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Don’t underestimate this strawberry shortcake lip treatment and these Band-Aids from The Met just because of their good looks.

As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post.

Promising reviews: "Attractive, handy, reasonably priced knife set. I’ve been using these knives for several months and find them to be sharp and rust-free. Also, the kitchen shears are handy and well-made. The set covers every knife I use regularly, and they’re comfortable to use. Highly recommend! 🌟🌟🌟🌟🌟" —Jeamss

Get it from Amazon for $17.96+ (also available in two other on-sale color palettes). 

Promising review: "The texture is thick! But it’s a good thick. These feel so smooth on the lips and are very glossy. Currently my favorite E.l.f. lip product, over the Glow Reviver Oil. Smell is not overwhelming and neither is taste. I came back to order them all." —Khloe3

Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker

Get it from Amazon for $7.99 (available in four colors). 

Read more about gua sha and facial massage at Cleveland Clinic.

Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira

Londontown is a small business that specializes in nail care products. 

Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples 

Check out a TikTok of The Met x Band-Aid collab in action. 

Promising review: "So totally awesome. 😬 I needed new Band-Aids — I’m always doing something ridiculous, and with these, so pretty. I have one cat that likes to let me know when she’s done with pets, and I have claw marks from her — not to mention my general clumsiness with gardening and cooking. Love them!!" —Mom the Handyman

Promising review: "I couldn't be happier with this travel backpack! It has plenty of room for everything I need without feeling bulky or heavy. The compartments keep everything organized, making it easy to find what I need while traveling. And even has a water-resistant plastic pouch! It's comfortable to wear even for long periods, and the quality feels durable enough to handle airports, road trips, and everyday adventures. If you're looking for a stylish, functional, and reliable travel backpack, I highly recommend this one!" —Katie Kenyon

Get it from Amazon for $17.97 (also available in 19 other styles). 

Promising review: "I bought this as a carry-on for an international trip. We flew from the US to Vietnam via Tokyo and then back 15 days later from Bangkok through Tokyo to home. In between, there were seven internal flights!! So this bag was dragged everywhere! It was so sturdy, but lightweight, and just the right size to carry whatever wouldn't fit in the suitcases or was needed on the planes. It had one large internal compartment with an interior zippered pocket and two smaller side ones. I saw recommendations for travel bags costing two to three hundred dollars. This one held its own and only cost $18 — what a deal!" —Amazon Customer 

Get it from Amazon for $16.99+ (available in 13 styles). 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Get it from Amazon for $10.10+ (available in a steel or rose quartz rollerball). 

Promising review: "My lips get dry since I spend a lot of time hiking and outdoors, and this product works like a charm. It hydrates deeply, feels soothing, and lasts through the night. A little goes a long way, making it worth the price." —HB

Promising review: "They work great, look cute, and make me feel pretty. I’ve been buying these for over a year now, and I’m always happy to recommend the brand whenever people ask about the little stars on my face. I like the different colors. I get to match them to my outfits. Other brands usually charge an absurd amount for a few puny stickers that barely do anything, but these patches actually pull gunk out and leave the blemish looking much better afterward. It’s kinda gross, but super satisfying. Totally worth the money, and it’s more than earned my praise." —Fredric M. 

Get a pack of 240 from Amazon for $8.99 (available in 11 styles). 

Promising reviews: "I'm impressed with the quality of these pens. The 0.5mm fine point delivers a super smooth writing experience, and the ink dries quickly, leaving clean, neat lines. The barrel is also very comfortable to hold, even for extended periods. The retro colors are a stylish bonus. Highly recommend!" —Marie70

Get a set of five from Amazon for $7.99 (available in 12 styles and different pack sizes).

This is shipped and packaged plastic-free! 

Promising review: "I have very, very itchy sensitive skin and I have been using this bar exclusively for two weeks, and I am sold and will continue to use this. I picked this bar (and a reusable bag so I can hang it from a hook in my shower) because it was the lowest cost, and I have not regretted it. The smell is lovely, the bar is very foamy, the bag helps create a mild exfoliant if you want, and my skin does not feel tight or dry after. Hanging it allows it to dry between uses, and it is not sitting in goo. Two weeks in, and it has retained the original texture seen in the picture that contributes to the foaminess. Great bargain." —Melissa 

Get it from Amazon for $9.99 (available in 19 scents). 

Marée is a small business that specializes in beauty products. 

Promising review: "Gifted these masks to my sister-in-law, and she loved them. So I figured I’d try them too. What a difference in my skin. I like to leave all masks on a lot longer than most people or directions say. I let the mask gel absorb into my skin. So when I took it off, it was not wet anymore. I woke up the next day with a nice glow and dewy appearance. I will have to get more. I think it actually tightened my eyes and laugh lines, too. I love this product and will continue to buy it. Thank you, Marée!!" —Eugene Cecora 

Get a set of six from Amazon for $8.99. 

Promising review: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

Get it from Amazon for $30.99 (available in 10 styles). 

Patchology is a small business that specializes in themed beauty products. 

Promising review: "Super hydrating for my feet! You can usually see when my feet are dry, but when I use this, they stay hydrated for a week after use! Love these!" —Michelle 

Check out a TikTok of the Paris Hilton heart-shaped ramekins in action. 

Promising review: "I'm in love, everything I eat out of them is more enjoyable because they are so cute. Also well packaged, arrived perfectly, and it's nice, heavy, and well-glazed stoneware. The nicest light pink color. To be aware, they are as wide as you'd expect but fairly shallow." —All 

Get a pack of four from Amazon for $17.99. 

