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Here Are 29 Beauty Products You’ll Love As Much As Everyone Else On TikTok
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. "Something TikTok hyped and got RIGHT!" — a reviewer after seeing these magical toner pads in action Promising review: "I saw a TikTok for this product and bought it. It is so good. I am South Asian and have coarse black hair, and I am going through perimenopause. Nothing is working on my hair. But this hair oil, combined with the Shiseido hair mask, is so good and makes my hair manageable. I am a master cosmetologist, so I know a thing or two about hair. But trust me, nothing helps when you are transitioning into menopause. Buy it. I highly recommend it. Better that Olaplex No. 7 oil, Chi, or other hair smoothing products." —U. Shaikh Get the Original formula from Amazon for $18.99+ (available in two sizes and five other formulas). Check out a TikTok of Gold Bond in action. Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face, and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang Reviewers use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores. Check out a TikTok of the Anua cleansing oil in action. My colleague Gabriela Manjarrez loves this in her routine: "As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍" RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! Check out a TikTok of the Robe Curls hair rod in action. Promising review: "If I could give 10 stars I would!! This is the best curling tool I have ever used on my hair. I have long, thin, straight hair that does not hold a curl no matter how hard I try. It was fairly easy to use after watching the tutorial video, and I slept with it in. It is super comfortable and I slept with no issues. I was stunned when I took it out in the morning. I will definitely be using this frequently!!" —Janelle Get it from Amazon for $27.99 (available in three colors). Promising reviews: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT "Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian Promising reviews: "This eye primer is amazing!!! I have super oily eyelids and was getting to the point that I would rarely bother with eyeshadow because even with expensive primers it would be smudged and creased within an hour. So glad I don't need to shell out for Urban Decay or Mac Paint Pot anymore; they don't hold a candle to this and it's so much cheaper." —Chloe "Saw this used by a makeup artist on TikTok giving a tutorial for women over 40. Totally changed how my eyeshadow works. No clumping or crease lines!" —wo1995 Promising reviews: "Oh my god! Something TikTok hyped and got RIGHT! I’ve been using this for 3 days and ALREADY can SEE the difference. I struggle with blackheads on my nose and they’re gone. My face looks different. It is working. I had to subscribe!!! 11/10 definitely RECOMMEND!!!" —Celeste Get a pack of 70 from Amazon for $14.90. Love Island USA season 7 star Olandria had TikTok in shambles after she revealed this is the secret behind her amazing glow. I need 10 bottles STAT! Promising reviews: "Best body shimmer oil on the map, it’s not too greasy, I love the glitter speckles, truly lightweight, value was definitely worth it, no harsh chemicals/smells, extremely hydrating and not drying on the skin. I use this daily lol." —Riciara Greene "I bought this because of Olandria. It exceeded my expectations, I love it." —DeAndria Broaster Get it from Amazon for $8.97 (also available in a lighter shade). Watch a TikTok of the Got2B Glued Wax Stick in action! Promising review: "I’ve tried so many products to keep my hair sleek, but this one is definitely the best. It smooths down all my flyaways without leaving any greasy residue, and it keeps my style in place all day long. I also love how compact it is — super easy to carry in my purse for quick touch-ups. It smells nice, works amazing, and gives that perfect polished look. Highly recommend!" —Brendha Garabini Promising review: "I hate when I get suckered into a product by someone on TikTok and it doesn’t work. But oh my gosh so so so happy I found this one. I LOVE how my skin feels after applying (with castor oil), it stays hydrated all day. My skin looks so plump and shiny but in a good way. It is a little thick but I love that the pump dispenses the perfect amazing. I feel a difference and I see a difference in my skin just after a week of daily use. Love love love this. It’s a bigger size so this is going to last for months and maybe year." —Sarah H It's color-adapting, so one of four shades will work well for any skin tone! To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this. BuzzFeed Shopping editor Jenae Sitzes says: "I have this in the Light Rose shade (I'm very pale), and it works *so* well to brighten my under-eyes — I use my fingers to apply it (after moisturizing and applying my primer), and it blends seamlessly. In the gif above, I'm showing how it looks freshly applied to one under-eye versus how it looks on the other side without the brightener. I don't have super dark under-eyes, but it still makes a huge difference!" Btw — BuzzFeeder Heather Braga (a mom with two toddlers) also swears by this! Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder Get it from Amazon for $6 (available in four shades). I need Ms. Danessa to come to the front, please. Hands down the best setting spray I've ever used. I promise your makeup will not budge. I've walked in the park, sweating for six hours...makeup still in place. I've cried in the chair at the dentist's office, face still on point. I wear glasses, and my undereye makeup is still able to stay intact. It's gotten to the point that whenever the topic of makeup comes up in my friend group, I make sure to mention this spray and how wonderful it is. 10s across the board. Watch a TikTok of the Danessa Myricks Yummy Skin setting spray in action! Promising review: "Danessa Myricks complexion products are indisputably game-changing staples for me and this mattifying spray is no exception. The finish it leaves is softly mattifying but not dry looking. It is stunning and lasts all day! I got a compliment on my makeup the first day I wore it! I want this in my makeup arsenal always." —Zanalee7 Get it from Sephora for $23+ (available in two sizes). Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief. Check out a TikTok of the eye drops in action. Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic. Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen Get it from Amazon for $24+ (available in three sizes and refills). Bounce Curl is a small business that specializes in curl brushes. Check out a TikTok of the Edgelift Curl Brush in action. Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K Get it from Amazon for $30 (available in three colors) Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic. Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine Get it from Amazon for $14.95+ (available in six scents and various sizes) Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! Check out a TikTok of the wrinkle balm in action. Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy Get it from Amazon for $22.99+ (available in five formulas). Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. Check out this TikTok of someone using it on their lips AND cheeks! Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. Get it from Amazon for $25 (also available in two other shades). Check out a TikTok of the Glamnetic press-on nails in action! Promising review: "Whenever I want to elevate my look or I have a special occasion, this brand is my go-to. I also buy the Glamnetic brush-on glue and my press-on nails last for three weeks. The trick is to brush your nails with alcohol before brushing on the glue and I brush a coat of glue onto my fingernails and then to the nail and press it on. What I like most about these nails is the shine. They look incredibly glossy and like a fresh gel manicure. I always get a lot of compliments when I wear them. I've used so many different brands and Glamnetic is number one in terms of quality. These nails are a bit pricier than most but you get what you pay for. Try them! You won't be disappointed." —thecatsmeow74 Get it from Amazon for $15.99+ (available in 23 styles) Check out a TikTok of the nail glue in action. Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara Get a pack of 50 from Amazon for $17.95. Check out a TikTok of the E.l.f. tubing mascara in action. Here's what BuzzFeed Shopping writer Emma Lord says about it: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). Just be sure to apply moisturizer afterward and sunscreen during the day! Check out a TikTok of the Cyklar glycolic acid spray in action! Promising review: "Convenient and efficacious. Better penetration than a lotion. Leaves skin smooth. I am so glad that I no longer need anyone’s hep to apply and acid on my back." —Ivor Urek Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie Check out a TikTok of the Olay Super Serum Body Wash in action. Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). Promising review: "As seen on TikTok! Yep! It's a great product. Easy to apply. Nice color. Stayed on with no smudging, even with a gloss top coat. My lips still feel 'bare' so I put balm/gloss on top so I can purse my lips all day. While I may have to reapply the top gloss, the Wonderskin color stays true all day. I may have to get more colors." —Lisa D. Get it from Amazon for $17.60+ (available in 31 shades). Promising reviews: "I bought the Benefit version a couple of months ago and was very underwhelmed by it, but this product is sooo soo much better than Benetint. The pigment is so good and natural at the same time. A 10/10 for sure. And at this price point what’s there not to like?" —Rachael "I bought this because I saw so many videos on TikTok. It is an amazing product and it stays on so much longer. The color is amazing." —Jesus Morales Get the trio from Amazon for $11.89 (also available in single shades and other combos). Promising reviews: "Hardly ever do I review, but this time...sheesh! This product blew me away after only three uses! First off, the ease of use! I've tried a ton a products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard, etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush, which is actually the size of a tooth and you just brush-stroke on dry teeth as you are smiling! It dries on, and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said, WOW, your teeth look amazingly white. I'm a smoker/tea drinker/coffee drinker, too! What's even more awesome is the price! Two pens for such an amazingly low price. If I could give this 1,000 stars, you would have earned 1,001, know what I mean?!" —Lisa Edwards "This stuff is amazing! I was skeptical about a TikTok find, but this is worth the hype." —E. Hardwick, Amazon Customer Get a pack of two pens from Amazon for $15.25. Promising review: "As an avid Asian beauty user, I've used a lot of different Korean and Japanese sunscreens. I bought this on a whim for my trip to Italy, not expecting much. I've seen it advertised a lot on a bunch of TikTok videos and on BuzzFeed and figured it was overhyped like a lot of the products on those sites. But oh my gosh, this thing is legit. Like freaking legit. It glides on really smooth, the curve of the product makes it really easy to apply, and dries on matte. It leaves no cast (on pale and tan skin) and also feels like nothing is there after a couple of minutes." —Hannah * TikTok Products That Are Just So Darn Convenient And Clever * TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg * PSA: Amazon Has An “Internet Famous” Section And These 36 Items Are Some Of The Shining Stars * I Am Here To Inform You That These 36 TikTok Beauty Finds Should Be On Your Radar * TikTok-Approved, More Affordable Alternatives To Name-Brand Products The reviews in this post have been edited for length and clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Amber Usher is a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and she's passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle.