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This many glowing reviews can’t be wrong, and your next holy grail is probably on this list, tbh.

I am a contributor who has been writing for BuzzFeed Shopping for over two years with an emphasis on home goods, parenting items and toys, beauty products, and anything that can make your day-to-day life run a little smoother.

Promising reviews: "I was scared to try this product at first because I have dry, sensitive skin, but I still decided to give it a go. This has been the best face wash I have used and has cleared my face so well! I will buy again and highly recommend!" —Ally

"I started using this face wash a couple of months ago, and it's been amazing for my skin! It has cleared up my pores and dark spots so much. It’s the only face wash that makes my skin feel clean as someone who is acne-prone." —evamarunowski

Promising reviews: "Spent years trying to find the perfect foundation and this is it! Lasts all day, wears beautifully, and perfect color match." —emily7394839

"Probably one of the few foundations that not only looks good but feels incredible on the skin. Super lightweight with a natural finish and matches my otherwise difficult-to-match skin perfectly! Highly recommend!" —sard92

"I usually wear a skin tint, but I wanted a foundation for more glam occasions. This foundation is perfection! It covered pimples, acne scars, looks like skin, and is that perfect balance of glowy and matte. 100 out of 10 recommend!" —HayleyB2025

I needed something for the hot, HOT Texas summer that was going to give me an assist on facial redness, but not something that was going to melt off my face in clumps the second I stepped outside or leave me looking streaky if I sweat. I've been lovingly calling this my Balayage daily skin treatment because it blends in PERFECTLY when first applied, but doesn't make me look splotchy throughout the day. I pair this with the mini version of the Charlotte Tilbury Airbrush Flawless Finish Setting Powder, and honestly? I feel like it's light enough I don't *need* to bother with much else if I don't want to. THE HYPE IS REAL, Y'ALL!

Promising reviews: "I’ve worn this three times now, and EVERY single day someone has asked me what I’ve done to my skin to make it look so good. Today someone asked me if I just had a facial, so needless to say, this is a new staple." —RhiJulia

"Lightweight skin tint with flawless coverage. I received so many compliments about my makeup. I will be wearing this all summer long." —meghui604

See why it's worth the hype in this TikTok!

Hi. Me again. I was also taken in by the hype of seeing this literally all over my FYP, and once again, the people were RIGHT. I don't use this every day, but I do have some dryness in my T-zone for which I will "pull out the big guns" for special events, etc. This is that big gun. I can see myself using it even more this summer in place of heavier hydrating serums.

Promising review: "Improved my skin texture and dryness so much! What people don’t realize is that this is NOT a heavy moisturizer or face cream. It’s a base. You put this on right before you use a heavier moisturizer or face cream. As someone with severe dry and flaky skin, this has stopped all of that texture and leaves my skin more glowy." —chrissyqns

This was actually one of my very first skincare routine additions years ago, and it's STILL a must for me. If you see me with a bunch of tiny blackheads on my nose, remind me to use my Paula's BHA, please. 

Promising reviews: "I have very sensitive skin and have zero issues with this product. Get the mini and test it out. My pores look smaller; if I have acne, it disappears. This product is hydrating, so I don’t feel tight skin after." —NickCole0001

"Must-have in nighttime routine! After using this product once or twice a week, it has helped my skin tremendously! You can actually see all the gunk coming out on the cotton rounds!" —Sephora Customer

Price: $15+ (available in two sizes and as pads)

This product is free of parabens, formaldehyde, phthalates, mineral oil, sulfates (and other ingredients), and contains less than one percent synthetic fragrance. It is also gluten-free, cruelty-free, and comes in recyclable packaging.

Promising reviews: "I have really dry skin and am always trying new moisturizers, but keep coming back to this one. My skin absorbs it, leaving a perfect canvas for sunscreen and makeup, without an oil slick or sticky feeling that I get from other dry skin moisturizers." —lucysunshine7

"I have oily, combination, acne-prone skin. I am using tretinoin, so I do get some dry patches from this treatment. I also live in Minnesota, where we have very dry and cold winters. This has SAVED my skin! My skin barrier is so much better. It no longer feels sensitive to the weather, and my dry patches are gone. It wears beautifully under makeup, and it does not make me any more oily during the day. I love the silkiness and the way it makes my skin feel. I understand the hype. I will always have this on my vanity!" —amklick

Promising review: "Every time my friends or family come over, they use this. And every time they are like?? OK, wow, that's amazing. It's just the best. I didn't know a cleanser that's on your face for like max 60 seconds could make such a difference, but it does." —KaityLauz

I bought three shades "to rotate between," and now they ALL live in my purse always. Oops.

