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All of these items have thousands of reviews, so if you don’t trust me, trust them!

I'm a Shopping editor (and mom to two toddlers) who covers a variety of topics, including helpful parenting/kids products, exciting gadgets, cozy products (think: home goods and fashions that'll make you want to snuggle), and any magical Disney item that crosses my path.

My girls and I have been sharing TikToks and reels of influencers (and regular ol' brave souls willing to publicly share their experiences) using tons of these beauty products in our group chat (aptly named "gal pals🩷") and can't stop chatting about how floored we are by so many of them. It's only a matter of time before I buy them all, I mean, I test products for a living. From the iconic Kitsch heatless curling set and fan favorite $6 Catrice "Instant Awake" Under Eye Brightener to a winged eyeliner stamp and the viral Clinique Almost Lipstick Tinted Lip Balm, which one will you cave and order first?

Promising review: "I absolutely love the GoPure Tighten and Lift Neck Cream! After using it consistently, my neck feels smoother, softer, and much more hydrated. I’ve noticed that my skin looks firmer and the appearance of fine lines and crepey skin has improved. The cream absorbs quickly, isn’t greasy, and layers well with the rest of my skincare routine. A little goes a long way, and my neck and chest feel moisturized all day. This has become a staple in my daily skincare routine, and I’ll definitely be repurchasing. Highly recommend for anyone looking to give their neck area extra care and hydration." —Laura Sue Alsup

BuzzFeed writer Mallory Mower is a big fan! She said, "This mascara was one of my first BuzzFeed shopping list impulse purchases! All the wild customer images sold me (it feels like this stuff makes lashes illegally long!) and positive reviews. I was *so* excited to get my hands on their brown version! I have naturally light lashes and red hair, so black lashes look really unnatural on me. I've loved using the brown and having a color that better complements my skin/hair. You can see my before and after photos above. This stuff is magic."

Promising review: "I have to be honest, for a 'cheap' three-pack mascara, I did NOT have high expectations. These, however, exceeded my expectations and went MUCH MUCH farther. I had been buying a certain $25/tube brand (rhymes with truepique) and I like these just as much!! I’m saving a TON of money and like my lashes just as much." —Liz

Get it from Amazon for $4.97 (also available in a three-pack).

Promising review: "This product is the real deal. The first time I used it, I noticed a definite softening of the lines on my neck. I have been using it for about a week and it has made a noticeable difference. No, the wrinkles are not completely gone but there is a real difference. I will also point out that I am almost 70, so I wasn't expecting a miracle, but this product has come pretty darn close. I recommend it." —rose b.

Promising reviews: "This eye stick is remarkable, it is solid and it goes on feeling a bit wet, but when it sinks in, the tender skin around the eyes feels so good. This is a real must for anyone who particularly lives in a really dry environment." —D. Matlack

Get it from Amazon for $8.39+ (also available in a collagen and peptide formula). 

See it in action on BuzzFeed Shopping's TikTok!

Promising review: "Here’s the thing. A scrub is never going to solve your blackhead issues long-term. But there is truly no other product like this. It’s an amazing quick fix to get your pores unclogged and less noticeable, and once you’ve done that, slap on some retinol/salicylic acid with a moisturizer. Adorable packaging, unique product, and effective!" —Molly

Promising review: "This stuff is magic! I have very dry, gray colored lips that need a lot of moisture and care. This isn't *just* a lip tint, it's a beautiful moisturizer and smells amazing! It allows for your skin to breathe, and it also sloughs away dead skin when you wipe it off. Color stays for a long time. I literally only buy this for my lips!" —Amazon Customer 

Get it from Amazon for $15 (available in seven shades and also in multipacks). 

Promising review: "This eye primer is the real deal! Easy to apply — a tiny bit goes a long way! No creasing or oiliness all day long. My eyeshadow and liner lasts from 6 a.m.–10 p.m., even in heat and humidity. I have sensitive skin, which does not bother my eyelids. I have looked at other brands of eye primer but will stick with this one because it works so well!" —Delila Angulo

Promising review: "Um...WOW! I have used so many products to help with my dry, red, and inflamed skin. During the winter, it is so hard to keep my skin moisturized throughout the day. Within two days, I saw such a huge difference. So calming and gives you a nice, moisturized glow. I feel so much better knowing my skin is healing. I will use this in my routine for the rest of my life!" —Christina A.

