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"What in the witchcraft is this product... I would give it a million stars." — a satisfied reviewer who says their feet went from "nasty" to baby soft in 30 seconds

With each bottle, you can expect enough product for over 50 applications.

Promising review: "What in the witchcraft is this product?!!!! IMMEDIATELY WORKS!!!!! Went from nasty feet to baby-soft feet in 30 seconds!!!!! No smell and insanely fast results! I’m throwing out all of the pumice stones and foot scrubs I have ever purchased. THIS IS THE REAL DEAL!!!! Also, I looked it up on the Yuka app to make sure there wasn’t anything toxic or severely hazardous…because I was fairly certain the immediacy of results was probably some acid melting my skin away — but there were no red flags on the ingredient list. WOW!! Will recommend to everyone I see!!! I would give this product a million stars! Nail salon-quality results (and my feet haven’t had a pedicure in five years)." —AMB

Promising review: "Best body wash I have ever found for very dry skin — I am a believer!!! Oh. My. Goodness. I cannot recommend this body wash enough. I would give it 10 stars if that was an option. I had my doubts that this could really be that different from other body washes. My skin is sooooo dry, and I have been struggling with trying to find a lotion that works, even with repeated applications per day. I saw that this body wash claimed to increase skin moisture. I have used this twice now, and I use an exfoliating glove to apply/scrub in the shower. When I got out and dried off, my skin was unbelievably smooth and...dare I say, had a nice subtle sheen to it that I have NOT seen in years. It was noticeably and significantly more moisturized. Usually, when I get out of the shower, my skin has a 'tight' feeling until I apply lotion/oil because it is dry. NOT with this product." —Shayna

Get it from Amazon for $12.99 (also available in versions for normal and rough/bumpy skin). 

Promising review: "I wish I could give it 10 stars! For years, I’ve had red blotchy skin, and it has made me very self-conscious. I don’t like wearing foundation because it always feels like I’m wearing spackling all over my face. This redness-control product is about as perfect as it gets! It does go on a little bit smoother if you put a primer or pore smoother on beforehand, but that’s not necessary. It’s so breathable and lightweight, stays in place pretty well, and doesn’t have a funky smell. It blends quickly and easily without leaving as harsh of a line as foundation. Especially for $9, I can’t get over how well this works. The tube is a good size too; it will last for quite a while. It literally is magic!" —Hot wax amazing!

Get it from Amazon for $10.97 (also available in five other shades).

Promising review: "I've purchased SO many expensive products, I've lost count! My whole life, I've wrestled with coarse and thick hair with just enough wave in it to make it dangerous. This product, with or without conditioner, works like magic in softening and making my hair manageable! Especially for women with incoming grays and whites like mine — the lack of natural color causes those hairs to go everywhere but loose. I just wish I could be their spokesperson, because for the performance and $$? They deserve 100 stars!" —CK Conner

Get it from Amazon for $6.97 (also available in larger sizes and multipacks).

Promising review: "My hair knots up really bad, and most brushes hurt so much that I was about to chop off my hair. I didn't think this brush would be different, but I was wrong! I absolutely love this brush and have recommended it to my family and coworkers. Gets through the knots with very little pain, only on my worst true rats nest on the back of my neck did I feel anything, where before that would bring me to tears. Would give more stars if it were possible!" —Brittany B.

Get it from Amazon for $5.99 (available in two colors).

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.

Promising review: "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! I LOVE this stuff and never want to be without it! Why, you ask? Let me explain. For the past few years I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. Almost all the flakes gone and I could wear makeup again without looking like a desiccated monster. 

"HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated and glowing! I’m sold!  If I could give it 10 stars I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner

Get it from Amazon for $19.98 (available in two versions).

Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments how silky smooth my hair looks. I put it on while my hair is wet, then again when I style if my hair gets frizzy from my flat-iron and to tame flyaways. It's my favorite hair product I own." —Amy Wilt

Get it from Amazon for $18.99+ (available in two sizes, a mist style, and four other formulas).

