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You’re going to save money now on these deals *and* on those pesky checked-luggage fees later on.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals, you have to be a Prime member, so if you aren’t already, sign up for a free 30-day trial here.

Promising review: "I love this bag. I travel weekly, and a sturdy carry-on bag is imperative. It's the perfect size for carry-on. The split compartments are perfect for keeping things organized. There are also 3 zippered compartments, a pocket, and a bag for shoes. The wheels spin wonderfully and it's easy to wheel up inclines. The top handle is sturdy and retractable. My backpack slips over it easily. It also comes with a side handle, making it easy to place in the overhead bin and retrieve. It also has a top handle. It includes a TSA-compliant lock for security. This is a rugged bag and the best bag I have ever purchased. I highly recommend it." —islandgirl62

Price: $220+ (originally $275+; available in nine colors) — and shop all Away deals here

Promising review: "It’s difficult to find hard-shell luggage that doesn’t open up into a clamshell. Who hasn’t had to get something out of their luggage and had to open the entire thing up for everyone to see at the airport? No, thank you. I love this one. It’s sturdy, easy to open and access, the zippers are smooth, and the wheels roll like a dream. Very well designed, although I do wish the carry-on were a tad larger. However, it’s not a deal breaker. The two main compartments help organize your belongings, and the pockets on the lid are well-placed and see-through for smaller items. I love the small footprint. I love that this isn’t a clamshell. The built-in locks are so convenient. The drink holder and retractable hooks are just icing on the cake. I would buy it again in a heartbeat." —NY

Price: $139.99 (originally $188.99; available in four colors).

Promising review: "I did an absurd amount of research to figure out which brand would be my first try at using cubes, and I absolutely loved these. I just got back from a two-week road trip in a country with a high variance of weather and didn't want a big suitcase; these BagSmart cubes were absolutely fantastic and definitely a sanity-keeper. I was able to fit a TON in my carry-on, everything compressed down so nicely. The pieces — cubes and laundry bag — were all well-made: really good zippers (thank you!!), and the fabric felt very durable. Both of those characteristics are so key if you are basically jamming 5lbs of stuff into a 1lb bag, as they say. The label windows are a genius touch. When living out of a suitcase, it was a sincere relief and delight to be so organized, able to easily and quickly find exactly what I was looking for. Only want to get another set so I can be further retentive when dividing the categories for each cube lol!" —KarinB

Price: $24.19+ for a set of six (originally $39.99+; available in 29 styles) — and shop all BagSmart deals here

Promising review: "Stop looking for other nipple covers. I can't tell you how many nipple covers I've wasted money on for them to be terrible. These actually stick, are seamless, and are easy to clean!" —CK

Price: $17.85 (originally $28.50; available in five shades and three sizes)

Check out a TikTok of the Tumella umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and is all at a low price. Yeah, this is all I need." —E. Smoker

Price: $14.99 (typically $29.99; available in 29 colors and packs of two and three) — and shop all Tumella deals here

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! Within minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me; will def try the others!" —Kristy

Price: $14.24 (originally $23.99; available in five styles)

Promising review: "Super functional and fast charging. Great for traveling and it's mighty for its size. The display is a really cool feature, as it shows the wattage and the single device you’re charging. It’s also really cute — I got the orange one to match my orange phone!" —Gigi B

Price: $25.99 (originally $39.99; available in four colors)

Promising review: "As a single guy who travels with mostly a few shirts, I find that this has been a great addition. It helps me travel with no bag a lot of times; I am able to fit most items right into it! Very economical buy when used properly. High quality." —Abbasbeydoun95

Promising review: "I love that this product is an all-in-one! It saves me so much space when I travel, and the products are high-quality, too. The lightest brow pencil is still a little dark for blondes like me, but the other shades complement me perfectly. I like the lip liner the best; it easily elevates a simple lip look!" —Sam 

Price: $11.98 (originally $20; available in three shades) — and shop all Alleyoop deals here

Promising review: "We bought this for a cruise and used it every day. We loved it so much, we now only use this instead of our other, more expensive chest carrier." —Tyson Bowers

Price: $47.80+ (originally $85; available in five colors/designs)

