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Shoutout To Whatever Witch Created These 34 Beauty Products With Straight Up Magical Results
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More That cauldron really cooked when it made this PDRN collagen cream and holy grail “Nude Honey” lippie. As a Senior Shopping Writer at BuzzFeed, I specialize in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and my beloved “TikTok made me buy it.” My work has been featured across lifestyle and writing publications during my ten years in the digital media space, including Bustle, HuffPost, HelloGiggles, and The Washington Post. Promising review: "I am not exaggerating when I say that I saw a difference in my neck lines within a few days. It works, but I wish it came in a tub. I have been dabbing a little under my eyes, and it seems like it’s working to reduce some of my age-related hollowing. I think I will try the stick version to target other areas." —Kira Promising review: "My favorite dry shampoo! It smells great and truly is sweat-activated. I wear it during some heavy workouts, and I can smell it, and it helps keep my hair from being greasy if I have plans after." —Marianna Stutts Get it from Amazon for $9.98+ (available in two sizes). Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian Dae is a small business that specializes in haircare and styling products. (It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! Promising review: "This seemed a little pricey at first, but after a few weeks, my skin is remarkably smoother. The texture is finer, fine lines have disappeared, and the texture is smooth. It absorbs into the skin well, so ideal for both at night and under makeup. There is no fragrance, which is a plus for me. It’s an excellent value for the money, and it’s a great product." —Emily Promising review: "I was not expecting this brush to be so amazing. I usually use a Wet Brush, and NO MORE of that. This one doesn't pull when the Wet Brush did. Feels amazing on my scalp. Just a very refreshing brush to find. I would definitely recommend this to everybody that has a hard time brushing their hair (even kids), very soft, and the price is excellent as well. Love love love this brush. Would definitely buy again and again." —Katy Shoemaker Get it from Amazon for $7.99 (available in four colors). Just a heads up, this is considered the "beginner" level (Shot Zero 7,500 is the higher one), but there is a slight tingling sensation. Promising review: "This has transformed my skin. I had large pores around my nose and under my eyes. After using this product for about a month, I have seen so much of a difference! My skin is smooth and poreless. Not going to lie, it does tingle, but your skin gets used to it. I was using it 2–3 times a week, and it's been a staple for me in my routine." —Renee Promising review: "I’ve been using the Kill Lash Superproof mascara from Clio for a few months now, and it’s honestly the best mascara I’ve tried. For context, I have straight lashes and deep-set, hooded eyes, so most mascaras either won’t hold a curl or end up smudging under my eyes after a few hours. Even tubing mascaras, which I’ve had some success with, don’t really keep my lashes lifted and tend to come off too easily. This one is completely different. It actually holds the curl I put in at the start of the day and keeps it there. I’ve worn it for 12+ hours, and my lashes still looked lifted, which is something I’m just not used to. Normally, my lashes drop within 30 minutes, no matter what I do." —Cirecy Psst — BuzzFeeder Elizabeth Lilly says this is so smudgeproof that it's a little hard to get off, so you might want to invest in the Kill Lash Mascara Remover, too! Promising review: "They work great, look cute, and make me feel pretty. I’ve been buying these for over a year now, and I’m always happy to recommend the brand whenever people ask about the little stars on my face. I like the different colors. I get to match them to my outfits. Other brands usually charge an absurd amount for a few puny stickers that barely do anything, but these patches actually pull gunk out and leave the blemish looking much better afterward. It’s kinda gross, but super satisfying. Totally worth the money, and it’s more than earned my praise." —Fredric M. Get a pack of 240 from Amazon for $8.99 (available in 11 styles). Promising review: "If you are looking for a truly budget-friendly and exceptionally versatile line of facial and body care, this is it. I have used this on my arms and legs for two weeks, and I see a real game changer. Are my arms and legs devoid of all crepe-iness? NO! Don't let any brand tell you that they can make any natural aging bodily changes disappear. However, this cream, when used consistently, will provide a temporary plumpness to those crinkled areas. I am 65, I am happy and grateful to have reached my mature age; nevertheless, I want and will give my skin all the effective products to keep it as supple as possible." —marihad t arrus Psst — if you're looking for one designed for neck tightening, Gold Bond's Age Renew Neck & Chest Firming Cream is another fan favorite! This is designed for people with 3a–4c curls! Promising review: "Oh this is THAT girl! I have like 4a hair with low porosity, and oh my this is just fantastic. It is so lightweight but creamy and melts into my hair like butter on a hot summer day! And yes, it did leave my hair tender! 10/10 I love you, Tracee!" —Maya Get it from Amazon for $12+ (available in four sizes). Promising review: "FINALLY!! A body wash that works for my skin! I've struggled with acne since my teens, and I've spent hundreds of dollars on lotions, serums, washes, etc., trying to find a body product that actually helps my acne. I've only been using it for a few days, but I've noticed the texture of my skin has gotten softer. Typically, because my body acne is always inflamed, my skin is bumpy and red. This body wash has calmed the redness, smoothed my texture out, and I haven't gotten a new pimple since using it." —Lex Promising review: "Very nice on the lips, as expected. I got the nude honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda Get it from Amazon for $25 (also available in Black Honey and Pink Honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! Promising review: "I was recommended this by a friend because her skin always looked so glowy. After trying it myself, I completely understand the hype. It gives my skin a beautiful, radiant finish without feeling greasy or heavy. I wear it daily, even on days when I skip makeup, because it makes my skin look fresh while providing SPF protection. It blends easily, feels comfortable all day, and leaves a natural glow. Definitely a product I’ll keep repurchasing. ⭐⭐⭐⭐⭐" —Martinez(8a) Get it from Amazon for $38 (available in four shades), Check out a TikTok of the Retinal Skin Booster in action. Promising review: "Almost two weeks and my skin has been doing great! I replaced my AHA toner from Paula’s Choice with this and found that it has been more gentle and made my skin glow immediately the next morning. I still like my AHA toner, but this really helped with my pores and skin texture. I used tretinoin before, and I found that it was harder to spread. The consistency of this formula made it so easy to spread on my face and neck! Not to mention the price is a steal! Loving this product so much! I am acne-prone (hormonal acne around the jaw) with combination skin (very oily and very dry), and this really helped even out everything." —T. Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Promising review: "I was very skeptical about this product. I thought it was another celeb 'paid and promoted' kind of thing. I use it as a mask only on and around the T-zone. It greatly reduced whiteheads and blackheads! It’s a miracle! Usually, I could feel the white head bumps. It now looks so smooth and clean! I've used it four times so far. Don’t leave it longer than recommended if you are using it as a mask. I felt my skin getting dried out." —solemia2 Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer Get it from Amazon for $12.97 (available in 16 styles). The color-adaptive formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). Megababe is a small business that specializes in body care. Promising review: "Megababe Thigh Rescue has been a total game changer for me. It goes on clear and never feels greasy or sticky. If anything, it is moisturizing. The chafe protection lasts up to 12 hours, which is a huge win. I use it on my thighs, my waistband, and anywhere my skin tends to rub together. The quality is great, and it smells wonderful without being overwhelming. As a bigger girl, this is essential for me, especially in the summer. It works perfectly with dresses, shorter shorts, and anything that might cause rubbing. This is 100 percent a necessity in my routine." —Stephanie Psst — BuzzFeeder Elizabeth Lilly has tried the newer Megababe anti-chafing gel, and is already a fan! Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Promising review: "I’ve tried expensive ones from Sephora, but this one outperforms them all. The precision actually mimics real hair. This is officially my new holy grail. Maybelline never fails. Best drugstore brand, period." —CaliConsumer Get it from Amazon for $10.99 (available in five shades). Jerome Alexander is a small business that specializes in airbrush cosmetic products. HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit price-y compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT. Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens Get it from Amazon for $22.99 (available in 12 shades). Promising review: "I've been using the Vitamin C Face Serum for a few weeks now, and I’m absolutely in love with it! My skin feels so much smoother and brighter, and I’ve noticed a significant reduction in the dark spots I’ve been struggling with. The serum absorbs quickly, leaving no greasy residue, and it has a lovely, light scent. My complexion is looking more even, and I can see a visible improvement in my skin tone. I also appreciate how gentle it is on my skin, with no irritation at all. This serum has quickly become a must-have in my skincare routine! Highly recommend for anyone looking to tackle dark spots and brighten their skin." —Patricia D. Get it from Amazon for $18.99 (available in four styles). This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy-looking after just one use. Plus, you can’t beat the price! Have already ordered another box. I should also add that I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets! Promising review: "I’ve used this setting spray a few times now and I absolutely love it. It really helps my makeup stay in place all day without needing touch-ups, even in heat or humidity. The mist is super fine and dries quickly without feeling sticky or heavy on the skin. It sets everything beautifully without ruining your makeup or leaving any residue. I also love that it doesn’t have a strong scent. If you want your makeup to last and still feel comfortable, this is a great choice. Definitely a new favorite in my routine!" —YSantiago Promising review: "This product actually works! Very affordable, too. There are a lot of expensive teeth whitening products out there, but why spend extra money when you don't have to? Definitely worth trying!" —Mona L Cureton Londontown is a small business that specializes in nail care products. Promising review: "I like a one-and-done nail product that will protect my fragile nails, but also stay put. I don’t baby my nails at all, so I like something that doesn’t show wear quickly. I’m not sure what’s in this one specifically, but it stays on so well. It’s also a nice micro shimmer/glitter. I’ve used a few other polishes from this brand, and while they are all nice, this is my favorite so far." —H. Peeples Check out a TikTok of the Aussie multi-use spray in action. Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like “10” products. Can’t go wrong with this stuff!" —Shayne Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous, lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. Get it from Amazon for $10.97 (available in six styles). Check out a TikTok of the acne-banishing body spray in action. Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa Promising review: "I have been looking for an azelaic acid product that works for my skin because I heard it does wonders for redness. Well, this product was the answer to my prayers. Holy grail. Will never allow myself to run out. It is light on the skin and easy to layer other products on top without feeling heavy. It has minimized my facial redness from acne marks and rosacea irritation. While also hydrating my skin instead of irritating it further." —Kimberly B. Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard * I Wouldn’t Be Able To Sleep At Night If I Didn’t Tell You About These 29 Magical Beauty Products * K-Beauty Products If You’re In Your “5-Minute-Face” Era This Summer * Beauty Products So Good At Their Jobs That Even Beauty Cynics Will Be Impressed * Multifunctional Makeup Products For Self-Proclaimed Lazy People * Beauty Products To Help You Get Ready Quickly And Efficiently Plus, primers & setting sprays, and finds from Amazon, Soko Glam, and Tarte. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been edited for length and/or clarity.