Promising review: "This is my holy grail for extremely dry lips. I love the feeling, and it stays on for a long time." —relax4lfe

BuzzFeed editor Melanie Aman swears by this stuff:

"I bleach my dark brown-black Asian hair blonde every six to eight weeks, so I was immediately intrigued when I first heard some stylists at my salon raving about K18. And it turns out the rest of the world loves it, too, because it was sold out at Sephora the first time I tried to buy it. I eventually snagged a bottle and was gobsmacked at how much softer my hair was. Seriously. I spent the whole day touching my hair, and even my boyfriend agreed that my mane was noticeably silkier.

Olaplex was my go-to before I tried K18, and I still stand by it as a product, but I really love that K18 is a leave-in treatment rather than an in-shower mask. Having to let the Olaplex sit for 10 minutes felt like forever, especially when I wasn't taking an everything shower (you know, the ones where you exfoliate and shave). With K18, you let it sit in your hair for four minutes post-shower to activate, and then you can style your hair (or just let it air dry like I do).

I've found that my hair is softest the next day, so don't be discouraged if your hair looks or feels the same the day you use it. One last thing: It is pretty pricey, but a little goes a long way. The full-size 50-mL tube lasts me ~four months, and eventually, K18 can become a maintenance product, so you won't need to use it every time you wash your hair."

Promising reviews: "This has fixed my hair! My new hairstylist used this on me once before and told me to get some to help fix prior damage from a previous hairstylist, and this has been a life-changer! I started off using it once a week, and now I use it every few weeks." —Mjbaby23

"Wow. I have never used a product that made a difference in just one use. It is pretty pricey, but it is so worth it. It left my curls nourished and hydrated. I have 3a curls, divided into three sections, and I used one pump on each section. I love that this brand has light/no fragrance. Curly hair product scents can be very overwhelming and make me nauseous. I would buy this product all over again!" —Anonymous

Promising review: "Perfect for sensitive eyes or dry eyes. It lengthens lashes and plumps! Love." —SunnyHINV

Price: $17+ (available in two sizes and two colors)

Promising review: "Blurs the skin beautifully and makes my skin look so smooth. Great for setting my eyes as well. Prevents creasing and stays in place all day. This is my go-to pressed powder!" —SunnyD418

Price: $29+ (available in three sizes and four shades)

Promising reviews: "Best eyelash curler that helps me look awake without creating any kinks in my eyelashes. Just bought one for my tween, and she loves it! Very gentle on the eyelashes." —Tygrliliee3

"This is the best eyelash curler I have ever used, especially if you have almond eyes. One squeeze, and you have your eyelashes up for the whole entire day." —Tita2011

Price: $28 (refill pads are also available through the link)

Promising review: "I love this blush. I usually go for powder blush, and I was scared to try liquid blush, but I’m amazed with the results. Easy to blend and has a good amount of pigment. Would highly recommend." —gursimran13

Price: $16+ (available in two sizes, two finishes, and 19 shades)

Promising review: "This is my go-to lipstick whenever I want a pretty sheer dark cherry lip. I can describe it as biting into a cherry and having residue on your lips. I love it; it’s my third time buying it." —jacquelineb25

Price: $25 (also available in "Pink Honey")

Promising reviews: "Love using the whiskey shade to create a brown shadow liner, smoky eye! Mistakes blend nicely and last all night without smudging under my eye. Will repurchase other colors." —smithitten

"This is the best eyeliner I have ever used. No fading, no smudging at all. Will be purchasing more shades!" —hmacleod

Price: $23 (available in five finishes and 31 colors)

Tower 28 is an Asian woman-owned clean beauty brand designed for sensitive skin. Their products are nontoxic, nonirritating, vegan, and cruelty-free, so you can rest easy when applying.

Promising reviews: "Nothing helps me when I have an outbreak of perioral dermatitis; I usually have to take antibiotics for it to go away. I saw a derm recommend this on TikTok, so I gave it a shot, and it has actually helped so much that it has cleared my breakout up! Please give this a try if you suffer from this as well." —smooly

"HOLY GRAIL!! I tried this spray for the first time about a year and a half ago. I had moved from a dry climate to a humid climate, and my acne was out of control! I tried so many products before SOS. When I tell you my acne cleared up within a week….SHEESH! I haven’t been without this spray since! I keep a mini with me at all times for travel and recommend it to all friends with skin concerns. Don’t walk, RUN to Sephora to get it!" —KuhKristen

Promising review: "I ADORE THIS PRODUCT! My hair is one of the few things I splurge my money on. As a college student, I need to pick and choose what things are worth spending a pretty penny on, but honestly, with how little product I use of this after every hair wash, it’s not even that expensive. Before I started to use this product, I had many noticeable split ends. I like to straighten my hair once a week and wash my hair twice a week. After having used this product for the recommended five consecutive times on the back of the bottle, my hair feels UNREAL. It is silky soft, shines, and I’ve been receiving compliments on it ever since. Totally recommend it. I already got all the girls in my family to start using it. And no, this isn’t sponsored (I wish!)." —Rachael411

Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising review: "Great eye cream, great price! This eye cream is fantastic, really does help with dark circles. You definitely see a difference within 1–2 weeks of use." —Nena08Hrdz

