BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. Read More

No magic wand required to unlock these deals.

As a deputy editorial director on the BuzzFeed Shopping team with almost a decade in the lifestyle and service journalism sphere, I use my shopping editor eye to find and vet products across a variety of categories, including lifestyle, home, beauty, fashion, pets, cleaning, travel, aging, and more.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Psst! Tons of other Tarte products are on sale, including the Tarte Shape Tape concealer and the Maracuja Juicy Lip Plump.

Promising review: "I’ve used mascara for 15 years, I’ve tried a million kinds and this is by far the best. I have long eyelashes and have always had issues with getting raccoon eyes or it winding up on my eyelid throughout the day. This mascara stays on the lashes for 16+ hours, no smudging, and is incredibly easy to remove at the end of the day. Also noting less damage to my eyelashes with how easily the product comes off. 10/10, buy this." —Shelby Droegemueller

Price: $16.80 (originally $28; available in brown and black; this is a Prime-exclusive deal, non-Prime members can get it for $23.80)

Promising review: "I LOVE THIS. I am 14 and think this is great, not only for young kids, but also for teens! There are plenty of book options with the Amazon Kids subscription, and the two-year warranty gives my heart peace! The features like highlighting, taking notes, looking up words, having a vocabulary list, and the search bar make this thing so awesome! I would definitely recommend this to any big readers who want a better and more efficient way to read! The size is perfect, not too big, not too small." —Rose

Price: $139.99 (originally $179.99; available in three styles)

Promising review: "This is a total luxury, but it sounds amazing! They are very sturdy and so easy to connect. They really cancel noise, you can have someone in front of you speaking, and you won't be able to listen, so it is very helpful when you need to focus or just want to zone out, but you can turn off the noise canceling with a button in the headphones if you need. They are heavier than other brands I've had, but not so much as to be uncomfortable. The battery lasts a LOT, and they charge pretty quickly." —Suyapa Sierra

Price: $399.99+ (originally $549.99; available in four colors and with or without AppleCare+) — and shop the rest of Apple's Prime Day deals here

Heads up: The brand recommends buying the Oura sizing kit for $10 first to figure out which size works best — so you might want to get the kit now to figure out the sizing! Either way, you'll get a $10 credit back for the purchase of an Oura ring. 

Promising review: "I absolutely LOVE my OURA ring, it gives me great insight into my sleep and heart health as well as keeping track of my activity levels and stress levels, it warns me when it senses something wrong and notifies me, as well as giving me suggestions on how to improve those said things. All and all, I highly recommend getting one for yourself... It fits well, is comfortable, and I only take it off to shower or when I'm doing hard work with my hands, like gardening, to prevent it from getting damaged or scratched. The battery lasts a long time, it is very lightweight, pretty self-explanatory with setup." —Margo

Price: $214.70+ (originally $349; available in sizes 9–15 and six colors)

Promising review: "Love my Hatch! I’m going to bed without my phone and that’s a powerful habit to break! I feel like Hatch is improving my bedtime routine neither night and morning. Best purchase of 2025!" —sarah chea

Promising review: "This is my second hatch product. I’ve tried knock-offs but NOTHING compares to the real thing. I bought my Hatch Restore 1 about 2 years ago, I FELL IN LOVE! The app makes setup and use so easy! I love that I can control it from the app from anywhere! Recently, one of the numbers on the display stopped working. I reached out to customer service, and they sent me a BRAND NEW restore 2, free of charge, no shipping fees, totally free!!!!! I’m even more in love with this one! It’s so beautiful, the app is even easier to use now, I’m so obsessed. Waking up is so easy with the sunrise light, I never used to be a morning person and now mornings are my favorite time of day. My sleep habits have improved exponentially, I get an overall better nights sleep and I wake up feeling refreshed and recharged! I cannot suggest this product any more I LOVE IT SO MUCH!" —Customer1

Price: $135.99 (originally $169.99; available in four colors). The Hatch Baby is also at a new lowest price.

Check out this TikTok review to learn more!

