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Spell-binding results, spell-binding savings.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Best vitamin C serum I've used. Including the dermatologist office and department store brands. Takes very little product to cover face, neck, chest. After the second bottle, twice daily use, my jawline tightened, and smile lines plumped. My skin feels and looks softer. Foundation smoother. Their customer service is top-notch. I've never had a single problem. Good product. The price is incredible! I hope everyone else has the same experience. (And...I have age 50+ skin complete with effects of sunbathing before we knew it was deadly)." —Love My Lab

Price: $19.99 (typically $38.99; non-Prime members can get it for $34.99) — shop more TruSkin deals here

Check out a TikTok of the wrinkle balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly this stick is life changing!!! In a matter of minutes my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.24 (originally $23.99; available in five styles)

It comes with 44 strips total: enough for 20 regular treatments and two one-hour express treatments.

Promising review: "I haven't used Crest White Strips in over 5 years. Since then my teeth have stayed really white and I frequently get compliments or questions on how I get my teeth so white. I decided to get a box to boost the whiteness of my teeth. Wow, I was shocked on how much these have improved! Before the strips were really flimsy, hard to remove from the package and were really hard to keep on your teeth — the old ones would slip or bunch up. These are such an improvement! The new strips remove easily from the plastic they are on. The strips are REALLY adhesive! These will not budge! Since I've purchased I have only used about 4 times and I can already notice a difference. Other people have noticed too. I think these are well worth the money and work as good as a professional treatment, I have had friends who have done professional treatments and their teeth are not as white as mine. I highly recommend these to anyone who wants a brighter/whiter smile!" —Vanessa5o5

Price: $34.99 (typically $45.99) — and check out more Crest deals here.

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

According to the brand, this was the top-selling hair serum in Korea from Nielsen sales data collection from 2012–2022.

Promising review: "I love how my hair feels when I apply this serum. It feels soft and manageable and the best thing is, no matter how many times I reapply, it never feels heavy or greasy. Not sure how it achieves this magic, but it is great for when you want shine and softness on an easy hair day or protection on a heat day too." —Lorraine Shin Yoo

Price: $13.29 (originally $18.99) and see more Mise En Scene deals here

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen results in my skin texture and fine lines while not triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Eight Saints is a small business that specializes in skincare products. 

Price: $27.20 (typically $44; non-Prime members can get it for $34) — and shop all the Eight Saint deals here

Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice

Price: $15.99 (typically $19.99) — and shop all the Medix 5.5 deals here

Promising reviews: "No frizzy hair! This is a terrific product that my hairdresser shared with me a year ago. Just purchased my second bottle. The bottle lasts for months because you only use one pump in your hand. You rub them together and apply to your hair after styling it. It goes on the surface, and I pat it on, which I follow up with hairspray. I will admit you need to wash your hands well to remove the product from your hands. Not a deterrent for me! I live in SW Florida and appreciate this to beat the humidity. I use it daily. My hair does not look oily at all." —Dee Dee

"My hairstylist at Ulta recommended this oil for my 4c hair. You can keep your silk press hydrated without weighing it down. Love it!!!" —Amazon Customer

Price: $16.50 (originally $22) — and shop all Verb deals here

Promising review: "An amazing item! I had a circular red discoloration on the side of my nose for years, and I used this product for 5 days in a row, and the spot has gone away almost completely. I’ve had laser treatments and nothing worked. This product did." —Brian Ardizzoni

Price: $58.80 (originally $84) — and shop all Murad deals here

Psst! Tons of other Tarte products are on sale, including the Maracuja Juicy Lip Plump.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black) — and shop all Tarte deals here

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; non-Prime members can get it for $30, available in 48 shades) — and shop all Tarte deals here

According to the brand, this mask is suitable for all hair types ranging from 1-4c.

Promising review: "I use the Amika Soulfood Nourishing Mask every three days, and it’s been a game-changer for my hair. After shampooing, I leave it on for about 10 minutes in the shower (after conditioner), and the results are amazing! My hair feels incredibly soft, looks super shiny, and just feels healthier overall. I’ve always loved Amika products, and this one did not disappoint. It smells great, doesn’t weigh my hair down, and has made such a difference in the look and feel of my hair. Highly recommend!" —Sivia

Price: $25.20 (originally $36) —and shop all Amika deals here

Reviewers with thin to wavy hair seem to have the most success with this product.

