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Upping your cool factor at less-than-usual prices.

As a BuzzFeed Shopping editor, my goal is to find all the products actually worth buying.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Truly an outstanding speaker. This little giant delivers incredible sound, crisp, clear vocals and rich bass. I had it up and running with a MAC in less than 3 minutes out of the box, no need for their app. Excellent bluetooth connectivity, strong, consistent connection. I've been musing for years what compact speaker system to buy for years, very glad I chose his one." —itsdink

Price: $179.99 (typically $279.99; available in three colors)

Promising review: "Love this necklace! It’s dainty and good quality. I have started wearing it every day. I got an M for my daughter’s name. The price was very affordable for something simple but elegant." —Amanda

Price: $15 (originally $42; available in every letter, three styles on sale, and two non-sale styles)

Each cookie comes with 2 grams of sugar and 4 grams of net carbs.

Promising review: "As a diabetic, it is best that I keep the sugar and carbs to a minimum, so these snacks do that, without compromising flavor. I am very impressed by how good these snacks taste, and the fact that they are individually wrapped helps me a great deal with portion control, which is another important aspect in my current situation. These are a must for chocolate lovers!" —Crusader

Price: $11.72 (available in five on-sale flavors; $14.99 for non-Prime members — see all Rip Van deals here)

Read more about how bakuchiol can benefit the skin at Cleveland Clinic.

Promising review: "There's this Korean TikTok beauty influencer who I follow, and I pretty much buy all her skincare products. This was one of the products that she actually used on a client with very large pores. It’s been a month, and my pores look smaller, my face is so much clearer, and I know I’m gonna buy this product again." —jessica aquino lopez

Price: $14.98 (originally $24.99; also available in a vitamin illuminating serum — sell all Eqqalberry deals here)

Skeptics: Learn more about the science of diffraction patterns on YouTube. 

Promising review: "These molds look amazing and bright! The holographic design makes every chocolate bar look unique and professional. They are strong, easy to use, and the results are stunning. Perfect for giving my chocolates an elegant and special touch." —Nykol

Price: $4.79+ (originally $5.99+; available in seven styles)

Promising review: "I'm not one to write reviews; however, this small cooler/lunch box deserves one. It's totally worth paying the extra money. I filled it up with sushi rolls for a concert, and it stayed very cold for over 10 hours. The cold packs I placed inside were still frozen after all that time! It is also roomy, a nice soft material, and very stylish, and the shoulder strap option makes it more functional. I love it!" —Leticia Hampton

Get it from Amazon for $60+ (originally $100+; available in three sizes and 10 on-sale colors).

Promising review (for the Cryo Ice version): "This mask is better than I thought. You get 30 masks, and they actually work. After washing my face and doing my night skincare, I put this on before bed. It really does cool and calm my skin down. My skin was hydrated, smooth, and brightened. Will be getting more 30-day packs. The only downside is that the masks can get stuck together, but they provide a tool to grab them without cross-contaminating." —Makahiya Jay

Price: $15.75+ (originally $21+; available in five on-sale styles — see all VT deals here)

Promising review: "I bought these for my granddaughter and me. So well made, and Snoopy and Woodstock are cute as a button. Beautiful bright colors and great value!" —Blessed Sheep

Price: $16.09 (typically $22.99 — see all Tervis deals here) 

Promising review: "My boyfriend LOVED it. I’ll be getting one for myself soon as well. It smells amazing and looks so real. It’s so adorable, I don’t think either of us will ever light it." —Tawny Atencio Moore

Price: $16.19 (available in 10 other styles and in multipacks)

Basically, the point of the game is to create a city full of woodland creatures before winter. It's great for up to four players and has a cute pop-up tree on the game board. Also, check out the expansion packs: Newleaf, Bellfaire, and Mistwood.

Promising review: "New favorite at our house. Good amount of strategy without being overcomplicated or taking five hours to play. The game pieces are very nice quality." —cjames

Price: $48.91 (originally $75 — see all Starling Games deals)

Promising review: "I’ve been wanting a sturdy and cute beach bag that was not mesh and or a basic tote. This is it! It comes with a dry bag for phone. The handles are thick. The iridescent color looks so cool in the sun and it’s the perfect size. I fit two towels, a sunscreen bag, two changes of clothes, a speaker, goggles, and snacks. With extra room too. I love the new silver black color but this purple was on sale so I went for it. Matches perfectly with my black swimsuit." —Daniela G

Price: $47.99+ (typically $79.99+; available in seven on-sale styles — see all Case-Mate deals here)

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $199+ (originally $349.99; several styles on sale) — peruse the Shark's other Prime Day deals here

Promising review: "Had these for my son's sixth summer birthday. The kids couldn't get enough of them, and they quickly filled. Had a few casualties, but that was expected. Would absolutely get them again!" —PKF

Bean Stalk is a small business that sells vegan snacks.

