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This reviewer-beloved "flossing" toothbrush and these holy grail customizable pillows don't even remember TikTok's name.

Promising review: "I bought this after seeing an ad on TikTok. I'm skeptical, but I’m a sucker for this kinda stuff, but it is genuinely amazing. I tested it on all the different areas of my body. It didn’t do a thing to my well-exfoliated palm, but my face, legs, LIPS… baby soft with big balls of dead skin coming off. Like one of those Korean exfoliating gloves, but you don’t have to scrub like you do with those. You just gently rub it in, and your dead skin peels away. I even had a weird callous on my arm that keeps regrowing [and] it smoothed it down so cleanly. This stuff is truly magic. Just WOW." —Nellie

Promising review: "I've seen these leggings all over TikTok and finally decided to give them a chance. I do a lot of HIIT workouts and find that these 'buttery soft' leggings never really hold up well. I don't know what they're doing differently here, but I love it. They are so soft and stretchy, but incredibly smooth. They've done well in HIIT, low-impact, and weight-lifting workouts. I couldn't recommend these enough." —Ashley 

"These leggings are incredible! The fabric is so soft and feels just like Lululemon. Lightweight, high-quality, and sweat‑wicking. Even during intense workouts or runs, I don’t feel sweaty at all. They move perfectly with my body and stay in place without riding down. Definitely my new favorite pair!" —Kara

Get them from Amazon for $32 (available in women's sizes XXS–XL and 36 colors) — and check out matching tops and bras at the Amazon CRZ Yoga page! 

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "This product delivers exactly as promised and is incredibly easy to use. I suffer from dry skin and often apply various products to soften my feet. With this, I simply spray it on and immediately massage it in with my hands. The dead skin comes off effortlessly. There's no waiting time, and it's gentle on the skin. It leaves my feet feeling exceptionally soft. This has quickly become my new favorite thing." —KimT

"Wow, does this work amazingly! I discovered this from a TikTok video, and I am so pleased with how this works. It is literally like magic; my feet have never been this soft." —Brian

Mouthwatchers is a small business established by Ronald Plotka, DDS, that specializes in antimicrobial toothbrushes designed to get deeper cleans that even patients with "great" dental hygiene might miss with traditional brush and floss routines. 

I've had one of these for a while, and I love it! I usually use an electric toothbrush, but I feel like I'm getting a much more satisfying clean from these?? Especially because I tend to get yellow stains between my teeth no matter *how* much I floss, and these bristles seem to actually target that a lot more effectively. I've switched to using this in the morning and the electric one at night, and I definitely see a difference in that area in particular. 

Promising review: "This was another one of my TikTok purchases! I was skeptical, but my kids hate flossing their teeth, so I thought this might help in between making them floss. They work amazingly! My kids said they could see and feel a difference on the first use, and I agree! They are definitely worth a try! I would suggest not pushing too hard. Those tiny bristles really get in there, and if you push too hard, you might be sore like I was. It felt like after going to a dental cleaning." —Amy N. 

I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick. 

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Get it from Amazon for $21.25 (also available in pink honey and nude honey, plus coordinating eye shadow palettes, mascaras, AND eyeliners!). 

The color-adaptive formula is designed so one of four shades will work on any skin tone. Check out a TikTok of the brightener in action. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Monica T. 

"Seriously amazing for the price. This product makes it look like I didn’t just have a toddler who kept me up all night. Will definitely buy again." —Bethany Richardson

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Check out a TikTok of the eye gel in action. 

Promising review: "I was skeptical to order this because I have tried so many others like it, claiming to work, and I end up just wasting my money. I am happy to say that this product actually works GREAT! It is soothing and has a cooling sensation when you apply it. There is no sticky residue, and your makeup does not clump under the eye from it. I have tried products that were ten times the cost and didn’t work like this does. I am on my second order and will order again!" —Keri Clark

Check out a TikTok of the foot masks in action. 

I'm a long-ish distance runner, and these were certainly an interesting experience for my feet! You slide them on and, after a few minutes, feel a tingling, mildly burning (in a good way) sensation. It doesn't quite numb your feet, but it relaxes them. I kept them on for 30 minutes and then toweled my feet off, and the tingling sensation slowly faded over the next 30 minutes. After that, my feet felt very refreshed and relaxed at a time of day when they're usually aching from all the miles I put in. The whole thing was a mess-free, easy process, and I will definitely keep them on hand for longer run days! 

