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In this economy, you *really* want to get the most out of what you buy.

Trust me when I tell you this: No matter which scent you choose, you can't go wrong. I've literally walked into Sephora with the sole purpose of smelling all the Sol de Janeiro mists and, for the life of me, could not choose my favorite because they're all a-ma-zing. 

Promising reviews: "As someone who adores the essence of summer, this has become an instant favorite in my collection. This delightful mist is a true embodiment of tropical bliss. From the moment I spritz it onto my skin and hair, I am transported to a sun-drenched beach, surrounded by swaying palm trees and the gentle lull of ocean waves. The fragrance is an exquisite blend of notes that evoke warm, sunny days and carefree moments.

"What sets this fragrance mist apart is its versatility. Not only does it envelop my body in a captivating scent that lasts for hours, but it also adds a touch of luxury to my hair, leaving behind a subtle, lingering aroma that turns heads wherever I go. Whether I'm lounging by the pool, running errands around town, or simply indulging in a bit of self-care at home, the Sol De Janeiro Mist never fails to uplift my spirits and evoke feelings of pure joy and relaxation.

"In summary, if you're searching for a fragrance that captures the essence of summer and leaves you feeling refreshed and rejuvenated, look no further than the Sol De Janeiro mist. It's a must-have addition to any beauty routine and a delightful treat for the senses." —sonny ౨ৎ

"This has been absolutely one of my favorite perfumes that I’ve ever bought. This perfume constantly gets me compliments from other people. It also feels like it lasts forever, so you do not have to buy it all the time, even when using it on the daily." —Aly Weitz

Get it from Amazon for $26+ (available in two sizes and in 11 other scents)

Promising reviews: "Flawless, Natural, and Long-Lasting — My Go-To Base for Everyday Glow! I absolutely love this product! It’s super easy to apply and blends beautifully into the skin — no streaks, no cakey finish, just a smooth, natural glow.

"I have combination skin and some melasma, and this foundation does an amazing job at covering uneven tones and softening the look of pores and fine lines without feeling heavy. It stays put all day and doesn’t crack or separate, even in the Texas heat!

"If you’re looking for something that looks like skin but better, this is it. Lightweight, buildable, and perfect for anyone who wants coverage without losing that natural finish. Definitely a staple in my makeup bag!" —Dany Filippini

"Wow, I've waited way too long to try this cushion. You only need a TINY bit, so this mini compact is going to last me forever!! I am blown away by the coverage!! All you need is a few taps to blend. Make sure to moisturize beforehand (as always) so it's not cakey. This product is A DREAM and my favorite foundation. I don't even need concealer with this. I was also out in the rain, and I got a few light drizzles of water on my face. The foundation stayed put." —Vi

Get it from Amazon for $12.75+ (available in two sizes and 40 shades). 

I recently received this lip balm, and I refuse to be without it. I'm not even exaggerating. Whenever I realize I've left my apartment without it, I go back and get it — it's that good. My favorite thing about this lip balm is the metal applicator. I've never seen anything like it! It's cooling to the touch and goes on so smoothly without leaving any residue behind. As a lip product connoisseur, this is by far my favorite because not only does it leave my lips hydrated as heck, but it also adds a tint of color, so I don't need to go over it with lipstick or a colored gloss! 

Promising reviews: "I actually went out and bought another one of these within a week of me first trying it out lol. My coworker recommended it to me after I had told her how I was having trouble finding a lip product that would keep my lips hydrated throughout the day and not just for a few hours. My lips would peel a lot and get dry and crack regardless of the weather in Houston, but since I've started using this I have not had these issues...I can be honest and say I was skeptical because I've used many products before that didn't do much, but this is one worth the money and one I feel confident in recommending to others." —Tyesha

"This lip treatment was one of the best I’ve ever used for my lips. Between the exfoliation and the plumping, it’s amazing! I only ever had the butter mochi one, which is clear. It’s perfect for bedtime and heading out — you can apply it with ease. A little goes a long way. It lasts forever. The metal applicator is so cooling and soothing, I just love this." —Julia

Get it from Amazon or directly from Eadem for $24 (available in up to eight shades).

BuzzFeed Shopping editor Elizabeth Lilly says, "I got turned onto this stuff after some colleagues put it in stories, and after trying just about every hair oil out there, I can assure that this is the good stuff. It's great for finishing off your look after heat styling (like with a curling iron or straightener) or helping your hair calm down post-blow-drying. I always keep a bottle in my medicine cabinet!" 

Promising review: "This product is amazing for your hair health. I use it while my hair is still damp and even when it’s dry. It is very lightweight and super smooth. As a bonus, it even smells amazing. This adds so much shine to my hair and lasts forever! I can go a few months before having to purchase more. A great value for your money and keeps your hair hydrated and smooth all day!" —Kaylyn Rapson

Get it from Amazon for $18.70+ (available in two sizes and in two-packs).

Psst… It's also alcohol free, paraben-free, and fragrance-free, making it perfect for even the most sensitive skin.

Promising reviews: "For a toner, this is SO hydrating and just heavenly. It's perfect for makeup prep as it has just a tad of tackiness right after applying. Goes on under my serums and moisturizer perfectly, and I've noticed a huge difference in my skin. I saw it recommended by a YouTuber and tried it, and it's now a daily use for me, which is rare because I have very sensitive, acne-prone skin, and I'm very picky about skincare. I can't recommend this enough, truly." —Amazon Customer

"This toner is incredible — soothing, hydrating, and leaves my skin dewy without feeling heavy. I use tretinoin, and this helps calm and balance everything perfectly. The milky texture feels luxe, and the bottle lasts forever. Instant holy grail!" —Peter Arno

Get it from Amazon for $11.05+ (available in two sizes and a lighter version).

Promising reviews: "This is EXACTLY what I was looking for. I apply after moisturizer and makeup, highlighting under my eyes and brow bones. Not too sparkly, just makes me look like I’ve had enough coffee. Seems to last through hot and sweaty Florida days, so that’s a plus. I’ve tried other luminizers, and for me, they are usually too sparkly or weirdly colored. I tried a $$ Glossier one that remained strangely sticky the whole time it was on my skin. I will purchase again!" —DLW

"Love this stuff. One tube lasts forever. Glad they brought it back! Don’t discontinue this again, please! I use it every day on my face and décolletage prior to work and skip the foundation." —markie

Get it from Amazon for $14.97 (available in five shades).

Promising reviews: "I don't normally order things due to influencers promoting them. However, my girl Lala Kent recommended this, and it really works! I used it on my face in the morning after washing it, and within 15 minutes, I could feel my face tightening a little, and it leaves the skin glowing like never before! It is like jelly, so it doesn't take much, but the result is amazing, and I noticed it after my first use. I will be buying this again for sure, and the price is reasonable as this jar will last a long time!" —Stacey Koos

"This lasts me forever and makes my skin feel so hydrated and bouncy! Love adding it to my nightly routine!" —Brittany Young

Get it from Amazon for $14.90+ (available in two sizes and also in a hyaluronic ceramide version).

I started doing slicked-back buns because I got curtain bangs and HATED the way they looked on me. When I first started out, I used styling gel, which refused to keep my hair in place because of my strange hair part. I kid you not, it took me TWO hours to finally kind of get the results I wanted. Then, I saw this miracle product being used all over TikTok, along with the Dae styling cream (which I never bought because it's quite $$$), but turns out, I didn't even need it! I just used this wax stick all over my head, and my hair did not budge the entire day. Plus, I have so many baby hairs and flyaways, and this miracle stick kept 'em all at bay. I will admit, it's quite difficult to wash out of your hair and may need a few rounds of shampooing, but I started using this Kristin Ess clarifying shampoo, and it did the trick!

Promising review: "A total game-changer! I use it to slick down flyaways, smooth my edges, and give my styles that clean, polished look — especially for ponytails, buns, and clip-in installs. It goes on super smooth, isn’t greasy, and doesn’t flake or leave buildup like some other products I’ve tried. It holds everything in place all day without making my hair stiff or crunchy. And the best part? A little goes a long way, so the stick lasts forever." —Marie Baronvil

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising reviews: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

"Size is amazing for price, and lasts forever. It works on all hair types and smells seriously SO good." —Madison

Promising reviews: "I am highly sensitive to just about every eyeshadow I’ve tried. I’m also lazy as heck and hate putting eyeshadow on. The Julep stick is THAT GIRL. I’ve had zero reactions (even when falling asleep in my makeup), and the color payoff is amazing. It’s so easy to glide on and smudge with the sponge side or with your finger. So buildable. Never creases. Even great to smudge a bit on my lower lash line to look like I know what I’m doing there, too. So happy to find this!" —Sarah C.

"Absolutely love this eyeshadow! It is perfect for people like me who do not have a strong talent for applying makeup, but don’t want to go out with a bare face. It adds the perfect hint of color and takes less than 10 seconds to apply flawlessly. It also lasts forever, definitely worth every penny! I will buy this over and over and over again." —Tori Shields

Get it from Amazon for $20 (available in 38 shades).

Promising reviews: "SO glad I found these. I used to spend $20 on 1 makeup sponge, but decided to give these a try for the price and WOW, they are just as good if not better. This is my new go-to moving forward." —Gringalaura

"I’ve tried a lot of makeup sponges over the years, and this one definitely holds up against the more expensive brands! The texture is super soft (even when dry) and gets even bouncier when damp. It blends foundation and concealer flawlessly without soaking up too much product. I love that it’s latex-free and gentle on my sensitive skin — plus, the shape makes it easy to get around my nose and under my eyes. Cleaning it is a breeze, and it still looks brand-new after several washes.

"They last forever with no cracking, falling apart, or shedding. They feel great and makeup looks fantastic after using them!" —Elisabeth Thompson

Get a pack of six from Amazon for $9.95.

Promising review: "Absolutely amazing! This sunscreen is so light, unscented, and lasts forever! It's not even the slightest bit greasy and doesn't irritate my extremely sensitive skin. I tend to have reactions to chemical sunblocks, especially avobenzone, and I love that this is a physical sunblock (zinc oxide). There is no white residue, and it works perfectly under makeup." —june

Get it from Amazon for $23.50+ (available in three sizes and in three tinted versions).

A set comes with seven pieces, and the colors?! *Amazing.* From balayage to platinum blonde to ombre, you're sure to find your perfect match.

Promising reviews: "I absolutely love my Gogo Clip-In Hair Extensions! They blend seamlessly with my natural hair and add so much volume and length without looking fake. The clips are very secure yet comfortable—I can wear them all day without any pulling or irritation. The quality of the hair is amazing: soft, shiny, and tangle-free, even after several uses and washes. What I appreciate most is how easy they are to put in and take out—it only takes me a few minutes to completely change my look. Whether I’m styling for a night out or just want fuller hair for everyday wear, these extensions are a game-changer." —Jessica G

"My GO-TO clip-ins! They blend so well with natural 4c hair. They don’t shed, smell, or feel synthetic. Just get them!" —QUEN

"My favorite extensions!! Been wearing everyday for years, and they last forever!" —Angel Svitchan

Get a four-piece set from Amazon for $44.99+ (available in tons of lengths and colors, and also in seven- and nine-piece sets).

Promising reviews: "This is smooth, blends well with foundation, and feels good on the skin. Sets well with powder. I sometimes wear it alone for a little smoother look. Since it's colorless, it doesn't look like foundation. The price is great, and I've yet to see it in a store. I like that I can control how much to apply, and a little goes a long way. It appears to wash off well. Will be buying it again." —Momma Bee

"It fills/hides pores, it's easy to apply with fingers, it keeps skin matte, and foundation stays put longer. And it's super affordable, it'll last forever." —S. Hou

Get it from Amazon for $10.67 (also available in a luminous or acne-fighting version).

The Eos Vanilla Cashmere scent contains fragrance notes of whipped vanilla, soft musk, and cozy caramel!

BuzzFeed Shopping writer Amber Usher is a huge fan: "The Eos Vanilla Cashmere lotion is one of those beauty products that I always buy two at a time because I can not live without it. I'm a gourmand girl, and this literally smells like a warm cupcake. The texture is really creamy, it absorbs into my skin easily, and I don't have to worry about grease marks transferring to my clothes." 

Promising reviews: "Almost identical to Philosophy's Warm Cashmere! Love it and layers well with your perfume." —Ayomidele

"The large size is super practical and lasts forever. The bottle is well-made, and the scent is so comforting and sweet. My skin stays soft all day, and I always get compliments. A must-have for vanilla lovers!" —Joanne

Get it from Amazon for $9.97 (also available in eight other scents, including an unscented version).

Promising review: "🫘 Texture and feel: Yes, the texture is… different. Slippery, almost mucilaginous (but no snail, don’t worry!). It can catch you off guard at first — but give it a few gentle pats, and it melts in beautifully, drying down quickly and clean without stickiness.

✨ Performance: This essence is proof that exfoliation doesn’t have to burn or tingle to work. Over time, I’ve noticed smoother texture, fewer breakouts, and a glow that feels like it’s coming from within, not layered on. It changed my mind about non-abrasive, barrier-safe exfoliation.

🧴 Packaging praise: The pump is chef’s kiss. So much better than a dropper — hygienic, easy, and just the right amount dispensed each time. The bottle is sleek, minimal, and lasts forever.

