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The only thing better than an affordable product is one that works. 😉

I am a "Judy" of all trades who writes about pretty much everything, but specializes in sexual wellness, personal care, plus-size fashion, maximalist home goods, and gnarly before and after pics!

Because of the color-balancing, each of the four shade options is designed to work with a range of skin tones. For example, the light rose would be best for fairer skin and the dark mocha hue would work for deeper skin tones.

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "More than six years with a large, sometimes painful plantar wart on the bottom of my foot. The doctor tried freezing. I tried apple cider vinegar, aspirin, freezing at home, over and over again...nothing worked. Never showing the bottom of my feet, refusing to get a pedicure with the girls, and so, so embarrassed. It felt as if I was doomed to have it for forever; it was resistant to everything. Literally six years of fighting it, and on a whim I tried these because of the good reviews. ONE APPLICATION. I wore the bandage overnight. I didn’t think it did anything, but a few days later, the wart just came off. I know it’s silly to be so emotional over a stupid wart, but I’m telling you, I nearly cried. I’ve never been so happy with a product in my life. Highly, highly recommend giving these a try if you’ve got stubborn plantar warts." —Liz Dube

Promising review: "My nails were very weak, splitting, and breaking after years of having gel polish on them. So I had the gel removed and let my nails breathe for about four months. About two months in, I purchased this cuticle oil and suddenly my nails not only stopped splitting and cracking, but they actually grew long and strong with no polish on them at all!! I've NEVER had long, natural nails before, so my only conclusion is that this cuticle oil was the reason for the vast improvement in my nail health (no other changes in diet, etc.). I also like how it feels and smells. It goes a long way, but when I run out, I'll be buying this brand again!" —Susan M.

Get it from Amazon for $9.99 (available in 14 scents).

Promising reviews: "I loved this stuff. It was magic. The evening moisturizer was fabulous. It is the first plumper that actually works for me. Will be buying more for gifts!!!!!" —Alexandra

"I love this duo!!! I am a makeup artist, so I've tried almost every lip plumper on the market! This is a great value since you get two different products for less than the cost of one tube by other brands. Keeps my lips hydrated as I live in dry Arizona. I'm so excited I came across this!" —Mandy Burden

Promising reviews: "The only deodorant that both works for me and doesn’t irritate my armpits. I apply it at night, and it works all day effortlessly. Great value for money as they last a pretty long time and the scent lasts all day." —Emilie

"I’ve tried a lot of deodorants over the years, and this is one of the few I keep coming back to. It works really well, keeps me feeling fresh throughout the day, and I don’t find myself needing to reapply. The scent is clean without being overpowering, and it’s been gentle enough on my skin too...Overall, definitely worth trying if you want something reliable that actually holds up throughout the day. It’s become a staple for me." —Jenna Tschanz

Get it from Amazon for $8.71+ (available in two scents and a two-pack).

Read more about how biotin could help with the fullness of hair at Cleveland Clinic. Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

Promising review: "I will be buying this product forever and ever. I rarely get obsessed with a beauty/hair product, but this one really takes the cake. After having a pretty stressful 2022, I started to experience a lot of shedding. I naturally have a lot of thick hair, so I’m used to some natural shedding, but this was another level. I also experience buildup on my scalp, especially in the winter months. Within one bottle of using this, I noticed a HUGE difference. Not just from the way my hair felt but also because the buildup and dry spots on my scalp were no longer present. This also doesn’t make my hair feel greasy or heavy, which some products can do!" —BMDS416

Promising review: "AMAZING!!! Seriously beyond impressed with this product. I've never had dry or cracked heels until recently, and I've tried everything I could find to get rid of them. This is all you need!!! I literally opened the box and did this in less than a minute! I'll never use anything else! Even better than professional pedicures!!!" —Kyla Jackson

Promising review: "This stuff really is awesome. It really works and I don't know where it has been all my life. I started looking for something for thigh chafing after running into a few issues (not fun). It is super easy to use, just slide it on like you'd use deodorant." —SweetPea

Get it from Amazon for $8.99+ (available in three sizes).

New parents, don't panic. Cradle cap — aka seborrheic dermatitis — is a very common dry scalp condition that affects infants.

