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Buying these things at a discount is just plain responsible.

I am a staff writer on the BuzzFeed Shopping team who focuses primarily on practical and problem-solving products (although you can also catch me writing about cute, fun, and ~weird~ products, too!).

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "I have been using this sunscreen every single day for five years now, and I genuinely cannot imagine my skincare routine without it. That kind of loyalty says everything.

"What kept me coming back from day one is how effortlessly it layers under makeup. There is no white cast, no greasy finish, no pilling. Just a smooth, slightly dewy base that makes my skin look healthy rather than coated. For anyone who has struggled with sunscreens that feel heavy or leave a film, this is a completely different experience.

"It doubles as a lightweight moisturizer, which simplifies my morning routine. One less step, and my skin stays hydrated throughout the day without needing a separate lotion. If you are on the fence, just try it. Five years in, I am still reordering and I have zero plans to switch." —Cathy Russev

Promising review: "WOW what a Game Changer! I am on my feet walking anywhere from 12 to 16 hours a day. Recently I started experiencing sharp pains with every step, on the bottom of my heel, especially after sitting down and standing up again. I wore these insoles all day at work, pounding pavement without a thought of having heel pain. I'm absolutely shocked at how well these worked. The cushioned soles held up all day and even put a little pep in my step. I have high arches, and these provided excellent arch support and a squishy yet firm place to absorb the shock of my heels, COMPLETELY ELIMINATING my heel pain. It’s unbelievable. They are very well made and I can say these are absolutely worth every single penny." —Michele

Price: $21.06+ (originally $35.98; available in women's sizes 6–17.5, men's sizes 4–15.5, and in four other colors/styles) — and shop all the Valsole deals here

Promising review: "So...this Waterpik is amazing. I had 4mm and 5mm periodontal pockets from not flossing, and also experienced some bone loss. I also had to get a very uncomfortable deep gum pocket cleaning. I literally hated flossing and would find myself avoiding flossing, even though I needed it very much. My gums were red, swollen, and inflamed because I was in the early stages of periodontal disease. I started using the Waterpik flosser and instantly liked this way of flossing much better! After using it consecutively each night for only five days, my gums were noticeably better and felt much better. After two weeks of using the Waterpik flossing, coconut oil pulling, and mouthwash treatment, my gums have done a complete 180, and my mouth and gums are starting to heal properly! Also, this flosser can be somewhat loud, but it definitely gets the job done. I bought this with my own money, and this is an honest testimonial/review." —Ebony

Price: $47.49 (originally $99.99; this is a Prime-exclusive deal, non-Prime members can get it for $49.99; available in four colors)

Promising review: "Love these paper towels. They are soft and thick and wipe up messes or pans after cooking to get rid of grease and garbage before the sink. I like the ability to choose the size needed and not waste a whole towel for small things. They are lint-free, too." —Hannah E.

Price: $24.79 (originally $30.99), and see more Bounty deals here

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "I used to use the Becca under-eye product and this one is way better. You can sheer it out and warm it up on your hand. Don't need to use a lot and it adds a lot of brightness under concealer." —Ariel O

"Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

Price: $4.80 (originally $6; available in four shades) — check out more Catrice deals here. 

Check out a TikTok of the under-eye brightener in action. 

Promising review: "This stuff is AMAZING! I love the larger roller ball, the cooling effect, and the instant depuffing of my eyes. Will definitely keep on hand!" —TRISTA T. 

Price: $9.45+ (typically $12.95; available in a steel or rose quartz rollerball) — and shop all the Grace & Stella deals here

Promising review: "Love this little work horse. No need for buttons just place on the bottle cork and it starts automatically, pulls the cork then spits the cork out. Fun." —Janis K. Teichman

BuzzFeed editor Daniel Boan says, "FWIW, I have super sensitive skin, and these are my *favorite* detergent pods. They leave my clothes feeling and smelling super clean with no added fragrance. I'll be stocking up like no one's ever stocked up before."

Promising review: "These are perfect for allergies to perfumes. You get the same great clean with regular Tide pods, without the strong scent." —Cecelia

Price: $19.07 (originally $27.49; this is a Prime-exclusive deal, non-Prime members can get it for $22), and see more Tide deals here

Promising review: "We've had a few digital picture frames before the Aura, but this is the only one that lived up to our expectations. Both the frame and the software are very cleverly designed and easy to use. Since your photos and videos are stored in the cloud, there is no memory limit for their capacity. Adding, deleting, and editing content are very easy using the app. The picture reproduction is very good, and the ability to schedule its power state is clever. Highly recommended." —Mark D. Schnittman

Price: $143 (originally $179; available in white or black)

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.) 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Price: $8.39 for an eight-pack (typically $10.99; Available in a 10-pack as well), and see more Death Wish Coffee deals here

Psst! Tons of other Tarte products are on sale, including the Tartelette Tubing Mascara and the Maracuja Juicy Lip Plump.

Promising review: "Finally! A winner! I have spent an embarrassing amount of money on trying to find a decent under-eye concealer, with the hope I could find one that didn't emphasize my fine lines. Well, I have now found the perfect concealer that gives everything one could want in an under-eye concealer. It covers better than any other I have tried. And yep, it even seems to cover the fine lines! This is the winner! I would definitely recommend." —GG

Price: $19.20 (originally $32; available in 48 shades)

Promising review: "If I could give this vacuum 10 stars I would!!! I have four dogs and a long haired cat. My house always felt dirty and hair was always everywhere. I dreaded vacuuming because I would have to repeat areas so much, it took forever!! I bought this months ago but for reasons I won’t go into I just started using it a week ago. I ran it 3 times for the first few days and every time it picked up sooooo much!! I’ve been running it two to three times a day for a week now. I did not map anything because I am changing the room soon and will map it then. But just going on its own it gets everywhere thoroughly! Because I don’t have it mapped it does areas multiple times sometimes and sometimes it makes it rounds and then docks itself. Did I mention it’s amazing! It knows how to get itself unstuck (I’ve had it happen once where it got so stuck it died trying to get out) other than that it always gets out. It goes around places and objects. Its suction is great! I have carpet and hard floors and it has NO trouble getting to and from each flooring. I LOVE THIS VACUUM! Everyone needs one! It’s great quality!" —Jessica Richoux

Price: $249.99 (originally $549) — and see all the other deals on Shark items here

Promising review: "I love this bag. I travel weekly, and a sturdy carry-on bag is imperative. It's the perfect size for carry-on. The split compartments are perfect for keeping things organized. There are also 3 zippered compartments, a pocket, and a bag for shoes. The wheels spin wonderfully and it's easy to wheel up inclines. The top handle is sturdy and retractable. My backpack slips over it easily. It also comes with a side handle, making it easy to place in the overhead bin and retrieve. It also has a top handle. It includes a TSA-compliant lock for security. This is a rugged bag and the best bag I have ever purchased. I highly recommend it." —islandgirl62

Price: $220+ (originally $275+; available in nine colors) — and shop all Away deals here

Check out a TikTok review of Midsummer's Night.

Promising review: "I have really begun to enjoy the jar candles. They seem to last much longer and burn cleaner. Just ordered my second Pumpkin Spice, I liked it so much." —Cassie

Price: $14.24 for the fan-favorite Midsummer's Night and $14.24 for Lemon Lavender (originally $19.97+; this is a Prime-exclusive deal; non-Prime members can get it for $14.99) — and shop all the Yankee Candle Prime Day deals here!

Promising review: "I have been a traveler for over 12 years flying or riding a bus to over 48 countries and then continually traveling within each country. This is by far the best product that I have come across. While I am fortunate to be just about 5' tall, which means I can wrap myself up comfortably in one seat, my head barely reaches the head rest or wing flaps so I'm left to my own devices; usually itchy sweaters, scarves that are too thin to make a dent or my neighbor's shoulder. I used to carry an actual pillow with me but keeping it clean and fitting it into a tight space when I'm done with it has proven quite complicated. None of them allow me to get comfortable how I need to without having to fix it multiple times throughout my travels. The adjustable velcro strap and the ability to move the Trtl from left to right to center allows for complete and perfect comfort and control all around. No matter where I'm sitting or which position I feel the desire to move into, the Trtl has always kept my head supported. I have not once cramped or even better, had a difficult time falling asleep on a long ride. There is no product comparable to this one on the market. It really has made travelling more enjoyable." —J Rich

Price: $39.70+ (originally $59.99+; available in five styles)

What's included: 8" Chef knife, 8” Bread knife, 5" Santoku knife, 5” Boning knife, 5" Utility knife, 3.5" Paring knife, (x6) Steak knives, Shears, Knife block with NeverDull Technology.

Promising review: "The Ninja Foodi NeverDull Premium Knife System is an excellent addition to the kitchen. The knives come very sharp out of the box and feel well-balanced in hand. They slice cleanly through vegetables, meat, and bread without much effort.

The built-in sharpener in the block is a great feature and makes it easy to maintain the edge over time. The block itself looks modern and does not take up excessive counter space. Everything feels solid and well-made. Overall, this is a high-quality knife set that performs well for everyday cooking. I would definitely recommend it." —Anonymous

Price: $199.99 (originally $359.99) — shop the rest of Ninja's Prime Day deals here

And shop our picks for the best food & kitchen Prime Day deals for more.