Kitsch is an LA-based, self-financed, woman-owned business established in 2010 that specializes in hair accessories. 

Promising review: "I was thoroughly impressed at how well this worked!!! My daughter has very long, thick hair, and I did not honestly expect this to work as well as it did!!! I am now going to purchase one for myself!!! Highly recommend!!!!" —Steven Schoorens

Get it from Amazon for $15.98+ (available in 11 styles).

BuzzFeed writer Emma Lord was super impressed by this product. She said:

"FWIW re: scars, though, this stuff really works. I had thyroid surgery a few years ago, and Bio-Oil took me from looking like I'd stumbled out of the Red Wedding to virtually no detectable scar within a few months. All I did was apply it once in the morning and once at night."

Promising review: "I had to have a freckle excised to check for cancer. The wound was very deep and left a scar (the one in the center). The other two scars are actually from the bandages I used to cover the wound. The scar made me self-conscious, and I found this online with great reviews. I will say that if I had used it every single day, I think the scar would be completely gone. However, even with using it maybe three or four times a week, the results are amazing! I am very happy with this product. The scent is lovely and light, and I love the consistency. Highly recommend!!" —Alexis Melendez

Promising review: "I got this in hopes of lightening my dark inner thighs. It’s been a month of using the bar every time I shower and I see drastic results already. I was a bit suspicious if this would actually work, but if you are on the fence please take this as a sign to get it and try it out. I’m so excited to see how I look in a few months from now because this things works and it works fast!" —puppbear

Get a set of two from Amazon for $14.99.

The color-adaptive formula is designed so one of four shades will work on any skin tone. I've personally tested this out, and it has become an essential part of my daily routine. As a mom of two, I gotta just say I am TIRED. So tired that I'm not sure what my face even looks like without bags under my eyes — that is, unless I've got the Catrice "Instant Awake" on. A little really goes a long way and has great coverage. I wore it throughout my sister's wedding weekend in Aruba, and despite the heat, it stayed perfectly in place. An incredible product for an even more incredible price...10/10 from me. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "I love this lotion. It makes my dry legs glow. Absorbs well and has a very light fresh scent that fades quickly. Not greasy, but effective on winter skin. Will buy again. Inexpensive given the size of the bottle." —Db01

Get it from Amazon for $19.99 (also available in two-pack and seven other styles).

BuzzFeed Deputy Editorial Director Elizabeth Lilly loves this product:

"I use this (and when I ran out, I went back to an old liner I had and instantly regretted it), and I have the greasiest eyelids ever. This has been the best liquid eyeliner ever. Even if you avoid non-drugstore brands, this will be worth the double-digit price." 

Promising review: "Eyeliner so easy to apply that the blind can use it! I'm legally blind and do my makeup by feel. Eyeliner is the hardest to do, so I've gone without for years. Decided to give this one a shot based on the reviews and was not disappointed. Came out great and was so easy to apply! So happy to be wearing eyeliner again!" —Lowe Family

Get it from Amazon for $24 (available in nine colors).

I, like many others (it has thousands of 5-star reviews on Amazon) have this primer and also agree that it's fantastic! It really does go on my skin so smoothly, I can barely even feel that I've put any primer on at all. My makeup stays on so nicely when I take the time to apply it over it. And at a price like this? Ya can't beat it.

Promising review: "I saw this on TikTok and thought I'd take a chance. I have sensitive skin and have to watch what I use. I LOVE this product! Goes on smoothly and you don't need to use a lot. I put it on before I put on my foundation. Makes a huge difference. Highly recommend and will buy again!!" —Brooks Crim

Promising review: "This eyeshadow glides on so smoothly, is super cute and sparkly, and does the job. You do not need to be a makeup pro to use this product and make it look good on your own skin. It blends easily, is perfectly pigmented, and is convenient to carry in your purse. The price point is great and I highly recommend this product if you’re looking for a new, easy-to-use eyeshadow stick." —Sho

Get it from Amazon for $20 (available in 45 shades).

