March 30 (Reuters) - Match Group (MTCH) agreed to settle a U.S. Federal Trade ‌Commission lawsuit claiming it gave ‌an outside company unauthorized access to personal data ​belonging to millions of users of the OkCupid dating app.

The FTC said OkCupid users were never told their information - ‌including nearly ⁠3 million photos, demographic information and location data - would be ⁠shared in 2014 with Clarifai, a facial recognition technology company, contrary to ​OkCupid's privacy ​policies.

Monday's settlement in ​Dallas federal court ‌prohibits Match from misrepresenting the privacy of user information, and requires the Dallas-based company to certify compliance.

Match and OkCupid neither admitted nor denied wrongdoing, and ‌could face civil fines ​for future violations. ​The settlement requires ​court approval.

A spokesperson for ‌OkCupid said it has ​strengthened its ​privacy practices, and the alleged conduct "does not reflect how OkCupid operates today."

(Reporting ​by ‌Jonathan Stempel and Jody Godoy in ​New York; Editing by Chizu Nomiyama ​and Mark Porter)