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You’d get a great cost per wear on these anyway, and it’ll be even lower thanks to these smart savings.

I'm a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.

Prime Day can be *confusing* — we’re using our extensive shopping knowledge and tracking price history to give you the most accurate pricing information and vetted discounts/original prices. FYI, some of the “regular” prices listed on the sides of some listings are true original prices, some (when the best deals are Prime-exclusive) are lesser discounts that non-Prime members can take advantage of. We’ll let you know everything you need to know! 

FYI — deals move *fast*. We’ll do our best to keep this post and imagery as up-to-date as possible, but we can’t catch everything immediately. Check back throughout the week to see our latest updates as the deals change!

Note: To get the best prices on some of these deals you have to be a Prime member, so if you aren’t already, sign up for a free 30 day trial here.

Promising review: "Love this necklace! It’s dainty and good quality. I have started wearing it every day. I got an M for my daughter’s name. The price was very affordable for something simple but elegant." —Amanda

Price: $15 (originally $42; available in every letter)

Promising review: "I love the way these layering necklaces look! I haven’t taken them off since I received them; they still look brand new. I’ve worn them in the shower, pools, and at the beach, and they are still perfect." —Allison Kwong

Price: $9.99+ (originally $14.99; available in three finishes and 14 other styles)

Promising review: "I love this dress. It is flattering and washes really well. The material is thick enough that it’s not see-through but still breathes so it functions wonderfully no matter what you’re wearing it for. This dress is very versatile, I have worn it on a walking tour of the Colosseum in Rome, and then dressed it up for a dinner. The cutout in the midsection gives just enough skin. I cannot recommend enough!" —Kim

Price: $11.99 (typically $31.44; available in sizes XS–XL and 26 colors)

Promising reviews: "I saw on TikTok and ordered immediately. I am really picky with leggings as I refuse to buy them unless the back seam is in a V shape, which makes the glutes look better. These are amazing, true to size, I get tons of compliments, buttery soft material, perfect for the gym or just day to day wear." —K. Mcintyre

"These are the comfiest pants. I usually buy big, baggy sweatpants because I hate the tight cinching around my stomach from leggings or other tight pants. But the sweats are not as cute and don’t give you the nice booty visual. I hesitantly bought these pants because the reviews raved about how comfy they were, and the reviews were absolutely right! These are tight around my waist, but not in a way that’s uncomfortable at all. They sit nicely. They also give you a bangin' booty, whether you have one or not! Highly recommend this product. Good price for the quality." —Sarah

Price: $14.24 (typically $29.99+; available in women's sizes XS–XXL, three inseam lengths, and 23 colors) — and shop all the Sunzel deals here

Promising review: "The Simple Modern Extra-Large Beach Bag is such a great alternative for the Bogg Bag — honestly even better quality. The waterproof rubber design is super sturdy, easy to clean, and holds way more than it looks. I love that I can use it for everything — beach trips, grocery runs, the pool, travel, even sports gear. The Blue Dune color is gorgeous, and the zipper pocket is a perfect bonus. Truly the most versatile tote I own! 🩵🌊" —Kimberly Boquin

Price: $41.98+ (originally $69; available in three sizes and 29 colors) — and check out all other Simple Modern deals here!

Promising review: "LOVE! So comfortable and true to size. Makes any outfit look a bit more pulled together. I can wear them all day at work with absolutely no discomfort. Quality material not cheap at all. Ordering another pair in black." —Becky

Price: $29.40+ (orginally $59.99; available in women's sizes 5-10 and in 11 styles) — shop all of Mikarka deals here

Promising review: "This sweater is so much better than expected. It is soft and airy. I will wear a tank under it. The colors are beautiful and look just like they appear online. It is TTS and hangs well on the body. It can be worn in the warmer weather as well as cooler weather with a long sleeve top underneath. It can be casual as well as dressed up for an evening out. Very well made. Looks high-end!!" —Tina Coleman