Promising review: "The pictures posted here are legit. It makes removal so much easier and gives more consistent removal than my previous method of washcloths or just scratching the cradle cap off with my fingernails. It’s amazing and gross and wonderful. My babe doesn’t even flinch when I spend 10 minutes clearing his scalp of all the goo. It seems to be soothing to him. I just apply baby shampoo, then brush a little with the blue brush. Then I slowly start to comb in sections all in one direction. Then I go back and forth in different directions. It’s shocking the amount of dead skin that comes off. I’ve even used it successfully in his eyebrows (he gets some cradle cap there, too). This is a KEEPER!" —ZMomUtah

Just FYI, this toothbrush is not a substitute for flossing, and if you have any concerns about using this make sure to talk to your dentist!

Mouthwatchers is a dentist-founded small business that specializes in creating toothbrushes to help patients get a truly deep clean.

BuzzFeed Shopping editor Emma Lord uses these, and here's her take: "I personally bought a few months ago this and love it! I use an electric toothbrush usually, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night and definitely see a difference in that area in particular."

Promising review: "This was another one of my TikTok purchases! I was skeptical but my kids hate flossing their teeth so thought this might help in between making them floss. They work amazing! My kids said they could see and feel a different on the first use and I agree! They are definitely with a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —AN

Promising review: "I have super oily skin and am always looking for something to help control it during the day. The linen squares are good but you have to keep them around (aka keep replacing them) and they end up in the landfill. This little contraption really works and I just rinse it at the end of the day and start over again the next. I keep one in my desk and bought a second for my purse. This is magic for my shiny skin, especially on camera in my hours of Zoom everyday." —Jennifer Helseth

Promising review: "These are the best oil blotting papers I've ever used. They are much larger than any other brand I've tried, and for me, they work much better as well. The box fits easily into a purse, glove box, etc., and the sheets dispense neatly one at a time, not all stuck together like most brands I've tried. These sheets are a very crisp, thin paper texture, not those blue rubbery sheets like other brands. I bought the pack of three, which is a fraction of the price of any other brand. They are SUPER absorbent, so they will dry-out your skin if you use them too often during the day. Blotting with these sheets once or twice a day works fine for my oily skin." —anon

Get a 100-sheet pack from Amazon for $8.39+ (available in charcoal and green tea, and 300- and 600-packs).

Promising review: "These bra extenders are so easy to use and the best invention ever! I can’t believe I’m in my '50s and just finding these! They have saved me and my girls for sure! I don’t need to go up a size, but I need an extra eyelet's worth of room! Very comfortable! I’d highly recommend! Thank you!" —Alli McCoy

Get a pack of four from Amazon for $6.87+ (available in 17 set varieties).

Check out a demo (with tips!) on TikTok.

Promising review: "If I could give this 10 stars, I would! Ran out of 'The Ordinary' hyaluronic acid I’ve been using for a year, and no stores closed sold it, so I gave this a try. So glad I did because it’s a thousand times better!! I put it on first, then moisturizer after I put on my primer and makeup, and it looks the best it’s ever looked. My pores were smaller in just three days, and my skin was so hydrated. I have combo skin son my 'T' zone gets awfully oily. The fix is to make sure your skin is hydrated. Also, the bottle is twice the size of 'The Ordinary'! This does it all!!! So very impressed." —smnthfinch

Dr. Tung's is a small business specializing in oral care products.

Promising review: "I had a tool similar to this years ago but it was plastic and shaped a little differently and I just didn’t see much results so I didn’t stick with using it. But this tongue scraper is by far above and beyond anything I have used in the past. The immediate results were disgusting, which in this case is a good thing ;-). I’m very happy with the quality of product and the way in which this handy little tool performs. An added plus is the cute travel bag which comes with your purchase. Solid purchase!" —Lyra18

Get it from Amazon for $9.99+ (also available in multipacks).

Former BuzzFeed Shopping writer Haley Zovickian has these and here's what she has to say: "I finally took the plunge and bought some satin pillowcases, and OMG, I wish it hadn't taken me so long! I have 2c-3a curly hair, and for years I'd go to sleep with intact curls and wake up to a nest of frizzy hair that was basically the ghost of curls past. For the first time ever, my curls now survive the night. Is this a *miracle*? No — you're likely to experience *some* frizz in the morning no matter what, if you're like me and toss and turn a lot at night. But there's truly a night-and-day difference in my hair when I do and don't use my satin cases. BTW, I haven't experienced any creasing on my face since I switched, which is kinda unbelievable. And I honestly do feel a bit like a princess resting my head on cool, smooth satin after a long day."