Promising review: "Definitely will stay on your lips longer than your ex stayed in your life. It's not too sheer and not too vibrant, creating that natural look. I did a water scrub test, and it sticks on my skin; it will smudge a bit, but it won't make a mess; the smudge will be very light. It has a berry scent, and I absolutely love it." —Vy L. Ng

Get it from Amazon for $9.90+ (available in a variety of shades).

Promising review: "Let me start by saying this isn't my first cat eye rodeo. I've tried the taping method, normal liquid liner, plastic winged stamping devices, stencils, all of it! Well, this gem arrived, and I immediately had to try it out, all while laughing at how terrible this would probably turn out...but to my surprise, I put the left cat eye on first, and it was perfect. I thought this was a fluke and did the right eye...again, it came out clean and perfect! I HAVE NEVER IN MY LIFE BEEN ABLE TO DO A CAT EYE IN UNDER 10 MINUTES, LET ALONE THE TWO MINUTES THIS TOOK TO DO! There were no sloppy streaks that I had to touch up or anything you would expect. Just a clean, crisp line. I can now do a cat eye EVERY day and look/feel like a badass. Everyone can think I spend hours doing my makeup in the morning." —LadyMeow

Get it from Amazon for $17.99 (available in three sizes and also in a combo pack).

Wonderskin is a small business specializing in cosmetic and skincare products. 

Promising reviews: "I kept seeing Wonder Blading Lip videos on my TikTok. Went to Sephora and couldn’t believe they didn’t have it. Wound up buying it on Amazon and loving it!" —PM

"I didn’t know what to expect when I received this product, but I have to say I am pleasantly surprised! I absolutely love it! I put it on as soon as it arrived. I kept it on for almost a minute, and when I wiped it off with a damp cotton ball, the color was beautiful. It’s true to its word about the 12-hour staying power. I put a little lip balm over it and enjoyed eating, drinking, and talking. It didn’t come off! If you like lip stain? Get this product! It’s a keeper. I will be ordering all of the shades." —Brandy

Get it from Amazon for $22 (available in 20 shades). 

A lot of reviewers note they use this to lay their edges down, just a friendly PSA, you absolutely don't have to do that if you don't want to! Let your natural hair be exactly that!!!

Promising review: "The Samnyte Hair Wax Stick is amazing! It works wonders for taming flyaways and smoothing my hair without weighing it down. It’s easy to apply and gives my hair a neat, polished look. Plus, it’s nourishing, so it doesn’t dry out my hair. Perfect for creating sleek styles, like buns or ponytails. Definitely a staple in my hair care routine!" —Julia

Promising review: "This stuff is comparable to God himself. It gets my face tacky enough so my foundation stays on all day, but it leaves enough moisture for my skin to stay hydrated all day. 12/10 WOULD RECOMMEND!!!" —Han

Promising reviews: "What can I say, I saw a TikTok about this lipstick and for $10 had to try it! The reviews are right, for some reason, this lipstick is better than even $20 name-brand ones bought from Ulta. Not only does it smell great, but it dries in under a minute and survives eating a cupcake, a Starbucks drink, and an entire evening out, no smudging, and has to be removed with a makeup wipe. Fantastic product!!" —Claire

"Beautiful and soooo worth the money! Usually, I always purchase either Stila Cosmetics or Kylie Jenner, but both of those are very pricey and expensive, so I looked up matte lip glosses on Amazon and saw this and thought I would give it a try. I absolutely love it. Very easy to put on, does not smudge, beautiful colors, very very happy about the size of it! I went and purchased set B now because I love this product!" —Vickyy

Get a six-piece set from Amazon for $7.99+ (available in three shade combos). 

