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Psst — there’s a K-Beauty *purple* whitening toothpaste somewhere in here that’s already blowing reviewers’ minds.

I'm a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen yield results in my skin texture and fine lines without triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Promising review: "I’ve only been using this toothpaste for a week, and I’m already blown away by the results! The violet tone-up formula is pure genius. It works kind of like a color corrector for your teeth, instantly brightening them and giving them a much cleaner, whiter appearance after just one brush. And it’s not just a temporary illusion. My teeth actually look whiter overall now, and feel smoother and cleaner all day. On top of that, it’s incredibly gentle. No irritation at all. In fact, my teeth feel less sensitive than before. Another huge plus: the fresh breath lasts all day. Not just for a few hours — seriously, my mouth feels clean and fresh from morning to night. The fact that it also offers 24-hour stain defense makes me feel better about my daily coffee habit, too. I’ve noticed far less staining, even after just seven days of use. If you’re on the fence, just try it. I’m genuinely amazed. Euthymol has outdone itself with this one. I’ll definitely be making this my new go-to toothpaste!" —Xoxo

After shampooing, apply to damn hair, leave for three to five minutes, then rinse!

Promising review: "I really enjoyed using this hair mask. It's easy to use, and the product smells amazing. After just one use, my hair felt softer, smoother, and much less frizzy. It added a nice shine without feeling heavy or greasy. I also noticed my split ends looked more hydrated and healthier. If your hair is dry, damaged, or needs a deep conditioning boost, this mask is a great choice. I’ll definitely keep using it." —Adriana l

For best results, apply to damp hair and then blow dry. Many reviewers say a little goes a long way!

Check out a TikTok of the hair serum in action.

Promising review: "I have gray hair that’s dyed, dry, and thin like frizzy wire. I’ve used every luxury product out there and do annual keratin treatments because of these issues. I ran out of my usual and came across this serum while doing an Amazon search. I took a chance and LET ME TELL YOU...BUY IT! It doesn’t straighten my hair — waves are still there, but it totally gets rid of the frizz without making my hair look or feel greasy. It actually feels healthier with the serum. I can actually let my hair air dry, and I don’t look like a 🧙 witch!! This is now my go-to. I give it 10 stars!! I’ve spent so much money on expensive products and am so happy to have found an affordable one that actually WORKS better than luxury brands." —Miz_Tza

Get it from Amazon for $19.99 (also available in six other styles).

While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch-test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing.

Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement in my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs

Check out a TikTok of the Volufiline plumping serum in action.

Promising reviews: "I’ve been using this serum consistently, and I’m honestly really impressed with the results. It gives my skin a much plumper, smoother, and more hydrated look, especially in areas where I wanted a little more fullness. It absorbs well, doesn’t feel heavy or greasy, and layers nicely with my other skincare products. Over time, I’ve noticed my skin looks healthier, more supple, and just overall more refreshed. A little goes a long way, so it lasts a while too. Definitely one of those products you have to be patient and consistent with, but it’s absolutely worth it!" —Amanda

"I am a 67-year-old woman, and I can honestly tell you that this serum is one of the most effective products I have ever used on my skin. It really does a beautiful job in plumping the skin. I use it every other day or three times a week for maintenance. Thank you to The Ordinary for formulating such an effective product at an affordable price." —Debbie Gordiany

Promising review: "Perfect size to apply corrector and concealer, it gets right up under your eyes closely and gives a seamless application. Definitely as good as the pricey name influencer brand name brushes we hear about." —Kindle Customer

Check out a TikTok of the taming wand in action.

Promising review: "This is the best scent I’ve ever smelled. Not only that, but the product itself is also amazing. It does a great job at taming my baby hair and reducing frizz. If you’re looking to buy something, get it in this scent because it’s amazing." —ziasherwa

Get it from Sephora for $20 (available in three scents).

Promising review: "I am a fan of Eos, and when I saw this limoncello-inspired overnight mask, I knew I had to try it. It arrived in a nifty tin that looks like a lemon, which satisfied the kid in me obsessed with 'tins' of anything. I have chronically dry lips and a variety of balms at all times to deal with them. The balm is great for anytime I need to put on something I know will soothe my lips." —HD

Check out this TikTok of the lip balms in action.

Promising review: "I have so many Summer Fridays lip balms, and out of all the ones I have tried, the strawberry soft serve is my favorite. The smell is light and pleasant, and I adore the soft pink tint. I also love the birthday cake; it is great for a fun shimmery shade." —lillianadell

Check out a TikTok of the Nude Honey lippie in action. 