Promising review: "All the Color Wow products I've used have been amazing and this one is no exception! I mist the Luxe Leave-in Conditioner on my damp hair and after heating styling (blow dryer and flat iron), my hair is soft, shiny and smooth. I highly recommend using this product, especially if you have dry, curly hair." —K. Hattensty

Price: $21 (originally $30) — and shop all Color Wow deals here

Promising review: "If you are looking for extra volume, look no further. You apply a bit of this product on different sections of damp hair and it will do the trick. You then blow dry your hair and your hair will have such volume! I love it!" —Amazon Customer

Price: $20.80 (originally $28) — and shop all Color Wow deals here

Promising review: "I was taking a prescription for hair loss, but had to stop due to an allergic reaction. Since then, I have been shedding like a lab! My hair had gotten extremely thin, with my radiant scalp shining through. After trying other fillers, etc, I decided to try this. Got it this morning and writing a five-starr review this afternoon. It is very easy to apply and blends in well with my natural color... Best product I have found so far to help with my issue." —nks9999

Price: $14.22+ (originally $24.95; available in five shades) — and shop all Toppik deals here

Promising reviews: "This mascara is really great! It goes on easy. It doesn’t clump, and it comes off easier than any other mascara I have owned. You don’t even need a special remover to take it off." —BAG-SHG

"Recommended to me by someone with sensitive eyes who saw me reacting to another mascara. This has been a game changer. No more tearing eyes from fumes and irritants. Black honey is a great color, too!" —RHH

Price: $18.90 (originally $27; available in two shades) — and shop all Clinique deals here

Promising review: "I wish I would have taken a before and after picture. My skin is combo, plus I get those small fungal bumps all over my chin that would not go away. This product in less than a week made them almost completely disappear. I’m AMAZED. And disappointed that I didn’t give this product a try sooner. I used it 2–3 times a day for the first week and now twice daily. If you don’t moisturize you will have dry skin with some peeling/flaking. My skin is very sensitive and usually products just make my acne worse, but this did not. My pores have shrunk and they stay clear!" —Leanna Rowland

Price: $25.90 (originally $37) — shop all Paula's Choice deals here

Promising review: "Okay. Okay. Listen, I have oily eyelids. Nothing stays on them, and I hate it. I avoid eyeshadow, especially sticks and creamy formulas. All eyeliners and mascaras smudge on me no matter what I do. Enter this eyeshadow stick. This stuff is perfection. I got Stone. It’s a beautiful matte color. (Almost purple taupe. ) It applies SO creamy and smooth. The blend/smudge side is great. And when this stuff sets, it sets. It blew my mind! Usually creamy= crease city. I prepared myself for the worst, and I loved being wrong. I want to buy all the colors. If you’re on the fence, buy it. It’s worth every single penny." —RayRay

Price: $9.35+ (originally $20, available in various shades) – and shop all Julep deals here

Promising review: "I like these bronzing drops — they give a really nice, subtle glow without looking orange or fake. A little goes a long way, so you can build up the color slowly. The formula mixes easily with moisturizer or foundation, but you do have to blend carefully, or it can look a bit patchy. Overall, great for a natural, sun-kissed look." —Amazon Customer

Price: $19.50 (originally $39), and see other Drunk Elephant deals here.

Promising review: "I just had to write a review because for years I’ve suffered from severe chapped lips no matter the season. I’ve spent hundreds of dollars searching for a product that would help prevent dryness or even soften my lips without success until now. Immediately after putting this product on I knew my search was over. And by Day two I knew I would be a customer for life. My lips stay moist from sun up to sun down and it works perfectly as a base to lipsticks or my preference longwear lip color. I highly recommend this product for soft, chap free lips." —Angela Austin

Price: $14.40+ (originally $24; available in 11 flavors) — and shop all Laneige deals here

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $15 (originally $25; non-Prime members can get it for $20) and check out more Laneige deals here

Promising review: "I love Urban decay eyeliner. Colors are bright and vibrant. Plus they don’t run they stay in place. I’ve used this eyeliner for the last 10 years and I have several colors I switch between. Plus it’s a longer pencil than most other brands so you can get more out of it." —Susan E. Stribling

Price: $13.80 (originally $23; available in 25 colors) — and check out the rest of Urban Decay's Prime Day deals here

Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Price: $21 (originally $35) — and check out more Urban Decay deals here.

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed for optimal results. It goes on smooth and has a creamy, nonsticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: for the jumbo size $38.40 (originally $48) — check out more Sol De Janeiro deals here

Btw, this is at the lowest price it's been since 2023. Check out Buxom's other Prime Day deals here.

Promising review: "It LOOKS, FEELS, tastes, and smells AMAZING!! And it actually gives the 'illusion' of plump lips by using lighter shades and the high shine + shimmer accents your lips. It tingles when you apply it, which feels really nice, and it's actually addicting, I kept reapplying it all day long even when I didn't need to, because I loved it so much! I personally think *all* the colors are gorgeous and 99% of them would look great on 99% of the population. They are so versatile! I ordered 'Claire' because it had a more natural lip color to it, but has a shimmery-glittery sheen. This color is great for all types of makeup combos, day, night, professional, you name it." —Ash

Price: $13 (originally $26; available in 94 colors) — and see more Buxom deals here

Promising review for the primer: "Good primer, good for oily acne prone skin, no breakouts, minimizes your pores, and keeps your makeup in tact, easy to wash off, non sticky, 100% worth the buy." —Kristina

Positive review for the sculpt sticks: "I’ve tried so many different contours before I found milk! It’s smaller in size, however, surprisingly lasts a while — definitely worth the money! It applies so smoothly and blends beautifully! I am also very picky on the color and needed a cooler tone, and I’m so glad I found this one!" —Justin S.