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "This is my first time trying Korean makeup, and I’m very happy with my purchase! It feels like nothing I’ve ever tried before. I have oily skin, and this isn’t a matte product, but it’s not dewy either, which I love. It’s moisturizing, but not oily at all. I think any skin type can use it. It’s literally perfect. The application and the cushion made it go on my skin flawlessly. I wish I could give this 10 stars; it really exceeded my expectations! It will definitely be a staple in my makeup routine now." —Cathy

Get it from Amazon for $15+ (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).

Promising reviews: "TEN STARS!!!!! Where has this product been all my life??? A couple of weeks into using it, and I have nothing but great things to say about it. It's soothing and has a very, very mild scent and great gel consistency. Simple ingredients. My under-eyes have never looked better. Softer, brighter, tighter, lines are going away! Great for sensitive skin. Just try it yourself!!! Oh, and worth every little penny it cost me, which was hardly any!" —Hopper

To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "I am SO GLAD I happened upon this wonderful brightener! I use it every day, whether I wear other makeup or not. It’s exactly the right color and texture for me. Catrice Eye Brightener is the best solution EVER for my inherited dark circles. I’d give it 10 stars if I could." —Caitlin Scott-Turner

Get it from Amazon for $6 (available in four shades). 

It's also vegan, cruelty free, made from recycled materials, and *doesn't* leave any gross fake tan smells!

Promising review: “I wish I had taken a before and after of my results but I was so excited that I forgot. Anyone who says it doesn't work just isn't doing it right. It WILL go on a grey/green color. You're supposed to let it sit between 1–4 hours and then wash it off. Over the next 24 hours, my skin got even darker and it's beautiful!! Super even color. Not orange. I LOVE IT. 10/5 stars." —Meg

Get it from Amazon for $9.97+ (available in five tanning levels and nine styles).

Listen to one user's glowing review on TikTok. 

Promising review: "I could not have fallen more in love with this product! It smells AMAZING and not too strong. I have sensitive skin, and I’m sensitive to smell, and it doesn’t bother me on either front. I seriously want to buy a bottle of this for all of my friends. It makes you feel so soft, and the consistency is amazing. I wish I could give this 100 stars." —M

Promising review: "I never leave reviews but I had to praise this product. This is seriously a holy grail staple to your makeup. I've tried dozens of primers, and none have even come close to this. It doesn't matter if you're using oil-based or silicone-based makeup. It will all blend and sit seamlessly. I have dry skin and oily skin, so finding something that suits both needs is hard. It doesn't get patchy either, which is something I struggle with. But THIS primer is absolutely perfect. 10/10. Would give 100 stars if I could!!" —Placeholder

Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.

Promising reviews: "This stuff works!! Wish I would've known about this product years ago!! 10 stars!" —TJ

"This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe

It's fragrance-free, and you can apply morning and night!

Promising review: "I'll be honest, I've never wanted to try Gold Bond. It's like I've tried everything but Gold Bond before now. I thought this brand was just medicated foot stuff. They have reinvented themselves on another level. This along with the body lotion, omg. Effective products like this at this price are impossible to find. It also can be found locally. I've tried expensive creams that do little to nothing. This deserves 10 stars!" —Earth

Get it from Amazon for $11.97 (also available in a two-pack).

Promising review: "Cured my dry skin in one day. ONE DAY. I can’t believe how good this stuff is. It’s absolutely incredible. It is super moisturizing but doesn’t leave any greasy feeling, is gentle on my sensitive skin, and leaves it so smooth and glowing. I told everyone I know to buy this. I would give it 10 million stars if I could." —Leviiiii

Promising review: "This is the best mascara on the market. I checked out the reviews, and they were all raving about this inexpensive mascara. I was blown away by my first application. I'm not going to write a long, drawn-out review about this mascara. All I've got to say is it beats ALL THOSE EXPENSIVE HIGH-END mascaras on the market. It gives the look of false eyelashes but still looks natural. Would give it 10 stars if I could. I just love love love this mascara. Will never buy those other mascaras ever again. You won't be disappointed with this one. I'm in my '60s, and I do know a thing or two about makeup, or so I thought until I ran into this baby. Enjoy looking fabulous." —Havilla 

For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review! 

Get it from Amazon for $4.97 (available in black or brown and a three-pack).

BTW, people also love this for helping heal piercings.

