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Saving $$$ just makes sense and these products work as well as — if not better than — their pricey counterparts.

Check out a TikTok of the Slipsticks in action. 

These even feature magnetic closures to keep them extra secure when you're on the go! 

My colleague Emma Lord says: "I *jumped* on this because I'm a huge fan of Clinique's Black Honey line — [I wear] the Mauve Mentality shade that's meant to be an alternative to the $25 Nude Honey... I love the consistency of this and the lightweight, buildable color. It's the perfect "keep this by the door/in a purse" lip tint that goes well with pretty much any outfit, since it's in that genre of "no makeup makeup." My only complaint is that you have to be careful not to twist it too high up, since the formula is kind of melty and makes it hard to twist back down. But otherwise this is an EXCELLENT everyday lippie to have in your arsenal!!"

Promising review: "Love these. Sheer, pigmented, but buildable, and don't feel heavy or thick or sticky like Wet 'N Wild lip oils do. I love that it's available in a stick option."  —catina m. claytor

Get it from Amazon for $10 (available in 10 shades). 

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using it daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available as a three-pack).

Promising review: "Every hat should be lined with SATIN!! Saves your hairstyle. Warm hat, no itchiness. I purchased four of these hats — one for the car, one for my work bag, one for home, and one for my coat pocket. It also makes a great gift." —Tracy Abc Burke

Get it from Amazon for $9.95 (available in many colors and styles — just be sure you are clicking into a satin-lined style, because not all of them are!) 

If the name rings a bell, it's likely because you've used or heard of this brand's beloved under-eye masks!! You can check out Grace & Stella's Amazon page to find those and more high-quality, affordable versions of beauty products.

Promising review: "These face clothes are on repeat order for me! The size is perfect – larger than other brands, no smell at all, and I love how environmentally friendly they are! Since I switched over to the disposable clothes instead of a rag, my skincare routine has been upgraded to a whole new level and the effectiveness of them has decreased my breakouts! The quality and quantity for price is on point." —Daniel

Get a pack of 60 from Amazon for $9.95. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "I am a skincare snob. I spend way too much money on products. But over the last couple of years, I’ve been trying to find a new moisturizer with SPF that doesn’t bankrupt me. I need something that can help my dry skin, protect from the sun, and not irritate my sensitive skin. I was skeptical about this product, never having heard of the brand, but I gave it a try. I am SO thrilled with the results. This moisturizer is BETTER than the $55 alternative I have been using. It moisturizes like a dream. It doesn’t pill. And my sensitive skin loves it. I am THRILLED with my purchase and will definitely be back for more!" —R. Berry

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I love this stuff. It’s super moisturizing and smells so good. The scent is vanilla cocoa and mixes well with other vanilla scents. It doesn’t leave a sticky feeling, and I love that it leaves skin glowy and shimmery. BUY!" —Amazon Customer

Get it from Amazon for $8.97 (also available in sunlit glow). 

Promising reviews: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smoothing. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley 

"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high-quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara

Get it from Amazon for $32 (available in women's sizes XXS–XL and 33 colors) — and check out matching tops and bras at the Amazon CRZ Yoga page! 

Check out a TikTok of the marshmallow lip treatment in action. 

Promising review: "My new must-have! My number one go to for healing lips was Carmex. This beat it. I love the consistency (very creamy/smooth), it’s not heavily flavored or goopy, and it obviously smells amazing. It isn’t overbearing and also doesn’t keep coating your mouth like the Eos stick balms (still great, but more wax)." —Breanah Shirazi

Get it from Amazon for $4.49 (also available in Strawberry Acai and in bundle packs).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Check out a TikTok of the biotin shampoo in action. 

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "Modern long-sleeve tee. It could also act like a thin sweatshirt, too! Fit just like expected. So comfortable and soft. Not too baggy, just right. True to size. Looks nice on. Great with jeans or leggings. Highly recommend." —Laurel824 

Get it from Amazon for $13.99+ (available in women's sizes 3XS–4XL and 35 styles).

