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Your makeup collection’s is about to be stacked.

I have been a BuzzFeed Shopping contributor since 2025, focusing on fashion, beauty, and home goods, and have been featured over the past two decades in InStyle, People, Apartment Therapy, Well+Good, Shape, Today, AOL, and Insider.

Promising review: "It’s the perfect size for throwing in your makeup bag for vacation and makes your blush look flawless. I own two of these and bring both, even if I've only been gone for two nights, because they're so perfect and so easy.🩷❤️💜" —BaseballViolet

Promising review: "I love this eyeliner pencil. I was looking for a new vibrant eyeliner to replace my old favorite brand that has increased in price, and I have found it! The color is lovely, and you can smudge it after applying, before it sets. Once it sets, it lasts all day! I have several other colors, and I will continue to buy more beautiful options!" —JaeMarie46

Price: $23 (available in 29 shades and six finishes)

Promising review: "I've always wondered why folks talk so favorably about shape tape. Now I know! Ya don't need much, and it blends out easily with a sponge. It looks great and natural. Do not pass go. Do not collect $200. Just buy it!" —marcster

Price: $15+ (available in two sizes and 48 shades)

Promising review: "This stuff is actual magic. I wanted to give it a try because I heard so many good things about it. I’ve never experienced anything like this. I have shorter lashes, and this stuff makes them look so beautiful, long, and almost like fake lashes! Sooo impressed.  It’s a bit of a splurge, but it’s pretty worth it in my opinion. 2–3 coats, and it looks amazing. Super easy to remove and doesn’t smudge. It’s freaking magic." —TeriShettz

Promising review: "Gives you the most beautiful glow without looking oily. I love using it under foundation or a skin tint." —TinaG89

Promising reviews: "This is my emotional support lip balm. It keeps my lips hydrated and moisturized without having to reapply constantly!🫶🏻" —2xbrenda

"By far the best lip moisturizer I’ve ever used. It’s light and nourishing. This is the perfect gloss and salve. It heals. My lips don’t feel the need to keep reapplying like other lip moisturizers." —CheeksNY

Promising review: "I’m 44 and have tried out every blush and stain out there; this one far exceeds them all. It blends beautifully and literally lasts all day; it's longer-lasting than my waterproof eyeliner. Please don’t ever change the formula! Love!" —Keri8

Promising review: "Color payoff is beautiful and buildable, so you can keep it soft for a natural look or layer it for a more intense blush. It lasts well throughout the day without fading too quickly, and it gives a fresh glow to the cheeks. It is definitely a high-quality blush that works well for both everyday makeup and special occasions." —Banged

Price: $18+ (available in three sizes, 17 shades, and two finishes)

Promising review: "I use the Tower 28 Swipe Serum Concealer every single day, and I love it! It looks super natural, doesn’t crease on me, and lasts all day without feeling heavy or dry. It’s one of the few concealers that make my skin look better, not cakey. Definitely my everyday favorite. 🤍" —rocy04

Promising review: "LOVE THIS. I wanted to find a tinted sunscreen that wouldn’t break me out! This has been a holy grail for me. I have combination skin living in Las Vegas, it is super dry, and this helps my skin stay hydrated and glowy while also giving me SPF." —Hales2694

Promising review: "This palette is gorgeous! The colors are amazing, matte and shimmers. So many looks with this palette, and the colors blend like a dream. This is my third PML palette, and I love every single one I have. I love bold looks, and this is perfect! —Antique Flowers

Promising review: "I love this so much. The packaging is so aesthetic, and the formula is absolutely one of the best glosses I have tried. The shade I got (Sweet Mouth) is stunning. I definitely recommend." —Elaine12311

Promising review: "I suck at lining my small, uneven lips, but this pencil is actually a game changer. The formula is so nice and easy to apply. The tip didn’t dull during application, and I didn’t need to reapply throughout my friend's entire wedding and reception. Without a doubt, I will definitely be repurchasing more colors to incorporate into my daily routine." —MUisMyWarPaint

Price: $26 (available in 21 shades and two finishes)

Promising review: "Beginner-friendly to use, and a gorgeous color! Applies evenly and smoothly, and lasts a very, very long time! I’ve been using it every single day for months now, and I’ve barely dented it! Worth the money." —mhnelson17

Promising review: "I have combo skin and have always worn full coverage foundation. Wanted to change this and start wearing a more natural, clean-girl makeup look, and honestly, this foundation-concealer stick did not disappoint. It's like your skin but better and does not break me out. I will definitely be repurchasing." —ashley729

Promising review: "THE BEST! I have  been using this product since high school. It is my favorite mascara! Dramatic results and perfect lashes!" —EmilyIorio

Promising review: "Super duper cute!! I usually use K-beauty glitters but wanted to try this one out — and I wasn’t disappointed!! Seriously, one of the best glitters I’ve tried. I love the thin brush that allows you to go into detail too!" —meowmeowm

Promising review: "I wore this blush and sweated all day outside, and it never budged. Also, when you apply it blends into your skin like butter. I like some matte finishes too. Forget the alternatives, get the real deal." —slkgirl38

Get it from Sephora for $16+ (available in two sizes, matte and radiant finishes, and 15 shades).

