BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

I can finally get a full eight hours now that you know about this tubing mascara.

I'm a resident writer on the Buzzfeed Shopping team, where my love for shopping (and doomscrolling on TikTok) helps me curate lists of the most trending lifestyle, home, beauty, and fashion products.

Shark's air-styling tool comes with four attachments: an oval brush (for a voluminous blowout), a paddle brush (to straighten), a styling concentrator (to dry and style), and an auto-wrap curler (to curl, of course!). 

Promising review: "This hair dryer/styler is so powerful, it saves me so much time getting ready daily. I have extremely thick, curly hair, and it dries my hair in 15 minutes or less, as opposed to my old blow dryer that took at least 30/40. It’s small enough to travel with all the attachments. I love that it has different heat settings, so I can use it on my daughter as well, at a lower heat! It is so user-friendly compared to the Dyson Air Wrap/Dryer." —Madisen

Get it on Amazon for $229.99+ (available in sets with hair attachments for curly and coily hair, all hair types, and a special-edition copper color).

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds, and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also, noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Get it from Amazon for $28 ( available in brown and black). 

Promising reviews: "If you bought this cause it is viral, well, let me tell you, for once, you can actually trust the internet. Light texture. I wake up with a glow and noticeable hydration. It can feel a lil' heavy, but it's not thick, and you don’t need a lot of product for your face and neck. Smells good, and for the price, it's a good product. Tip: I use it with my face wet, and I massage it a little bit before letting it dry. I have a hard time when it comes to finding a moisturizer that doesn’t break me out or give me a pimple or two. I think I found my moisturizer." —Pedro Laserda 

"You get a full-sized product for a good price! The smell is very soft and goes on so smoothly. The container itself is of great quality. My skin is shiny and clear! Not a greasy type of shiny either! I am so pleased with my purchase. I had oily skin with dry patches, and it has frustrated me to no end! Now my skin is hydrated, and this has been a great addition to my skincare routine. The cream is more like a smooth gel. Not sticky at all. You’ll be grateful you got it!" —heather sheridan

Get it from Amazon for $14.90+ (available in two sizes).

This comes with a kit containing 10 toenail braces and tools for application. Each brace lasts 3–6 weeks.

Promising review: "I used to be in sports all through middle and high school, and it really messed up my left foot overall, especially my big toe. I was always embarrassed by my big toe during the summer that I’d put a bandage over it to make it seem like it was injured. Finding someone to fix your toe is expensive, and I don’t have that kind of money at the moment. Started doing research on ways to do so, and this one was the best way. It does take some practice, but once attached, it should not move. Your toes will hurt for a day. Like a dense pain. Not sharp. I saw a difference in about two weeks. I’m a month in on the most severe toe, and no more ingrown toenail!" —Sandra L.

This product is formulated without parabens, phthalates, petrolatum, or SLS.

Promising review: "I’ve been using this product for years now. My first trip to Costa Rica I had it and trust me when I tell you it’s saved my life. I live in Florida now and I never go anywhere without it. After any time in the sun you can use this and you can believe that your skin will be nourished and moisturized it will not hurt and your skin will not peel if used properly. I said your skin will not peel. I love this product for it." —Kenneth

My colleague Jenae Sitzes uses it: "The packaging similarities are impossible to ignore, but that's not where the comparisons between this E.l.f. sunscreen and Supergoop's cult-fave product end. I've tried both, and I honestly prefer this E.l.f. version. Supergoop's had a slight graininess to it that I didn't love, while this E.l.f. sunscreen is exactly what I'd hoped Supergoop's would feel like: totally smooth and velvety. Like Supergoop's, it goes on totally clear and doesn't feel like you're wearing a mask; it sinks in immediately. And of course, a major selling point: A 1.7-ounce bottle of E.l.f. Suntouchable will cost you $14, while Supergoop's Unseen Sunscreen in the same size will put you back $38.

Now, it's worth noting that Supergoop's Unseen Sunscreen has SPF 50, while E.l.f.'s product offers SPF 35. Both of these meet the American Academy of Dermatology's recommendation of using a sunscreen with SPF 30 or more, which blocks 97% of the sun's UVB rays. Anything over SPF 30 offers only slightly more protection (and nothing can block 100% of the sun's rays), yet the higher number, the more brands tend to charge. So do with that info what you will! This isn't the only SPF I use, but I love having it in my arsenal, especially when I do want to layer makeup on top!"

Promising review: "This sunscreen is a gem. I was not expecting to love it as much as I do. I absolutely love E.l.f. products, but I rarely try their skincare. Something told me to try this. When I put it on, it gave a smooth silicone finish and feel. I was faithful to Supergoop but didn't want to spend as much as the product is listed for. I will continue to use this sunscreen; it has been one of the best I’ve ever tried. I’ve been into skincare since I was 15; I am 37, and for me to say that this product is a gold mine is rare." —Angelina S.

