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These are way too good to scroll past, even if you’re a TikTok hater.

I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day.

If you have ~the clock app~ on your phone, I'm sure you've wasted more than a few hours scrolling through endless cute dog videos and funny Drag Race clips (or maybe that's just my FYP???) However, among the fluff, you can find some genuinely great product recommendations that have gone viral for a reason — they work. Don't believe me? Allow me to introduce you to the wonders of plate food dividers, mini Kodak cameras that actually take photos, on-the-go Dunkin' Refreshers drink mixes, and other TikTok-viral products that prove that app isn't a total waste of time.

Just mix one stick with 16.9 ounces of water. See it in action on TikTok here.

Promising review: "Love Dunkin but have never tried their refreshers. These are now one of my top favorite drink enhancers. These packets are super affordable! They are also extremely tasty and don’t leave the aftertaste some water enhancers or powders do. They come in a variety of flavors, and all are equally yummy! It’s also 'refreshing' that these don’t cost an arm and a leg. I plan to order more today. I love that these will help you meet your daily water intake goals easily!" —Mississippi Mama!

Get a 40-count variety pack from Amazon for $12.98.

Reviewers note that because it's so soft and lightweight (with no padding), you might have nipples peeking through, if that's a concern!

Promising review: "10/10 for busty [people]! Buy the bra! I kept getting TikTok ads for this bra, so I finally decided to pull the trigger. Oh my gosh! I am a 34E, and this bra is SO comfortable. The fabric is soft and stretchy while still being supportive. I love that there are four clasps on the band. The over-the-shoulder straps are thick enough to provide the necessary support but not too thick to be ugly or sports bra-like. I just went back and ordered more colors. Love this bra!" —addyson graves

Get it from Amazon for $25.99 (available in band sizes 32–42 and cup sizes A–F).

Note: This is designed to work with front-load washers only. 

Check out a TikTok of the Laundry Turtle in action.

Promising review: "I saw this product on a 'Best of Amazon' YouTube video. I instantly saw the value of being able to switch laundry from the washing machine to the dryer in one easy motion, so I ordered it. It makes switching laundry so easy! It's also a great replacement for laundry baskets. I recently stayed with an ill family member, knowing that I'd be doing laundry at her house. I hauled along my Laundry Turtle, which folded up into a small bundle, and used it at her house. No matter the size of the load, one revolution of the washing machine put all of the damp clothes in the Turtle and made transferring laundry so easy! I agree that it is one of Amazon's best household items." —Jeril

Get it from Amazon for $27.99+ (available in two sizes and four colors).  

Caffeine can temporarily smooth and brighten skin, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "Believe the hype! Yes, it does work! I have been using this for two months. I use it on my neck and face twice a day. One jar has lasted me two months; I am almost due to buy another. A little bit goes a long way. VERY moisturizing! I just lost a lot of weight and was insecure about my neck. This product made a HUGE difference in just two months. Thanks to TikTok for introducing me to this line. I will never be without it!!! I would love a massive bottle to use all over my body. LOL!!" —Amanda G.

Get it from Amazon for $39.99 (also available in a two-pack).

Just FYI, all the washes are nonstretch, but some are more of a standard denim while others are a thinner denim noted as "lightweight."

Promising review: "Get these ASAP. I bought the cream pair, fell in love with them, and bought two more colors! They are worth the money. Quality is great, I have a very small butt, and the cinch waist gives it shape. I’m 35 and over the short shorts. These are long enough but not obnoxiously long. They’re soft, sturdy, and don’t have a ton of stretch, but I like it that way." —Allie

Get them from Amazon for $32.99+ (available in women's sizes 24–34 and eight washes).

Promising review: "Super high-quality. The clamp is strong, and it has a bit of weight to it to keep the pages down. The furthest it can open up is about an inch. There is a lot of detail, feels very high-quality." —Mercedes

Promising review: "TikTok paper clamp. Omg so cute I loveee it, worth the wait and purchase." —Laura K

Get it from Amazon for $9.99 (available in three colors).

