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35 TikTok-Famous Products That May Surprise You With Just How Useful They Are
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. Because did life even mean anything before you found out about this heated ice cream scoop? As a resident writer on the BuzzFeed Shopping team, I can't believe that I get to search the internet to help you find the best, most unique, life-changing products for my job. Promising review: "I first saw this book on TikTok and decided to look more into it. I purchased four total because I know some people are holding onto things that are difficult to let go of. It’s a great way to look at things from a different perspective and truly hold yourself accountable for different things in your life. I love what it stands for, and I look forward to burning mine after I’m done. Self-love, self-care, and meditation for a better state of mind tomorrow are always the goal. I definitely recommend it to those susceptible to change and the willingness to try things differently." —Brent Helm Promising review: "I bought this because I have the outlandish idea that my refrigerator will look just like those on TikTok, but I am pleasantly surprised to find that it keeps my cold cuts fresher for much longer than expected. It's large enough to hold a pound or more of cold cuts or cheese, which is a bonus. The sealing technology is superb and strong. At one point, I almost could not open the container due to the seal being so airtight. Not only does this product look good in my fridge, but it is saving me money, so definitely a win-win for me." —IrishEyes Get it from Amazon for $11.72+ (available in three styles and a set of three). Check out a TikTok of the hair ties in action. Promising review: "I love these! These add the cutest touch to any outfit. They make you feel better about wearing a hair tie on your wrist. And they function great as both a hair tie and a bracelet! Not too tight to wear as either. Love them!" —Tiara Scheurell Get a set of 20 from Amazon for $6.49+ (available in six styles). A reviewer with 4C hair noted that they did not feel like this was strong enough to keep their coils in place. For another option, try Bask & Lather's Strong Hold Edge Control Gel, which people with more coily hair rave about. Dae is a small business that specializes in haircare and styling products. Check out a TikTok of the taming wand in action. (It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) Promising review: "I’ve tried numerous products for taming baby hairs, especially post-partum, and this is hands down the best thing I’ve tried. It also smells incredible! Love the size of the styling wand!" —Completely happy customer! Check out a TikTok of the Airy Sunstick Smoothing Bar in action. Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! OMG, I just treated myself to this because Costco was having a great deal and I'M HOOKED. I had been wearing Black Girl Sunscreen for years, but didn't like how oily my skin would get by the afternoon. I was also v interested in trying out a stick sunscreen. I first started with this Neutrogena one, and y'all — it had me breaking out horribly. So, when I saw the deal on this and all the glowing reviews, I decided to go for it, and it's hands down the best sunscreen I've ever used. The curved design is everything! It doesn't seem like that valuable of a feature, but the Neutrogena one was just a straight stick, and it would get so annoying to apply when I'd tried to work around my nose creases or anywhere that's curved on your face. And the formula — BAY-BEEEE, ugh, it's actually matte, and I've noticed over the time I've been using it, my face is way less oily by the afternoon. I'm so happy I tried this out! Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen, and this was just exactly what was needed!! I'm a medium-toned black woman, and looking for something without a white cast is always a challenge. I have applied it on my bare skin, and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina Get it from Amazon for $16.38 (also available in a pack of two and in a glowing formula). Check out a TikTok of the Laundry Turtle in action. Promising review: "I saw this product on a 'Best of Amazon' YouTube video. I instantly saw the value of being able to switch laundry from the washing machine to the dryer in one easy motion, so I ordered it. It makes switching laundry so easy! It's also a great replacement for laundry baskets. I recently stayed with an ill family member, knowing that I'd be doing laundry at her house. I hauled along my Laundry Turtle, which folded up into a small bundle, and used it at her house. No matter the size of the load, one revolution of the washing machine put all of the damp clothes in the Turtle and made transferring laundry so easy! I agree that it is one of Amazon's best household items." —Jeril Get it from Amazon for $27.99+ (available in two sizes and four colors). Check out a TikTok of the foaming pink drain cleaner in action. Promising review: "Wow! I don't think I've ever been more excited to use a cleaning product before. Who knew you could get so much satisfaction from a drain cleaner? I could probably make an ASMR video and post it, as it is that satisfying! Even though I had to angle this over my sink drain to avoid the low faucet, it worked perfectly. The foam went down the drain and up through the overflow, bringing lots of black, yucky gunk with it. I have used lots of drain cleaners before, but not one that actually came up through the overflow. I'd never even considered what stuff was in there. It did a great job of cleaning everything out, and it left the sink smelling fresh and clean as well." —Amazon Customer Get it from Amazon for $15.98 (also available in a pack of two). Also this is the body wash version of their mega viral and effective facial Super Serum. Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). Promising reviews: "I use this not just to set my makeup but also to dampen my makeup sponge. I think it has made a huge difference in how my makeup looks and how much smoother it applies. It is just as good, if not better (feels less sticky), than the similar, more expensive Milk Makeup one." —Amazon Customer "Saw it on my TikTok, so I purchased it. It works well." —sue malone Check out a TikTok of the Bella toaster in action. And make sure you check out Bella's matching line of compact, affordable kitchen appliances! Promising review: "The narrow width of this toaster helps free up real estate on my small countertop, plus it accommodates two slices of toast, English muffins or bagels as well as a regular width toaster. It comes in a beautiful teal color which I love. And the three toast levels ensure you don’t burn food and the quality of the toast is just right — from light to brown. I highly recommend it!" —Joyce Hill Get it from Amazon for $24.98+ (available in five colors and a four slice version). The formula is designed so one of four shades will work on any skin tone. Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. Get it from Amazon for $6 (available in four shades). Check out a TikTok of the laptop lunch tote in action. Promising review: "This is such a nice tote bag with plenty of room for my food in the cooler compartment and also for my Macbook Pro and several other folders and a planner! An excellent purchase, the material is of nice quality and the price is awesome! I did not want to spend a lot of money, but I was pleasantly surprised with this bag! Now, instead of carrying a tote bag with my computer, planner, and other files AND a separate cooler bag for my meals, I carry ONE bag into work every day! So wonderful." —vcraig Get it from Amazon for $20.99+ (available in two sizes and 11 colors). Psst — this bad boy is also dishwasher-safe! So just toss it in there for easy cleaning when done! Ronan is a small business that specializes in multipurpose tools for home use. Check out a TikTok of the scissors in action. Promising review: "This is a kitchen must-have. We use it all the time — it's so easy to use that even our kids use it. Very durable blade that continues to perform and get value for your money." —Dawn R. Here's what BuzzFeed Shopping editor Elizabeth Lilly has to say about it: "I have VERY narrow kitchen drawers in my NYC one-bedroom apartment kitchen — only one of which I can fully pull out — and buying this organizer for it has transformed it. I'm able to safely reach in and grab whatever I need (like a manual can opener for tuna salad or a mini whisk for a hot chocolate) without having to sift tools around." Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz Get it from Amazon for $10.19+ (available in two sizes and two variations). Check out a TikTok of the dry shampoo in action. Promising review: "Will be buying again!! This is a fantastic product. I have incredibly thin hair that gets very oily very easily. This is the first product that I’ve tried that actually works! I am so very happy!" —Katie_0_Baker Get it from Amazon for $13.59 (available in two scents, a refill option and in a pack of two or three). Check out a TikTok of the heated ice cream scoop in action. Promising review: "I bought this heated ice cream scoop on a whim, and wow, it actually works amazingly! The warming feature heats up fast and glides through even rock-hard ice cream with zero effort. No more bending spoons or waiting for the carton to soften. The LED display is a nice touch because I can see when it’s ready, and being rechargeable makes it super convenient, no batteries needed. It’s especially great for kids and seniors since it takes almost no strength to use." —Dikshya Get it from Amazon for $26.99 (available in 12 colors). Check out a TikTok of the rectangular Lazy Susan in action. Promising review: "Wow! I love this turntable organizer! I can fit so many items on it, and because of that, I now have so much more space on the door shelves. With this organizer, I will have easy access to all of those extra items that just don't have their own space. Now they do have a place to go! I would highly recommend this product to everyone who wants to feel more organized and doesn't want to lose items in their fridge." —Amazon Customer Get it from Amazon for $19.99+ (available in two sizes and in a pack of two). Check out a TikTok of the laundry spray in action. Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. BuzzFeed Shopping writer, Emma Lord, has used this and says: "Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods)." Get it from Amazon for $6.98+ (available in two sizes, a refillable pack, a pack of two, and in the form of a pen). If your shower isn't looking great right now, you can use this a few times in a row to get your shower shining brighter than a diamond, and then use it once a week for maintenance! Promising review: "I saw this product on TikTok and decided to try it out for myself. The name doesn’t lie — spray it on, shut the bathroom door, and in a few hours, the shower is 100 times cleaner. Usually I’ll let it sit overnight, and by morning, the visible grime on the shower is gone, including soap scum. I’ll usually let the shower water rinse the residue out, and then will take a bucket just to get everything off the shower walls. It is a bit slick if you try to get in the shower without rinsing the residue, but otherwise it’s a worthy cleaning staple in my house." —Tara D. Get it from Amazon for $20.98+ (available in two scents, two sizes and a pack of two). Promising reviews: "This was the perfect solution for a busy mom like myself. I have three little ones, and every day there is a mess of some sort in the backseat. It saves time and money to not have to go to a carwash place and keep feeding the machine. It’s simple to use and a great size. Wish the suction was a little better, but for the price and quality, I can’t complain. It’s a must!" —Amazon Customer "TikTok made me buy it. I NEVER leave reviews buttt I was surprised at how well and powerful this vacuum was! And it wasn’t loud. 10 out of 10 recommended. Go buy it and try it for yourself." —Jessica D. Williams Get it from Amazon for $18.99 (also available in a cordless version). Promising review: "These are literally the best leggings/joggers I have ever owned, and I plan to eventually buy every single color. I originally saw these on TikTok and heard they were like the Lululemon ones but cheaper. I've never owned Lululemon leggings, but if they feel anything like these, then I have clearly been missing out. These are soft and absolutely perfect. I love the pockets and jogger style, and that they fit like leggings and can be worn to the gym or dressed up with a cute outfit. I need to buy every color of these before they're gone!" —Courtney Get it from Amazon for $25.99+ (available in women's sizes XS–3XL and 26 colors). Nap Guardian is a small business that specializes in doorbell covers for home use. Check out a TikTok of the doorbell cover in action. Promising review: "This is well-made and very easy to apply. I have it on my Ring doorbell camera, and it keeps delivery people from ringing my doorbell very well. It also does not obstruct my view or notifications for my Ring doorbell camera. Great for when taking a nap!" —Amazon Customer Get it from Amazon for $14.79+ (available in two colors). Sneakerasers is a small business that specializes in shoe care products. Check out a TikTok of the SneakErasers in action. Promising review: "I have a couple of pairs of sneakers I stopped wearing because they started looking a bit grungy. Just couldn't justify throwing them away, though, because they were still in great shape and not very old. I came across these sponges and took a chance. They work like a charm. I cleaned two pairs of shoes and could not believe the results! Awesome." —Spencer Get a 10-pack from Amazon for $11.98 (also available in a two-pack). Country Chic Paint is a family-owned small business that specializes in all-in-one paint. Promising review: "I've bought a total of four of these things. I went on a kick of painting all of my generic black/dark brown Ikea furniture. I used this on both shiny/smooth furniture and wood furniture, and it worked well on both of them. It definitely worked better on the wood furniture, though. The paint was unexpectedly very easy to use, and the color came out a LOT prettier than expected! It was easy to clean off my hands and brushes, and the paint came right off my clothes in the wash as well. Overall, I'm very, very pleased with this paint and will purchase more if I need any crafty paint in the future." —Anna "I saw this on TikTok, and it looked so easy. I’ve hated my TV stand since I bought it. It was all black and just brought the room down. I used two coats, and it is perfect! 10 outta 10 recommend!" —Gig94Em Get it from Amazon for $29.95 (available in 55 colors). Promising review: "When you think you don’t need it. But TikTok thinks you do. I definitely am glad that this product was what I need. Works on laptop, tablets, and phones! Love it! Highly recommend this product!" —Laura Schlutt Check out a TikTok of the silicone holders in action. Promising review: "We used to keep all of our toothbrushes in a mason jar. This way it saves more space and eliminates accidental use of someone else’s toothbrush. (YUCK!) They hold the toothbrushes well, look decent, and are very functional." —Jacques S. Get a set of six from Amazon for $8.06+ (available in six colors and a multicolor set). Check out a TikTok of the air purifier nightstand in action. Promising review: "This is a fantastic choice for offices or small bedrooms. I’ve been using it as a bedside air purifier, and it works perfectly without taking up much space. One of my favorite features is the smart ambient light. It automatically changes color based on the air quality, providing a clear and intuitive way to monitor indoor air conditions. Another brilliant feature is that the ambient light automatically turns off when the room lights are off, making it ideal for nighttime use. There’s no annoying glare when sleeping, yet it continues to purify the air quietly and efficiently. Overall, this is a smart, compact, and highly effective air purifier, perfect for small rooms." —SHEN Z Get it from Amazon for $164.68 (also available as an air purifier without the tabletop). Check out a TikTok of the cloud knife in action. Promising review: "I love these — sturdy, sharp with retractable blade. I keep them in different rooms for opening packages or breaking down boxes to recycle. Would recommend and buy again." —Amy Yasneski Get a set of six from Amazon for $6.99. Check out a TikTok of the duvet clips in action. Pinion Pins is a small business specializing in home improvement products. Promising review: "I was super worried about whether I would have enough of the Pinions, and I totally do! My duvet is kinda thick, and the Pinions pierced through with no problems! Plus, with a little extra room, if I had some extra layers. I REALLY like how you have to have the magnet tool to pull them apart. Absolutely no moving! Don’t walk, RUN TO BUY THIS. I also like how unnoticeable they are." —Abigayle Mishler Get a pack of eight from Amazon for $17.95 (also available in a 16-pack). Check out a TikTok of the water bottle in action. Promising review: "Love this product! I work out on the go, so I’m always in need of a water bottle, but I hate carrying a big one around all the time. This bottle is a nice size to use while running/walking (lightweight and easy to carry), it doesn’t leak like most plastic bottles, and it’s easy to roll/fold up and store in a bag after you’re done. Overall, great design and functionality. 10/10." —LaMonica Get it from Amazon for $17.99+ (available in five colors and two multicolor packs). Promising review: "This gorgeous lil' portable kettle has been the best companion during all my travels this year! I drink a LOT of tea and am religious about making my special elixirs and healing potions every morning. I appreciate how quickly it heats up and how long it keeps water hot. I have always followed the directions and used common sense when handling it, and have never had any issues with anything so far. Very satisfied with this purchase! Would highly recommend." —Sassy Mama "I bought this after seeing it on a TikTok 'influencer' Amazon storefront. This is a GREAT item to have for MY bedroom (hubby has his own) and at night I make a nice cup of hot tea, kick my feet up with my dog (of course), and I feel content." —Shannon Get it from Amazon for $33.99+ (available in five colors). Check out a TikTok of the drink dispenser in action. Promising review: "Super happy with this purchase. Our two little ones (5- and 3-years-old) can now easily fill their own drinks. We also purchased a dual cereal dispenser from Amazon, so now the kids can get their own breakfast cereal with milk!" —April M. Ramos Get it from Amazon for $14.99 (available in three colors and a pack of three). Check out a TikTok of the food cubby in action. Food Cubby is a small business specializing in family-friendly kitchen accessories. Promising review: "I love these! Even as an adult, I hate my food touching. Thought they might keep things apart, but not juices or things, but they really stick to the plate, and the meat juice doesn't run into the salad. It saves me from having different plates for each food. I wish I had these a long time ago." —Superbeckee Get a two-pack from Amazon for $14.99 (available in two colors). And you can just throw it in the dishwasher when it gets messy! Hover Cover is a small business that specializes in microwave covers for home kitchen use. Check out a TikTok of the microwave cover in action. Promising review: "If you live in a small space as I do, this will seriously change your life. No longer do I have to struggle to find somewhere to put my cover if I'm heating up a cup of coffee. Just attach it to the roof of your microwave. Hopefully, you have a flat surface; check before you buy. There is a slight learning curve as to where to put it or the force or lack thereof needed, but after a couple of times, it's second nature. Love, love, love this product. I'm probably going to get some for Christmas presents next year, it's one of those items that you wouldn't necessarily buy for yourself, but it will change your life." —Rachel Check out a TikTok of the portable snack tray in action. Promising review: "This snack tray set from Crudites was such a great find! The quality is amazing for the price. The flexible lids make them super versatile, and being dishwasher safe is a huge bonus. I've already bought sets for my family and friends — they're perfect for picnics, work lunches, and storing leftovers. I can't wait to use them during the holidays for all the charcuterie and veggie platters. I highly recommend them!" —june Get a pack of two from Amazon for $34.95 (available in three colors, a four-pack, and rectangular sizes). * I Spend Wayyy Too Much Time On TikTok, So Trust Me When I Say These 28 Products From There Are Really Cool * Korean Skincare Products So Effective, It’s No Wonder They Went Viral On TikTok * Products On Amazon’s “Trending” List I’m Shocked You Haven’t Scooped Up Already * TikTok-Viral Products That Reviewers Say *Actually* Work BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Reviews have been updated for length and/or clarity.