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I'm a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.

MiaBOWstyle is a small business that makes the cutest homemade plushies. 

Promising review: "These animal cracker pillows are everything! So adorable, always makes me smile." —Lauren 

Get it from MiaBOWstyle on Etsy for $39.90+ (available in three animal shapes or as a set of three and two colors). 

The hoodie says, "A book a day keeps reality away." PREACH.

Sandalwood Design Shop is a woman-owned and mom-owned small biz based in Indianapolis that specializes in high-quality prints for all bookish needs!

Promising review: "I love my hoodie. Fit as expected. Shipped as expected. Feel of the sweatshirt is good. Happy to publicize my nerdy romantasy book-loving self." —jessielynch88

Get it from Sandalwood Design Shop for $45.32+ (originally $60.43+; available in unisex sizes S–5XL and three colors).

BTW — one of the sleeves says "Only you can decide what breaks you" and the other one says "To the stars who listen and the dreams that are answered." If you know, YOU KNOW. 👏😭

Pni Crafts is a small business that specializes in embroidered sweaters.

Promising review: "ACOTAR is my all-time favorite book series, and I knew I needed to get myself one of these sweatshirts. I got myself the deep green. The seller messaged me letting me know it was on its way. Very friendly! The packaging was great, and the shipping was fast. I just washed it and put it on and LOVE it. I ordered a large for the oversize look. I LOVE it and will absolutely be getting more in additional colors. It is very thick and VERY soft on the inside. Thank you so much to the seller!" —MyBeeBee'sCrochetCreations

Get it from Pni Crafts for $16.48+ (originally $32.96+; available in unisex sizes S–5XL, two styles, and 16 colors).

The Fro Experts is a Georgia-based, Black woman–owned natural haircare brand on Etsy, formulated for type 3 and 4 hair textures.

Psst — this is meant to be used in place of water as a refresher, but per the brand, can be used right after conditioning as the “liquid” portion of the LOC method in your wash 'n' go or as a detangler.

Promising review: "OMG and AMEN...Seriously, I have TRUE 4c hair, and I have never in my 36 years experienced a true 100% natural/organic hair product, and for this to be my first time, I'm beyond impressed. So pleased with my 2-year-old daughter's hair as well :-) Product does EVERYTHING it's described to do :-)." —Rosanna Quinones

This is also free from parabens and phthalates!

Well Etched is a woman-owned small biz based in Cucamonga, California that specializes in natural whipped body butters.

Promising review: "AMAZING!!! This is not only such a great quality product, but it smells amazing!!! There was also a sample of another scent, and it smelled so good! I’ll definitely be ordering it. Item shipped super quickly, and there was a thoughtful handwritten note in the package! 1,000/10💕💕💕" —Maggie Ryan

Get it from Well Etched for $14.50+ (available in three sizes and dozens of scents).

PatuuLiving is a small business that sells floor, bench, and tufted cushions.

Promising review: "I am absolutely blown away by the quality of this cushion. It is very thick and luxurious, and I love the color. Would definitely buy again." —Rachel

Get it from PatuuLiving for $142.20+ (available in 47 colors and 22 sizes).

VIS Paradise Goods is a Florida-based Etsy shop established in 2021 that specializes in personalized and sustainable goods. 

BuzzFeed Shopping writer Emma Lord says: "I own one of these myself and love it for the convenience of texting on the go! These even have a holder for a straw if you happen to get iced coffee or bubble tea and don't want to stick the straw into the drink just yet. I've found this to be very sturdy and easy to use, plus they're a fun conversation starter — people always want to know where I got it!"

Promising review: "This is perfect! I constantly have my hands full, and now I can comfortably carry my coffee with me everywhere I go. I will be purchasing more!" —Erin

Get it from VIS Paradise Goods for $18.64+ (originally $21.93+; available in five colors and 25 designs). 

Artist Abbie has been creating the 'book tracker bookmark' and other book-inspired art and more from Bath, England, since 2018. The bookmark has 50 book spines on it.

Promising review: "I absolutely love my bookmark! So, so cute! I already made a start coloring in the books and writing the names on the spines!" —Chloe

Xtina's Craft Corner is a woman-owned small biz based in Pickerington, Ohio and specializes in colorful book decor.

Promising review: "Amazing would definitely purchase again. Love the way these turned out." —Nicole

Get it from Xtina's Craft Corner for $16.99+ (available in two sizes, 12 colors, and 13 street name options).

Helloeucalyptus is a small business that sells fresh foliage.

Promising review: "I’ve purchased this several times as a gift. Literally my new go-to for get well, new mom, etc. Lasts a long time. Always arrives on time and as described. Smells amazing! Different and so much better than other things you could purchase with the same price point. Highly recommend!!" —Michelle Lindsay

Get it from Helloeucalyptus for $39.98+ (originally $79.96+; available in a variety of sizes and with steamer add-ons).

