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I'm a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I’ve been using this for a few weeks now, and I’m thrilled with the results! This moisturizer is a gamechanger in my skincare routine. The formula is lightweight and absorbs quickly, leaving my skin feeling hydrated without any greasy residue. What I love most is how it enhances my skin’s natural glow and softness. The collagen boost helps firm and plump my skin, making it look and feel more youthful. It’s a fantastic base for makeup and keeps my skin looking fresh all day." —Gizem Atkan

Check out a TikTok of Murdle in action. 

Once you finish with this book, you can use your sleuthing skills on Volume 2, Volume 3, and a whole BUNCH of other themed Murdle books! 

Promising review: "The puzzles are a lot of fun but the characters, story lines, and other details take the Murdle experience to another level. I have no idea how the author came up with all of this creativeness! You can Murdle solo or with friends. I look forward to future volumes but this one will keep me busy for awhile!" —Liz Gately

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.77. 

Reviewers are also super impressed by how fast it works! 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising reviews: "Genius design! Exactly as advertised! The best fidget toy in my collection now! I will buy more." —April A.

"These little octopi have air filled heads to squish, and very bendy limbs. It's adorable and small, fits around your wrist as pictured, works as a phone stand too! Enjoy it!" —Ali

Get it from Amazon for $12.99 (available in five colors).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I love this hair conditioner I LITERALLY use it everyDAY! It leaves my hair so soft and my natural curls are so bouncy! I’m in need of more soon! Definitely recommend this to anyone. And it smells so good too!!!" —Wendy 

Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. 

Get it from Amazon for $19.99+ (available in two scents and two sizes).  

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

Get it from Amazon for $13.97 (available in three sizes and multiple styles). 

You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. 

Promising reviews: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invente2q11qszud this, hats off!!" —Dee 

Promising review: "My skin feels like the bottom of a newborn. This is so great. The natural ingredients are the best and it leaves my skin with a natural glow and softness that I have never felt before. I have aging skin and it is just a great product. I use it on my face and my hair on wash days. I am going to order three more just so I don’t run out." —Divine

"I bought this because I had a bad breakout. My previous moisturizer was not working for me. I have oily skin so it didn't help. I saw this on TikTok. This has truly helped my skin. I use a toner after washing my face. I put this on afterward. It has a cool feel to it. It has balanced my oily skin. My skin looks so much better. It helped with some dark spots. My skin is soft and not dry. I recommend this to anyone who has sensitive skin, oily face, any marks, and needs hydration. A little goes a long way so it will last." —Les 

Get it from Amazon for $12.99 (also available in three- and six-packs). 

Promising review: "Best cold cuts storage ever! I’ve used this container for storing sliced cheeses and sliced deli meats and I absolutely love it! Keeps them fresher longer and looks nicer sitting in the refrigerator! Win win!!" —Mandolin Buglar 

Get it from Amazon for $27.99 (available in three styles). 

Promising review: "My blueberries stay fresh and crisp in this container, rather than the familiar fate of becoming soggy and moldy! I love how I can wash the berries in the strainer, pop it into the basket, and then look forward to the BEST blueberries EVER!!!!!" —Anonymous 

Promising review: "I normally don’t love lip products. I have small lips and I am never really satisfied! But this stuff is sooooo good! You don’t even understand how moisturizing and glossy this is. It’s not sticky, very pigmented, and the stain it leaves behind is gorgeous! I got the Rosie one, and it's chef's kiss perfect! I’m totally getting more!" —Katherine Stanton 

Get it from Amazon for $11.97 (available in 11 shades).

Sneakerasers is a small business that specializes in shoe care products. 

Check out a TikTok of the SneakErasers in action. 

Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer

Promising review: "I’ve been buying these for years. They replaced my Ray-Bans that look identical! Fit great and with the price point I don’t have to worry too much with my kids and being on the go!" —Jessica M

Get a pack of three from Amazon for $18.99 (available in 16 sets, as well as two-packs and individual pairs). 

This is designed to work on all hair types, with reviewers with 2b to 4c curls mentioning it worked for them! 

Promising review: "I recently had to cut my shoulder-length 3b hair because of a mistake in products that resulted in something the internet calls 'felting.' My hair ended up being coarse, brittle, and would fall a lot so I was scared of having bald spots. Found this online and it had a reasonable price so I decided to give it a go some days ago. The change was INSTANT! My hair wasn't falling, it didn't feel greasy, and it now feels almost like the texture I had before the fail. Will keep using but I'm already in love." —Zuzi Góndola 

Check out BuzzFeed's full review of the Elizavecca hair treatment for more deets!

Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product, I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesn't pill with makeup, and hydrates skin for an even finish." —K.C.

