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Whatever choice you make between the stylish hydration backpack, gorgeous blooming flower tea, and galaxy nail polish, you can’t go wrong.

Boutique De Mai is a California-based, Chinese woman-owned business that specializes in crafting unique and beautiful handmade items such as earrings, keychains, stickers, enamel pins, and more.

Promising review: "The boba tea is so perfect! I didn’t buy it for it to be a keychain, but for a decorative piece in my taro boba pc setup I’m building. It’s so cute in my tower — it matches perfectly! I loved getting to fidget with it and shake the ice and boba beads before I lock it away behind glass lol." —Sierrah

Get it from Boutique De Mai on Etsy for $12.50+ (available in six styles and with or without boba).

Check out this TikTok of these drops being used for a natural makeup look!

Glow Recipe is a Korean woman-owned business that aims to create fruit-forward, clean beauty formulas to incorporate into your skincare routine.

Promising review: "I love this product with my heart and soul. I've been using it as a part of my skincare and prep routines for a few months, and my skin looks so natural, plump, even, and healthy. I'm ALL about a glowy, dewy, natural look, and this product has helped me achieve that, plus it's a great serum packed with goodies that your skin will thank you for! It's definitely worth it. And I will always recommend this to anyone. I use it twice a day, in the morning as the last step before my makeup routine and at night before moisturizer! If using it during the daytime, don't forget to use sunscreen because its vitamin and natural acid contents make skin a little more susceptible and sensitive to sunlight! Hope this helps :)" —Andrea Velarde

Get it from Amazon for $20+ (available in four sizes).

Para Sa'Yo was created by two Filipina-American sisters to help shoppers find the perfect gifts for their loved ones. "Para Sa'Yo" literally means "for you" in Tagalog.

Get it from Para Sa'Yo for $18 (available in nine celebrities).

Woof and Wonder, a small, Armenian-owned pet brand, creates adorable problem-solvers for dog parents, from these smart Poopy Loops to durable, comfortable leashes and walk accessories in delightful prints. 

Promising review: "How cute is this adorable Poopy Loop? It's perfect for summer walks and farmers' market visits. Really durable too, and can hold about two used bags of dog poo, so I can be more hands-free. I have the pink poo emoji poopy loop as well, for my dog’s other leash, so I don’t have to remember to keep transferring it between her different leashes." —Joy Sheehan 

Get it from Woof and Wonder for $11 (also available in 18 other designs). 

Note: These are made of Buffy's proprietary weave, not sateen (which is often described as "soft feeling") or percale (which is often described as "crisp"). Buffy's proprietary weave is meant to make already-breathable cotton feel even more breathable.

Buffy was founded by Leo Wang and specializes in comfortable bedding made with eco-friendly, sustainable materials.

Promising review: "These pillowcases get softer and lovelier with every wash. Very much recommend the quality and the color is a beautiful shade of indigo." —A.F.

Get it from Buffy for $129 (originally $150; available in sizes Twin–California King and 13 colors).

Here to Sunday is a Brooklyn-based, Asian woman-owned small business curating gift-able goods made by underrepresented artists/artisans. 

Hauter is an AAPI-women owned business that is focused on bridging the gap between hydration gear and aesthetic fashion. 

Mariel Guzman says: "I just recently got my first Hauter backpack to use at Coachella, and I LOVED it! I hate having to hold anything in my hands when at festivals, and sometimes a big water bottle just adds too much weight or bangs around when I'm dancing, so this was the perfect fix for that. It's such a good size with sooo many pockets! I was able to carry a small first-aid kit, merchandise, extra face scarves, and snacks, on top of a full hydration pack. I pretty much held everything for my group, but the straps were actually comfortable, so it wasn't too bad to carry around all day. I especially love the secret back pocket that lies right against you with a zipper clip, so NO ONE is getting to your more valuable items. As someone who's been pickpocketed before, it's not fun. It's truly the perfect bag for festivals, but I can also see myself using it for long hikes or theme park trips." 