Promising review: "These pillowcases are lovely! They're so silky soft that they're a dream to sleep on. I definitely see less of those pesky 'morning pillow wrinkles,' and my hair also seems softer and less static-y. The folding, stitching, etc., also seems a bit more luxurious than the other satin pillowcases I've seen. Not only does it help with wrinkles and your hair, I feel like it pulls out less moisture from my skin during my sleep because my skin feels slightly more moisturized in the morning (despite no change to my skincare products/routine)." —Kristi

Get a set of two from Amazon for $8.49+ (available in 30 colors and four sizes).

Check out the Lash Princess mascara on TikTok!

Promising review: "One of the few products that actually performs as advertised. I was so impressed by the waterproof version that I also got the regular — both are fantastic (and I have tried A LOT of mascaras). Best value ever!" —Candace70

Get it from Amazon for $4.97+ (available in four colors).

Promising review: "My hands suffer every winter with not only dryness, but also cracking around the fingertips. I've tried many creams, lotions, and paint-on products that would work temporarily, if at all. I saw a commercial for O'Keeffe's Working Hands Cream and read many, many reviews on the product. I've tried it, and all I can say is that it's a miracle. The dryness has lifted from my hands, and my fingertips are well on their way to healing...and this is after only two days of use. I wish I had found it years ago. It would have saved me lots of pain, agony, and money." —Desert D

Get it from Amazon for $8.89+ (available in three sizes).

Promising review: "I used to pay a professional to dermaplane my face once a month to remove the peach fuzz, which makes the makeup application more cumbersome. I searched for years for a home product to use to save money and time. This is the closest I have been able to get to professional dermaplaning in the convenience of my home, on my time/schedule, and at a fraction of the price. Love it!" —SEM1969

Get a three-count from Amazon for $5.94.

Promising review: "Absolutely love this stuff! It's the one hair product I have to have. I rotate shampoos and conditioners, but have never found anything to put on damp hair that I like as much as this. It says it's for curls, but works great on straight hair, too." —Bunco Queen of the Universe

Get it from Amazon for $7.97+ (available in two sizes).

Here's why my BuzzFeed Shopping colleague Emma Lord loves this thing: "Hello, my toenails are problem children for two reasons: One is that they're kinda thick, the other is that I'm a long-distance runner, which doesn't play nice with toenails. I bought this recently, and the difference it made immediately was ENORMOUS. Like, I usually dread approaching my big toenails because they are so thick, but these painlessly and seamlessly lobbed the tops right off; I was also able to ~gently correct~ a toenail that was starting to get ingrown and help cut down a dead toenail that needed trimming but would have been painful to approach with a regular clipper."

Promising review: "We bought this for our teen grandson to use for an ingrown toenail because he was not able to go to a nail salon that he trusted to fix this problem. It worked perfectly. He was so pleased with the result because it solved his painful problem! Thank you for making a fantastic product. Every household should own one!" —T.S.

Avarelle is a small business that aims to make the best skincare that's also honest and affordable. All their products are vegan and cruelty-free! 

HuffPost writer Haley Zovickian tried these pimple patches, and here's her review: "I recently tried Avarelle pimple patches, because *yes* I love a good hydrocolloid patch like little else. I wasn't sure whether these would be any different from the patches I already had from another brand, but I was so wrong. The Avarelle patches drew out gunk more effectively from my blemishes and gently sped up the healing process (I think because of the calendula, tea tree, and cica). My sensitive, reactive skin loves this stuff. I also could tell immediately that the patches were in fact thinner and more transparent than others I've had, which especially given how well they work is quite a feat. Will be a repurchase for me for sure."

Promising review: "Ever since I discovered acne stickers, I've tried many different brands. Avarelle is the best all-around winner. I love that there is a variety of sizes to suit the size and location of the acne spots. These definitely stay on better than other brands — and if they don't stay on, they can't possibly do their job, so this is a very important feature! Finally, the ingredients are perfect for working at healing all types of acne; I use them on everything from blackheads to cystic acne to pus-filled pimples (I have the works depending on hormones, diet, weather...). These stickers do the job!" —AmazonCustomer

Get a 40-pack of the small patches from Amazon for $8.49 (also available as a pack of 24, 80, 200, and 300).

And check out this BuzzFeed write-up on Avarelle acne patches, which really gets into the details on the what, how, and why these work so well and have practically earned a cult following!