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

It's color-adapting, so one of four shades will work well for any skin tone! To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Get it from Amazon for $6 (available in four shades). 

BuzzFeed Shopping writer Emma Lord says, "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart."

Get it from Amazon for $25 (also available in pink honey and nude honey). 

Medicube recommends scooping out more gel and fewer capsules for oily skin, an equal amount of gel and capsules for dry skin, and more capsules and less gel for combination skin. 

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel like consistency and comes with a scooper, making it very easy to apply. You get a decent sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs in your skin pretty quickly. It may leave a slight sticky residue left behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glow and feel smooth! I had gifted a jar to my 60 year old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (also available in four other formulas, each with unique benefits). 

Promising review: "Genius! I moved to a new part of California and my eyes kept watering. I tried allergy meds, but they didn't help much. Finally someone mentioned Ocusoft and I figured it couldn't hurt. What a difference! Ocusoft twice a day and keeping my eyeglasses spotless has totally solved the problem. All those tiny pollen spores that were stuck in places that irritated my eyes are gone. Really worth a try if you find your eyes are irritated seasonally." —Lindley Karstens

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it is so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Get it from Amazon for $22.99+ (available in women's sizes XS–3XL and 36 colors). 

Promising review: "This stuff is absolutely AMAZING. My wife and I were getting tired of looking at our worn-out cabinets and wood paneling and were very close to paying a professional thousands of dollars to refinish it all, but then we came across this product. Our paneling and cabinets were looking rough. This stuff was like a Magic Eraser for water spots, scratches, scuffs, and any other blemish. We simply wiped the product on with a paper towel and let it sit for 20 minutes before wiping it off with a clean towel. Everything looks brand new. I'm buying a couple more so we can finish our cabinets and wood paneling. We're so glad we found this product." —Kris

Get a bottle from Amazon for $5.99+ (available in multiple sizes).

Check out a TikTok of the dry shampoo in action. 

Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker

Get it from Amazon for $18 (available brown, dark brown, blonde, and in multipacks and bundles). 

Promising review: "LOVE, LOVE, LOVE THIS. Texture, taste, and dispenser were fantastic. I give it as birthday surprises. I keep one in my bedroom, purse, and both cars, and my son keeps one in his golf bag, bedroom, and car. Yes we have it on AUTO SHIP! You can’t go wrong buying this product." —BUBBA SHIRL

Promising review: "I have a golden retriever and the shedding is out of control. My fabric sofa is constantly covered in hair and I finally decided to try this after reading an article about popular TikTok products. The reviews do not lie, this thing works magic!! I wish I had taken a before and after picture because the difference is noticeable. I watched the video tutorial before I tried it to ensure I was using it properly and everything he says is true, you do really have to put your arm to work with vigorous back and forth movement! However, I find it's a great arm workout and it works wonders." —Joanne Ertel

Get it from Amazon for $24.99 (available in three styles, including a mini version great for on-the-go and traveling!). 

Promising review: "Love these. These are soft and very comfortable, and they seriously black out every bit of light. I love them. I would highly recommend. I’ll probably never sleep without them again." —AJ

BuzzFeedr Emma Lord says, "I bought these at the last second for a flight when I lost my way more expensive sleep mask, and can safely say "good riddance" to that old pair — I love this version way more. It's perfectly contoured so it doesn't rub my eyes or mess up my makeup if I'm traveling, the weight is satisfying without being distracting, and it adjusts super quickly and easily without every getting caught in my hair. Also the pink is just absolutely precious, so my little Glinda x Barbie heart is most pleased to show if off." 

Get a pack of two from Amazon for $16.99 (available in seven sets). 

Promising review: "These Olay Cleansing Melts are a game-changer for travel! They're compact, lightweight, and leakproof, making them perfect for packing in a suitcase or even a carry-on bag. The melts dissolve quickly in water, creating a rich and luxurious lather that effectively removes makeup and impurities. I love that they contain retinol, which helps to improve skin texture and reduce the appearance of wrinkles. My skin feels clean, refreshed, and hydrated after using these cleansing melts. They're a convenient and effective way to maintain my skincare routine while on the go." —Kleo

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews but I have to for this. I saw this pillow on TikTok and it got me curious so I immediately came to Amazon. OMG, it’s such a game changer. I’m a side sleeper and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $79+ (available in two sizes and three shapes). 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I have always struggled with oily skin. I've finally gotten my oil under control thanks to my current skincare routine, but SPF remained a challenge. Nearly everything I tried left me shiny or quickly got greasy during the day. This SPF spray is a super fine mist that almost feels like nothing is spraying on my face. It doesn't leave behind anything shiny, which is unheard of for a SPF 50 spray. I personally love the smell however, some may find it a bit too much for their liking." —Stephanie Hushcha

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

Fellow shopping writer Emma Lord loves these toothbrushes: "I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular." 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazing! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

Get a two-pack from Amazon for $9.99 (also available in a pack of four and travel-sized). 