Promising review: "This changed my life. I have been struggling with blemishes for a long time, along with facial redness. Let me tell YOU, this product has transformed my face overnight. The right side of my face was riddled with blemishes — within two days, my facial redness was drastically reduced, and all of my blemishes disappeared. I haven’t experienced a smooth, soft, non-red face in YEARS. I was very skeptical at first because I have used to many products and this absolutely does the trick. So thankful I found this product, I HIGHLY RECOMMEND! If I could give 10 stars, I would!" —Vivianna

Get an 8-ounce bottle from Amazon for $17.99 (available in five sizes and in packs of two and four).

As far as skincare goes, this is stuff is basically pure gold in bar soap form. ✨ You can use it on your face, neck, and all over your body as needed.

Promising review: "10-star soap. Love, love, love this soap. I have KP, which is a skin condition that makes the back of your arms look rash-y and red. I've tried everything. Glycolic, salicylic, retinol, and more. Nothing has ever worked until this. It leaves your skin feeling so soft and has taken away a lot of the discoloration. So happy I found this." —Sanctuarytampa

Promising review: "I've always needed dry shampoo for my top roots, which get oily far before the rest of my hair. I relied on aerosol products, never considering the dangerous chemicals I was breathing. After the recall, I began to look for safe options and tried a few that weren't that great. THIS is by FAR the best I've ever used. The applicator is genius — it goes on so easily. And I've NEVER had a dry shampoo last like this for DAYS! It's easy to work in with my fingers and it is a wonderful volumizer. The size is great for travel. I hope they never change the formula — it is just wonderful — even the very light, delicate fragrance is perfect. I give it 100 STARS for its safety, convenience, design, AND for all the time it saves me." —Lexi Jean 

Get it from Amazon for $15.30 (available in three shades). 

Promising review: "Adding this to my CC cream foundation gives a subtle glow to my face and has made my foundation extra smooth! I wouldn't have thought there would be such a great enhancement to my makeup, but I am so happy with how this looks and the silky soft feel it gives! 😊 I'd give 10 stars if I could!!" —Dija

Get it from Amazon for $12.78+ (available in five shades).

Promising review: "If I could rate this 10 stars, I would. It's super easy to use and dries quickly, leaving my lips vibrant and super soft like nothing is even there. After wiping your lips, the stain stays and is transfer-proof. I'm obsessed, and this was definitely worth it! Here I go to order every color lol." —Alana Ventrella

Get it from Amazon for $22 (available in 31 shades).

BTW, a lot of reviewers say they use this as part of their double cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising review: "I'm in my early 40s and have been dealing with skin issues since my preteen years, so we're talking three decades of struggles. I noticed an improvement with my very first use, and it's only continued getting better. It's corrected texture problems I thought would never be solved. I'm about two weeks in and my skin is clearer and smoother than it's been in a loooong time. I have sensitive skin, so for a few days my face was a little cranky, but everything has settled nicely enough that I even bought the moisturizer too. I use the cleansing oil in the evenings and the moisturizer in the mornings, along with my regular face wash, and I'm so happy! I'd give this 10 stars if possible!" —Amazon Customer

Promising review: "Brought this product after seeing it on BuzzFeed. After first use, I saw an immediate difference; my dry/damaged hair felt soft and healthy. Would rate six stars if I could!" —Natalie

Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

Londontown is a small biz making products that'll help keep your nails healthy and beautiful.

Promising review: "If I could give this polish more than 5 stars I would. Goes on so smooth with absolutely no streaking even with the initial application. I have trouble keeping polish on my nails; it usually chips within a day. This is the first polish that actually stays and doesn't chip, and I am overjoyed with it. Everything in the ad about this product is true, I highly recommend!" —Jill

Get it from Amazon for $20 (available in six shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "Hardly ever do I review, but this time...sheesh! This product blew me away after only three uses! First off, the ease of use! I've tried a ton a products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard, etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush, which is actually the size of a tooth, and you just brush-stroke on dry teeth as you are smiling! It dries on, and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said, WOW, your teeth look amazingly white. I'm a smoker/tea drinker/coffee drinker, too! What's even more awesome is the price! Two pens for such an amazingly low price. If I could give this 1,000 stars, you would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a pack of two pens from Amazon for $14.48+.

The reviews for this post have been edited for length and clarity. 

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* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.