Price: $18.59 (originally $33.99; available in women's sizes S–XXL and 16 colors; This is a Prime-exclusive deal; non-Prime members can get it for $27.99)

Promising review: "I absolutely love this dress! I wore it for my bridal shower, and I received so many compliments throughout the day. The satin fabric is so soft and smooth — it feels luxurious yet comfortable. It ran true to size, which made shopping for it so much easier. The dress fit perfectly, and I didn’t have to worry about adjusting it at all during the event. Not only was it comfortable, but it also looked stunning in photos! It’s the perfect blend of elegant and fun, and I could see myself wearing it for other events as well." —Natalie Dresel

Price: $35.88+ (originally $57.99; available in women's sizes S–XXL and 30 colors)

Promising review: "These have that true baggy, relaxed Levi’s look without feeling sloppy. The denim has structure (not overly stretchy), which gives it that classic vintage feel while still being comfortable enough for all-day wear. Definitely worth the cost, they’re a staple in my closet now. The cinched waist detail helps if you want a slightly more defined shape without losing the relaxed silhouette. They sit nicely at the waist and don’t gap awkwardly in the back. Length-wise, they have that full, slightly stacked look over sneakers, which works perfectly with the baggy style. Love them!" —Zoe

Price: $45.31+ (originally $84.95; available in women's sizes 24–34 and eight washes) — shop all the Levi deals here

Promising review: "I’ve been looking forever for a high-quality denim jacket with just the right amount of authentic fade but at an affordable price. I should have known to check out Levi’s first! This jacket is soft yet structured. The denim has a little personality and fade but still goes with everything. The fit is right on point. Seriously it doesn’t get much better than this!" —FitGirlInFlight

Price: $51.01+ (originally $89.95; available in women's sizes XS–4X, and 11 styles — not all styles available on sale in all sizes)

Promising review: "My absolute favorite boat neck tank. It fits perfectly and looks expensive. Quality is top tier." —Chaniece

Price: $8.54+ (originally $14.99+; available in women's sizes XS–XL and 10 on-sale colors) — and see more deals from Trendy Queen here

Size up if you want a more oversized fit.

Promising review: "I have been looking for the right cardigan to wear to work, or for lounging, and this one is perfect! The cardigan is high-quality, soft, and beautiful! I can wear it with skirts, dresses, shorts, jeans, anything! The arms are nice and long for my long arms, and it falls to my waist. Not cropped or too short, just perfect. I want to own this in so many colors. It is gorgeous and so worth it. Warm and cozy. Do not hesitate and order one. It is a versatile wardrobe must-have!" —Sydney A

Price: $24.98+ (originally $39.98; available in women's sizes S–XL and 29 colors)

Promising review: "I love it so much I'm ordering more in other colors. The pocket sizes are just right, I love the quality, the strap is fantastic. I feel like I can dress up or down with this and still look fashionable. I love having full use of both hands/arms while still holding all my things." —frizzle

Price: $15.46+ (originally $28.99; available in 15 colors/styles)

Promising reviews: "Dress for many occasions. Wore to a baby shower and received many compliments. It’s flowy and can be easily styled with sneakers, sandals, or high-heeled boots. I’m in the season of multi-purposing my wardrobe, and this dress can be paired in the winter, too. Worth the money! Sometimes with these dresses, the top halter can be either too small or big, so I recommend getting true to size." —Delors

"This dress is super comfy, light, and airy without being see-through. It washes well, does not shrink, and I never need to iron it." —Cheryl

Price: $25.71+ (originally $45.99; available in 27 colors/prints and sizes XS–XXL)

Promising review: "OK, these look just like the real thing and feel even better than I expected. Super comfy, stylish, and budget-friendly. I’ve worn them everywhere, doing errands, grocery shopping, to the nail salon, and even around the house like slippers. The compliments won’t stop, and neither will I. If you're thinking about it…just get them. Your feet (and wallet) will thank you!" —Tricia

Price: $29.23+ (originally $44.90; available in women's sizes 5–13 and 20 on-sale colors)

It doesn't offer UPF protection, so remember that sunscreen!