Price: $30.40 (originally $38) — see more Milk Makeup Deals here

This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Price: $9.12 (originally $15; available in 13 shades, a jumbo size, and multipacks), and see more Nooni deals here)

Promising review: "I have always had serious dark circles and bags under my eyes and this has really changed this for me. The results are incredible. The puffiness is gone. The dark circles are hardly noticeable. My sensitive skin has not broken out. I never write reviews, but this was so good that I had to write a review. This actually works." —Ben

Price: $8.39 (originally $11.99; available in two styles and multipacks)

Promising review: "My feet used to be horribly dry, itchy, and cracked with thick calluses. I started using Baby Foot every couple of months a year ago, and my feet are now soft and smooth. Make sure to soak your feet before using and then again at least once a few days later. I leave the booties on for longer than the instructions, usually around two hours. It doesn’t burn or irritate my skin. A few days later, the top layer of skin starts peeling all over. It’s REALLY gross-looking, so make sure you don’t need to show your feet for about two weeks! The results are amazing, so it’s totally worth it! Calluses improve dramatically with one treatment but bad calluses may need a couple of treatments to go away. Make sure to wait at least two weeks before using again. I’ve recommended to all my friends and family. Seems to work for all skin types." —Mostly Maven

Price: $19.99 (originally $25) — and shop all the Baby Foot deals here

Each day, work the oil into your nails and cuticles and they will begin to grow and strengthen, so you don't have to worry about weak nails anymore!

Promising review: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month, religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

Price: $7.56 (originally $10.80; available in three sizes)

Promising review: "My natural nails are horrible! They are and thin and brittle, and have a tendency to split, peel and break. Consequently, I wore acrylic nails for several years until I got tired of leaving so much money at the nail salon. When I soaked off the acrylics, my nails were, of course, worse than ever, and nothing I tried seemed to restore them to even their original condition until I found Hard as Hoof Nail Strengthening Cream. I rub this into my cuticles and nail beds several time a day and after two months my nails are hard and much thicker with no breaking or splitting. For the first time since I took off the acrylics, my nails are growing past my finger tips. This cream is a keeper, just ordered my second jar and I'll never again be without it." —M. Hill

Price: $8.87 (originally $12.99; also available in unscented, cherry almond, and shea butter formulas)

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; also available in four other formulas), and see more Medicube deals here

I also use this as a color-corrector on multiple areas of my face! Btws, a little goes a long way.

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in four shades) — check out more Catrice deals here

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19) — and shop all the Biodance deals here

Note: This device is not designed to work on deeper skin tones. It also does not work for red, blonde, white, or gray hair. The set includes glasses that should be worn while operating the device.

Promising review: "I wasn’t going to write a review until I had it for a while. It’s been going on for 4 months now, and let me say this device is worth every penny!! I have had professional laser treatment done, and had I known this device actually worked and had I taken my chance on it sooner, I would’ve saved myself thousands of dollars. The key to this product, though, is that you have to be consistent with it, and you need to make sure you’re not tanning while using this device. I am a woman who is very hairy and was very skeptical. I started off in an area that was small, which is my armpits. I have amazing results because I was consistent. I also use it on my face, and I’ve also had amazing results. There are so many different modes. It is painless. It’s a quiet device, but it’s made out of good quality and it doesn’t feel like it’s going to break. It’s very durable. I highly recommend this for all women and men. I can’t reiterate enough how this is worth every penny!!!" —Katherine Ontkush

Price: $244 (originally $349) — and shop all the Ulike deals here

Psst!! This is just 49 cents higher than its lowest price ever.

Promising review: "My skin dries out severely during the winter all the time, and I have to constantly use Vaseline to keep it moisturized (normal cream doesn't work on me). Imagine my surprise when my SO tried to put snail goo on me, eww!! I resisted for weeks, refusing to use this product as she constantly vouched for its abilities. After a month, I finally gave in, and boy, it is amazing! My hands feel more moisturized than ever for longer, and it doesn't leave a disgusting, greasy feel like Vaseline. Take it from a once non-believer, you have to try this. Even if it doesn't work for you, you paid a fraction of what you would've paid for any other name-brand moisturizers." —Kyoko Ozaki

Get it from Amazon for $12.99 (originally $25, and currently $25 at Ulta and Dermstore), typically $16.99 at Amazon — and check out all the Cosrx products on sale for Prime Day.

Check out a TikTok of the Ouidad gel in action.

Promising review: "This defines my curls and keeps them HYDRATED and Shiny for DAYS during the hot summer! Five-day hair never looked this good! This is the ONLY product I have tried in the last eight years since I've worn my hair curly that I don't worry about my hair in the humidity and heat. After days in the heat this week, 95+ degrees, on the beach with the wind, my curls usually would become HUGE and full of frizz because of the humidity! This product, I am on day five! Still have defined curls! Usually, I get two to three days at best! This feels like a mix between a Gel and a Serum, has a GREAT SLIP, a little goes a long way, and my thick curls hold definition for days and feel super hydrated." —Jessica

Price: $12.98 (originally $26) — and check out Ouidad's storefront for more deals!

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.