Promising review: "Look, I'm a perfume fanatic, and I have well over 200 scents. I just received this bottle today after buying it blindly, and since I sprayed it on my wrist, I have not stopped smelling it. It's a nice sweet scent that you must just go get, you will not regret it." —Lee Ling

Price: $90 for 2 fl. oz. (originally $150; available in smaller bottles)

All you have to do is fill the provided pint cup (it comes with two) with your choice of milk, juice, or anything else you might want and freeze it for 24 hours. You can then opt to add mix-ins if you'd like. Place the cup into the Creami, choose your treat of choice from one of the 11 settings, and let it get to work! 

Promising reviews: "After discovering the Ninja Creami on TikTok, we decided to cave and give it a try. We are getting too much mileage out of it and have been using it a few times a week for the past two months! Now that it’s getting hot out, I’m sure we’ll be using it even more. It’s a great way for a cold treat — and if you like root beer, there’s a great recipe on the Ninja website for a root beer float-flavored ice cream. We made it with nonfat milk, and it was AMAZING!" —Xen

"This is really so easy to use!! If you plan ahead, you can have ice cream daily, even a different flavor daily!! It is easy enough to find different recipes, and you can put in add-ins like chips, Reese's peanut butter cups, fruit, etc. The plus side — you KNOW what's in it!!" —DawnH

Price: $199.95 (originally $249.99) — shop the rest of Ninja's Prime Day deals here

Promising review: "Big splurge and worth it! I spent three weeks reviewing this against the Dyson. I chose this based on the tools I already have and use. Thrilled to say that this replaces them all!!! Really! Wow! I have hair down to my butt, and this blows it out in 15 minutes, and with styling, 25 minutes! Huge timesaver! My hair is thick, and I’m still working with product to help hold curl since my hair isn’t layered. It always pulls out to a soft wave, but OMG the volume! I used to use the Revlon One-Step, and this is better! Also, I have straight across my forehead bangs, and the curling wands replace the flat iron. Seriously, this replaces all the other tools!" —Victoria

Price: $199+ (originally $349.99; several styles on sale) — peruse the Shark's other Prime Day deals here

Promising review: "Superb sushi maker. When they say to buy a Zojirushi, there is a reason why. It's expensive, but I finally succeeded in making sushi rice using this. I had the less expensive Zojirushi rice cooker, 'no frills' model, for 25 years. This was well worth the upgrade. It's easier to cook with, a bit slower, but the results are amazing and simple. The cleanup is easy with a nice nonstick pot design that is easy to read. In general, a game changer for cooking rice, why did I wait so long..." —Karl

Price: $189.99 for the 5.5-cup size (typically $245)

Promising review: "Glow up in a tube. My new daily skin tint. I love the natural finish. Leans dewy. The consistency is on the thin/watery side, but the coverage is surprisingly moderate for a skin tint. It nicely blurs imperfections without making you feel like you’re wearing much. No smell." —Buna Marie

Price: $28.50 (originally $38; available in 14 shades) — and don't miss the rest of Naked Sunday's Prime Day deals here

Promising review: "I can’t express how impressed I am with this probe. From the packaging to the probe, everything is top quality. The charging block keeps you informed, and the Wi-Fi app allows you to monitor from anywhere. Setup is extremely easy, and the app works flawlessly. It not only gives you recipes, but you can choose the type of meat/fish/etc, and how well you want it cooked, and it will tell you what temp to cook at and for how long. You can also choose how you cook, ie, smoker, grill, oven, etc. It gives you real-time temps and time to finish that is accurate. Everything I have cooked with this in my smoker has come out perfectly. It even accounts for meat rest times. I will definitely be buying more as gifts and will buy additional probes for myself. Highly recommend, this company did everything right. I definitely don’t often rave about products, but this one is worth it." —Zach

Price: $59 (originally $129.99) — and shop the rest of Chef iQ's Prime Day deals here

Promising review: "This mini palette is a great buy. I gravitate towards neutral matte shadows so this really works for me. It's perfect for traveling and carrying in my bag to use when I'm away from home. Performance wise, the shadows stay true all day — never muddy or smudge. I highly recommend this palette." –Starz123

