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🎶 My new toothbrush is the one for me, scrubbing all the plaque from in-between my tee...th. 🎶

I'm a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $7.99 (available in four colors). 

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $24.99 (available in two other formulas). 

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

BuzzFeed Shopping writer Emma Lord swears by these toothbrushes: "I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there, and if you push too hard, you nights be sore like I was. It felt like after going to a dental cleaning." —AN 

Check out a TikTok of the mini Kindle in action. 

Promising review: "This is such a great Kindle! It’s lightweight, the perfect size for going in a purse or bag, and the matcha is SUCH a great color. I already have a Paperwhite SE that I love, so I decided to get this Kindle for travel purposes. The battery life isn’t as great as my Paperwhite, but it still lasts me a while with daily reading! It fits perfectly in my hands and makes reading very comfortable. The only thing it is missing is the warm light option, but that is not a deal breaker for me. If you are looking for a lightweight and comfortable Kindle, this is the one for you." —Christine Heath

Get it from Amazon for $109.99 (available in black or matcha, and with or without an ad lockscreen). 

Check out a TikTok of the Tumella umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $15.99+ (available in 25 colors and packs of two). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

BuzzFeed Shopping writer Emma Lord says, "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened. (I panicked before I could get a before and after, please forgive me, laundry gods.)"

Get it from Amazon for $6.98+ (available in different sizes).

BuzzFeed Shopping writer Emma Lord says, "I was very adamant about not buying this for the longest time because I am stubborn about 'expensive' beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart." 

Get it from Amazon for $25 (also available in pink honey!). 

Promising review: "I love this oil! I first started using it on my face and after seeing results, I started applying to my neck. I have sensitive skin, but had absolutely no irritation with this oil. I then started using it on my hands. At 49 they were staring to look crepey. I saw results after a couple weeks and it seriously took years off of my hands. I now use on my entire body. I just had the drops to all of my different lotions. I am fair skinned, so I have a lot of sun damage and discoloration. This oil is helping to erase years of sun damage, without irritation. I highly recommend." —Sheila

Promising review: "These are microwaveable and light to carry. Love the colors. Wish they were available in one color only, but I can’t complain. I primarily bought these for microwave purposes. But can be used for salads, hot soup, etc. Also it’s an in-between size like a medium. Just right for me." —M. Zolnosky

Get a set of four from Amazon for $8.95 (also available as bowls!). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising reviews: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

"I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Get it from Amazon for $25 (refills also available, plus a cute keychain case to attach to it your bag).

Reviewers are also super impressed by how fast it works! 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

Get a pack of three from Amazon for $18.99 (available in 16 sets, as well as two-packs and individual pairs). 

It's color-adapting, so one of four shades will work well for any skin tone! To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available translucent, brown, dark brown, blonde, and in multipacks and bundles). 

BuzzFeeder Emma Lord says, "I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off." 

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

Get a pack of two from Amazon for $16.99 (available in seven sets). 

Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in three styles, including a mini version great for on-the-go and traveling!). 

Promising review: "I absolutely love that I found this brand on Amazon. I have now bought their short sleeve shirts and continue to buy these long sleeve bodysuits. Before I was buying Skims bodysuits which are like $78 each. These are not only just as soft as Skims, but probably better in my opinion. These are a little bit thicker, like double-layered, so that they are not see-through. If you have bought Skims, you know that those are extremely thin and see-through, depending on the color. I bought this in white and with a black bra, and you could not see it through. They are tight-fitted. If you want it a little looser go up one size. These are so buttery smooth and do not pill. wash on delicate/dry on delicate. They are just as soft even after a year of wearing/washing." —Candy K

Get it from Amazon for $19.99 (available in women's sizes XS–3XL and in five colors). 

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $12.99 (available in three formulas and in a foot care bundle).

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I’m so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I’ve been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Promising review: "A good friend recommended this gadget. And I'm glad she did. I run hot and typically wear a beanie out to keep sweat from pouring down my face. This gadget is a handy way to cool down without being a major distraction. Plus, it's a conversation piece. The extra features are the icing on the cake. You never know when you'll need a handy flashlight or charger for your phone. I've only owned it a week; however, between my experience so far and my good friend's suggestion, I recommend this gadget." —Maurice Kemp 

Get it from Amazon for $14.67+ (available in six colors). 