The Qi is a woman-founded, Chinese-American-owned wellness brand that aims to help its customers feel more joy and inner calm, even on busy days, through the power of healing, whole-flower tea rituals. According to their website, “‘Qi’ (Chi — pronounced chee) means life energy or life force. It stands for the energy in all things, the vital energy forming part of any living entity in the universe. Flowers contain the most Qi. According to ancient Eastern philosophies, when a plant flowers, it is believed that it’s at the peak of its life, and the flowers are the fruit of this highest level of energy Qi. When we take in this flower Qi, it can help us heal, too.”

Promising review: "These bulk tea options are so convenient and lovely to help me keep up with my favorite lotus tea daily ritual! :) It's so serene and calming. Since I drink this tea every day, this is a very good and affordable option! I am a little bit more than halfway finished with my first bag of this, and it is wonderful!" —Hayley

Get a box with nine flower packets (27 servings) from The Qi for $36 (also available in two larger sizes).

Hey Maeve is owned by Alicia Koo Sandve, a Singaporean-Chinese woman and mom committed to empowering women. Hey Maeve also gives back to nonprofits that work with sexual assault survivors in Asia.

New Heights Studio is an AAPI- and woman-owned brand in Los Angeles owned by Tracy Thanh Tran. They make a line of stationery just as personality-packed as this bookmark! 

It's printed on uncoated cardstock, so it's easy to write on, even with fun gel pens. 

Promising review: "Never thought I would be buying a bookmark online, but this one has the coolest design. The paper is nice and thick, and the print quality is top-tier. Can’t wait to use it for all my 2024 reads." —Brigette

Get it from New Heights Studio on Etsy for $5. 

Daurim is a South Korean-based small business specializing in handmade ceramics, especially tea and sake sets.

Promising review: "I got this as a surprise for my boyfriend, and he loved it! The seals are adorable, and the whole set is clearly exceptionally well-made. This was a perfect gift! :)" —Etsy buyer

Get it from Daurim on Etsy for $98+ (available in two set sizes).

And check out just how many items this bag can fit in this TikTok.

Baggu is a Japanese woman-owned brand. Founded in 2007 in California by Emily Sugihara and her mother, Joan, the company is known for its eco-friendly, durable, and stylish reusable bags, with the name "Baggu" derived from the Japanese pronunciation of "bag".

Get it from Amazon for $56 (available in 12 colors) and Baggu (available in 20 colors).

Founded in Hong Kong, Casetify turns everyday tech into a canvas for style and self-expression. From protective cases to clever accessories, it's a brand that blends function, flair, and creativity in every design. 

BuzzFeed writer Tasia Bass says, "I love Casetify and own so many of their products, but this cardholder stand is honestly a game changer. I use it all the time; even when I am just watching TikToks while working, the stand is always propping up my phone. I am always at some concert or music festival, and now I just throw my important cards in the cardholder and leave my purse at home. Now I can dance at The Happy Fits concert without worrying about having to keep up with too much stuff. It's also perfect for walking around without dropping my phone. Seriously, my clumsiness has met its match, and my phone dropping has gone down by 50%! And a bonus is that I can use it to hold up my phone so I can record my art."

Get it from Casetify for $38 (available in a variety of colors and designs). 

Wildwonder is a Chinese woman-owned sparkling drink brand that blends cultural inspiration with modern flavors. Created by Rosa Li, the drinks draw on her heritage with ingredients like lychee and hibiscus. She was featured on Shark Tank in 2023! 

Promising review: "I cannot get enough of these drinks! I usually drink kombucha, but all the extra sugar was getting to me, and I was getting bloated all the time. Wildwonder has a similar kombucha flavor but is sweetened with monk fruit and has WAY more interesting flavors. The peach ginger is my favorite, but they’re all winners. I can’t tell if it’s the prebiotics in it that help my digestion, but I feel SO much better drinking these than any regular kombucha!" —TJ Kelly

Get a pack of six from Amazon for $24.99.

Covry is a woman-owned and Asian-owned small business founded by friends Athina Wang and Florence Shin. The Elevated Fit design offers longer nose pads, reduced frame curvature, and a narrowed nose bridge so your glasses sit comfortably on your nose instead of slipping, sliding, or sitting on your cheeks.