To use, just place one shower steamer as close to your head as possible when showering and allow some of the water to hit the steamer. It'll begin to dissolve and release its scent. 

And bonus! You can also use it as a body scrub. Just hold the shower steamer in your hand and allow some water to be absorbed into it. The steamer will gently fizz and be ready to use as a body or foot scrub so the salt, seeds, and essential oils can exfoliate and moisturize your skin.

Lizush is a woman-owned small business in Sacramento, California, specializing in all-natural, high-quality bath and body products.

Promising review: "This was the second time I purchased this shower steamer set. They are great gifts for friends who live in cities with stand-up showers and no bathtubs. The scents are INCREDIBLE. Five stars without a doubt." —Shannon Murphy

Get a 12-pack from Lizush for $38+ (available in three styles).

Kitten Art Crochet is a woman-owned small biz that specializes in crocheted bags, hair accessories, pet accessories, and more.

Promising review: "It was so nice, my daughter loved it. I would recommend it for anyone. And it was a little bit bigger than I thought witch was really nice." —Orlando

Get it from Kitten Art Crochet for $13+ (available in 10 styles).

Apply the oil onto the scalp and massage. Do not rinse out. For best results, use daily or at least four times a week. Recommended for all hair types! Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

Shop Afro Cosmetics is a small biz based in Atlanta, Georgia.

Promising review: "I’m in awwwwwwe!! This is exactly what I needed for my scalp. I have tried so many dry scalp products, and nothing compares to this. Not greasy and very light. No more flaky, itchy scalp, and I’ve only been using it for two weeks. I also see new growth. Thank you for making this product. I’m going to stock up on this. I will be ordering again soon!!!!" —Tonya

Get it from Shop Afro Cosmetics for $11.99+ (available in three sizes and in multipacks).

Pink Lady Workshop is a small business that sells stunning handmade crocheted flowers.

Promising review: "Great item. Love it so much!" —Kim Valencia

Get it from Pink Lady Workshop for $29.99.

Kristin Douglas ART is a woman-owned small biz based in Salt Lake, Utah and focuses on creating products that encourage individuals and families to get out and explore.

Promising review: "My mother absolutely loved this as a gift. She loved the look of it, the magnetic frame was more than its appeared at first glance and is perfect for the use, and she is excited to start scratching off her travels...bringing up years of good memories." —Lisa Lansink

Get it from Kristin Douglas ART for $31.50+ (originally $35+; available in two colors and with or without a frame).

Shine Skincare Co is a woman-owned small business based in Yuba City, California, that focuses on taking a holistic approach to skincare.

Promising review: "Very great product! I have the worst sensitive skin, and this has not bothered me at all, and kept my face feeling soft and clean! Love this, A+!" —Apple user

Get it from Shine Skincare Co for $29+ (available in two sizes).

Lightsaura is a small business that sells a variety of lighting.

Promising review: "Such pretty lights for my living room! Nice quality, and they add just the right fairy-tale touch." —Julie

Get them from Lightsaura for $43.79 (originally $54.74).

Le Pétale Candles is a woman-owned small business based in Texas that specializes in homemade candles.

Promising review: "This candle is so beautiful, it looks like an actual matcha drink! It also smells wonderful, was not expecting lavender but was pleasantly surprised. Shipping was fast and super safe. :)" —Danella

Get it from Le Pétale Candles on Etsy for $39.99.

Moon Crow Mystic is a small business that sells candles, spell jars, and bath mixes.

Promising review: "This candle smelt better than any candle I have smelt. The person I bought it for loves it as much as I do." —Gomez Janet

Get it from Moon Crow Mystic for $29.99.

Lake Life Teacher is a teacher-owned small business based in Minnesota that specializes in crafting gifts for teachers, nurses, friends, and family.

Promising reviews: "I bought one of these barrettes for myself, and I liked it so much that I bought two more for book-loving friends!! So pretty!! Thank you!" —Eileen

"I got this as a gift for my mom, who works at my local public library! I didn't expect the pages of the books to be able to open/move! Pleasantly surprised by that detail. Overall, good quality and it's super cute!!" —Hertz Nixon

Get it from Lake Life Teacher on Etsy for $12+ (available in three color combinations and with or without a bookmark).

Hustle and Sew is a small biz based in Saint Helens, Oregon, that specializes in cute, personalized accessories and handmade goods.

Promising review: "Literally solved my splashing problems!!! Wow!!! This is great... I don’t have to wipe my faucet literally every time I use my kitchen sink anymore!! I’m so excited and even happier I thought enough ahead to purchase two :)" —Ginger

Get it from Hustle and Sew for $13.50+ (available in four sizes and five colors — if your faucet requires different dimensions than the ones listed, just contact the seller about other options!).

Humble Suds is a small business based in Evergreen, Colorado, and run by moms Holli and Jennifer.