Promising review: "This wallet is impressively slim and lightweight while still holding the essential cards securely. The stretchy material makes inserting and removing cards smooth, and even with several cards inside, it never feels bulky. The middle pocket is ideal for your most-used card and offers quick access. It fits comfortably in any pocket, making it perfect for quick errands, travel, or minimalist everyday carry. The stitching is solid, and the simple, clean design feels durable and stylish. Highly recommended for anyone looking to downsize their wallet without sacrificing functionality." —Richard MO

Price: $10.63+ (originally $16; available in 11 styles)

Promising review: "Very well made MagSafe wallet! Connected this to an iPhone 14 Pro, and it is very strong, and I like that the cards are hidden. You can easily fit three cards on the right behind the band, possibly four, but I personally wouldn’t push it. The left side can hold cash. I’m sure you can fit more within the wallet itself, not behind the bands, but so far it’s exactly what I wanted!" —Amazon Customer

Price: $24.49+ (originally $34.99; available in two colors)

Promising review: "I use these every day at work! Love these — easy to learn and to use. Best thing about them? Well, everything, lol. Good sound, they hold a charge for long periods, and I don’t have to worry about them losing power. I can answer my phone easily and then go back to music without a problem. Definitely a great buy and worth the money! Love this color, too!" —Erin

"These are the best quality earbuds for the price! I found them through TikTok and have zero regrets. I’d definitely repurchase if needed." —Hamrick

Price: $25.99+ (originally $35.99; available in nine colors)

Promising review: "I have been a traveler for over 12 years flying or riding a bus to over 48 countries and then continually traveling within each country. This is by far the best product that I have come across. While I am fortunate to be just about 5' tall, which means I can wrap myself up comfortably in one seat, my head barely reaches the head rest or wing flaps so I'm left to my own devices; usually itchy sweaters, scarves that are too thin to make a dent or my neighbor's shoulder. I used to carry an actual pillow with me but keeping it clean and fitting it into a tight space when I'm done with it has proven quite complicated. None of them allow me to get comfortable how I need to without having to fix it multiple times throughout my travels. The adjustable velcro strap and the ability to move the Trtl from left to right to center allows for complete and perfect comfort and control all around. No matter where I'm sitting or which position I feel the desire to move into, the Trtl has always kept my head supported. I have not once cramped or even better, had a difficult time falling asleep on a long ride. There is no product comparable to this one on the market. It really has made travelling more enjoyable." —J Rich

Price: $39.70+ (originally $64.99; available in five styles)

Promising review: "I can’t say enough good things about my Kindle Paperwhite — it’s truly a reader’s dream! The screen is crisp and easy on the eyes, even in bright sunlight or total darkness, thanks to the adjustable backlight. No glare, no straining —just pure reading bliss. The lightweight design makes it super comfortable to hold, even for long reading sessions. Plus, the battery life is incredible — I can go weeks without needing to charge it! It’s also waterproof, which means I can finally read by the pool or in the bath without worrying. One of my favorite features is how easy it is to carry an entire library with me wherever I go. Whether I’m traveling, commuting, or just relaxing at home, I always have something great to read at my fingertips. If you’re on the fence about getting one—do it. The Kindle Paperwhite is sleek, powerful, and makes reading more convenient and enjoyable than ever. I’m completely obsessed with mine!" —Amber Goddard

Price: $124.99 (originally $159.99) — and shop all Kindle deals here

Promising review: "Bought this brush to replace my old travel brush. Love the storage compartment! Didn't realize that it actually CAME with hair ties, clips, and bobby pins (I didn't notice these in the description). Such an amazing surprise. And the brush is great! De-tangles and smoothes wonderfully. Even tamed my static-y hair. Love it!" —Crazy cat mama

Bandolier is a small business that makes gorg phone cases, purses, and bags. 

Promising reviews: "It took me a hot minute to get used to the loops for the hooks on the phone case, but I did! I love this phone case!! I can put it in my purse, and when I need to go somewhere with only a card and driver’s license, it’s easy to go!! Took it on a cruise and it was the best thing since sliced cheese!! Worth every penny!!" —Abby Knight

Price: $89.60 (originally $112; available for various iPhone models and in three colors).

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.