of this Mario blushes and I can't wait to get more. Beautiful! Blendable! Comfortable! Durable! 10000/10" —juliamoura

Get it from Sephora for $34 (available in nine shades).

Check out a TikTok of the Buf-Puf in action. 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Check out a TikTok of the Retinal Skin Booster in action. 

Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread throughout my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. 

Promising reviews: "This is such an awesome product for the low price. I love watching YouTube while doing my makeup, and this is perfect. You can also go online. It’s literally a tablet in a mirror." —Sarah Pierce

"I was so surprised by how much this mirror can actually do! I’m so impressed! A full skin analysis, and the ability to multitask while doing your makeup, too! Catch up on Facebook or watch a YouTube tutorial. It’s truly fantastic!" —Don Watt Jr,

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

Promising reviews: "Pleasantly surprised by how great of a job these did. I thought it was way less painful than a wax from a salon. I wish it came with more of the smaller strips, but I will definitely order again!" —Anni

"I can’t believe these work this well. No comparison to other DIY waxes I’ve tried. My legs and bikini results are as good as at the salon. These strips didn’t leave sticky spots. The wax amount and size make the strips very manageable. They work, there is NO mess, and there were enough strips in one box to finish the job. I followed the directions and am so pleased." —Jodi B.

Get it from Amazon for $16.04+ (available in two styles).

* K-Beauty Products With Jaw-Dropping Result Photos

* Beauty Products You’ll Instantly Become Attached To Because They’re That Good

* High-Maintenance Products That'll Let You Stay Low Maintenance

* Beauty Products So Effective, They’re Basically Casting Spells On Reviewers

* Products That’ll Have Your Makeup Looking So Good, You’ll Have Everyone Begging You To Share Your Tips

Plus, eye makeup, new releases, mini-sized items, reader favorites, and finds from Sephora, Tarte, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.