🌿 The magic: This is a gentle, fermented exfoliating essence that works with your skin, not against it. Think of it like your skin’s calm older cousin who never yells but always gets results.

📜 Final word: If you’re scared of the texture, don’t be. It's not here to impress you with flash; it's here to transform your skin with consistency and care. I’m in love. A daily ritual now." —Taylor Boos

Get it from Amazon for $14.90+ (available in three sizes)

Promising reviews: "I absolutely love this marshmallow-scented makeup setting spray! It’s become my go-to, and I use it all the time. It works beautifully on my sensitive skin without causing irritation, and it really helps my makeup stay put, even if I get a little sweaty throughout the day, so its quality is top tier! It’s easy to apply and leaves you with the perfect glow!

I also love how it extends the wear of my makeup just enough to keep me looking fresh a little longer each day. On top of that, the sweet marshmallow scent makes it feel like a little treat every time I use it. Definitely a must-have for anyone who wants makeup that lasts and feels gentle on the skin!" —Arelly Isabel Salinas

"It lasts forever. You only have to use very little. It makes makeup stay on for hours. Really does its job." —Brandon Davis

Get it from Amazon for $8.50+ (available in matte, dewy, radiant, and plump finishes, in regular and jumbo sizes, and in various packs).

Promising review: "This mascara is ridiculous! Normally, you see something at this price point and think to yourself, 'cheap price, cheap product,' but that is absolutely not the case here. Every time I’ve tried to deviate and try other brands, it's been disappointing because I’ve grown to love this one so much. It doesn’t clump, it stays put all day, lifts, and adds volume and length without looking unnatural. It doesn’t stink, as some of them do; it’s cruelty-free, and the tube seriously lasts forever. I hope they never change their formula. If you haven’t tried this yet, all I can say is go for it, it lives up to the hype." —Amazon Customer

Get it from Amazon for $4.97+ (available in four colors and in a three-pack). 

BuzzFeed Shopping writer Emma Lord says, "I'm a Glossier Cloud Paint stan so I'll continue to buy it, but I love this affordable alternative, too! It spreads on super easily and can either go on sheer or build for a bolder effect. I got the Rose Flush shade and enjoy it for ~everyday wear~ since it's so easy to squirt a bit on my fingers, swirl it into my cheeks, and be on my merry way. It lasts all day and looks super natural to boot!" 

Promising reviews: "Lasts forever! Super natural! I like applying sparingly with a dense brush for a dewy glow!! Very pigmented, so a little goes a long way!" —Tiana

"This is a great, cheap alternative to Glossier Cloud Paint. It’s less pigmented and blends more easily, so it looks very natural." —Amazon Customer

Get it from Amazon for $4+ (available in six shades). 

Check out a TikTok of the snail mucin moisturizer in action.

Promising reviews: "If you're like me and have oily/combo skin that is also sensitive and prone to acne, this is an excellent product worth its price. Very little goes a long way since the slimy texture glides right over the skin. It does not leave any sticky residue; on the contrary, it is absorbed into the skin very quickly. AmandaIt also keeps the skin moisturized but does not trap oil; in fact, I find my skin to be less oily after a few days of using it!" —Madeline

"The Cosrx Advanced Snail 92 All in One Cream is a game-changer for my skincare routine! The texture is lightweight yet super hydrating, leaving my skin soft, plump, and glowing without feeling greasy. It absorbs quickly and helps calm redness and heal blemishes faster.

"A little goes a long way, so the jar lasts forever. If you’re looking for a moisturizer that soothes, hydrates, and repairs, this is it. Perfect for sensitive skin too!" —Mrs. Hun, I need this too!

Promising reviews: "I LOVE the look of pimple patches on myself (as weird as that sounds) and absolutely hate the semi-clear ones, since they just draw my eyes to something that’s SUPPOSED to be invisible. So I easily fell in love with the Starface pimple patches — but the issue with those is they’re SO expensive and don’t work at all. THESE, however, have immediately sucked everything out of my face. I love them and literally wear them all the time. So many people have complimented me, saying, 'Oh my gosh, I love how you just wear stickers on your face; it’s adorable.' These also work as [an alternative to] the TikTok Shop ones that are really popular right now and are cheaper! 10/10 from me :)" —evalyn evoke

"I think these work just as well as Starface pimple patches. I've had my first box for over a year now, and I apply them often!! There are so many in the box, and they last forever. The different sizes are super helpful. The colors are cute, and they smell good too! I’ll be buying my second box as soon as I run out haha!!!" —Gabby

Get a pack of 240 patches from Amazon for $8.99 (available in eight colors/shapes and in multipacks). 

