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37 TikTok Products That Aren’t Only Worth The Hype, They Exceed It
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BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More Trust me, I’ve wasted a lot of time on that app to sift through the junk. I'm a Shopping Editor who uses my passion for hitting "add to cart" (and my 8+ years in media) to curate the best products on the web — I'm particularly passionate about finding the best beauty products, which probably stems from my days of working at Lush Cosmetics, where I learned about effective skincare ingredients while getting covered in bath bomb dust every day. TikTok is certainly appropriately named, as the clock simply ticks and tocks away as you mindlessly scroll through an endless feed of randomness. However, among the cute dog vids and Trader Joe's hauls (or maybe that's just my algorithm?), there are tons of genuine product recommendations from people who've actually used them — and some of them are so impressive, they honestly exceed the hype. Scroll long enough, and you'll find magic sponges that make sneakers look brand-new, a salad jar that's about to upgrade your office lunches, and a foot mask you'll high-five yourself for buying after a long day on your feet. Check out a TikTok of the cactus dryer ball. Promising review: "This is my first time using these, and I'm already in love! I saw someone say these can catch hair but I didn't know if these would really catch hair until I used them. They even captured cat hair, which is life changing for me! 😄😻" —E & D Get a set of four from Amazon for $9.99+ (available in three styles and also six-packs). This is IP44 waterproof certified, meaning it can withstand splashes of water, so make sure they don't put it directly in the stream of their shower or anywhere where it can fall into the water! Hear one TikToker's thoughts on the shower lamp here. Promising review: "I bought this for my bathroom because the one light is super bright and it's too much in the mornings. I still needed some light, so I looked into a lamp like this over some kind of night light or plug-in lamp. I bought this because the reviews were promising, and so far I'm really happy. I charged it when it arrived a week ago, and haven't needed to charge it again yet. I love the warm, but not yellow-y light it emits. The lamp also seems really sturdy, like if I knocked it off the counter, it would be fine. The dimming function is great, no flickering, and I'm really happy the lamp 'remembers' the brightness level it was last on. It says waterproof, and I haven't tested that, but the charging port plug seems to seal really well, so I'm not nervous to have it on the bathroom counter or right next to the shower. My one complaint is that the wood grain color appeared different on my computer than in real life, and it's a little more reddish in person. However, I like this lamp so much I've been moving it to my desk to use in the evenings, so I may just buy another one that matches my bathroom better and leave the wood colored one at my desk." —Syd Smith Promising review: "I bought this kind of as a joke for our shower, but it's the best thing I've purchased so far in 2025! It's easy to use, love the dimmer, and it creates a nice ambiance." —Holla Get it from Amazon for $29.99+ (available in six colors). BTW, these work best on open, draining pustules (rather than blackheads or pimples that haven't come to a head yet). You can read more at Cleveland Clinic! Promising reviews: "I bought this after seeing a TikTok about them. Sure enough, I was shocked and disgusted at how much gunk it pulled out of my face!! I will be buying again!" —Valerie "I can't get over how fast this worked. I was having an awful breakout — cheeks, chin, forehead — everywhere! I love the small spot treatments, but would have needed a ton of them to do the job. My face looked significantly better overnight, even in areas where I wasn't currently having a breakout (over my nose). I was hesitant at first due to the price, honestly — but it was SO worth it." —MarissaF Promising review: "If I had to describe what the perfect dress would be like, I would describe this one. I received so many compliments, and people were asking me to send them the link. The most beautiful dress I own!!! Made me feel like a princess! The color is beautiful, and the fit is gorgeous. I love that you can adjust the ties in the back to make it tighter or looser. Very comfy, albeit a tad bit heavy. There’s LOTS of fabric. My only concern was that it felt like the straps that tie at the top were capable of snapping off the dress, but I just loosened them up to where they felt more comfortable. All in all, my new fave dress, and I need one in every color. The length was PERFECT for me as well, I could probably wear wedges with it. I had no problems with it holding up my boobs, I actually felt pretty secure." —Gabba Get it from Amazon for $36.99 (available in sizes S–XL and 