Here's what BuzzFeed contributor Danielle Healy has to say about it: "I recently moved into a new apartment, so lately I've been cleaning A LOT. Shortly after moving in, my partner and I went to store something on the top of the kitchen cabinets only to find them caked in a thick layer of grime 🤢 After going at it with regular multipurpose cleaner (with little success), we broke out the scour paste as a last-ditch effort and OH BOY did this miracle product deliver (pics above). If it can handle that grossness, it's going to have no problem with day-to-day messes like soap scum and burnt-on food. Plus, it smells delightful and comes in minimal, low-waste packaging!"

Get it from Humble Suds for $15.95+ (available in a plastic and glass container).

It's dishwasher safe and from a Miami-based small business!

Promising review: "Nice and slim design. Perfect for small fridges." —MelR

Avion Wall Design is a small business that specializes in acrylic art.

Promising review: "This is such a beautiful and unique light! The artist is also extremely conscientious and packed it up for shipping so well. This piece is a lovely addition to my workspace." —Nancy Regan

Get it from Avion Wall Design on Etsy for $120+ (available in three colors).

Eminilistic is a small business that sells eclectic hand-drawn designs.

Promising review: "It looks exactly like the listing and is a beautiful addition to my kitchen." —Rosanna Todd

Get it from Eminilistic for $17+ (available in 12 sizes) and check out this customizable version as well!

Naptime Designs NY is a small business that specializes in handmade home decor at an affordable price.

Promising reviews: "These are so adorable! I got Forrest Gump specifically for my boyfriend as a surprise (especially because we quote the movie all the time!), and he loved it! And I got Jurassic Park for myself because it’s one of my favorite movies. So happy with them, and I definitely plan to purchase more! ❤️" —Lucero

"These magnets are fantastic! They are even better than I expected. My friend will love these as a birthday gift. Amazing customer service. I highly recommend this seller." —Jolene Mittelstedt

Get it from Naptime Designs NY for $5 (available in a variety of styles).

Handy Cute Art is a Florida-based Etsy shop that specializes in quirky home products. 

Promising review: "These are the cutest ever! My daughter ate these guys [a lot] growing up. Great reminder gift of her fave snack food!" —Teresa A Houtz

Get a set of six from Handy Cute Art for $14.

Elliebear Accessories is a teen- and mom-run shop based in Ohio that specializes in quirky, handmade accessories.

Promising review: "I bought these for a friend and haven’t stopped thinking about getting a pair for myself. They’re so cute and dainty but still full of whimsy! I will definitely need to buy from this shop again!" —Kayla A

Get it from Elliebear Accessories on Etsy for $7 (available in two styles).

Sheep Farm Felt is a woman-owned small business based in New Jersey that specializes in felt decor items.

Promising review: "I didn't know this existed or that it would ever be something I wanted, but WOW does it make my day. Every day. So amazing, cute, sturdy, well done. Shipped fast, and I'm so happy this is in my world now,  just makes me smile. Thank you so much 💓" —Lindsay Bauer

Get it from Sheep Farm Felt on Etsy for $14.50 (available in five colors).

Creative Type Store is a woman-owned, Canada-based Etsy shop that specializes in designer printables to make life easier. 

Promising review: "Great for what I needed! I had started my own schedule, but felt like I was forgetting things, too much in a day, etc. This is super helpful!" —Erin Brie

Get it from Creative Type Store for $3.32. 

Kinder Planet Company is a woman-owned small business based in the UK and the US, with a focus on creating products with artwork that is hand-drawn either traditionally or digitally.

Promising review: "This was exactly true to size and good quality. :) Perfect gift and a very charming print!" —Maggie

Get it from Kinder Planet Company for $20.92+ (available in 11 sizes).

Butter Me Up Organics is a woman-owned small biz based in Livermore, California that specializes in bath, body, baby, and home products made from ethical and sustainable sources.

Promising review: "This is great! Took it straight out of the package and started cleaning my sliding door! Cleans very well! Thank you! Can't wait to try all the other products I purchased from this shop!" —Surishae Co

Get it from Butter Me Up Organics for $19.50.

Poppy & Pour is a small business based in California that was established in 2020 and specializes in custom flower coasters, keychains, and more.

Promising review: "Absolutely gorgeous! It's hard to get a good photo of resin without reflections or light, so trust me when I say this is even more beautiful in person! The seller gave me exactly what I requested, and I couldn't be happier with this purchase. Highly highly recommended!" —nlivnil

Get one from Poppy & Pour for $14+ (available with or without the gold rim).

Bombs Array is a woman-owned small biz based in Lancaster, Pennsylvania that specializes in all-natural cleaning and bath products.

Promising review: "Great smell. Perfect fizz. I can't wait to order again." —Meica

Get a jar and 10 bath bombs from Bombs Array for $20 (jars available with or without a label; toilet bomb refills are also available in packs of 12 or 24).

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.