Promising reviews: "I love this. I have extremely sensitive skin and break out using nearly anything. I was using Etude's barrier moisturizing cream but this one is even more hydrating, which is especially good for my dry skin in the winters and at night, and doesn't cause my skin to break out at all." —Kira Emmett Buck

"My skin is so soft when I use this. Non-greasy unless I use too much (which I sometimes do). A little goes a long way! Good value because this will last forever." —Tisi

Get it from Amazon for $19.99+ (available in two sizes, in multipacks, and also in a lightweight formula).

You can stop buying the harsh and drying disposable wipes now!

Promising reviews: "I didn’t know a cleansing balm could be this dreamy until I met Juno. It melts away every trace of makeup and grime like magic, leaving my skin feeling soft, nourished, and never stripped. The texture is silky, not greasy, and the subtle scent is a gentle hug for my face. Perfect for my sensitive skin and busy mom life — it’s my go-to nightly ritual now. If you want clean skin without fuss, this balm is your new best friend. Highly recommend!" —Graceful Finds by Rose

"I’ve had this makeup remover balm for about a year, and there’s still plenty left — it lasts forever! It feels amazing on the skin, removes makeup easily, and leaves my face soft and hydrated. The delicious scent, clean nontoxic ingredients, and the fact that it doesn’t break out my sensitive skin make it an easy 10/10 for me." —sarah

Promising reviews: "This is my favorite lip gloss! It smells so good. Sweet like strawberries but not overpowering. The color is beautiful and the gloss is thick but not too sticky. It’s my go-to when I’m going out!" —EllaMW

"I was sleeping on this gloss until i finally woke up and saw how gorgeous it is. It’s a big tube and will last forever. Smells amazing too omg and that applicator is a whole god." —cateisabella 

Get it from Sephora for $23 (available in nine shades) 

Promising reviews: "Thank Me Later Eye Primer is officially my new go-to! I’ve tried quite a few eye primers over the years, and so far this one is my favorite. It goes on smoothly, keeps my eyeshadow vibrant all day, and seriously helps prevent creasing even after hours of wear. A little goes a long way, so it lasts forever, which makes it an incredible value for the price. I’m genuinely loving this product and will definitely be repurchasing!" —Deana Looney

"I stopped wearing eyeshadow for about two years because I couldn’t get it to stop creasing and just gave up. I tried Mac’s Paint Pot and the Urban Decay eye primer, and neither of them worked for me. I’ve used this eye primer for a week with both matte eyeshadow and glitter looks, and it’s been wonderful!!! I have dry skin but VERY oily eyelids, and I always get the eyelid creases that take the shadow away and make it look bad. I’m very, very, very impressed and so happy to be wearing eyeshadow again! I put a tiny amount on my finger, spread it on my whole eyelid, wait a minute for it to dry, tap out any creasing, powder it, and then put the shadow on." —Tim

Promising reviews: "A magical hair volumizer for those who have lost hope. I have always been frustrated with my hair weighing down around the crown, even if I could get some body into it in the morning, guaranteed it was flat by mid-day. This stuff is amazing! I just sprinkle a tiny bit around my roots/crown and it lasts all day and into the next. It's like a dry magic gel! Love this stuff and my 'new' hairstyle capabilities. The container is super tiny (think height of a cell phone) but a little goes a LONG way. It makes skipping washing hair that much easier for those of us with non-volumized hair/roots." —Jennifer Cibor

"Your flat hair becomes full of body. It stays the way you styled it. Now, you can't run your fingers through it, but if you need some fullness and a stay-put style for an occasion, this is your magic fix! Looks like a small bottle for the price, but it lasts forever, and you don't need much for a quick fix. It does not have a scent." —Austin fan

This lip oil is vegan, cruelty-free, and free of parabens, sulfates, and phthalates.

Promising reviews: "Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it were bigger; it's a teeny bottle. Would definitely buy again!!" —Rachel

"Goes on smoothly, hydrates lips, and doesn't feel sticky. Even when I thought it must have worn off after a long day, my lips still had a hint of color left. As a bonus, the tiny little bottle seems to last forever!" —Erin M.