Promising review: "Not only is it a cute and classy cover-up, for the resort pool or beach, it has just enough weight to throw on over my tank tops or dresses when you enter those air-conditioned restaurants and stores in the summer and need something for the chill! It's so comfy and looks so cute. Can also wear it over a tank top tied up on the bottom with denim shorts or jeans. Seems to wear well and not wrinkle. This white shirt has been my go-to so far this summer! Liked the white so much I bought the black and the nude!" —Jennifer K.

Price: $17.99+ (originally $25.99; available in one size and 25 colors; check out a version with plus-size options here)

Promising review: "Purchased because I have a baby and scratched him with my normal ring. This ring is LIFE. It doesn’t get caught on things and flip and absolutely wreck your finger like my prior emerald cut did. This stretches and flips, and if it does catch on anything and it’s painless and easy to flip back over." —Cordelia H

Price: $11.39+ (originally $19.99+; available in nine styles and multipacks)

Promising review: "THESE SLACKS ARE FABULOUS! They fit me PERFECTLY, like they were tailor-made. They ruffle when you handle them or walk, and they are SOFT." —Twin Rivers AC & Refrigeration inc. in fort lauderdale

Price: $38.24+ (originally $79.50; available in men's sizes 29W–42W and 11 colors)

See more deals from Tommy Hilfiger here. 

Promising review: "This skirt is so soft! The outer fabric quality rivals Lulu and Alo. The inner liner is a different fabric, doesn’t ride up, and it has inner pockets! The seams and sewing are very nicely executed. It feels like a much more expensive piece. I bought them to complement my kiddos' princess dresses on a Disney Wish cruise. 🩷 We look adorable." —EmoryS

Price: $13.52+ (originally $19.99; available in women's sizes XS–XXL and 21 colors)

Promising review: "I wore this adorable floral skort on Easter, and it was perfect! The print is so pretty and springy, and the flowy design made it feel like a skirt while still being super comfortable and practical. I got so many compliments, and it looked great in photos, too. Cute, comfy, and festive — definitely a new favorite in my closet!" —Kristin.H

Price: $25.26+ (originally $35.99; available in women's sizes XS–XXL and 25 colors)

Promising review: "Love this jacket; it's not too structured, fits super comfortably. Can wear it year round, it's super soft and the length is perfect for me. Sits just past my booty, (I'm 5'8" for reference) so I can wear it with leggings once the weather gets cooler. Plan to buy it in black too!" —Mk

Price: $30.51+ (originally $46.96; available in women's sizes XS–3XL and 24 colors)

Promising review: "This top was a steal! I am so impressed. It’s a little warmer than I anticipated, but so soft. The arm length is perfect. The length is perfect. You can tuck it into your pants or have it on the outside. It’s form-fitting but not tight. It is so comfortable. It hugs the body just perfectly, and I haven’t washed it yet, but it seems like a wash-and-wear piece that won’t wrinkle. I will be ordering a few more colors." —Being.bailey

Price: $9.99+ (originally $14.99; available in women's sizes XS–XXL and 33 colors)

Promising review: "This is one of my favorite blazers I’ve ever had. I get complimented pretty much every time I wear it. I got it in white, which felt a little bit different than the standard black or navy blazer. I most often wear it over a navy dress and even recently wore that combo on a boat with a silk neck scarf, and several people told me I look like old money New England or Jackie O, which I’ll take as a compliment. I’m glad I read the reviews and saw how many people loved it because I loved it too! Coming back to the page to order another color as the seasons shift." —Alison

Price: $41.50+ (originally $58.99; available in women's sizes XS–XXL and 23 colors)

Promising review: "They are beautiful and sophisticated! They are my new favorite earrings!" —Jennifer

Promising review: "This top became one of my favorites right away. It’s easy to dress up with a skirt or wear casually with jeans. The stretch is comfortable, and it doesn’t lose its shape after washing. Definitely a great basic to keep in rotation." —AQ