Promising review: "Love this little palette. All shades are velvety and blend really well. The two middle shades are perfect neutral crease colors. The mirror bends almost all the way back, so I end up using it to do my eyeshadow most days. Will definitely buy again." —SnarlyCarly

Promising review: "I got this because I have so many little hairs, and it definitely helped tame them! Smell is amazing and leaves no residue after use! I loved it so much after my first try using it that I immediately bought another one for my mom, and she loves it!" —SageM23

Promising review: "Babes, honestly, buy it. Love the bronze look, and it blends perfectly with a moisturizer. Also, if you’re debating over the price, it’s worth it. Mine has lasted over a year I still have product left. Like, it’s shocking me!" —LadyLondon4

The perfect little treat, just because you've earned it. 

Promising review: "This is my desert island skincare product. I’ve refilled it close to 10 times now and genuinely never want to be without it. It’s equally hydrating in Texas summer and the dead of winter and is perfect for my sensitive skin. I’ve been able to narrow down my routine into this, a serum, and a moisturizer, and my skin has never been happier!" —emborst

Price: $16+ (available in three sizes and with a separate mist pump and refill pack)

Promising reviews: "I really love this sunscreen. I’ve tried so many, and they usually leave a dry chalky feel. Not this one. I have dry skin, and this one feels so smooth and hydrating, and I love the glow that it leaves. It will be my new go-to!" —Sephora Customer

"Obsessed with this product! I get the perfect no-makeup makeup look. I use it every day and get compliments all the time. It gives you a natural glow while protecting your skin. You don’t even need to wear a lot of foundation over it. I use it with the Nars Light Reflecting foundation, Ilia Super Serum skin tint, or L’Oreal tinted skin serum. Staple in my skincare routine!" —Sephora Customer

Price: $19+ (available in three sizes and four shades)

Promising reviews: "This is literally one of the best products I have used!! I deal with a flaky scalp in the winter, and this is so helpful in minimizing flakes and exfoliating. It has this cooling feel on application and helps extend the days I can go without washing my hair. This will be one of my staple products moving forward!!" —LizJackson

"Perfect for sweaty summer hair. I use this and focus on my scalp. And my hair ends up soft and shiny." —katjnap

Promising review: "HOLY CRAP, this is THE scent. I am so picky with perfumes and usually don’t agree with the popular ones, but this one deserves all the attention! So glad there’s finally an attractive fresh scent without the fruity or floral aspect." —Shay100

"Love this scent — I’m someone who likes to smell good/use a fragrance before bed and after the shower, even if I’m not going anywhere. THIS scent is best on your skin after a warm shower — its mineral and fresh notes are therapeutic and calming." —kyleangel

Promising review: "This is the thinnest and weightless blurring powder I've tried. It smells good, and it works. I've worked out in 90-degree weather, sweating, and this, plus the Huda concealer, didn't come off or budge. The Huda FauxFilter concealer is perfect to go with this powder, and the two are my holy grail because they don't crease and are the most long-wearing and smoothing combo. I have dark circles and very creasy eyes that are dry, and these are the only two products I use, and I feel beautiful." —sonyiahon

Price: $23+ (available in 13 shades and two sizes; not all shades available in both sizes)

BuzzFeed Shopping editor Daniel Boan (seen using this iconic treatment above) had this to say about his experience: "This is my first ever 'TikTok made me buy it' purchase... And I've been hooked ever since. I've been hearing about the wonders of alpha- and beta-hydroxy acids for a while now (they're chemical exfoliants, meaning they help dissolve and loosen dead skin cells instead of sloughing them off like a physical exfoliant), but never quite knew where to start. When I saw this taking over TikTok, I decided to give it a try.

I started off by applying a thin layer of the blood-red product to my face and braced myself for a slight tingling sensation, though it went away after about 30 seconds. Then I let it sit for eight minutes (Don't go longer than 10 minutes! This is potent stuff!), rinsed it off, and was ah-mazed by how instantly bright and smooth my skin looked afterward. It's now become a weekly treatment for me and will always have a permanent spot in my skincare routine."

Promising review: "HOLY GRAIL!! This is one of those affordable purchases that I feel has beaten the high-end stuff. This peel is sooooooo amazing for spots and acne, works miracles. If you have sensitive skin, please don't shy away from this peel, as there is a less concentrated version. 1-2 times a week of this peel will give your skin a complete glow-up." —fatooma95

* Newsflash: K-Beauty Isn’t *Just* Skincare — Here Are 25 Excellent Korean Makeup And Hair Products

* Reviewers Over 50 Swear By These 31 Beauty Products (And You Probably Will Too)

* Makeup Products That Literally Leave You Glowing, According To Reviewers

* To Say Reviewers Are Obsessed With These 34 Beauty Products Would Be An Understatement

Plus, easy-to-use makeup items and finds from Amazon and Sephora.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Reviews for this post have been edited for length and/or clarity.