Get it from Amazon for $14 (available in two sizes and as a two-pack).

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Promising review: "I have really thick, dark, straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 Gisou hair oil, and I can gladly say that this product does work waaaaaay better than those expensive oils. I trust Korean skincare and I know the quality is better, so obviously hair care has to be better too right? This makes my hair soooo soft and it takes away all of the frizz from my hair. It smells really good and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair, but also on dry hair. It is just an amazing hair oil and I will never use anything else but this." —Brianna

Get it from Amazon for $18.77+ (available in two sizes, as a mist, and five other formulas).

Wonderskin is a small business that specializes in makeup and skincare products. 

Promising reviews: "I am typically a skeptic about 'magical' beauty products. This, however, lives up to the advertising. I painted on the thick, purple liquid and waited a whole 10 seconds before spraying on the activator and peeling it off to reveal exactly what was promised. Beautiful bright pink lips, no smudging. It does not even feel like I am wearing lipstick. It smells nice, and when I lick my lips, it does not taste bad. I love lipstick, but it is off within 10 minutes, smudged onto my teeth or my coffee cup. This. changes. everything." —Jennifer Trasport

Get it from Amazon for $22 (available in 32 shades). 

Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I don't have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

It's great for many skin types, including sensitive, oily, dry, and combination!

It's recommended that you do a patch test 24–48 hours before applying this all over your face, as it's a strong, concentrated formula. After that, apply three to five drops once daily and follow with a moisturizer (ideally one with SPF if you apply in the morning!). Though the bottle looks small, reviewers say it'll last you several months with daily use.

Promising reviews: "Best $20 ever spent!!! The results are unbelievable. I was a bit skeptical because all the reviews were from Caucasian [people], and I was slightly worried that my skin would not respond as well, but I was quite mistaken. With or without makeup, my skin is bright and smooth, and my spots are disappearing. One other result I am sure a number of people have not noticed is that your palms get softer too; I guess the residue on the palms makes it soft and supple." —Mayowa O.

Get it from Amazon for $19.99+ (available in two sizes).

Promising review: "I have really sensitive skin. Most toners or exfoliating pads will leave my skin dry and irritated. At the risk of sounding hyperbolic, these medicube pads are magical, and I saw results within the first 24 hours! I decided to try these to combat sebaceous filaments as mine were worsening. The pads have minimized the look of the filaments/pores and leaves my whole face looking fresh and polished. I feel like these are the beauty secret weapon that no one told me about." —M.

Get a pack of 70 from Amazon for $18.90 (available in four other styles). 

Promising review: "First off, if you have extremely oily skin, this. is. it. I was so tired of getting blotting powder/wipes. It felt wasteful and always left residue on my face. I saw this on TikTok and NEEDED it. It was backordered but then I got an email saying it was in stock and I was SO excited. Not only is it affordable, but it's washable, which helps you save money and be less wasteful." —Kelsey B.

Promising reviews: "I have only used the two original pens that I purchased and can already see an improvement. I am older than 60 and drink coffee daily and red wine weekly." —vicki houska

"I have extremely sensitive teeth from over-whitening in high school but this product has been such a lifesaver! I am a daily black coffee and red wine [drinker] so my teeth have taken a toll as far as staining goes. Seriously, I was very hesitant on getting this because of how sensitive my teeth are but I wish I got it sooner! This is such a great product!" —Mimi Doherty

Get a two-pack from Amazon for $19.95 (also available individually and in a four-pack).

Check out a TikTok of Gold Bond in action. 

Promising review:  "Absolute sorcery. I have sagging skin at the jawline from weight loss. This stuff has absolutely helped! I’m really impressed. Has smoothed out the crepe paper look. Try it!" —S. Livingston

"This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising review: "Best serum I ever bought. I use this product every day in the morning and before I go to sleep. The hydration is great and my skin's tone after I spray it on is so glimmered. It also has a soft scent. It’s definitely worth spending your money on this serum." —me

Get it from Amazon for $16.99+ (available in two sizes). 

Promising review: "I adore this little guy! I use it whenever I am overheated or have puffy eyes from crying, and it helps immensely! The cool metal feels fantastic against my skin when it's hot, and it helps soothe under my eyes after a nice cry. It's super simple and easy to use! My mother borrowed mine so much that she eventually got her own. It is very refreshing, and I definitely recommend it just for a soothing coolness you can apply any time. :)" —Katie

Get it from Amazon for $12.95 (available in three formulas).

Double cleansing is a method of cleansing your face twice: first with an oil-based cleanser to break down oil-based products like makeup and excess sebum that gets trapped in your pores. You then go in with a water-based cleanser to help get all the extra gross stuff off your face, like sweat and dirt. 