Price: $18.97+ (originally $26.97+; available in women's sizes XS–XXL and nine colors)

Promising review: "The shoes were very comfortable, providing a memory foam-like cushion on the inside. After a long day of work, my feet were not sore. The leather on the shoes was very much top-tier; even after getting wet, the shoes dried quickly. These shoes were a great buy and I would buy them again." —Jordan johnson

Price: $62.16+ (typically $99; available in men's sizes 7–13, including wide sizes and five colors)

Promising review: "High quality, thick and warm hoodie! Stitching is perfect, no flaws or cheap-looking seams. Has held up great through several washes. I can tell this is a durable, well-made item that will last a long time." —Thomas Jefferson

Price: $40.92+ (clip the coupon for this price; originally $69.99; available in men's sizes XS–XL and 10 colors)

Promising review: "This is EXACTLY what I’ve been looking for. Made very well with additional lining/shelf bra and thin padding. I got the black and white, and the white can be worn on its own, not see-through at all. It’s not a supportive type bra to go run in if you need support, but good for yoga and maybe walking." —J. Chancey

Price: $14.99+ (originally $21.99; available in S–XXL and 18 colors)

Promising review: "Absolutely LOVE these! So cute and comfortable, and they can be dressed up or down. They fit true to size and have some elastic on the back to give a little more room if needed. I paired them with a tucked shirt and a belt for a more professional look. But you could easily do a shirt and tennis shoes for a more laid-back look. The material is forgiving and of good quality for the money. I’ll be buying a few more in additional colors!" —Danielle

Price: $28.49+ (originally $38.99; available in women's sizes S–XXL and 16 colors)

Promising review: "I love the way these look and have bought another pair. They are light and perfect for spring and summer. Add a T-shirt for a casual look. A silk blouse and belt for a bit of sophistication. Heels, flats, or tennis shoes change the look. Very well made, and I think I'll purchase another color." —Anne

Price: $24.73+ (originally $33.59; available in women's sizes S–3XL and 39 colors)

Promising review: "I can't get enough of these. I have literally been asked by everyone what shoes these are and where I got them — so they're clearly cute. But most importantly, they are comfortable. Like, walking on clouds comfortable. I NEVER got blisters on the back/side when I first wore them — and of course they're super broken in now, so not an issue. The outside of them stays SO clean so easily. I had to wipe them off a few times, and that's it. The inside linen part is starting to look a little dingy, so I might need to order my next pair. I have owned them for over a year and literally wear them daily. Highly recommend! I normally wear a 6.5 women's, and these fit TTS." —Kristi

Price: $54.10+ (originally $70; available in women's sizes 5.5–11; This is a Prime-exclusive deal; non-Prime members can get it for $55.03+)

Promising review: "OK this is so good. I had the Zara bodysuit identical to this but it quickly got stretched out so I tried this one out. It is 10 times better than that one. The fit is perfect, it hugs you just right and is supportive enough that I won’t wear a bra. Also, not see-through at all! Amazing. Need in all the colors." —Dawn E.

Price: $19.97+ (typically $24.97; available in women's sizes XS–3XL and three colors)

Promising reviews: "Buttery soft. Definitely a Skims alternative. Went and bought two more colors." —Luxary

"I love this set. It’s form-fitting but has some stretch. The material is comfy and breathable. It’s so cute!" —Taylor

Price: $14.99 (regularly $19.99; available in women's sizes XS–XXL and 14 colors)

—Quirky Things On Sale For Prime Day You Won’t Be Able To Resist

—What Parents Should Actually Buy During Prime Day

—Things You’ll Want To Splurge On During Prime Day

—Things At Their Lowest-Ever Prices This Prime Day

And check out our roundups of the best deals across a variety of categories, including home, beauty, food & kitchen, practical, under-$25, TikTok finds, and more.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews in this post have been edited for length and clarity.