New Branded Video Hosted by Carolina Reynoso Showcases the all-new Toyota RAV4 as the Ultimate “Fun-Mobile” for Family Adventures

NEW YORK, NY — July 17, 2026 — BuzzFeed Studios today announced the launch of a new branded video in partnership with Toyota and Pero Like, showcasing the all-new Toyota RAV4 through a lighthearted competition celebrating the beloved role of the "fun tía and tío" in Latino families.

Hosted by Carolina Reynoso, the video follows Lupé, Adi, and Nelson as they embark on a series of playful challenges designed to test their creativity, energy, and family-favorite status. From tackling an inflatable obstacle course and competing in a burrito-making contest to showing off their salsa dancing skills, the trio embraces their inner child while traveling between activities in the all-new Toyota RAV4.

Created in collaboration with Pero Like, BuzzFeed Studios’ LatinX-focused brand, the campaign highlights the spirit of adventure, connection, and fun that defines the tía and tío family relationships while naturally integrating the versatility and personality of the Toyota RAV4 throughout the experience.

"Pero Like has always celebrated the humor, traditions, and shared experiences that resonate across LatinX communities," said Richard Alan Reid, President of BuzzFeed Studios. "The partnership with the all-new Toyota RAV4 and Pero Like allowed us to tell a joyful, relatable story that puts family, fun, and adventure at the center of the experience."

Andrew George, senior analyst, Toyota Marketing at Toyota, shared:  "The Latino community has a unique ability to find joy in everyday moments. Through our partnership with Pero Like, we're celebrating that spirit by bringing culture, family and fun together in a way that highlights how the all-new Toyota RAV4 is built for the adventures that bring us closer."

The branded video is now available across BuzzFeed and Pero Like's digital platforms.

Learn more about the Toyota RAV4 here www.toyota.com/espanol/rav4/fun/.

BuzzFeed, Inc. is home to the best of the Internet. Across pop culture, entertainment, shopping, food and news, our brands drive conversation and inspire what audiences watch, read, and buy now – and into the future. Born on the Internet in 2006, BuzzFeed is committed to making it better: providing trusted, quality, brand-safe news and entertainment to hundreds of millions of people; making content on the Internet more inclusive, empathetic, and creative; and inspiring our audience to live better lives.

Toyota (NYSE:TM), creator of the Prius hybrid and the Mirai fuel cell vehicle, is committed to building vehicles for the way people live through our Toyota and Lexus brands, and directly employs nearly 64,000 people in North America (nearly 48,000 in the U.S.). 

For almost 70 years, Toyota has assembled over 50 million cars and trucks in North America at the company’s 14 manufacturing plants. In 2025, the company’s plant in North Carolina began assembling automotive batteries for electrified vehicles.

Through our more than 1,800 North American dealerships (nearly 1,500 in the U.S.), Toyota sold more than 2.9 million cars and trucks (more than 2.5 million in the U.S.) in 2025, of which more than 47 percent were electrified vehicles (full battery, hybrid, plug-in hybrid and fuel cell).

delia.lopez@conill.com, Conill for Toyota