Promising review: "These earplugs are so good!! I had originally bought a completely different brand (because I was being cheap), and let me tell you, you get what you pay for. I found these Loop earplugs and decided to give them a try and I’m so glad that I did! They are so comfortable! Made from silicone so they are flexible and fit great. I’ve slept with them in all night without issues. The noise cancelling is fantastic! Now does it block everything? No, but I think that’s a good thing for safety reasons. They do block my husband’s chainsaw snoring and that is exactly what I needed them to do." —melanie98837

Get it from Amazon for $20.95. (Available in four colors; check out Loop's Amazon Storefront for more options related to concerts, offices, and parenting!)

YouCopia is a woman-owned small business that specializes in home storage solutions. 

Promising review: "This is a sensible little organizer that can hold various items like snacks, mixes, really anything in a small package. I love the tiers that enable me to see everything at a glance rather than having to pick it up and flip through it. Appears to be well made and good quality." —Bearchick

Promising review: "I absolutely love that I found this brand on Amazon. I have now bought their short sleeve shirts and continue to buy these long sleeve bodysuits. Before I was buying Skims bodysuits which are like $78 each. These are not only just as soft as Skims, but probably better in my opinion. These are a little bit thicker, like double-layered, so that they are not see-through. If you have bought Skims, you know that those are extremely thin and see-through, depending on the color. I bought this in white and with a black bra, and you could not see it through. They are tight-fitted. If you want it a little looser go up one size. These are so buttery smooth and do not pill. wash on delicate/dry on delicate. They are just as soft even after a year of wearing/washing." —Candy K

Get it from Amazon for $19.99 (available in women's sizes XS–3XL and in five colors). 

Promising review: "Best foot callus remover I have ever used! I read a lot of the reviews before purchasing this product. Most callus removers I have purchased in the past were not very effective. So, I was encouraged by the reviews. I saw that a lot of reviewers mentioned being very careful not to leave it on longer than three or four minutes. My feet were the softest they had ever been. Love love love." —Cheri whisker

Get it from Amazon for $12.99 (available in three formulas and in a foot care bundle).

Psst..these come in all sorts of colors and designs, most of which have prices hovering around eight dollars. I have the pink one (pictured), but there's also a celestial version, a wild west version, a floral version, and so many more.

Promising review: "The Burn After Writing pink journal has been such a surprisingly meaningful experience for me. At first, I thought it would just be another guided journal, but the prompts really make you pause and dig deep. Some are light and fun—like imagining dream scenarios or writing about favorites—but others are raw and thought-provoking, asking you to face things you might normally avoid. What I love most is that it feels like a conversation with myself. There’s no pressure to share, no need to make it “pretty” like other journals. It’s messy, real, and just for me. Some days I write a lot, other days just a little, but every time I close it I feel lighter, like I’ve released something I didn’t realize I was holding on to. The pink cover makes it feel personal and inviting, but inside is where the real magic happens. It’s not always easy, but it’s been healing—and honestly, a form of self-therapy I didn’t know I needed. If you’re looking for a safe space to reflect, vent, and be completely honest with yourself, this journal gives you exactly that." —Sydney

Get the pink one from Amazon for $7.61.  

Promising review: "This is exactly what I was looking for! It lays flat to easily complete the word search and not have to fight with the book. There are different types of puzzles, and some have extra secret searches! It’s great for the slow days at work!! I will definitely be buying more of these word searches!" —Roy Y Hahn

Promising review: "I am OBSESSED with this cutting board. It is made so well and looks so expensive. Every time I have guests, I will use it as serving tray or display for charcuterie and I always get compliments on it." —Lorrin Farrell

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. 

Promising review: "Simple to use and cheaper than that other brand. This is about the best tasting coffee I have ever made at home. Easy to clean. Sturdy. Portable." —Alex Bonick

Promising review: "I have a toddler I have to cut everything up for, and these scissors have made my life INCREDIBLY easier. I cut PB&J into perfect squares and grapes into three pieces effortlessly with these scissors. It cuts chicken and other meats simply. They’re sharp, safe, and so affordable too. Don’t look elsewhere; these are the best!" —Adrian 

Get it from Amazon for $9.99 (available in four styles and two sizes). 

Check out a TikTok of the foot masks in action. 

Read more about how Epsom salt can help with muscle pain and soreness at the Cleveland Clinic. 

My coworker Emma Lord says, "I'm a long-ish distance runner and these were certainly an interesting experience for my feet! You slide them on and after a few minutes feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days!"

Promising review: "Very soothing. My husband and l used these on our European vacation and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97. 

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.