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Including the TikTok-viral concealer with over 26,000 5-star reviews and a tubing mascara that many reviewers called the best they’ve ever used.

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

Promising review: "Where has this product been all of my life? I struggled to find the perfect concealer that would get rid of my dark circles, that was easy to apply, that would last all day, that was natural, and that matched my skin color. This is the BEST concealer, highly recommend, worth the price!!!!!" —Mariah

Price: $15+ (available in two sizes and 48 shades)

Promising reviews: "This is my favorite foundation, and I have used it for years! I always get so many compliments on how good my makeup looks! I always point people to this, and they love it!" —Savannah H.

"I first bought this foundation a couple of months ago, and recently reordered it in a darker shade for a trip to Mexico because my skin will tan. I’ve paid far more for other foundations, but have never loved one more! I’ve had people ask what's different about my skin. I pull out my Tarte foundation!!" —Brenda S.

Price: $18+ (available in two sizes and 51 shades)

Promising reviews: "Love this design, great pigment and easy to apply." —Veronica

"My new favorite eyeliner! Never have I experienced an eyeliner quite like this, it can be put on extremely thin or thicker to suit whatever the occasion!" —Kari J.

Promising review: "I’ve been using this palette for years. It’s the best palette for everyday wear. The shadows blend easily for a light daytime look or a smoky night look." —Niki

Promising reviews: "I’ve been using this mascara for like 10 years and haven’t strayed. My fav." —Vasiliki D.

I have tried many brands and types of mascara, and I always come back to this one. Loyal fan of this one. Doesn’t flake or irritate my eyes. Always makes my lashes stand out." —Cheryl S.

Price: $15+ (available in two sizes and two shades)

Promising review: "I had heard about this mascara for a long time and finally tried it. What had I been waiting for?! This mascara is AMAZING! I love it! It goes on quickly and stays on, even when I work out in a sauna. I love it! I will never use anything else." —Stephanie M.

Price: $15+ (available in two sizes and six colors)

Promising review: "I love this lip oil! The color is gorgeous, it’s very beautiful, and it has so much shine. It looks amazing on the lips, with lots of shimmer!” ✨💄" —Tania O.

Price: $15+ (available in two sizes and 17 shades)

Promising review: "I have tried EVERYTHING to hide under-eye darkness and fine lines. Nothing looks natural and lasts. I finally gave in to the viral Tarte under-eye corrector. So glad I did. This not only covers the blue undertone under my eyes but also lasts all day. It doesn’t set into the fine lines as others do. I apply this first, then if I need to, I add a tiny bit of concealer on top." —Marmec7

Promising review: "I do not like any cream or makeup that feels heavy. I can’t even tell I have this BB cream on! The coverage is great, too. It’s very natural looking and evens out skin tone. I also have very sensitive skin, and this is not irritating." —Carly B.

Price: $18+ (available in two sizes and 18 shades)

Promising reviews: "Love Tarte's maracuja oil! It's super hydrating, absorbs quickly into the skin, and leaves it perfectly moisturized with a lustrous glow. Perfection. It's also great for hair. Add a little to dry areas and ends, and the hair just drinks it in and makes it look shiny and healthy. Absolutely FABULOUS — thank you, Tarte!" —Jili P. 

"This oil is amazing! Great for frizz, flyaways, added shine, and healthy-looking hair. It also has a great smell to it, and I've been using this for years...love it!!" —Veronica E.

Promising review: "The color match and coverage of this product are amazing. It covers any dark circles and splotches and dots, and it just looks beautiful. It also does not settle into any fine lines and looks really good on skin." —Alicia C.

Promising reviews: "I have dozens of different bronzers, and this is hands down my favorite! The liquid goes on so smoothly, blends beautifully, has great color, and leaves my skin with a glow." —Teresa P.

"It blends amazingly, and the color is really beautiful." —Beatriz L.

"I first tried Sculpt Tape when I did trial makeup for my wedding and immediately loved it! I got some for myself, and it has become part of my everyday makeup routine! Love!!" —Hannah M.

Price: $18+ (available in two sizes and 20 shades)

Promising reviews: "I’ve used this product for at least five years, and any time I’ve quit using it, I feel like my under eyes look more 'aged'. This really seems to help with the fine lines and hydration of my under-eyes, and it just tightens everything up. It’s one of my holy grail daily products!" —Monica P.

"This is my second jar! It has a subtle shine that deflects light and gives the eyes a pop. Dark circles are invisible with this eye cream. Please never discontinue this product!" —Susan T. 

Promising review: "I’ve been using the Tarte Creaseless SPF 30, and I absolutely love how practical it is. It’s a lightweight mineral powder that leaves my skin looking smooth and natural without feeling heavy or settling into fine lines. What I love the most is that it not only sets my makeup, but also provides sun protection, making it perfect for touch-ups throughout the day. If you’re looking for a fresh, soft finish with an added skincare benefit, this is definitely a must-have in your routine." —Barbara d.

Promising review: "I love this blush combo so much! I have five colors. My favorite is the 'toasted coconut.' It's perfect for light complexions. Next is 'strawberry bliss,' and so on. All but one of the colors I own are slightly glowy. The 'honey blossom' is pretty glitter-heavy, but the cream portion is beautiful. If you like to sparkle to the heavens, that's your girl. The deepest shade I own is 'birthday cake.' I have to go very light-handed with that one. They are all stunning." —Candy S.

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.