Promising review: "If I had to describe what the perfect dress would be like, I would describe this one. I received so many compliments, and people were asking me to send them the link. The most beautiful dress I own!!! Made me feel like a princess! The color is beautiful, and the fit is gorgeous. I love that you can adjust the ties in the back to make it tighter or looser. Very comfy, albeit a tad bit heavy. There’s LOTS of fabric. My only concern was that it felt like the straps that tie at the top were capable of snapping off the dress, but I just loosened them up to where they felt more comfortable. All in all, my new fave dress, and I need one in every color. The length was PERFECT for me as well, I could probably wear wedges with it. I had no problems with it holding up my boobs, I actually felt pretty secure." —Gabba

Get it from Amazon for $36.99+ (available in sizes S–XL and 27 colors).

Watch on TikTok as one user goes from skeptic to believer! 

BuzzFeed Shopping writer Emma Lord considers herself a fan: 

"I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $7 (available in three shades). 

Check out a TikTok of the food cubby in action. 

Food Cubby is a small business specializing in family-friendly kitchen accessories. 

Promising review: "I love these! Even as an adult, I hate my food touching. Thought they might keep things apart but not juices or things, but they really stick to the plate, and the meat juice doesn't run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago." —Superbeckee 

Get a two-pack from Amazon for $14.99 (available in two colors).

You'll get one of seven designs. Also, you'll need a 1GB–128GB TF memory card, since one is not included in the package.

Promising review: "I’ve ordered this three times, one for me at first, and the rest as gifts. It’s such a cute and amazing little nostalgic camera to have around. Whenever you take it out to use, SOMEONE always asks what it is/where from. Lots of compliments. Even got my brother and his girlfriend to buy them, lmao, plus as a blind box, it’s fun to find out which one you get! I would recommend this to anyone! Especially those who grew up on Kodak disposables. Probably will buy another at some point." —Jennifer Shirghiro

Get it from Amazon (from Kodak-licensed seller RT-PRO) for $34.99.

Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre

"These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah

Get it from Amazon for $29.99 (available in women's sizes XS–XXL, three inseam lengths, and 23 colors).

For reference, the reviewer on the right is holding the Large size. See it in action on TikTok.

Promising review: "The best sports mom bag I’ve found! Not only is it cute, but it’s also completely functional. I love that it holds so much (the large is perfect for lots of stuff, but not overly huge. I can pack water bottles, snacks, sunscreen, books/Kindle, umbrella, and everything in between! I also love that I can personalize it with charms and stuff — the Bogg bag charms fit. Also, the fold-down straps are great. They don’t get in the way at all. I’ll also note that it’s super easy to clean. Just empty it and spray it out with a hose. Even the white has stayed clean. Love love love! Get this bag! You won’t regret it!" —Amoora

Get it from Amazon for $69.99+ (available in three sizes and 28 colors).

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I have VERY narrow kitchen drawers in my NYC one-bedroom apartment kitchen — only one of which I can fully pull out — and buying this organizer for it has transformed it. I'm able to safely reach in and grab whatever I need (like a manual can opener for tuna salad or a mini whisk for a hot chocolate) without having to sift tools around." 

Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz

Get it from Amazon for $11.98 (available in three styles).

Check out a TikTok of the seamless underwear in action. 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $16.99+ (available in women's sizes XS–XXL and 18 sets). 

Promising review: "I was dubious at first, having seen this on TikTok. I can now confirm that it works as directed, and the results are amazing. 24 hours after I soaked my feet in the plastic bag, nothing happened. Then, 48 hours later, it started working. 72 hours, and it was in full working mode. Like other reviewers, I also suggest just letting the skin come off naturally. As someone who wears flip-flops often, I opted for socks and shoes during the shedding period to capture the skin, even when sleeping, because who wants chunks of dead skin in their bedsheets?! (it sounds so gross, but you’ll understand once you do it) The shedding lasts for a few days. The results are incredible. Will use this again!" —Vanessa

Get a pack of two from Amazon for $19.99 (also available in six other formulas, a large size, and various packs).

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Get it from Amazon for $9.99+ (available in three sizes).

Check out a TikTok of the Coco Colada body scrub. 

Promising review: "Heavenly. The scent is amazing and makes your legs feel so good after shaving. If you close your eyes while using, you think you are on tropical island!!!" —SBlanks

Get it from Amazon for $8.94+ (available in 20 scents). 

