You’ve probably seen the transition blush look all over your timeline. But do you know who actually created it, and why the beauty community is so upset right now?

He posted a TikTok tagging Esther and acknowledged that she had popularized the look through her work, particularly with Olandria. He said the collection had been in development for over a year and a half, and that he personally reached out to Esther before the launch to explore a paid collaboration. His team followed up as well. Esther's rep told E! News that no formal partnership offer was made.

In 2024, influencer Avonna Sunshine went viral, accusing him of unpaid invoices owed to Black content creators, a dispute that ended in a public apology. People are connecting those dots, and, again, the pattern is not a good look.