27 colors). You'll get one of seven designs. Also, you'll need a 1GB–128GB TF memory card, since one is not included in the package. Promising review: "I’ve ordered this three times, one for me at first, and the rest as gifts. It’s such a cute and amazing little nostalgic camera to have around. Whenever you take it out to use, SOMEONE always asks what it is/where from. Lots of compliments. Even got my brother and his girlfriend to buy them, lmao, plus as a blind box, it’s fun to find out which one you get! I would recommend this to anyone! Especially those who grew up on Kodak disposables. Probably will buy another at some point." —Jennifer Shirghiro Get it from Amazon (from Kodak-licensed seller RT-PRO) for $34.99. Reviewers note that because it's so soft and lightweight (with no padding), you might have nipples peeking through, if that's a concern! Promising review: "10/10 for busty [people]! Buy the bra! I kept getting TikTok ads for this bra, so I finally decided to pull the trigger. Oh my gosh! I am a 34E, and this bra is SO comfortable. The fabric is soft and stretchy while still being supportive. I love that there are four clasps on the band. The over-the-shoulder straps are thick enough to provide the necessary support but not too thick to be ugly or sports bra-like. I just went back and ordered more colors. Love this bra!" —addyson graves Get it from Amazon for $25.99 (available in band sizes 32–42 and cup sizes A–F). Caffeine can temporarily smooth and brighten skin, if that's something you're looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "Believe the hype! Yes, it does work! I have been using this for two months. I use it on my neck and face twice a day. One jar has lasted me two months; I am almost due to buy another. A little bit goes a long way. VERY moisturizing! I just lost a lot of weight and was insecure about my neck. This product made a HUGE difference in just two months. Thanks to TikTok for introducing me to this line. I will never be without it!!! I would love a massive bottle to use all over my body. LOL!!" —Amanda G. Get it from Amazon for $35.99 (also available in a two-pack). See a TikTok review of the shaver here! For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain. Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly Check out a TikTok of the foaming pink drain cleaner in action. Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner? I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain, to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer Get it from Amazon for $15.98 (also available in a two-pack). Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore! Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana Get it from Amazon for $10.99+ (available in three sizes). Promising review: "First, let me start with the price. My favorite thing about this product is its price vs. its quality. Most times, we find a low or responsible-priced product...well, let's say you get what you pay for, so usually you're left disappointed, BUT this stuff is wonderful. The smell, the de-tangling ability it has, plus I love how soft my hair is and my curls. No stiff hair and, on the days I want a little more hold or crispness, I just mix some of my firmer hold mousse in with this in my hands before I apply it. Wish I knew bout this product sooner. Thanks, TikTok." —Angelia Taggarrt Get it from Amazon for $4.22 (also available in a pack of two). These are designed for shoes with smooth, non-porous uppers. If you need to clean shoes with mesh or fabric uppers, check out the overnight soak. Check out a TikTok of the SneakErasers in action. Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer Sneakerasers is a small business that specializes in shoe care products. Get a 10-pack from Amazon for $11.95 (also available in a 20-pack). Read more about tea tree oil and acne at Mayo Clinic. Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner Get it from Amazon for $9.90+ (available in three sizes and two-packs). Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old, and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, luckily. I would highly recommend; keeps everything running correctly and clean." —Lauren Get a set of six from Amazon for $9.99 (the six-count box is also available in packs of two and three). Check out a TikTok of the laundry spray in action. BuzzFeed Shopping writer, Emma Lord, has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)." Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen). Promising reviews: "Anyone with dark under eye problems like myself needs to have a brightener! I used to spend $40 on Becca, but this one is better in my opinion!! It’s very pigmented and covers blue hues in the corners of my eyes. It can be worn alone, but I prefer it under my concealer. It blends incredibly well, and it's very creamy and easy to apply. It will probably last me six months — a little dab goes a long way. It’s extremely buildable, too. I am just so in love. I’m a sucker for saving money, and this purchase just saved me over $30. I will recommend to all my friends and family. Just BUY it!" —Caitlin Newcomb "Bought this after seeing an influencer use it on TikTok. This works really well. I can instantly see a difference when I use it under my eyes. For the price, this is a win-win. I had never heard of this brand, but I will be using their products more often." —Kerry C Get it from Amazon for $6 (available in four shades). Although, gray hair is honestly pretty fierce, so feel free to let those silvery strands shine! Promising reviews: "This product is awesome. Covers the grays/roots. Stays on all day. Also, if you have thin hair, it will fill in the spots nicely. Comes with a sponge that you unscrew off the bottom. This will last a very long time. This is much easier to use than the spray that doesn't always get the right spots and tends to get on your clothes. A good selection of colors. Great price. Will re-order when the time comes." —Amazon Customer "LOVE! so easy to use and perfect for helping my thinned hairline from postpartum hair loss. I tried a more expensive brand and liked this one more. Definitely recommend it for helping the hairline look fuller. I toss it in my makeup bag and apply quickly ." —Catie B. Get it from Amazon for $17.95 (available in two sizes and 14 colors). Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz Get it from Amazon for $11.19+ (available in three sizes). Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El Get it from Amazon for $18.90 (also available in five other formulas). Promising reviews: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia "Wow. Don’t waste your time with any other formulation that you found online. I’ve literally tried EVERYTHING! The soap/vinegar/baking soda, the expensive store bought 'hard water cleaners.' I’ve scrubbed for HOURS! But this…. This product is like magic. It’s kind of like a paste that you can rub on with a microfiber towel, and the hard water stains literally just RUB OFF. Like butter! Seriously the easiest option I have tried yet. I stopped within the first five minutes of cleaning to do this review because I’m in shock lol. Coming from someone who never writes reviews! Take that as a sign to buy this immediately. What a game changer; I’m mad I’m just now finding this stuff lol!" —_kayla_carter Get it from Amazon for $16.29+ (available in three sizes). Check out a TikTok of the Laneige Neo Blurring Powder in action. Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim Promising review: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly love all the Good Molecules products." —Hayden Smith "Saw this on TikTok and decided to give it a try since the price was amazing. OMG, buy it. I’ve always had dark circles under my eyes and now fine lines and crow's-feet. While this doesn’t completely eliminate my dark circles, the fine lines are really diminished. It wears extremely well under makeup and doesn’t feel cakey or like there’s a ton of product on." —K. Grant Promising review: "I have well water. Something in my well water reacts with copper plumbing and turns my shower tiles blue. Since my bathroom color scheme isn't on the blue spectrum, this is problematic. The well water also causes the shower glass to film up quickly. I've tried dozens and dozens of cleaners and scrubbed ’til my arms ached, trying to get ahead of the blue and scumminess. My ambition in life is NOT to be a full-time bathroom scrubber! I saw this stuff on a professional house cleaner's TikTok (sorry, I don't remember which one) and thought, 'What the heck, might as well give it a try.' Oh my goodness, the first day after my shower, I sprayed this stuff all over and walked away. The next morning, there was a NOTICEABLE reduction in the blue, and the glass looked clearer, too. Day two, I sprayed again and walked away. The next morning, the blue was gone except for a few spots on the floor tile, and the glass looked amazing. Day three I sprayed the remaining spots and the next morning the shower practically looked new. NO SCRUBBING AT ALL!!!! This is my new favorite shower cleaner. The ONLY con I have is that it makes me sneeze while I'm spraying from inside the shower, but I can live with that." —L. J. Petillo Get it from Amazon for $16.99+ (available in two scents and two sizes). Promising reviews: "Glad I found this product on TikTok. Does 95%–100% of the job in seconds! Definitely worth the money." —Mother of 4 "I randomly bought this to reach the same-day shipping limit. I had never heard anything about it, and MAN, was I surprised! Our table and counters always had streaks and buildup from other products, and this cleaner completely took it away. My table and counter have never looked better, and I am not exaggerating. Smells good, too! I went ahead and bought the cream, too, and cleaned the bottom of my pans and my kitchen grout. Amazing!" —Hillary Y. Get it from Amazon for $5.97 (also available in packs of three and four). Check out a TikTok of the acne-banishing body spray in action. Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I love love love this body wash. It smells SO expensive and like a luxurious perfume without being too much — still very much gentle but long-lasting at the same time. Delicious spicy scent that's also delicate. It really made my skin feel smooth and soft after use with good moisture level. Totally useful. Good for my sensitive skin. Large bottle and easy-to-use pump. I will 100% buy again!" —Jordan Alderon Get it from Amazon for $12.99 (available in three styles). Reviewers say the scent is primarily of mint and menthol — similar to that of Vicks VapoRub. Check out a TikTok of the nausea relief inhaler in action. Read more about essential oils and morning sickness at Mayo Clinic, peppermint oil and nausea in one small study at the National Library of Medicine, and aromatherapy at Cleveland Clinic. Promising review: "Took this on my first cruise. Anytime that I started to feel woozy, I'd reach for it. I'm sure the required act of deep breathing helped a lot — and breathing in the fragrance of the essential oil is very calming and effective. Worked for me! Wonderful!" —Willy&Lilly Get a pack of two from Amazon for $12.99 (also available in a pack of four). Promising review: "I am absolutely shocked at the effectiveness of this product, it's like they bottled some kind of magic in that tube! You only need the tiniest amount, so I expect this tube is going to last quite a while. I love the texture, too; it's a very light cream, not at all like the oily serums a lot of frizz control products are. I also love that you apply it to dry hair; you can see exactly where the product is needed and just apply a tiny amount in your hands, rub them together, lightly run them over the frizzy areas, and watch the transformation. It makes my hair so smooth and silky feeling, too." —Carrie T. Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use and I agree! They are definitely worth a try! I would suggest not pushing too hard, those tiny bristles really get in there and if you push too hard you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans even patients with "great" dental hygiene might miss with traditional brush and floss routines. Watch on TikTok as one user goes from skeptic to believer! BuzzFeed Shopping writer Emma Lord considers herself a fan: "I am not a new human to the tubing mascara game, and in fact, I readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $7+ (available in three shades). Check out a TikTok of the serum in action. Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower when my hair is still damp I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on and then after I blow dry I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas). Promising review: "I bought this on a whim when I saw someone review it on TikTok. After using it several times over the course of a week, I immediately noticed the difference in the color of my teeth. I'm a smoker and a heavy coffee drinker. I'm finding that this product will be a lifesaver in terms of what my smile looks like. I would definitely recommend!!" —Mully Most reviewers recommend doing this treatment once per week. Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala Get a set of four from Amazon for $19 (available in four formulas). Check out a TikTok of the Prepara Salad Pod in action. Promising review: "An awesome invention. I take salads daily to work, and it’s so convenient. Also the dressing at the top makes mixing salad so easy." —Adrienne Williams Get it from Amazon for $22.97+ (available in two sizes). Check out a TikTok of the nail glue in action. Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming Get it from Amazon for $2.47 (also available in a two-pack). To use, simply slide them on your feet like socks, secure them with the adhesive tape band at the top, keep them on for 30 minutes, then remove and rub in any remaining treatment. Check out a TikTok of the foot masks in action. Promising review: "This product kind of blew my mind! We spent five days in Disney on our feet for at least 12 hours a day. After putting these on my feet, it was so relieving. They instantly soothe the soreness in your feet, and when we got ready to walk around the parks for another day, my feet felt more refreshed and not as sore, so it made the day a lot more enjoyable! It is like putting a [bag] of Icy Hot on your feet, so just be prepared for the warming sensation. It's a weird feeling at first, but then it takes the pain away and is so worth it!" —Chandler B. Get a set of three pairs from Amazon for $11.97. Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy * Products From Amazon’s “Trending” List That Are Perfect For Summer * TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again * TikTok Products With Results You’ll Want To Celebrate BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. The reviews used in this post have been edited for length and clarity.