Patchology is a small business that specializes in beauty products like patches, masks, and skincare.

Promising review: "This is my FAVORITE brand! It hydrates my skin and reduces puffiness, and I don’t fear breakouts or reactions like I do with other brands. The birthday packaging is so cute, and I loved the smell. I want 100 more of these!" —Kaylie Endres

Touchland is a small business that specializes in hand sanitizers. 

Promising review: "Touchland's hand sanitizers are absolutely beautiful! Not only is the packaging functional for travel, but it’s pretty! Absolutely no issues with the product or the design of the packaging leaking, and it’s extremely easy to use! No sticky residue, and your hands feel completely hydrated and soft after each use. I’m especially impressed with this perk, considering most hand sanitizers leave your skin feel tight and dry. No leaks, great hydration, phenomenal fragrance…. what’s not to LOVE!!!? 🤍 SPOIL YOURSELF, NO EXCUSES NECESSARY!" —Briana R. 

Get it from Amazon for $16 (available in Lily of the Valley and Rose scents; check out Touchland's Amazon storefront for more options). 

Promising review: "These are amazing!!! Beautiful colors and the sparkle/shimmer is more than I imagined it would be. Mr Pen did it again! If you don’t have these pens, you need to get them!! Great addition to my journaling supplies!" —FBJH12

Get a set of eight from Amazon for $5.99 (available in four color sets).

Promising review: "Very good quality liner. I love the daisy print and it is a good thickness. Super easy to cut (I used a box cutter). Definitely recommend!" —Karen

Get it from Amazon for $7.99+ (available in 10 sizes and nine patterns). 

Check out a TikTok of the cloud knife in action. 

Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski

Get a set of six from Amazon for $6.49. 

Febu is a small business that specializes in earth-friendly, non-toxic home products. 

Promising review: "I love these! I have used these for years instead of a sponge or a dishrag. They hold up great, mop up crumbs and spills quickly, can be popped in the dishwasher to clean, and bring a bit of color to the sink area in my otherwise neutral kitchen." —Wynnefred

Get a set of five from Amazon for $14.95 (available in 15 very pretty sets). 

Promising review: "This Kitsch French hairpin is both beautiful and functional. The gold finish is sleek and adds a touch of elegance, whether I'm dressing up or going casual. It holds my thick hair in place all day without slipping and is much more comfortable than hair ties. Great for buns, twists, or quick updos. Super easy to use once you get the hang of it. Definitely a staple in my hair routine now!" —J. Lee Hall

Get it from Amazon for $7.94 (available in four colors and in two packs). 

Promising review: "Travel with ease!! Before this product, I would take all my supplement bottles with me in my purse which took up an unnecessary amount of room. Now with this product I can travel easily with all my daily supplements. Takes up minimal space in my purse and actually encourages me to take my daily supplements. Not to mention I love the color and style. Can fit up to 9 of my largest size capsules." —Kaci Allen

Get it from Amazon for $7.49 (available in five styles). 

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without ever getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show it off. 

Get a pack of two from Amazon for $16.99 (available in seven sets). 

Reviewers also use this for "emergency kits" for their car! 

Promising review: "Best Amazon purchase in a while. The bag is TSA-compliant, which was the most important thing for me, but it is also well-made, very sturdy, and the shape of it makes it easy to organize my liquids by laying them down rather than forcing them all to stand up. Even the packaging was beautiful. 10/10 would recommend." —RZ 

Get it from Amazon for $17.99+ (available in seven styles and nine colors). 

Promising review: "This is a quality product in my opinion. Equal to Moleskine sketchbooks at half the price. I don't often write reviews, but I have purchased and used a few of these, filled them up, carried them about, and found them quite durable." —E. D. Scoville 

Get it from Amazon for $11.99+ (available in 26 colors with blank, lined, dotted, or grid pages). 

Promising review: "This book is a fantastic way to dig deeper without having any worries of being judged. It's a book you can vent to, be 100% honest with, and find out more about yourself. I love it and need more books like it!" —Amazon Customer

Promising review: "I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!" —Adrian 

Get it from Amazon for $9.99 (available in five styles and two sizes). 

Check out a TikTok of the cheese slicer in action. 

Promising review: "My mother-in-law had purchased one last year, and I tried hers at Christmas and fell in love with how easy it was to use. We have a lot of get-togethers with friends, and cheese is a staple appetizer in our house. So I purchased my own and have been using it weekly since. It cuts easily and it's mostly easy to clean. Sometimes cheese gets stuck in the crack, but some scrubbing with a small brush usually does the trick." —Jessica

Get it from Amazon for $22.91 (available in two colors). 

Promising review: "These drapes are gorgeous. They are a total blackout, which assures you of a good thickness to the material. They are weighted and hang beautifully. I am a picky individual. Would highly recommend!!!!!" —Amazon Customer

Get it from Amazon for $47.99 (available in seven styles and five sizes). 

Promising review: "I love this so much! It’s very easy to assemble and matches my pink apartment! It’s pretty big and sturdy and holds all of my pots and pans well." —Jazz

Get it from Amazon for $25.99 (also available in black and gray if you feel like being boring!!). 

Check out a TikTok of the moonrise alarm clock in action. 

Promising review: "This thing is the real deal. My daughters love it! They needed a way to wake up more naturally on school days — this alarm can be set to begin brightening 10 minutes before their alarm, and it’s helped a lot! Plus, they adore the beautiful moon night-light with shooting stars — I do, too! This one seemed too good to be true when I ordered it, but it’s definitely lived up to the hype." —Emlefty11

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.