Promising review: "Texture is not tough and stringy like some other vegan jerky. Good flavor and small package makes it much easier to take along as a snack. Definitely would recommend trying." —Heather K.

Promising review: "I love this portable charger. It's so convenient to carry in my purse and very useful. I have yet to use it to charge a completely dead phone, but I used it to charge it when it was less than 20%. It charged my phone to half way in about 6 minutes. The added bonus of the slimness is awesome; it feels great in my hands. It doesn't overheat. I am very happy with it." —Emily

Price: $42.99 (originally $59.99; available in six colors)

Promising review: "I built all the animals in this kit. They are all very clever, but the red fox is amazing. The moving parts make it great fun to pose realistically. And the proportions are excellent. Very high-quality kit. But don’t lose any parts! Did I say I was impressed?" —Calvin M

Price: $34.99 (originally $49.99 — see all Lego deals here)

Promising review: "This little snack floaty works so well! The cup holders are deep enough to hold the cups well and not tip over. We have used the center well for extra drinks with ice and bowls of dry snacks. This little gem is sturdy and stays afloat, and it's sooo cute! Plus, the rainbow on top allows us to strap the float to the edge of our above-ground pool with a bungee cord." —jess

Starface World is a small business that specializes in cruelty-free skincare products. 

Promising review: "I wouldn’t recommend anything else but these. My pimples always go down without scarring when I wear stars. There’s a cute little mirror in it and there’s so many stars that it will last you a long time." —Jess

Price: $18.89 (originally $26.99; and check out all the other fun Starface colors you can buy on their Amazon storefront!)

Check out a TikTok of the Tumella umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Price: $14.99+ (originally $29.99; this is a Prime-exclusive deal; non-Prime members can get it for $19.99; available in 29 colors, packs of two, and a pack of three) — and shop all the Tumella deals here

Sayso is a woman-owned small business that specializes in the first-ever cocktail teabag, perfect for cocktails and mocktails. 

Promising review: "I’m seriously blown away by the Spicy Margarita tea bags! As someone who loves a good margarita but doesn’t want all the sugar, this is a total game changer. It’s super easy — just steep in cold water (or with a splash of tequila if you’re making a cocktail), and you’ve got a refreshing, slightly spicy drink in under a minute. The flavor is chef’s kiss — tangy, zesty, with the perfect little kick." —Chioma

Price: $13.59 (originally $16.99; also available in five other on-sale flavors like espresso martini and yuzu basil)

Includes: a tin each of mackerel, smoked salmon, and smoked rainbow trout

Promising review: "My husband loves seafood. He eats it for lunch almost every day. He says Fishwife band is the best he's ever tasted. The Smoky Trio is his favorite. It's more expensive, but it's worth the extra cost. I'll skimp on something else. Btw, the package art is an extra treat." —paprdoll

Price: $29.43 (originally $39 — see all Fishwife deals here)

Promising review: "I LOVE this! I wasn’t sure if it would work or be good because it blew up on TikTok, and I usually don’t trust TikTok recommendations. However, this is amazing! It’s not sticky, how I thought it might be, but it’s not too buttery either. It stays on ALL night, which is a huge win for me because I sleep on my stomach and usually lip masks rub off at night. But this stays! It’s really great and my lips feel so soft! I definitely recommend. Especially if you struggle with dry, flaky lips like me." —Samantha Garver

Price: $14.40+ (originally $24; available in 11 on-sale flavors)

These are certified for indoor air quality. 

Promising review: "I couldn't be happier with this purchase! The paper incense exceeded all my expectations. The quality is outstanding, and it works even better than the description. It arrived quickly, was well-packaged, and easy to use. Smells great and burns well. I highly recommend it to anyone looking for paper incense." —Kim

Price: $9.80+ (originally $14; available in eight scents)

Promising review: "I love K beauty products, but a lot of lip tints don’t always work on brown/darker skin with two-toned lips. This gives me the perfect pop of color and is soooo juicy! I went back and bought more as soon as I received them. This was my first time trying Colorgram, but it’s definitely up there with my faves from Peripera!" —Kendra J.