Get it from Amazon for $15 (available in 10 shades and also in multipacks)

Promising reviews: "I love this makeup! I only wish I'd found it sooner. I use it as a concealer for dark circles. It is very easy to apply and blend, and while it provides good coverage, it doesn't feel or look heavy. I've added it to my daily routine following moisturizer, even on 'low makeup' days where I'm really only slapping on mascara and lip gloss." —cav6

"Love love love! This is such a great concealer. I like using the pink shade 160 for color correcting. It works great to cover dark under-eye circles. I don’t have any issues with creasing or looking cakey either. It’s a great value for your money too (it lasts forever!), would definitely recommend!" —haylie

Get it from Amazon for $9.98+ (available in 24 shades).

Promising reviews: "This concealer is the bees' knees! I rarely leave reviews, which means I really want to make sure y'all know its great! I'm medium tone, biracial black/white. I like concealers that are lighter than the suggested shade, just to add a brighter under-eye without needing too much extra-drying powder to set it. So I got this to try and love it! It's similar to the Tarte Shape Tape or whatever their most popular concealer is called. It's thick, so you only need a small amount, and it goes onto the skin effortlessly, staying in place where you want it. It's very lightweight at the same time, so the thickness isn't felt whatsoever. I have dry skin, so I can tell you that it's moisturizing too. It settles gently onto the skin ALL DAY LONG with zero creasing." —Terra

"Best concealer there is. It’s so affordable and lasts forever. It isn’t greasy and is thick, but not too thick where it’s heavy." —Miranda

Get it from Amazon for $8 (available in 23 shades).

Promising reviews: "Great product with outstanding results. I love this product. It is really effective and easy to use, as I noticed my skin is cleaner and very fresh after using it. Having never heard of the brand, I was curious about ground rice as an exfoliant. To my surprise, I saw results after daily use within a couple of weeks. My complexion brightened in tone and some dark patches slowly began to fade." —edujapa70

"This is a game-changer. Gentle and yet makes my skin SO smooth. The mini lasts forever. Amazing price for an amazing product." —AlltheKyrs

Get it from Sephora or Amazon for $19.50+ (available in three sizes and in a refill-pack)

Shine in a silicone-free product?! Dreams really do come true.

Promising reviews: "OMG!!! Most amazing hair treatment I’ve ever used in my entire life. Most hair masks weigh my hair down, but since this is water, it makes it SO soft and bouncy. I’m obsessed and will keep buying. Holy grail." —fariba

"My hair is thicker, shinier, and I get a lot of compliments on it. Easy to use. I shampoo my hair twice, then I condition with a deep moisture mask specially for keratin and colored hair for about two minutes, and I finish with this product. It's nice that you only have to leave it in for eight seconds and that you only have to use a small amount. One bottle lasts forever (and I have shoulder-length thick hair, even with the keratin). Love it!!" —	M. Lodge

BTW, a lot of reviewers say they use this as part of their double-cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

Promising reviews: "This is my first time ordering an oil-based cleanser, and I’m so glad I purchased this one. I originally saw this product on TikTok and wanted to see what the hype was all about. After using the cleanser on my dry face for 2–3 minutes, I could visibly see my white- and blackheads on my fingers. I was a little hesitant to try oil cleansing because I have acne-prone skin; however, my face has never looked better. After each use, my face is as soft as a baby's bottom, and my scarring doesn’t look as deep! The cleanser has a light, clean scent. Not super strong! I am currently pairing this cleanser with the Anua Heartleaf soothing toner to achieve glass skin. #glassskinera." —Myshel Jensen

"Love love this stuff. A little goes along way. This bottle lasts forever and makes removing makeup easy!" —june saunders

Briogeo is a Black woman–founded business that specializes in cruelty-free, gluten-free haircare products for all hair types.

Promising review: "I purchased this after I used a trial-sized one in a monthly subscription bag. It is the only product that has actually made my hair feel soft in more than 20 years. My hair is long, thin to medium amount, frizzy, incredibly dry (I use conditioner from scalp to ends), and has lots of split ends. This product is pretty pricey, but worth every penny. It has a great light scent also. I will purchase again and really hope they never stop making/selling this product!" —Andrea Dreamer

"Oh my gosh, I couldn’t rave about another product MORE. It’s amazing for frizzy hair, damaged hair. Only really need a couple squirts, and you’re good to go! Amazing smell and lasts forever." —Smiznerrr

Get it from Amazon for $12+ (available in two sizes).

After looking at all these reviewer photos, I'm so tempted to add every color to my cart. 