The battery can last up to 11 hours on low power but up to 1.5 hours on high. 

Promising review: "Very strong. At first I was like yeah, the chill plate only feels super cold for a few seconds, then just cold, but…when I took it off my neck, my neck felt cold for a good amount of time after. It was strange, like it pulled the heat out of me. Very strong fan. I get hot flashes and panic attacks, and this is going to help a lot...also it’s cute. ☺️" —Rebekah Bluhm

Get it from Amazon for $129.99 (available in three colors).

It also features a deliciously fruity scent — a blend of green apple, pineapple, nectarine, and pear. 

Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts

Get it from Amazon for $9.98+ (available in two sizes).

SweatBlock is a small business that specializes in antiperspirant products. 

Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

Promising review: "Was pretty skeptical. Bought it and it’s changed my life. First use and I did not sweat, at all, for probably a week. I had already been using Lume deodorant for a few years now and was looking for something else as I felt I’m building a resistance to it. I should’ve been using this to begin with. Second application I applied to other areas of my body, zero sweat. Amazed." —Hanna L. Hetz 

Get a 10-pack from Amazon for $19.97 (each box lasts two months).

BuzzFeeder Gabriela Manjarrez says, "As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍"

Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas

"I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince

The head of the handle rotates 360 degrees to target hard-to-reach places, and there's a hole at the end of the handle so you can hang this to store. FYI, using a Magic Eraser with the scrubber handle helps it last up to five times longer!

Promising review: "I love this thing! The handle makes it so much easier to wash the walls in my shower. No more grinding my knuckles against the shower wall as I'm cleaning it. Just a handle and an easy glide. They are thick and sturdy and the normal size of a Magic Eraser. I was hoping they would be thicker, but I'm okay with it. I'm definitely a fan and will buy it again!" —Dawne

Get the handle and two Magic Erasers from Amazon for $12.94.

Promising review: "I live the cursed life of a fluorescent white human who just so happens to be a Florida native 🤦‍♀️ so every beach trip ends in sunburned agony. No matter how well I think I am keeping up with sunscreen, it never seems to be enough. I have literally gotten burned just by standing outside of my car and chatting for a few minutes. 😫 These are an excellent visual of 'hey!! Cover yourself before you fry!!' Just used for two days in St. Augustine Beach; one sticker lasts all day through several sunscreen applications, wearing a wet water shirt on top, drying off, and changing clothes, etc! But then comes off super easily when you want to, no sticky residue or 'rip off the Band-Aid' feel." —Savannah

Get a pack of 16 stickers from Amazon for $16.49.

This product is formulated without parabens, phthalates, petrolatum, or sodium lauryl sulfate.

Promising review: "This is my third time buying this. It is amazing. It's very moisturizing, and not sticky (many after-sun products are). It soothes and fades a burn. It isn't a miracle but it FEELS like it when your screw up and go from lobster red to light pink overnight!" —Sarah H.

Londontown is a small biz that sells nail products.

Promising review: "I rarely ding my nails, but did recently just as I was leaving the salon. I carry this with me in my manicure bag and it works perfectly. My manicurist was amazed! Highly recommend." —ZLIONNE

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

This contraption provides 360-degree support thanks to a wraparound design and clips that connect it to your seat's headrest. 

Promising review: "Just took a 15-hour flight with this travel pillow, and this was the best travel pillow by far. I've used inflatable and memory foam neck pillows before; the major problem is that they don't secure your head and torso, so either your muscles have to hold your body up, or your head and torso will end up swinging around, and both are disruptive to sleep. With this travel pillow, my muscles can relax, and the padded eye mask will hold up my head and torso. One minor downside is that the pillow needs to be mounted on your seat's headrest; if someone bumps your seat, it can be disruptive, but this rarely happens. Its size and weight are also much less than memory foam neck pillows, and I don't have to bring an extra eye mask, so it is very travel-friendly." —Sky

Get it from Amazon for $19.59+ (available in 10 colors).