Promising review: "Very nice on the lips, as expected. I got the Nude Honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda

Get it from Amazon for $18.75 (also available in Black Honey and Pink Honey). 

It should go without saying that there's nothing wrong with wrinkles, and that trying to make them less visible is a personal choice!

Check out a TikTok of the calcium multi-balm in action.

Promising review: "This magical stick is like a time machine for my face. Five days in, and I'm practically Benjamin Button-ing my way through life. It glides on smoother than a buttered-up dance floor, leaving my skin so hydrated that even the Sahara would be jealous. No rubbing required — just swipe and strut. One stick lasts longer than my last relationship, and trust me, that's saying something. Who needs Photoshop when you've got this miracle worker?" —Susan d.

Promising review: "I used to use the CeraVe Gentle Hydrating Shampoo and did like it, but I like this Oil Control shampoo even more. It leaves my hair feeling much cleaner, but not dry or stripped. It seems to perform better in the very hard water of the city I live in than the Gentle Hydrating shampoo does, too. I've been using it daily, and even though it has a clarifying aspect to it, it doesn't dry or strip my hair like most clarifying shampoos would. I highly recommend this!" —Alicia

Check out this TikTok of the foundation in action.

Promising reviews: "Rare Beauty honestly never disappoints! I'm always worried and hesitant to switch foundations, because of them breaking out my skin and the coverage. This baby does it all! 3-IN-1 primes, covers, and sets all in a lockable package! One pump is the perfect amount for a buildable coverage. It didn't budge all day long in 90-degree Texas humidity, which is pretty impressive! The shades seem to run light, so definitely try in store if possible." —LaLaTob

"I’m honestly so impressed with this foundation — it really lives up to being self-priming and self-setting because it goes on so smoothly and doesn’t need much prep at all. The coverage is buildable but still looks super natural with that soft matte finish that blurs everything without looking heavy. It feels completely weightless on my skin, like I’m not even wearing foundation, which I love for everyday looks. The pump is also amazing because it gives you the perfect amount of product and locks, so it’s not messy at all. Overall, it’s such a staple product for me, and I’m obsessed." —beca676767

Get it from Sephora for $38 (available in 48 shades).

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that kept regrowing, [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Get it from Amazon for $19+ (available in five styles).

And yes, they got the Katseye girls modeling this new release (that's rising pop sensation Lara Raj with shade DJ Plum above!) so you know this lippie has some serious "it girl" energy.

Promising review: "I just got this, and I can’t even tell you how much I love this product! It has an awesome tint to it and is just amazing. It basically goes on like water and transforms into a lip oil. 10 out of 10, I definitely recommend." —aliceuny

Get it from Amazon or Sephora for $23 (available in nine shades).

Promising review: "I love this product so much it smells like Jolly Ranchers in the cherry flavor. It blurs my lip lines, making my lips look smooth. It’s super moisturizing, and it makes my lips look plumped. It’s kinda thick but in a nice way, not too sticky." —Carlos Guerra

Get it from Amazon for $9.50+ (available in 15 colors).

Promising review: "So I am a ride or die for Eos Vanilla Cashmere. I can't tell you how many bottles of the lotion I've gone through just this year. I absolutely love [it]. When I heard about the perfume, I was SO excited. It's exactly like the lotion; it's perfect. It lasts quite a while. I spray it on me before I go to bed, and I can smell it when I wake up. Plus, you get a good amount for the cost, so it's worth it. This is another Eos item that will be on a subscription now, too. I am dying for shampoo and conditioner, so I hope that's in the works soon! Please Eos! I am a Vanilla Cashmere goddess! Hahaha! 💕" —Nikki

Get it from Amazon for $12.98 (also available in seven other scents).

Promising review: "Where was this years ago? Works great for sebaceous filaments on the nose, clears them up well. It's a powder, but as soon as you rub it onto your finger or skin, it turns creamy. A little goes a long way." —Anon

Promising review: "Where has this sponge been?! It leaves my makeup so well blended. It’s super bouncy and soft. I love it so much, and for the price, you can’t beat it!" —Vero

Get it from Amazon for $7 (also available as a three-pack).

Promising review: "I am obsessed with this hair essence! The scent alone is worth it — delicate, musky floral with just enough staying power to feel luxurious without being overwhelming. I’m usually wary of hair essence because it tends to weigh my hair down, but this one is unbelievably lightweight. It absorbs beautifully, adds instant shine, and leaves my hair feeling soft and silky, not greasy. After just one use, my dry ends looked noticeably healthier. I can't wait to try more products from this line! A total win for anyone with dry or frizzy hair." —Caty Steward

Get it from Amazon for $17.90+ (available in seven scents).