Promising reviews: "I don’t know who I was kidding when I intended to start doing my own nails, except once a month, because I could save $. Once I found the brand Ilnp, which actually stays on my nails very well and lasts a long time, I decided to explore colors AND shades. I used to only buy OPI, but this brand IS BETTER, and the color choices are endless. So much for savings. I have seven bottles so far, three on the way, and about five on the shopping list — all in the past month! 🤷🏻‍♀️🤣" —Tara Anderson

"I have several Ilnp polishes, and I love them all! They all go on smoothly, have great coverage, beautiful color, and last forever. You can’t go wrong with this brand." —Alison Lovell

Get it from Amazon for $12.50+ (available in a variety of colors and in multipacks)

Hair Dance is a US-based, cruelty-free, vegan small business that specializes in haircare products. 

Promising reviews: "I was a little unsure about this product, but wanted it for vacation to limit aerosols or liquids. I am mind blown! It smells great, doesn’t leave a residue, and both volumizes and keeps my hair looking fresh. It also lasts for much longer than an aerosol if you’re someone who uses this daily or every other day. The bottle is small enough not to take up space, but I’ve had my first bottle for months and am barely through half. This will be my go-to from now on." —E

"I have darker blonde hair, and this blends in seamlessly. I was a little suspicious about the tip, since I've only used a shaker bottle or aerosol style before, but it distributed very well and has never clogged. The smell is wonderful too. I don't like overpowering scents like some of the drugstore brands have, and this gives your hair a little bit of a floral scent, but nothing that will overpower your perfume. The bottle has lasted forever, too!" —Jordan

Get it from Amazon for $9.99+ (available in two sizes and two scents). 

Promising reviews: "This eyeshadow palette is absolutely STUNNING. There's no other word to describe it, the colors are so freaking pigmented. I'm a total beginner at eye makeup and was looking for a palette that had enough colors for me to play with. This is it, for the price and what you get out of it, it's so worth it. I'm not one who's into name-brand makeup, I can easily use a no-name brand and be very satisfied. This palette is my holy grail product!" —Darlene Bimbai 

"SO pigmented! Lasts forever! Great color choices." —Amazon Customer

Get it from Amazon for $8.99 (also available in a neutral palette).

Psst! The brand recommends using this spray on medium to coarse hair types. And for fine to medium hair, try the Kenra Platinum Blow-Dry Mist!

Promising reviews: "I LOVE the smell of this! Bought it due to frizzing from coloring my hair, but really didn't believe that it shortened drying time. I mean, how can something that puts moisture on your hair shorten the drying time, right? I was shocked. I don't know if it cut it down by 50%, but I did notice blow-drying my hair took quite a bit less time. I am sold on this stuff. Makes my hair feel like silk, but not greasy (I was worried about it making my hair greasy) and it takes only a few sprays to get the results. I hold it about 15 inches from my head and spray the top, both sides, and the back once, then rub it in with my hands. Perfect!" —Janice C. Henderson

"Smells yummy. Lasts forever. I have thin hair that gets dry and frizzy, and it keeps my hair smooth. My daughter has beautiful, thick hair, and it makes her hair shiny and looks like she just came from the salon." —E. Nourse

Get it from Amazon for $16+ (available in three sizes).

Promising reviews: "Forever, I would use hairspray to hold my eyebrows, and throughout the day, I would sweat through it, and it wouldn’t last. This product is awesome; I’ve had it on my brows for a 9-hour shift, and they are still in place! Also, I'm glad to say it doesn’t dry and get flaky, nor does it feel uncomfortable on the skin. I use brow powder, and this does NOT affect the look of the powder, nor does it smudge it. I will FOREVER buy this product." —Shelby

"I lost this stuff! I use it daily. After filling in my brows the way I want, I put this over them, and they stay in place all day. It doesn’t take much product, so it lasts forever!" —Katie Fryer

Get it from Amazon for $9.97 (available in five shades, including clear). 

Promising review: "I have tried so many cleansers in my lifetime, and honestly, this is one of my absolute favorites. I love the pump bottle. It lasts forever and is so convenient. This cleanser is pretty darn good at removing makeup, too. I actually travel with it as well. I’ve been using this cleanser for a few years, and my skin looks great, clear, and bright. Highly recommend!" —Ashley Strolis

Get it from Amazon for $15.99+ (available in two sizes and two bottle styles).

The set comes with two double-ended pens. Each pen has one side with the wing stamp and the other with a traditional liquid eyeliner tip.

The Flick Stick comes from a New Zealand-based brand and small biz Lovoir Beauty. 