Promising review: "I'm not one to write reviews; however, this small cooler/lunch box deserves one. It's totally worth paying the extra money. I filled it up with sushi rolls for a concert, and it stayed very cold for over 10 hours. The cold packs I placed inside were still frozen after all that time! It is also roomy, a nice soft material, and very stylish, and the shoulder strap option makes it more functional. I love it!" —Leticia Hampton

Price: $60+ (originally $100+; available in three sizes and 10 on-sale colors)

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Here are our picks for the best home Prime Day deals!

Promising review: "So, these last forever and really don't dry out your hands. I am shocked. They smell great. Totally worth the high price. I absolutely refused to carry any hand sanitizer before this because I hated how it felt and smelled but these have changed my mind. My preschooler comes up and asks for some all the time. Great product! It really is nice to have some when we are somewhere we can't immediately wash up." —Lessley Davis

If you don't know what makes a Scrub Daddy different from other sponges, let me tell ya: it's firm in cold water (for tougher messes) but soft in warm water (for lighter cleaning). The scratch-free material is safe on tons of surfaces: glass, stainless steel, cast iron, nonstick, chrome, copper, etc. And if you thought the face was just a gimmick, think twice — the eye and smile holes are great for quickly cleaning large and small utensils! And you can clean it right in the dishwasher. And Scrub Mommies are dual-sided, with the Scrub Daddy foam on one side and a soft sponge on the other!

Promising review: "My dishes have never been so insulted. I bought Scrub Daddy hoping for a good scrub, but I didn't expect a relationship counselor for my dirty pots. This thing judges my burnt-on messes and then, with a smirk, obliterates them. My old sponges are now in therapy, wondering where they went wrong. 10/10, would recommend if you enjoy your dishes being shown who's boss." —Terrence reid

Promising review: "Get yourself a scrub daddy. I’m obsessed and will never go back to a normal sponge again. Works better than anything else to clean, never molds, and is one of my all time favorite cleaning products." —adriana ibanez

Price: $19.99 (originally $24.99) — and shop all the Scrub Daddy deals here

Promising review: "Caught wind of this on TikTok and decided to give it a whirl. Honestly, it’s pretty solid! It really makes my skin look tight and shiny, like I just came out of a professional facial. It’s an overnight mask, so yeah, it does have to stay on for a while, which is a bit of a hassle, but the payoff? Totally worth it. My skin feels more elastic, and the pores look minimized, too. If you don’t mind the long wear time, this mask could be a game changer for your skincare routine!" —Nala

Price: $14.25 for four (originally $19) — and shop all the Biodance deals here

Promising review: "I've been really happy with the Breville Barista Express espresso machine. The stylish design and built-in grinder make me feel like a true coffee connoisseur. The quick heat-up time and adjustable grind size make it easy to customize my perfect shot. And the programmable shot volume ensures consistent espresso shots every time. Plus, the bonus of being able to claim the title of 'at-home barista' is a definite plus. Highly recommend this machine to any coffee lover out there!" —Ashleigh Johnson

Price: $499.95 (originally $699.95; available in two colors) — and shop all Breville deals here

Promising review: "Lemons are my theme for the kitchen, so you can just imagine how lovely these items fit all other decor! Soft, comfortable, and I would buy these again. You will be happy!" —ARK

Price: $11.39 (typically $19.99; this is a Prime-exclusive deal; non-Prime members can get it for $11.99)

Promising review: "Great purchase! These chairs were PERFECT for the beach. The colors are bright and vibrant. They recline and are comfortable. They dry quickly after being wet. The backpack straps made hauling them to the beach super easy and efficient. We only got two this time, but would definitely buy these again." —Amazon Customer

Price: $94.98+ (originally $129.99; available in three colors; the best deal is on the multi-stripes colorway) 

PSA: A Peloton All-Access Membership must be purchased separately in order to access Peloton content on your Bike+.

Promising reviews: "Great workout! Stable, sturdy, solid construction and a great workout. The monthly cost for the Peloton membership is well worth it, too!" —Shawna

"The instructors are engaging, have great playlists, and offer a variety of different workouts. I am very competitive and enjoy pushing myself against others in real-time in classes. It makes the the time go by quickly and you have fun doing it! Great screen and functionality. It’s easy for the whole family to use. And it makes it easy to get your daily cardio in!" —epurice

It's recommended for children between 8 and 45 pounds and can be used in four different holding positions — feeding/breastfeeding, side carrying, front facing, and face-to-face. See why this mama calls the Tushbaby "the best invention for parents of young children" on TikTok. 