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "This perfume smells SO good! It is an exact [alternative] for Black Opium by YSL and every time I use it, I get compliments. It’s pretty long lasting and strong so a little goes a long way! It did not irritate my skin and it smells like warm, luxurious vanilla with a hint of spice – somewhat like Si by Giorgio Armani" —Lexis Rorrer

Get it from Amazon for $28.94+ (also available in a smaller size and in three other scents). 

My coworker Emma Lord had this to say: "I bought this after being peer-pressured by all the lovely reviews and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying and I feel quite refreshed and squeaky clean without ever feeling dry."

Promising review: "Cremo's body wash is nothing short of exceptional. If you’re a fan of luxurious fragrances, this product will quickly become your new favorite. It boasts an incredible scent that perfectly mimics Baccarat Rouge 540 — a fragrance renowned for its sophisticated and captivating aroma. What sets this body wash apart is not just its stunning scent but also its longevity. The fragrance lingers beautifully throughout the day, ensuring you stay enveloped in that luxurious aroma long after your shower." —Ralph D. Thompson II

Get it from Amazon for $9.99 (available in three styles).

BuzzFeed Shopping writer Emma Lord says: "I am a recent convert to these JBL headphones, and as someone with a big chonky head, I CANNOT recommend them enough. I have had to "stretch out" every pair of over-the-ear headphones I've ever bought, but these were comfy on my noggin and gentle on my ears (even with earrings on!) from the moment I opened them. The sound quality is absolutely gorgeous — I've been bopping around to the Wicked soundtrack like I'm an extra in both of the movies. I also am obsessed with how well these cancel noise, as someone living in very noisy NYC!"

Get it from Amazon for $219.95 (available in four colors). 

Promising review: "Wow! These sponges are amazing! I've been using makeup sponges for over 40 years. These are the perfect size and density for applying concealer, foundation, etc. I recently had skin cancer surgery on my nose, I've been using a heavy concealer on my scar. This sponge doesn't absorb too much product and blends like a dream. They easily get into the nooks and crannies on my face and blend out so well. They are a great value too. I'll be using these excellent sponges forever!" —Midwest Gal

Get it from Amazon for $7 (also available as a three-pack).

Promising review: "This cordless vacuum is fantastic! The suction power is strong on both carpet and hardwood floors, easily picking up pet hair and dirt. My favorite feature is the self-standing design. It stands up on its own, which is incredibly convenient when you need to pause or move things without leaning it against a wall. It's also super lightweight and easy to carry and maneuver around the house. The anti-tangle brush head actually works, which is a huge plus for managing hair. The battery life is solid and lasts long enough to clean my whole place on a single charge. I got this vacuum to clean my entire house, and eventually, my outdoor spaces as well. So far, I've been very impressed with the product!' —Aditya Malhotra

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Promising review: "I have really thick, dark, straight-ish hair and this is the best hair oil I have ever used. I used to use an $80 Gisou hair oil, and I can gladly say that this product works waaaaaay better than those expensive oils. I trust Korean skincare and I know the quality is better, so obviously hair care has to be better too right? This makes my hair soooo soft and it takes away all of the frizz from my hair. It smells really good and it smells fresh and clean. This bottle has lasted me soooo much longer than I expected. A little goes a long way. I love using it after the shower on damp hair, but also on dry hair. It is just an amazing hair oil and I will never use anything else but this." —Bea

Get it from Amazon for $18.99+ (available in two sizes, as a mist, and four other formulas).

Check out a TikTok of the E.l.f. tubing mascara in action. 

My colleague Emma Lord can vouch for this: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades).

Lulu Candles is a US-based small business that specializes in scented candles and perfumes. 

Promising review: "I enjoy having a scented candle burning in my house. But I don’t like heavy, floral scents, so finding the perfect scent is difficult. This scent is perfect. It doesn’t slap you in the face, it doesn’t cling to your clothes and hair hours after leaving the house. This candle is warm, inviting, and elegant." —Micknan

Get it from Amazon for $19.95+ (available in five sizes, in gift box options, in packs of two, and in a variety of scents).