Promising review: "I always had a hard time finding a pair of glasses that would fit on my nose and not touch my cheeks or press on my eyelashes. I gave these a try, and they were perfect! I tested the glasses with a happy face and super-scrunched-up face, and it didn't touch my cheek at all. I also liked that the smoke color is dark and the branding very minimal." —Doo P.

Get a pair from Covry for $125+ (available with prescription lenses).

ESW Beauty was founded by Elina Sofia Wang and specializes in skincare with natural ingredients inspired by food and beverages. Their products are fully vegan and cruelty-free.

Promising review: "I can't say enough good things about this mask set. Each mask is heavily saturated with essence to deliver fantastic skincare results. This set is a skincare essential." —Michelle G.

Copper Cow Coffee is a Vietnamese-American, woman-owned small business founded by Debbie Wei Mullin, and is based in Los Angeles. Inspired by her family's roots in Vietnam, the brand brings the traditional bold, rich flavors to modern consumers, while being sustainably sourced. 

BuzzFeed writer Tasia Bass says, "Anyone who knows me knows I practically worship at the altar of coffee, and Copper Cow has been a staple in my house for ages. I've tried all their flavors, but the Churro is hands down the biggest hit, especially with cinnamon rolls on the side. It's so good, it makes my morning cup feel like a fancy latte instead of something I threw together at 6 a.m., half-asleep and still wearing my eye mask. The cinnamon flavor is delicate and does not overpower the lusciousness of the beans. Seriously, if you want to spice up your coffee game, this one's a must-try." 

Get a bag from Copper Cow for $17 (also available as a pour-over).

Material Kitchen is an Asian-owned kitchenware company co-founded by Korean-American Eunice Byun and Vietnamese-American Dave Nguyen.

Promising review: "Perfect cutting board. I like the texture of it, and that we can pop it right into the dishwasher after cutting meat. Trying to cut down on plastics without the pain of cleaning/treating wood cutting boards." —Steven L.

Get it from Material Kitchen for $52 (available in three colors).

Bandolier is an AAPI- and women owned brand that was founded by Maggie Drake. They are the originators of the crossbody phone case designed to make carrying your essentials easier on the go. 

The wallet is fully detachable and includes a clip for extra security so you can still use a wireless charger when needed and keep it safe from sticky fingers trying to snatch it. 

Promising review: "I am a satisfied long time Bandolier user and the Remi magnet wallet crossbody is a definite winner! The convenience of being able to use the wallet separately from the case itself is a bonus!" —Toni H. 

Get it from Bandolier for $168 (available in 10 phone models, 21 colors, and three chain colors). 

Hanalei was founded by Alice Kim (who also founded Elizabeth Mott!) and specializes in skincare formulas inspired by Hawaii's natural botanicals. 

Promising review: "I absolutely LOVE this lip treatment. I got it as a sample in a beauty box a couple of years ago. I had never heard of the brand, and after trying many highly rated, expensive lip products for my chronically chapped, cracked lips, I wasn’t expecting much. I applied it before bed and, to my surprise, I woke up with beautiful, plump, moisturized lips. *Literally* overnight, it fixed everything I’ve been spending years trying to improve. I’ve been using it since, and have never found another product that is quite as effective. You can literally rub your lips together and feel the dry, flaky patches melting away shortly after applying." —Brittney Ann

Kokak Chocolates is an LGBTQ+ Filipina American-owned small business founded by Carol Garcia, who was raised in Manila, Philippines. The brand creates handcrafted, small-batch heirloom chocolates using rare single-origin "nacional" cacao, with flavors and designs inspired by the lush plant and animal life of tropical Asia. 

Promising review: "Perfect little double anniversary extra for our best friends and ourselves. Thank you. We love Kokak!" —Michael V. 

Get a box of nine from Kodak Chocolate for $36.

Tiffany Wang owns and creates all the artwork and designs for her small business, Sunnie Creative, which features fun and fanciful jewelry, hair accessories, and home decor! 

Promising review: "I bought these to replace crappy watermelon ones that broke from Target. The quality of these is above and beyond. Perfect size and so cute." —Etsy buyer

Get the pair from Sunnie Creative on Etsy for $25.20 (available in other fruit here). 