Promising review: "TikTok made me do it. I never knew I had 3a curls until I used this brush. It evenly spreads product throughout the hair and clumps up your curls. It’s just an amazing brush!" —mariela

Get it from Amazon for $23.95+ (available in seven colors).

Check out a TikTok of the nail glue in action. 

Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming

Promising review: "Works great! I saw a video for this product on TikTok and knew that I needed it in my life. I love it, and it helps keep my new car looking clean and new!" —Alison Crawford

Get it from Amazon for $19.99 (available in two sizes).

Promising review: "I watch TikTok way too much. Everyone raves about this body wash, and it’s ALWAYS sold out in stores at Target, so I had to order it on Amazon. Basically, I caved. This body wash did not disappoint. Some body washes make you feel drier than usual when stepping out of the shower, but not this one. Skin was baby smooth." —K92

Promising review: "A baby registry must-have! I saw this item on TikTok and knew I had to have it! It’s great for all ages! My 3-month-old loves it, and so does my 5-year-old! All you need are batteries and then you're good to go!" —brittany

Get it from Amazon for $24.97+ (available in eight colors).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

These are designed for shoes with smooth, non-porous uppers. If you need to clean shoes with mesh or fabric uppers, check out the overnight soak.

Check out a TikTok of the SneakErasers in action. 

Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer

Sneakerasers is a small business that specializes in shoe care products. 

Get a 10-pack from Amazon for $11.95 (also available in a 20-pack).  

Check out a TikTok of the nail veil in action. 

Promising review: "This nail veil is so pretty and perfect for a simple, bare nail look! It applies very smoothly, and one to two coats work well. With a top coat, it lasts almost perfectly for about five days, but chips are not very noticeable, so you can easily wear it for longer! I also feel confident in this brand's use of healthier, higher-quality ingredients, which makes it well worth the extra cost. My nails aren't left damaged by this product, and it has become my go-to when I don't have the time for a full-color look but still want my nails to look polished and pretty!" —Sofia K 

"Beautiful color: subtle but elegant. Lasts well. Small bottle, but plenty to use before it gets thicker. Would definitely buy again. Recommended." —Kokopelli

Londontown is a small business that specializes in nail care products. 

Get it from Amazon for $20 (available in 10 shades). 

This is a mildly abrasive cleaning paste, so use with care and go slowly when testing on new surfaces. Simply apply it to the surface with a damp sponge or cloth, give it a few scrubs, and then rinse away with hot water.

Check out a TikTok of the cleaning paste in action.

Promising review: "I have very small tile in my stand-up shower in our master bedroom, and it is a pain to clean! I've tried all sorts of sprays and pastes, but this squeezable cleaning paste is by far the best I have tried. I have used all of The Pink Stuff products because their quality is always great, and I love that they don't have a strong chemical odor. They are very effective in cleaning, and the price point is right, too. I will definitely be ordering more of this product." —Brittany Heinzelman

Get a bottle and scrubber from Amazon for $10.99.

Read more about tea tree oil and acne at Mayo Clinic.

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Get it from Amazon for $9.90+ (available in three sizes and two-packs).

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old, and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, luckily. I would highly recommend; keeps everything running correctly and clean." —Lauren

Get a set of six from Amazon for $9.99 (the six-count box is also available in packs of two and three).

Check out a TikTok of the Dae styling cream in action. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Dae is a small business that specializes in haircare and styling products. 

Get it from Amazon for $30 (also available in sets). 

Check out a TikTok of the laundry spray in action. 

BuzzFeed Shopping writer, Emma Lord, has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)."

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen).

Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith 

"Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant 

Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I’m just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It’s perfect for days when I want a little something without doing a full face of makeup. Plus, it’s great for touch-ups on the go. Highly recommend if you want moisture and color in one easy step!!" —J.P. 

Get it from Amazon for $6.97 (available in 10 shades). 

Promising reviews: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

"Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer; I’m mad I’m just now finding this stuff lol!" —_kayla_carter

Get it from Amazon for $16.27+ (available in three sizes).

Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube!

You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T.

* TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again

* TikTok Products With Results You’ll Want To Celebrate

* Phenomenal Things From Amazon's "Internet Famous" List Reviewers Wish They Could Give More Than 5 Stars

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

The reviews used in this post have been edited for length and clarity.