Price: $21 (originally $35) — and check out more Urban Decay deals here

Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre

"These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah

Price: $14.24 (typically $29.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors) — and shop all the Sunzel deals here

Promising review: "Wow, wow, wow! What an amazing product. As RVers, we find this collapsible cooler incredibly useful. The overall quality is very good, and the lid provides an excellent seal. The cooler collapses into a compact package that stores easily in an RV or vehicle, as shown in our SUV photo. We have used this cooler on multiple grocery runs and have experienced no issues keeping food and beverages cold with reusable ice packs. For RVers, campers, or anyone short on storage space, this cooler is an easy recommendation." —MKWilli

Price: $139.99+ for the 35-qt. size (originally $199.99; available in two sizes and colors)

Promising review: "I used to make fun of people for using these Stanley cups; I always thought they were overpriced and overhyped. But I purchased this for my little sister who is in nursing school, and she takes this thing with her everywhere!!! All she does is rave about how amazing it is! So I bought one as well, and they really are amazing products. Made super well, they keep ice in them for hours and hours! Super comfortable to hold in your hand, not too heavy or bulky. Easy to clean and seem to be super durable. I've dropped mine I don't even know how many times now, and not a single mark! They also don't leak easy at all. Unless you're holding it completely upside down, even then it doesn't leak fast. Super happy!" —Jon & Katie Severs

Price: $22.50+ (originally $45+; deal available on select colors) and shop all the Stanley deals here

Promising review: "Fell in love with this lipliner. It was the exact shade I was hoping it would be... Goes on like butter and stays on! It's worth the cost as others didn't sharpen well, or some you twist to get more liner, and the whole liner breaks off, which is annoying. But this so far is smooth, feels nice, and the color was exactly what I wanted." —Eme522

Price: $19.60 (originally $28; available in 23 shades), and see more Charlotte Tilbury deals here.

Caffeine has a number of skincare benefits, including brightening and temporarily reducing the appearance of stretch marks and cellulite, if that's something you're looking to do! You can read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "I am 60, and I could not get rid of the cellulite on my legs. I started using this product six weeks ago and can noticeably see a difference. I apply morning and evening, before bed, for optimal results. It goes on smoothly and has a creamy, non-sticky feel. The smell is dreamy, and even my husband has commented on the improvement. Make sure you apply in a circular motion for optimal coverage, absorption, and circulation." —Amazon Customer

Price: for the jumbo size $38.40 (originally $48) — check out more Sol De Janeiro deals here

Promising review: "This scent has become my spring/summer go-to!!! It is amazing and lasts all day. If you love sweet, vanilla, and fruity, then this is the scent!" —A. Manibusan

Price: $15.60 (originally $29; available in three scents)

Promising review: "I now have 4 of them! They’re soft and cozy and comfortable, and I wake up with my hair virtually the same as when I went to bed! Easy on your face as well, no pillow wrinkles! I wash mine on delicate, gentle dry, or hang to dry. Very easy to care for! I would highly recommend!" —Debbie Majors

Price: $39.47+ (originally $58.89; available in a variety of colors)

Promising review: "When I first got this air fryer, my husband told me that I had wasted my money. He doesn't say that any longer. The air fryer is a wonderful addition to our kitchen. I make things that I had never made before, and I have adapted many recipes so that I can cook them in it. It really comes in handy on hot days. I am very happy that I bought it, and so is my husband." —Just Terri

Price: $79.99 (originally $149.99) — and shop all the Instant Pot deals here

Promising reviews: "I can't say enough good things about these sheets. I was waking up at night HOT all the time, and thinking it was a physical thing for me personally. I was reading online and stumbled on these and thought, 'Hmmm...wonder if my uber-expensive sheets are actually making me hot at night??' I ordered these, and I'm sleeping like a baby now. No more night sweats. Ordering some for my son as well. Game changer! High quality and exceptional price." —J. Marshall