Promising reviews: "Eyeliner was the most tedious part of my makeup routine, but the Flick Stick makes me look forward to doing my liner without having the stress of messing it up with my shaky hands." —Zehra Ali

"The stamps are great, but I use the other end of the eyeliner even more. Super dark and easy to apply. Good staying power and lasts forever! I’ve had this for almost a year, and it's still going strong even though all the branding on the pen has worn off." —Gnatcheese

Get it from Amazon for $17.99 (available in three sizes and also in a combo pack).

BTW, it's vegan, paraben-free, and sulfate-free. Use this *before* shampoo and conditioner.

Promising reviews: "Wow. I wish I had taken a 'before' picture. I had severely brittle, bleached hair and terrible split ends. After using this once (kept in hair for about four hours), my hair was noticeably softer, less straw-like at the tips, and my split ends had disappeared. It seems like the Olaplex bonded them together. I heard that every time you use this, your hair just keeps getting better and healthier, and I'm looking forward to it. I plan to use once a week." —ecyphers

"I can’t believe just a small amount does the job. Only need this once a week. My hair always looks professionally done! I use the whole product line, and it lasts forever!" —Maureen Geri

Get it from Amazon for $34+ (available in two sizes and in an old formula).

Read our full review of Olaplex No. 3 for all the deets!

Promising reviews: "Liquid gold!!!!! I use a tiny bit on my end twice a day (dry hair), and it’s totally restored the softness, shine, and manageability of my hair in less than a month. I love the packaging too. I have fewer tangles, and my hair is stronger, plus the ends are shiny, which has never happened in my life. I don’t have damaged hair, so I don’t know about the damage repair, but I did have really dry, brittle, frizzy hair, and this has totally fixed all that. Let me say, WORTH ITTTTTT." —Christine

"Love this stuff! It isn’t heavy like other hair oils. It doesn’t weigh the hair down at all. It makes my hair feel shiny and hydrated. I have very dry bleached hair, and this stuff works wonders. I use it every day on damp and dry hair. The bottles are VERY small but last forever, so don’t let the small bottle fool you. It’s worth the price." —SunshineGirl

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in skincare and haircare made from naturally derived ingredients.

Promising reviews: "I was skeptical of the results since I have androgenic alopecia due to a hormonal imbalance, but my hair is actually growing back!!! I have been taking biotin and zinc supplements alongside spironolactone, and nothing worked until I got this shampoo. If you've tried everything else and nothing worked, try this shampoo!! I have been using it for approximately two months now and have almost an inch of new hair growth." —Krystal L

"I hate how diluted shampoos are these days. But not this one. I can use a small amount and really lather it into my scalp, allowing for all my long hair to be fully cleaned. I was a bit concerned at the small size of the bottle, but this concentrated formula lasts forever, unlike other shampoos, which you have to put tons on before you feel it actually working into your hair. Also, my hair feels so fresh and clean." —B. Kunitz

Get it in a value size from Amazon for $44.95 (available in five scents and also in smaller sizes).

Promising reviews: "I had peeling, weak nails for years. Tried everything. I bought this in February. This size bottle lasted a bit more than a month with me religiously applying it two to three times a day. I was really seeing great improvement, so I bought another bottle in late March. By May, all the peeling had grown out, and my nails were getting stronger every day. I then bought the big 4-ounce refill bottle because I never want to run out of it again! Cannot recommend this stuff enough!" —Diana

"This is my favorite nail oil! It is easy to apply and rubs in easily without an abundance of extra greasiness left on my fingers. It has dramatically improved my nail health. The scent is a light and refreshing cherry smell, and it’s like I just went to the salon. One bottle also lasts forever!" —Bchairs

Promising review: "Stila is, hands down, one of the BEST liners! I was so scared of liquid liners for a while until I tried this one! I’ll never go back to pencil liners! Easy to apply, fine tip, but easy to layer for a thicker look. It stays alllll day and doesn’t end up on my upper lid or below my eye at the end of the day. Also, the liner lasts forever. There's tons of product in it!" —Suing Family

Get it from Amazon for $20.40+ (available in 10 colors). 

* *Psst* — These 37 Beauty Products Are All The Rage Right Now, In Case You Weren’t Aware

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* Beauty Products That Work So Well, Reviewers Called Them “Wizardry,” “Sorcery” Or Just Plain “Magic”

Plus, cosmetic bags, concealers, waterproof mascaras, and finds from Amazon, Sephora, Soko Glam, Ulta, and Walmart.

The reviews used in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Rachelle Yang is a freelancer and former resident writer who has been writing for BuzzFeed shopping for over two years and who covers a wide range of topics, but especially loves writing about unique and quirky finds, beauty products, and trendy fashion pieces.