Promising review: "I got these the other night to try when I needed some patches for my nightmare skin problems. I found these, read the reviews and decided to try them. I'm glad I did! They are a great price, and they are huge! Easily cut down if you need a smaller or custom size. And wow do they work! I had a big spot on my forehead and I put this patch on, and I swear it almost sucked my brain out too when I took it off! It REALLY sucks up the goo, and shrinks the spot! My skin is super sensitive, so I had a bit of a red irritation where the patch had been for a couple of hours, but that went away when I applied some lotion. Great, GREAT purchase!!" —GoatsinTulle

Get eight extra-large patches from Amazon for $7.

Promising review: "I have tried every lotion that says it’s deep moisturizing because I live in Minnesota and my hands are cracked and bleeding by November. All other brands (the most popular ones) would burn my skin and not do much. I felt like I had to constantly reapply, and my hands were still dry. With this, it goes on smoothly and doesn’t burn. Even after I wash my hands (which I often do since I work in healthcare), they remain soft. I only have to apply it two to three times a day, and my hands stay soft! The vanilla cashmere smell is really good, almost like a roasted marshmallow scent. It is strong, though, so if you don’t want to smell like a roasted marshmallow from feet away, definitely get unscented. This lotion is a winner for me. I will continue to buy this!" —Ivy

Get it from Amazon for $9.12 (available in seven other scents).  

Pro-tip: after applying, let the primer sit for 30 seconds before applying the rest of your makeup.

Promising reviews: "I am not gatekeeping, this is the primer the top MUAs are using! Gets the job done and makes your makeup last longer, and the best part is it’s affordable. It does the same job as Milk HydroGrip for me. Save your coins, and purchase this !!" —gorgeoushub

"As an MUA, I’m always trying new things, especially drugstore cause I don’t always believe expensive things are better. This is such a great gripping primer. Makeup lasts all day. Not drying, fills in pores and lines." —LaurenMariaGrace

Get it from Amazon for $7+ (available in three sizes).

Promising review: "I absolutely love my scrub. It did exactly what it is supposed to:  exfoliate my lips. It is unscented, except for the natural coconut oil. I highly recommend this. The packaging is super cute, too. A bit larger than I was expecting, so bonus. 😁" —Amazon Customer

Promising reviews: "Bought this powder for my boyfriend, who is on his feet all day. Keeps his feet dry and smelling neutral. A little dash inside your socks or sneakers does the trick!" —Knicks Knicks

"I've always been afraid of buying and using medicated foot powder because I thought the odor would be too strong, but this has an intriguing cooling effect upon application and leaves my feet and shoes smelling like nothing at all compared with the usual cornstarch foot powders." —James Edward Anderson

Get it on Amazon for $4.68+ (available in two sizes, including and talc-free option).

Promising review: "I saw this on YouTube and immediately wanted to try it. I have curly hair, which I love, but sometimes I just want to put it in a ponytail and go on with my day. This is a time saver for all those little hairs that tend to stick up or don't want to stay in place. I’m not a fan of hairspray, and this even smells nice. I believe it’s a light coconut smell. Overall, satisfied, and you don’t need to use much. I took it with me on vacation, and it saved me time in the evening from having to deal with bad hair days." —Blanca Perez

Promising review: "Okay, so I know there’s a ton of reviews for how amazing this thing is, and I really thought it was going to be super overhyped. But seriously — THIS THING IS AMAZING! Usually, I have to really scrub to get my mascara off, and I’ll typically lose an eyelash or two in the process, but I wet this down and wiped my face once, and everything was off my face and on the towel. And I mean wipe, there was no scrubbing. I literally did a quick wipe, expecting it to be just an initial pass, then looked in the mirror and was like, holy hell, I think it’s all off. I’m in total shock. I have literally never once had a cream, oil, cloth, or otherwise that so effortlessly wiped off my mascara before. There’s got to be some magic going on here...my face thanks you." —anonymous

Get a set of three from Amazon for $9.99. 

Promising review: "I like this spray. It smells really good and is small, but great to put in your purse in case you go into someone's house and use their bathroom and don't want to leave a smell. I love this brand so much that I went online and got a bigger bottle. I would highly recommend it because it really works great." —kiarakewna

Get it from Amazon for $7.99+ (available in six sizes). 

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Plus, primers & setting sprays, and finds from Soko Glam and Tarte.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews for this post have been edited for length and clarity.