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Check out a TikTok of the collagen sunscreen in action. 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremer 

Check out a TikTok of the concealer in action.

Promising review: "I tried this in a different color and immediately ordered my proper color, because the formula feels so nice. I’m very pale and was able to find a shade that matches my skin tone. The concealer is creamy and easy to spread. I have very fine lines under my eyes, and this does not settle into them and make them more noticeable. It does a fabulous job of hiding my dark under-eye circles. It stays in place throughout the day. I don’t even need to use much to give me full coverage. I haven’t needed to layer it either. I just wear this on my problem areas (under eyes, and to cover redness on sides of nose and chin), and it covers and blends out like a dream. I have used a ton of brands (most purchased at Sephora) throughout the years, and this product sticks out in how well it’s worked on me. I was using a Lancôme concealer prior to switching to this one. This one has better coverage. I’m really happy with this stuff." —JM

Get it from Amazon for $36 (available in 33 shades).

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

Promising review: "I’ve been focusing more on scalp care lately, and this rosemary treatment has been a great addition to my routine. It feels very lightweight and refreshing on the scalp and doesn’t leave my hair greasy or weighed down. After consistent use, my scalp feels more hydrated and comfortable, especially between wash days. The applicator makes it easy to target the scalp directly. If you’re looking to support a healthier scalp environment, this is definitely worth trying." —Iam_JaniceJ

Promising review: "I wasn’t sure what to expect when I ordered this, but wow — it’s a total game changer! The texture is silky and lightweight, and it applies so smoothly without feeling sticky or heavy. I love that it’s a peel-off mask but still feels nourishing like a night cream. After just a few uses, I noticed my skin looking plumper, firmer, and much more hydrated. The dullness I usually see in the mornings has completely disappeared — instead, I wake up with a healthy, glass-skin glow. It also makes my skin feel so soft and smooth that my makeup goes on flawlessly the next day." —Ramanpreet Khurana

Get it from Amazon for $9.99 (also available in a bigger size).

Promising review: "Really loving this dry shampoo! I have thin hair, and it gives it some volume. On day four of no wash, and it still looks fresh! It does have a faint smell. Will definitely be purchasing more." —Stacy

Get it from Amazon for $32 (also available in a mini travel size).

Oh, and you can choose from a variety of gorgeous matte, metallic, and sparkly shades!

Check out a TikTok of the eyeshadow stick in action.

Promising review: "As a newborn's mom, I do not have much time to apply makeup. But this eyeshadow stick makes it so easy to apply, and the pigmentation is so nice. Definitely was able to apply it very smoothly and very quickly and get back to my baby. Also lasted all night without fading at all!" —Jess

Get it from Amazon and Ulta for $25.50+ (available in 26 shades).

Check out a TikTok of the silk glaze in action.

Promising review: "This smoothing serum spray made my hair smooth, shiny, and frizz-free for the whole day! After I showered, I sprayed this over my hair and blow dried like I usually would. I used a round brush and noticed it made my hair feel thicker, but still left it with a super smooth and silky feeling. I slept with my silk bonnet to lengthen the effects, and it lasted about three days until I had to wash my hair again! Overall, impressed with the product and excited to keep using it on my hair!" —Monica

Get it from Ulta for $34 and shop the entire new styling collection here.

Hempz is a small business that sells hemp seed-infused beauty products. 

Promising review: "This lotion smells great and moisturizes well. The scent lasts on the skin but I didn’t find it too overpowering. I can still smell it a half hour later. After applying my skin felt softer and hydrated. It is a little pricey but it is in a cute bottle with a fun color. It would be a great gift, especially for teenagers. I would recommend it and I’d like to try the other scents." —Melissa D

Get it from Amazon for $27.99 (also available in an "acai beary" scent).

* Beauty Products That Reviewers Say They’ll Be Using “Forever”

* K-Beauty Products With Jaw-Dropping Result Photos

* If You Think You're Terrible At Makeup, These 24 Products May Change Your Mind

* Beauty Products Under $20 That Are So Good, Reviewers Say They Use Them Every Day

* K-Beauty Products So Magical, They Should Have Pixie Dust Included In The Ingredients List

* Beauty Products So Effective You’ll Want To Shout Out Your Window About Them To Passersby

Plus, eye makeup, new releases, reader favorites, and finds from Walmart.

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.