Promising review: "I use this on every trip. I take it off my carry-on when I’m not using it, but it’s great for hands-free travel as you navigate through the airport." —Lori

Get it from Amazon for $12.99+ (available in 14 colors).

Promising reviews: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L

"What is this miracle in a jar?! The way my skin is so smooth right after the first use is [wild]. I will buy these for the rest of my life as long as I am breathing. This is now my FAVORITE skin product besides my sunscreen. Love, love, loooove" —Ryan M.

Get a 70-pack from Amazon for $18.90 (available in six other styles).

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $14.95 (also available individually and in a four-pack).

Read more about essential oils and morning sickness at the Mayo Clinic, peppermint oil and nausea in one small study at the National Library of Medicine, and aromatherapy at the Cleveland Clinic.

Promising reviews: "I am obsessed with these! As someone who suffers from frequent nausea, these are a lifesaver. I always bring one in my purse on any long car rides, plane travel, etc. I even keep one at my desk. This is my go to for nausea and it works pretty much immediately. I have recommended it to many people now who love it too. It’s easy to use and super small so easy to put in your pocket and have whenever you need it. Love that it is made with natural ingredients as well." —Heather

"Took this on my first cruise. Anytime that I started to feel woozy I’d reach for it. I’m sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly

Get a pack of two from Amazon for $12.99 (also available in a four-pack). 

If you have any neck or back issues, talk to your doctor before use and read more about cervical traction at the Cleveland Clinic.

For this, instead of like a regular pillow, you're supposed to lie on it in 10-minute intervals; the seller suggests working your way up to it by starting yourself off at five minutes at a time, with a 1–3-day adjustment period before regular use.

Promising review: "This neck relaxer is so easy to use! It took a few times to get used to, but it is not uncomfortable and is very much helpful with my chronic neck pain and shoulder tension. I felt pain relief after the first use! I have even been able to cut back on my chiropractor appointments because of this product. So thankful for this amazing find, as I am only 41 and have been struggling with neck pain for several years now." —Mary Beth

Get it from Amazon for $19.99 (available in five colors).

HiccAway is a small biz specializing in this product, which was invented by Dr. Ali Seifi, M.D with the aim of replacing silly remedies for hiccup relief. 

If you’re concerned about your hiccups, talk to your doctor. Read more about hiccup causes and treatment at Cleveland Clinic. 

Use it in a shallow glass of water, sip, and swallow immediately. Repeat this 2–3 times until your hiccups are gone. 

Promising review: "I periodically get hiccups that last for hours. Today I developed hiccups and tried this item for the first time. It worked immediately. Unbelievable, but true. Sip, don't draw a forceful pull. Just sip." —Marcella Snider

Get it from Amazon for $20.95 (available in five colors). 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food, and it has a generous container." —Amazon Customer

BuzzFeed Shopping contributor Sam Wieder has good things to say about this! Check out her Fullstar veggie chopper review.

Get it from Amazon for $24.99+ (available in six sets and four colors).

This pitcher is BPA free, dishwasher safe, and locks in all the fresh coffee flavors. 

Promising review: "I ordered the larger size of this product, and I am very pleased with the quality and simplicity of it! It takes me no more than 2–3 minutes to get the jar prepped, and letting it sit 12–24 hours in the refrigerator has had the best results for me. The jar itself is easy to clean, but you do have to rinse the mesh cone out for quite a while to get all the grounds out. It fits perfectly in my refrigerator, and lasts me about 4–5 days. This cute cold brew coffee jar is such a life and time saver for my busy college mornings!" —Bailey Bryant

Get it from Amazon for $26.99 (available in two lid colors). 

Promising review: "Bought it for an overseas trip, and it worked great. We used it both in a hotel room when the room safe was out of order and on the beach. I look forward to using it on outings this summer, and I think it will be a very useful addition to my travel staples. I packed in my luggage full of toiletries and sunscreen, so it didn't feel like it took up a ton of space, and I could carry it in my purse/tote without it feeling too bulky. That said, you can fit a lot into it." —laurel

Get it from Amazon for $39.95+ (available in five colors).

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.