Nectar & Nest was founded by Brandie Cazimero-Ornellas and specializes in sustainable kitchen goods with a focus on bread-baking must-haves.

Promising review: "These dough covers are wonderful for bread dough. I have been looking for a reusable (non-plastic, eco-friendly) bowl cover that keeps the top of the dough moist, and these are perfect!" —Flyer

Get a set of two from Amazon for $18.99.

Mango People is a woman-owned and POC-owned business started by Sravya Kalyanapu. Inspired by her South Asian heritage, Sravya looked to nature to create her formulas, which include ingredients like botanical oils and natural pigments but don't include parabens, sulfates, silicones, and other nasties.

Promising review: "Let me just start by saying that I am pretty picky when it comes to makeup and general skin products. I have super sensitive skin and the attention span of a gnat so I rarely like let alone review products. However, apricot has changed me. I love the way it feels on my skin. I put it on my eyelids, my cheeks, my lips, and if I had more skin on my face that required some sort of color I would probably put it on that too. I LOVE the color; the cute orangey pink works so well on my skin color. I have never liked a color on me this much. I even have custom made lip sticks that I did not wear as much as I already have worn apricot in the short week I have had it. Basically, I cannot say enough good things about this product. Just buy it and you'll see why I am such an instant fan. Can't wait to try all the other shades :)" —Sue S.

Get it from Mango People for $24 (available in eight shades).

Bokksu Snack Box is an AAPI-owned brand founded by Danny Taing after living in Japan. It's a subscription box service that shares Japanese treats from local small businesses. 

You will also receive a 20-page Culture Guide that explains the snack flavor profiles, its origins, and common allergens. 

Promising review: "Love these boxes! We pair it with a Japan walking tour video online and slowly work our way through the box. The booklet is fun to read before we try each snack, and we brew the tea sachet first to sip in between. Any allergen info is clearly available in the booklet and on an included inventory sheet. I’ve happily given and received these as gifts!" —Casey L. 

Get one month from Bokksu for $49.99 (also available in 3-, 6-, or 12-month subscriptions for $32.99+/month). 

BuzzFeed writer Melanie Aman says, "Chunks is an Asian woman–owned small business crafting the most creative hair clips I've ever seen. I splurged on a bunch of hair clips — five to be exact — because I have no self-control and I'm very into the claw clip trend. I have straight Asian hair that's quite thick, and these clips do a great job of holding it back without ripping out strands every time I remove them. While I definitely wouldn't consider myself to be someone who thrives on attention (I type as I wait for strangers on the internet to validate my writing), these offer a cool and poppy pattern against my normally very neutral-colored outfits."

Promising review: "Holds up my very large hair on top of my very large head! 5 stars, 10/10! Will purchase again if I lose." —Maddie S.

Get it from Chunks for $26 (available in four colors).

Tower 28 is a AAPI- and woman-owned business founded by Amy Liu. They specialize in skincare that meets the highest standards for all skin types, especially sensitive skin. 

This has the National Rosacea Society Seal of Acceptance and the National Psoriasis Association Seal of Recognition.  

Promising review: "The SOS Daily Rescue Facial Spray is a true staple in my routine. I’ve been using it consistently for over three years, and it has made such a difference in calming the redness in my cheeks from rosacea. Whenever my skin feels flushed or irritated, a few sprays instantly soothe and take the heat down. It’s incredibly gentle — no stinging, no tightness — just relief. I love that it layers perfectly under skincare and makeup without leaving any residue. If you struggle with redness or sensitive skin, this is absolutely worth it. I will continue to repurchase!" —Tabitha A. 

Get it from Tower 28 or Amazon for $28.  

Mooncat is an AAPI immigrant- and woman-owned small business founded by Michelle Lin. The entire line of gorgeous, never-boring polish is vegan and cruelty-free. 

Yes, your order includes a magnetic wand! Watch the brand's YouTube videos to learn the simple techniques, and peek at all the photos of this polish to see its stunning range of effects. Reviewers say it doesn't dry quickly though, so give it time between coats and after your top coat to set. 

Promising review: "It is simply amazing. Seeing the color change in the lighting is absolutely stimulating; it feels like you wield the void at your fingertips." —SeBass A. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.