Sales Are Extremely Small

Losses Are Still Massive

No Prospects For Recovery

A recent study identified one single habit that doubled Americans’ retirement savings and moved retirement from dream, to reality. Read more here.

On paper, shares of EV companies should be rising. As gas prices rise to $5 or more, they may still have a way to go before peaking. That should make EVs more attractive. One would not know that, as shares of EV company Lucid (NASDAQ: LCID) hit $9.38, up from a 52-week low of $9.12. The 52-week high is $33.70. The stock is down 11% this year.

Lucid has had bad news beyond that which it delivers quarter after quarter. According to the LA Times, it cut 319 people. According to the paper, “The cuts, which go into effect in April, are part of a 12% reduction in the company's workforce as it looks to boost efficiency.” Lucid said the layoffs are "designed to streamline our organization so we can operate with greater efficiency and deliver on our commitments to gross margin improvement and long-term growth." That implies Lucid management was not running the carmaker well in recent years.

Read: Data Shows One Habit Doubles American’s Savings And Boosts Retirement

Most Americans drastically underestimate how much they need to retire and overestimate how prepared they are. But data shows that people with one habit have more than double the savings of those who don’t.

Despite unit growth, Lucid is still remarkably small. In its latest earnings statement, management wrote, “During Q4 2025, it produced 7,874 vehicles, up 102% compared to Q3 2025, and delivered 5,345 vehicles, up 31% compared to Q3 2025.” That figure is so far from the deliveries it would need to be profitable that it is hard to imagine.

In its most recent quarter, Lucid reported revenue of $522.7 million, up from $234.5 million in the same period the year before. It lost $1.18 billion, compared to a loss of $637 million a year ago.

Lucid has unusually expensive cars for the current EV market, which is dominated by efforts to build EVs for drivers who want modestly priced models. It has tried to combat this with unusually favorable financial terms for buyers. Recently, the "favorable" deal is 0.00% APR for 60 months. There is a good chance Lucid loses money on that offer.

Lucid’s lowest priced Air Pure has a base price of $70,700. However, some of these are priced as low as $59,000. Its Air Grand Touring has a base price of $114,900.

It is impossible to do the calculation necessary to figure how many deliveries Lucid has to make to be profitable, but it has to be well into the tens of thousands. That won’t happen.

Most Americans drastically underestimate how much they need to retire and overestimate how prepared they are. But data shows that people with one habit have more than double the savings of those who don’t.

And no, it’s got nothing to do with increasing your income, savings, clipping coupons, or even cutting back on your lifestyle. It’s much more straightforward (and powerful) than any of that. Frankly, it’s shocking more people don’t adopt the habit given how easy it is.