Reviewers with everything from thin, fine hair to thick, wavy hair say it works for them.

Check out a TikTok of the Aussie multi-use spray in action. 

Promising review: "This is an amazing product! It’s like that other '10' product, but MUCH more affordable! You only need to spritz some on your hand, rub palms together, and then apply. I have yet to try it on dry hair, but as a leave-in applied on wet hair, it is amazing! My hair is dry, medium to thick, and its texture changes due to hormonal fluctuations and certain medications. My hair feels wonderful with this (and it smells great, not overpowering at all). Best leave-in I’ve used in quite a long time that doesn’t leave my hair feeling weighed down or dirty. Highly recommend if you like '10' products. Can’t go wrong with this stuff!" —Shayne

Promising reviews: "It’s much more spacious than it looks. It’s very sleek and stylish. I use it as my work bag and find that it looks professional and has enough space for all of my stuff. I carry a laptop, pencil case, two books, makeup bag, water bottle, wallet, lotion, phone and laptop charger, and other small miscellaneous objects. Still plenty of space. And when you carry it, it doesn’t feel bulky or cumbersome." —Su

"Purchased for my daughter, who is an attorney. She said she really likes it and has gotten many compliments on it from her peers." —J Cliett

Get it from Amazon for $37.99+ (available in nine styles). 

Promising reviews: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

"This was the back acne answer I had been searching for for over almost 10 years now! I have struggled with back acne since I started playing sports in high school. I went to the dermatologist, different soaps, changed my shower routine and nothing worked, till this. Someone on TikTok said to put this in a spray bottle and spray in your back after every shower and it worked! This is now part of my daily routine!" —Nadia S.

Get it from Amazon for $9 (available in two sizes and as a two-pack)

Promising review: "This is my favorite belt! It's perfect with jeans, and I get so many compliments on it. I love that the double-ring is sort of designer-inspired, but not a complete knockoff of the Gucci belt. I highly recommend! I am typically a medium and the medium was perfect." —Everyday Teacher Style

Get it from Amazon for $14.99 (available in women's sizes XS–XL and in four colors).

Billion Dollar Brows is a small business that specializes in beauty products. 

Promising review: "I have found a new eyebrow enhancer powder! I’m blonde, and my eyebrows don’t show up very well. I have tried a lot of colors and products, but the rich, soft color of this one beats them all. Easily glides on, covers my gray brow hairs, and helps my eyebrows frame my face. And this one stays on all day until I wash it off! Well worth the price and the quality surprised me!!" —Pammer

Get it from Amazon for $12.99 (available in four shades and multipacks).

Promising review: "Tired of traditional 'cool' pillows that feel like a brick? Tired of soft pillows that wake you up in sweat? Look no more! I am a very hot-natured, hot-sleeping person. I can not sleep without a fan on high blowing on me. This pillow is legitimately cool and comfortable. Somehow soft but still supportive. Very, very happy with my purchase and the price!" —Robert

Get a set of two from Amazon for $39.99 (available in five sizes, two styles, and sold individually). 

BuzzFeed Shopping writer Emma Lord is a fan:  "For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my 'daily wear' jewelry from Pavoi and swear by it. Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets!" 

Promising reviews: "Soooo pretty. It’s 100% a Swarovski [alternative] for so cheap. Looks exactly like the photo, and I wear it every day." —Trysten Walters

"I just lost my very real gold tennis bracelet. I’ve heard good things about this company and decided to order one that looked like the one I lost. It just came in, and it looks as nice as my real one. I don’t know how it will do as time goes, but for $19, it’s a great buy." —Alina

Get it from Amazon for $19.95 (available in three lengths, 14-karat gold-plated or 18-karat gold vermeil, in yellow, rose, or white gold, and in packs of two).

Promising review: "I bought this before I was gifted the Dorsey necklace and they are almost identical. If you don’t want to spend $$$ on the Dorsey necklace, this is a great option." —Bianca

Get it from Amazon for $14.95+ (available in yellow gold, rose gold, white gold, and two other styles).

Promising review: "I really wasn’t expecting to like these pants as much as I do but now I’m gonna have to buy another color for sure. Love these pants. The exact style I was looking for. Fabric is soft-ish and flowy. Heavier than linen, so perfect for cooler summer nights into early fall. Still need to wash them to see how they hold up. Looking at other reviewers, I think I’ll follow suit and not dry them." —Jenn M.

Get it from Amazon for $26.39+ (available in women's sizes XS–XXL and 14 colors). 

Reviewers with wavy, curly, and coily hair types say it works for them.

Psst... it comes with a comb, and two other brushes!

Promising review: "I have not tried the name-brand brush, but grabbed this one to see if the design worked for my hair. Holy defined curls, Batman! I styled pretty much as usual, but used the brush to distribute the product (I use Innersense gel), lifting at the roots and letting the curls bounce after I released. This photo is after breaking the cast with some hair oil. My curls are never this defined. Don’t think twice about it: your curls need this brush." —Natalie Gonzalez

Get it from Amazon for $8.49 (available in four colors). 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Promising review: "So comfortable and so, so cute! From a pajama lover — I think these might just be my new favorites. I’ve tried all brands (designer and otherwise) and these top my list without a doubt. The ruffles are such a cute touch! Highly recommend!" —Melissa 

Get it from Amazon for $19.99+ (available in women's sizes S–XXL and 16 colors).

Promising review: "Very surprised with how nice and sturdy these are. I honestly had little hope, but with a newborn, I was just looking for that sense of self, and I couldn't spend more than two hours at the nail salon, so I figured I'd try it. So cute. Easy to do. Easy to stop, attend to the baby, and then continue putting them on. They held up for 48 hours so far, and I have not been gentle. Not too thick, bends naturally, great size options." —Keriann I. 

Get it from Amazon for $19.99 (available in 39 styles). 

Promising review: "I’ve had stained teeth from drinking coffee for over 50 years. I tried brushing after having my daily coffee and even used a professional solution in a tray, but nothing worked. I used the AsaVea pen twice on the first day and saw immediate results. After a week of using the pen as directed twice a day, I’m proud to smile!" —Jesse

Get a two-pack from Amazon for $14.49 (also available in packs of four or individually).

BuzzFeed Shopping editor Maitland Quitmeyer says: "This is my go-to satin pillowcase. I have two Slip pillowcases, and several of these, and actually the Bedsure ones wash up much nicer and retain an incredibly silky smooth feel after dozens of trips through the laundry. They're the only ones I'll buy going forward, and I recommended them to my mom and now she's in love with them too!"

Promising review: "My hair has never been better! I got this because of TikTok and it has done wonders for my hair. My hair isn’t frizzy or dull looking when I get up in the morning." —Aaron Key

Get a set of two from Amazon for $8.99+ (available in four sizes, 30 colors, and in packs of four or individually).

Promising review: "LOVE. It is super comfortable to wear and is great for supporting my chest when I go on a run. Doesn't collect sweat, very nice and cool material for hotter environments. I have it in so many colors because I love them so much. HIGHLY recommend!" —Cheyenne

Get it from Amazon for $22.99+ (available in women's sizes XS–3XL and 38 colors). 

Joy Jolt is a small business that specializes in modern and pop culture-themed drinkware and kitchen accessories. 

Promising review: "Crate & Barrel look for less. These look and feel very high end — almost like a thin crystal." —Lauren

Get a set of two from Amazon for $19.95 (available in three styles). 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $16.98+ (available in women's sizes XS–XXL and in several sets). 

Promising review: "Wow wow wow!!! 🤩 This blanket is so soft and the colors and image is so vibrant! The material is great. Lightweight but also snuggly weighted, I don’t know how to describe it. I almost bought the one from Anthropologie, but this is exactly like it [for] way less price! I think I’ll be gifting a few of these because they are so nice!" —Amy

Get it from Amazon for $29.99 (available in six sizes and 42 styles). 

Reviews in this post have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.