Promising review: "This is my first time ordering an oil-based cleanser and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn't look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera" —Myshel Cagle

Promising review: "E.l.f. has really stepped up their game lately! I was using Farmacy Makeup Meltaway, and I loved it, but it was very expensive. I decided to try the E.l.f brand because of the price, and it's the exact same thing! For $11, you can't go wrong with this product. I wear waterproof mascara, and this makes removing it super easy! My face feels super clean and hydrated after using this product. The product lasts for a good amount of time, too." —Haley McCaulley

Get it from Amazon for $6+ (available in four sizes and a two-pack). 

Most reviewers recommend doing this treatment once per week. It also is designed to be worn while you sleep! It's transfer-resistant so you don't have to worry about waking up to a slimey pillow. 

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Get a set of four from Amazon for $19 (available in a 16-pack and three other formulas).

Promising review: "Love these drops. So effective, a little goes a long way. Great for a boost of hydration, especially in the colder and/or drier months. Great as a primer before makeup to smooth the skin. Such a value for a product that packs a punch. My skin hasn't looked better!" —Ken

Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer

"LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B.

Get it from Amazon for $17.95 (available in two sizes and 14 colors).

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $18.80 (available in three styles). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I absolutely love this product. I'd been going back and forth whether I should buy it for between waxes, as my skin is sensitive and I'm prone to ingrown hairs and overall skin irritation. I have to say I wish I'd purchased it sooner. I use it daily and I've noticed a big difference! I've found that exfoliating is key before applying it for best results. I still get irritation from time to time, but I've been using this solution daily for the past three weeks and have noticed really positive changes in my skin where it usually gets irritated! Due to the roller ball, it doesn't release too much product on application so a little can go a long way! My first body care product from Peach and Lily and I will definitely be reordering once this bottle runs out!" —Claire H.

Here's what Buzzfeed Shopping writer Gabriela Manjarrez has to say: "I've personally been using this for months now and it's amazing how it's improved aspects of my skin that I didn't even know needed improving. I didn't think my skin looked too dull before, but after see how this brightened and soothed my skin, I'm never going back. I spray my face with rose water, gently pat the essence into my skin while it's still damp, and let it absorb. Plus, it absorbs so quickly; it's like your skin is saying, "Gimme gimme gimme!!"

Promising review: "I’ve been using this morning and night for about two weeks and I can say I understand the hype! My skin looks better than it has in so long. Firstly, the texture surprised me. When you think snail mucin, you think slimy and gross. This wasn’t sticky or slimy whatsoever. I was afraid it was gonna leave my skin feeling gross and slippery. Surprisingly, my skin drank it right up! No residue whatsoever and it’s a nice primer before makeup. I have oily skin and it’s helped with that as well. My skin is so soft, with a nice healthy glow. I’ve noticed my red spots from past acne is fading and my skin just overall looks great. Highly recommend!" —Sarah Downs

Get it from Amazon for $17.89 (also available in a two-pack). 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. And read more about how rosemary oil could be helpful for encouraging hair growth at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Read more about tea tree oil and acne at Mayo Clinic.

Promising review: "Great product, my skin loves it! I ride several horses daily and struggle with bum acne in the summer months. This product is a game-changer for me! It worked quickly, and I will be a lifelong customer now!! I'm feeling confident in my swimwear as my bum acne is almost completely gone. Thank you for creating this great product!!!" —Chantel

Just a little cleanser, buff, and moisturizer for the smoothest skin you've been dreaming of. 

Promising review: "I used this product years ago and had the most amazing skin, but I assumed it was mostly genetics. Now that my skin is showing signs of aging, I decided to give it another try — and I'm so glad I did. My skin is transforming daily. They say your skin can rebuild itself, and it really does — especially when you remove the buildup of dead skin cells. I've been using it morning and night, and I genuinely look younger. My skin feels polished, my pores are noticeably smaller, and I need much less makeup. Such a fantastic product — highly recommend!" —Sweet Caroline 

Promising review: "I have Fenty Cherry Treat, a lip oil from Dior, and several other brands that were $20 or more…and the Nyx Fat Oil is better! Same consistency as the others, but a little more color, which is a good thing. About as long lasting as any other thick lipgloss. It’s always awesome to find a less expensive [option] for the high-end products I like." —Jennifer

Get it from Amazon for $9.49 (available in 14 shades). 

* If Your Beauty Drawer Is Full Of Regret Purchases, It’s Time To Try These 32 Cult Favorites

* Beauty Products That May Not Be Glitz And Glam, But Are Realllllly Good At Their Jobs

* I Need You To Know That These 36 TikTok Beauty Products Have *Actually* Earned Their Fame

* Beauty Products With “Pick Your Jaw Off The Floor” Review Pics

* Game-Changing K-Beauty Products You’ll Be Buying Again And Again

Plus, primers & setting sprays, and finds from Soko Glam and Tarte.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews have been edited for length and/or clarity.