Former BuzzFeed Shopping writer Jordan Grigsby has this and says, "I love, love, love this stufffff, omg. My skin is oily oily (gotta say it twice for emphasis), and I have spent my entire teen/adult life looking for products that'll make me matte and KEEP me matte. I've tried so many setting powders and literally none can compete with this one. This powder is seriously bad B. I mean, pores? Nonexistent. Oily, shiny face? Not up in here. I'm gagged every time. Just call me a walking IG filter, 'kay, it's that good. Patrick, I could kiss you for this freakin' powder. *OH!* and BTW I am a brown-skinned woman and the translucent shade works perfectly for me. No cakey, weird, suuuper light powder, no flashback, nothing. Looks just like my skin!!"

One/Size is a queer, Filipino-owned business founded by makeup expert Patrick Starr to ensure that makeup is really one size fits all, as it should be. 

Promising reviews: "This is my tried and true!! This powder with the primer is such a good combo! It lasts all day, from a hot football game to the bar on the same day, no smudge, and a mini size will last you a few months!! I would recommend!!" —suugie

"Literally, what's in this powder? Beauty spells? I have normal to dry skin, but tend to grease up pretty easily when I use dewy foundations. I used this for the first time today and fell absolutely in love! I usually don’t care too much for high-end powders or powders at all, but this one, for me, is top tier. It didn’t necessarily dry out my skin, but it prevented it from becoming greasy and kept my makeup looking the same as when I applied it for hours. I definitely will be repurchasing, I’ve never been more in love with a setting powder!" —Kamoni

Get it from Sephora for $19+ (available in two sizes and seven shades).

Promising review: "I tried on the Berry shade in store, and my wallet will regret this day forever because I LOVE IT. The color is amazing. The texture is so smooth, and my lips don’t feel bad after wearing this. The cost makes me cry inside. But I use this frequently, it’s my go-to color, and it did last me over a year. One or two swipes and you get a great pigmented color. I was on the hunt for a good color like this, and it was hard as a tan-neutral girlie. I saw a video suggesting purple colors because they show up more pink on my skin tone and undertone, and that was right. Even other expensive brands are not as good. So when I need to, I sigh and rebuy. I may have to work extra hard to make more money so I can try the other colors too. This is my holy grail now." —micvargh

Promising review: "I’m going to buy it again and again! I love it — it makes your makeup look so fresh and natural!" —Mimimipupupu

Price: $28+ (available in two sizes and eight shades)

Promising review: "Can’t stop raving about this foundation. The best foundation I have ever used. Makes my skin look so smooth and blends so well. And lasts so long. I just love it." —jasminepaudel

Promising review: "I’ve been looking for the right blush for SO LONG. It’s so sheer and easy to build, which I love. You can’t overdo it unless you don’t tap off the excess on your brush. I love how naturally glowy it is — and it’s ACTUALLY a nice natural glow result. Blind bought and it will be a staple item!" —bradiie

Price: $32+ (available in two sizes and six shades)

Promising review: "Absolutely my new favorite lip balm!!!!!! Cannot stop applying it! It adds the perfect color and creamy texture. Obsessed!!" —gunana

Promising review: "Looks and feels great. I thought this shadow might feel heavy on my eyelids, but nope...nada. The color is beautiful, and it lasted a 16-hour day at work." —shopgirl0221

Promising review: "Unfortunately for the price, this primer is soooo worth it. I didn’t think it would live up to the hype, but I was pleasantly surprised. I love how it feels like skincare but still has that grip that keeps my makeup last. Refy really did their big one with this primer!" —rylie4

Promising review: "I have tried EVERY brow gel you could ever think of.  I’m currently on my fourth tube of ABH brow freeze gel….clearly a favorite. It’s the only one that will hold my brows in place ALL day, no flakes, and plays well with other brow products." —LaulenaRC

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Plus, easy-to-use makeup items and finds from Amazon, Sephora, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.