Price: $6.37+ (originally $12.99; available in 10 shades)

Promising review: "I bought this for my 17-year-old daughter and I to put together, and we had so much fun! The blocks are great quality, and it's super easy to assemble. I would recommend it to anyone 10 and up, as it has smaller pieces. Definitely recommend if you want an affordable activity to do one night that can also serve as decor!!" —duffy

Promising review: "OK! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips and wrinkles!! Game changer for me, will def try the others!" —Kristy

Price: $14.24+ (originally $22.99; available in five styles — see all Kahi deals here)

I (Rebecca O'Connell) absolutely love the smell of the Eternal Summer deodorant! It's the perfect summer scent: super coconutty and refreshing. It also comes as a body wash (on sale!), but I feel like the smell is more lime-forward. 

Promising review: "I love this stuff! All natural ingredients; smells great and really works! I feel like I am not ONLY controlling odor but doing something positive for my skin. This stick provides excellent moisture protection under the breast as well, and I haven’t had any irritation there either since using it. Thank you for the excellent product! 😍" —Elsie

Price: $15.40 (originally $22; available in nine scents — see all Each & Every deals here)

Remember to spot-check to make sure it agrees with your skin! 

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callus on my arm that kept regrowing, and it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Price: $16.15 (originally $22; available in five styles — see all Dr. Melaxin deals here)

Promising review: "These are very cute, and I love the magnet holder to stick on my fridge so they are easily accessible. Not sure about the durability, haven't used very long." —Save the Bees

Price: $11.92 for a set of 12 (typically $14.99 — see all Peleg deals here) 

Visible LED devices only treat pimples, and results vary depending on the person: read more about how to use them at the American Academy of Dermatology.

Check out a TikTok of the LED mask in action. 

Promising review: "I’ve tried a couple of LED masks before, but this one feels totally different. I love that I can just lie in bed, wear it, and still scroll on my phone — no need to hold anything or stay super still. It’s super convenient. Didn’t really see much change the first two days, but by day three, my skin looked smoother and a bit brighter. Definitely didn’t expect results that fast. And compared to other masks I’ve looked at, this one actually feels more affordable for what it offers. I’m gonna keep using it and see how it goes over the next few weeks, but so far, really liking it!" —Amazo

Vacation is a small business that specializes in sun care and fragrance products.

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "LOVE THIS!! The smell is glorious and immediately takes me back in time to when all my girlfriends would gather poolside and slather on the original St. Tropez Orange Gel. I don’t understand why they ever did away with the original Bain de Soleil, but this new orange gel will make you feel like you are on an eternal vacation and give you the best tan you have ever had. Going to stock up on several more tubes and invite my college girlfriends over to the pool. Oh, and mine came with a key for the tube and a cute message from the head of the company. I would give it a sixth star if I could." —S. M. Harris 

One bag makes 15 servings. Just mix the powder with hot water, then add that to your mixer of choice, like milk, seltzer, or lemonade. It also comes in vanilla, original, collagen, and sugar-free versions.

Promising review: "Omggggg, I never thought in a million years that I would ever be drinking matcha, let alone ABSOLUTELY IN LOVE with it now. This strawberry matcha tea is absolutely delicious, it's bursting with strawberry flavor, and so rich and smooth. It only took two teaspoons to get such a rich burst of flavor. I DEFINITELY WILL be buying this matcha tea and this brand again!!" —Nancy Lee

Price: $11.99 (originally $14.99; also available in five other styles — see all Jade Leaf deals here)

This set includes 28 strips, one prep pad, one nail file, and one wooden stick. Grab some remover oil here (it'll help the stickers just pop off!).

Promising reviews: "I’ve been using other brand semi-cured strips and decided to give these a try, not expecting much. I’m so glad I was wrong! They are thin, pliable, and the sizes actually fit ALL my nails! Usually, they’re too wide or too narrow. The application was a breeze, and the adhesive feels incredibly secure once it’s on your nails. So far, they’ve held up to moderate wear and tear at the barn. I will only be buying these from now on!" —Nicole

"I've tried nail polish, powder, press-ons, stickers, acrylics, the works, but I have a lot of sensory issues, and I work in a very hands-on job, and nothing would stay on, but these are amazing. After a little practice, they're pretty easy to put on, and they really do stay on for two weeks." —Anthony Wolski

Price: $7.99+ (originally $9.99; available in 10 on-sale styles — see all Heyhae deals here)

It's made of 16-gauge stainless steel powder-coated with a black finish.

Promising review: "I have had my eye on this product for quite some time. Finally bit the bullet when I saw it was on sale. It is worth every penny. We use this firepit every weekend, and I can't wait to purchase some of the extra accessories. Not only does it look beautiful in our backyard, but it's easy to move with two people, it works, and we get so many compliments!!" —Honest reviewer

Price: $276.49+ (originally $395+; available in three styles)

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

Price: $19.99 (originally $25) — and shop all the Baby Foot deals here

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.