Promising review: "This has been one of MANY items I have purchased thanks to TikTok, and I'm glad I did. Super easy to use, easy to adjust, and most importantly, it helps with support tremendously. It comes with pockets and a place to hold bottles/sippy cups, which can be very handy. My 8-month-old weighs around 30–35 lbs, and he's basically attached to me 24/7. Carrying him all day was killing my back and arms! Thank God for this invention, my arms and back can rest." —Jennifer Calle

Price: $47.80+ (originally $84.99; available in two colors) — and shop all the TushBaby deals here

Promising reviews: "This desk is a lifesaver. It's sleek, solid, and lifts and lowers with ease. It will be the perfect addition to your workspace." —Rebecca Jeanette

"After assembling it, I am thrilled I chose this desk. With a press of a button, I can raise and lower it to appropriate heights for either comfortably sitting or standing (I'm 5'10"). The material itself is very sturdy. There are NO drawers, which, after 20 years of having the other home desk and having desks at work, I realized that drawers do nothing more than collect and store junk. Can't do that with this desk as this desk encourages minimalism and storing that junk somewhere else." —David Taylor

Price: $151.90+ (originally $209.99+; available in five sizes and 12 styles) — and shop all FlexiSpot deals here

Promising review: "For nearly all of my adult life, I was simply getting Gladware or Ziplock, letting them slowly deteriorate over the course of a few months, recycling them (or losing them), lather, rinse, repeat. It finally occurred to me to splurge on some good ones. I'm not one to review things very often, let alone food storage containers, but here we are. I've been so impressed and satisfied with these in just a few months that I feel compelled to tell y'all about them. They're super airtight, the plastic is crystal clear, and they've each been through the wash a dozen times with no particular sign of wear and tear yet. Usually by this point, the Ziplocs are cloudy, warped, have holes, etc. But these guys, they just keep ticking. We've put soup directly in them, frozen them, you name it. Worth the extra few bucks to keep a few more items out of the landfill." —Eric Beneau

Price: $79.99 (typically $129.99; smaller sets are also on sale) — and check out all the Rubbermaid deals here

FYI, depending on your situation, water may be enough to rehydrate you! Read more about electrolyte-enhanced drinks and hydration at Cleveland Clinic. 

Promising review (for Firecracker Popsicle): "Liquid I.V. does an amazing job hydrating. I purchase their product for 40+ employees who work in a construction-related industry. Hydration is so important while working in the hot Georgia Sun, and this product aids in this 100%. Now, let’s talk about the firecracker flavor! When we produced these for our crew, ages 23–60, all of their eyes lit up, and they were super excited. Many of them did not know this flavor existed. Quite honestly, I didn’t either until I came across them on Amazon. They all loved the flavor. In particular, the ones who were older kept telling me it tasted like their childhood. Seriously, who hasn’t stood outside an ice cream truck ordering the Firecracker Popsicle?" —Disney Diva

Price: $16.53 for 16 packets of Firecracker Popsicle (typically $23.62); $14.70 for Ring Pop (typically $21) 

You'll get a 10.5-inch frying pan, a 3-quart saucepan with lid, a 4.5-quart sauté pan with lid, a 6.5-quart Dutch oven with lid, four magnetic pan racks, and a canvas lid holder.

I just replaced my old, broken, and scratched up cookware set with this, and...they make me believe in magic??? They're so non-stick that cleaning them doesn't even feel like a chore. Speaking of non-stick, I only use butter to cook my eggs now because I just prefer the taste. They also heat evenly and look good while doing so. This set also comes with a rack and a lid holder for easy organizing.

Price: $356 (originally $445; available in marigold and sage)

Promising review: "The first night I slept on it, I fell asleep with the light on, which never happens to me. I thought it might be a one-off, so I bought it again for another house, and the same thing happened. The Kin 8-inch mattress was such a steal at this price that I ended up buying three of them and a Tuft & Needle topper (for a fourth bed). The mattress feels medium firm to me — one step above medium but one step below firm. The adaptive foam is super comfortable and as someone who sleeps cold, I haven’t noticed the mattress trapping any heat, but if it did (like a few other reviewers have said), I personally wouldn’t mind because I hate feeling cold at night. For reference, I have tried other non-memory foam mattresses. This one is the cheapest, ironically, and to me, it feels the best. Mattresses are one of the few areas in life where it seems you don’t get what you pay for." —Leah Jin

Price: $203.28+ (this is a Prime-exclusive deal; non-Prime members can get it for $331.68; originally $349. Available in sizes Twin–California King) — and shop all Tuft & Needle deals here

Read more about what massage guns can (and can’t) do, plus how to use them, at Cleveland Clinic.

Promising review: "Wow, this is amazing!!! Feels great and gives relief from pain!! Quiet and easy to use. Very durable and worth the money!! Love that it’s portable and charges quickly! Took my neck pain away after using it for just a few minutes. Will be using every day!!" —Nevaeh

Price: $99.99 (originally $159.99; available in two colors)

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.