BuzzFeed writer Emma Lord has an obsession with this balm: "I love love love this lip balm. I compare it to the $24 version from Summer Fridays, which I've been splurging on — I love that brand because it lasts so long and is so high quality, but this $4 E.l.f. version feels comparable and, more excitingly, comes in smaller versions so I can stock my totes and bathroom with them, whether I'm at home or on the go. It's hydrating, lightweight, doesn't get sticky, and adds a perfect ~subtle~ gloss whether I'm using it alone or on top of a lip color."

Promising review: "I have one in my car, one in my purse, and one at home. These just feel so good on your lips! The flavors are very true to their name. They are pretty small though, so if you use it often it won’t last long (which is another reason I have three of them), but for $4 each it is worth it. I sometimes like using this before putting on the E.l.f. Lip Reviver Oil. Such a great base to an awesome lip oil!" —Jax

Get it from Amazon for $4 (available in six flavors). 

Promising review: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel-dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

BuzzFeed writer Emma Lord has personally tested this baby out. She said:

"I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did, and oops, this lipstick FELL into my cart."

Promising review: "It keeps your lips kissable and soft!!!! I love love love this product. I’ve been using it for the past few years and it’s by far one of the BEST lip moisturizing products I’ve ever used!!!! If you want soft, nourishing lip treatment, well, this is the product for you!!! Hey, hurry up before I order them all! 🥰" —P. Washington

Get it from Amazon for $17.69 (available in clear and four colors). 

Promising review: "It’s been able to successfully thoroughly remove my makeup (sometimes wear waterproof mascara) and I just use a second cleanser (not oil based) to wash off the oil and double cleanse. The main thing I found is that it liquified the sebum on my face the first time I used it, and my skin has never felt so smooth. I’ve been dealing with a lot more texture lately from overproduction of sebum and lack of consistent hygiene and exfoliation, and this made it so much easier to take care of it!" —Lily

Promising review: "So this product is completely worth the money. The quality is amazing. I didn’t notice any smell after a few seconds of using it. My skin was smooth and bright but not sticky. It works like magic. I have sensitive skin, so I can’t use this product too close to my nose, but in the rest, it's amazing!" —Isabela L

Get it from Amazon for $18.90 (also available in five other formulas).

Good Molecules is a small business that specializes in affordable skincare products. 

Promising reviews: "I love this product and have noticed a huge difference when using it consistently. I am on the younger side and don’t have the worst under-eye bags, but on those occasional mornings when my eyes are puffy with somewhat visible dark circles, this product definitely does the trick! Honestly, I love all the Good Molecules products." —Hayden Smith 

"This right here is the real deal! You can see immediate results! It firms and moisturizes my eye lids! A must-have!" —Nancy A. Borkowski

Promising review: "I’d yet to find anything (even foundation) that could cover up my red areas. Cheeks, chin, nose, and forehead. It comes out green, but has a gorgeous lightweight finish of a tint that indeed covers my redness beautifully. There’s no greasiness to it at all. It dries down to a beautiful matte finish. It’s super easy to use. I use my fingers. The texture is like silk. It leaves my face baby-soft, not sticky at all. It doesn’t settle into my fine lines or wrinkles, and I don’t need powder to 'bake' it under my eyes. It also covers the black circles under my eyes." —Julie F. 

Get it from Amazon for $10.87 (available in six styles). 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Reviewers also adore the Vanilla Cashmere scent!

Promising review: "Crème de pistachio is divine. The lotion is so smooth and goes on really nicely. It absorbs quickly into the skin and leaves it feeling hydrated. The scent is really pleasant and not overpowering. I will definitely purchase again." —xWx

* "I've Gone Through Four Bottles Now": 30 K-Beauty Products That'll Make You Wonder Why You Waited So Long To Try Them

* TikTok-Famous Beauty Products Reviewers Say They’ll Buy Again

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* Makeup Products Reviewers Actually Go Back To Time And Time Again

* Beauty Products That'll Make You Think, "Why Didn't I Start Buying This Years Ago?"

Plus, lip stains and finds from Sephora, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Some reviews have been edited for length and/or clarity.