"I read from other reviews these sheets were soft, so I wasn't too surprised when I received them, and man, are they soft and so comfortable. We have Egyptian cotton sheets that were expensive, and I promise we have changed them back out for the comfort of these sheets. The cotton sheets were cold, and these were just right. The other thing is my husband has thin skin that any nick he will bleed. Well he has bled on these white sheets and when we washed them (in cold water as instructed) the blood always comes out and never stains. I can't say enough great things about them except to say all three of my adult kids are receiving a set as part of their Christmas!" —Sheree Chrestman

Price: $28.97 (for the queen size; typically $36.97; available in sizes twin–California king, plus sheet sets with deep pockets for taller mattresses and 40 colors and patterns) — and shop all the Mellanni deals here

Promising review: "This toothbrush truly fights plaque. A great new brush in the Sonicare line." —R OConnor

Price: $59.96 — and shop all the Sonicare deals here

Check out a TikTok of the Laneige Neo Blurring Powder in action.

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim

Price: $15 (originally $25; non-Prime members can get it for $20) and check out more Laneige deals here.

According to the brand, this mask is suitable for all hair types ranging from 1-4c.

Promising review: "I use the Amika Soulfood Nourishing Mask every three days, and it’s been a game-changer for my hair. After shampooing, I leave it on for about 10 minutes in the shower (after conditioner), and the results are amazing! My hair feels incredibly soft, looks super shiny, and just feels healthier overall. I’ve always loved Amika products, and this one did not disappoint. It smells great, doesn’t weigh my hair down, and has made such a difference in the look and feel of my hair. Highly recommend!" —Sivia

Price: $25.20 (originally $34) — and shop all the Amika deals here

Promising review: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores have shrunk. I even apply it to my neck and chest area. The product is soothing, gentle on my skin (I have extremely sensitive skin), has no strong smell, the cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El

Price: $14.90 (typically $18.90; also available in four other formulas), and see more Medicube deals here

Promising review: "These Touchland hand sanitizer sprays are excellent. The scents are light, clean, and pleasant without being overpowering. Lavender, Vanilla, and Rainwater all smell fresh and high quality, not like the typical harsh alcohol sanitizer. What really stands out is how gentle they are on the skin. My hands don’t feel sticky or dried out after using them, even with frequent use. The spray mist is fine and even, and the travel-size bottles are perfect to carry around. Great combination of function and design. If you want a sanitizer that actually feels good to use and smells nice, this set is definitely worth it." —Andy

Price: $36 (originally $45; available in four scent combinations)

Promising review: "I’ve had this for a little over a year now. The buttons work well, and the wheel is super durable. I feel like I got good value for the money I spent. I’m having a ton of fun with this, and I’ve been playing Forza Horizon 5 with this, and it connects to my PC super easily. Plus, storing it has been super easy, and it fits in my closet for easy storage! Hope this helps you out." —Mitchell

Price: $180.48+ (originally $299.99; available for PC and console)

Promising review: "I purchased this after seeing an influencer use it, and I’m officially obsessed. I’ve been trying to achieve that dewy, glass-skin look, and this delivers exactly that. I use it before applying my makeup and also as a setting product, and it gives my skin the most beautiful, glowy, lit-from-within finish. It’s super lightweight, doesn’t feel heavy or greasy at all — and layers perfectly with the rest of my routine. I also love wearing it on its own for a fresh, radiant look when I’m heading out the door." —Rachel W.

Price: $14.40+ (originally $18+; available in four shades and two sizes)

Promising review: "So stylish and elegant. It might need an adjustment, which is very inexpensive. I’m very happy with the quality for the price I got it for. Definitely a great gift too. The color is a beautiful gold that matches all my other gold pieces." —Kimberly

Price: $19.46+ (originally $49; available in three colors)

Promising review: "Cute as heck. My little brother likes it. Very soft and squishy, but holds shape well. Seems larger than I expected for the price and very well constructed. Good value for the money." —SiejeCraft

Promising review: "I bought these for my granddaughter and me. So well made, and Snoopy and Woodstock are cute as a button. Beautiful bright colors and great value!" —Blessed Sheep

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.