Promising review: "Very soothing. My husband and l used these on our European vacation, and they definitely felt good on our feet!" —KS2018

Get a set of three pairs from Amazon for $11.97. 

Promising review (for photos above): "These photos were taken just FOUR days apart after using this product two times a day. I heard about this product on TikTok, and am SO happy I gave it a try. I am now on my second tube. It is soothing and lightweight, and I will continue to purchase this product again and again!" —Jenna Shaner

Check out a TikTok of the Aquaphor balm used as a mascara hack in action. 

Promising review: "My lips have been extremely dry, to the point where they were cracking and stinging. I’ve tried a bunch of balms (Burt’s Bees, Carmex, Vaseline, etc.), but this one has been the most effective so far. It goes on smoothly, isn’t sticky, and actually stays on instead of disappearing after 10 minutes. Within two days, my lips felt soft again, and the peeling stopped. I like that it has no strong scent and doesn’t burn when my lips are already irritated. I’ll definitely keep one in my bag and one at home." —Bobby Gonzalez 

Get a pack of two from Amazon for $8.27. 

Check out a TikTok of the Monday Dry Shampoo in action. 

Promising review: "I was thoroughly impressed with this dry shampoo. It's affordable, effective, and everyone compliments how great I smell when I use it. Two bottles lasted me a few months. It does have a white cast, but that can easily be worked into the hair to become undetectable." —Meg B. 

Here's what BuzzFeeder Maitland Quitmeyer has to say about it: I bought this for my white porcelain kitchen sink and I've since texted five people about it, which is really a lot for such a boring grown-up product. It cleans beautifully, but the *best* thing about it is its ability to repel stains after cleaning. You know that thing when you rinse out your coffee cup and the coffee water just lingers in your sink, and you have to purposefully rinse it out for two minutes? You don't have to do that — the coffee can't stick to the sink and just goes RIGHT down the drain. Time saved, sink clean — this is really a Virgo dream product right here.

Promising review: "I first saw this product on TikTok. I was skeptical, as not everything that blows up works as well as they say. But after trying so many different sink cleaners, I was ready to give this a try. I followed the directions exactly on the bottle, and the results were instant. I will not go back to any other cleaner for my sink." —lexidan

Promising review: "Yes, I actually saw this product reviewed on TikTok and had to try it. It is amazing stuff OMGOSH!!! I have already purchased my second bottle. I have a lot of hair, and it gets tangled easily. This stuff made it soft and manageable after the first use." —Jennifer Borchers

Fullstar is a small business established in 2017 that specializes in kitchen gadgets. 

Check out a TikTok of the veggie chopper in action. 

Promising review: "Makes life so much easier. I can't imagine chopping onions or bell peppers by hand anymore, and it does so much more. We used to have a Prepworks chopper, which was a similar idea, but you had to press so hard to chop, and it broke after not too long. This one requires very little effort to cut through the food and it has a generous container." —Amazon Customer

Get it from Amazon for $26.99+ (available in five styles and sizes). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the laundry spray in action. 

Puracy is a Texas-based, family-owned business specializing in plant-based, chemical-free, hypoallergenic home products, with a donation made to local families in need with a portion of every purchase. 

Psst — this spray also does a number on all those other miscellaneous stains in your life, like wine, coffee, soy sauce, makeup, and period blood! I recently bought this to test it for myself, and I can attest to how well it works to get period blood out even after you've tried something else. I stained a pair of beloved bright-blue bike shorts in my sleep and tried to get it out with soap and water, but the stain was still there when it came out of the wash. I treated it with this, stuck it back in the wash, and BOOM, it's like it never happened (I panicked before I could get a before and after, please forgive me, laundry gods).

Get it from Amazon for $6.99+ (available in different sizes).

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "Miracle worker. My eyes were red for two days from my eyelash extensions because of irritation, and I tried two eye drops from the drugstore. Neither worked!! I ordered these from Amazon because of the reviews, and they worked within 30 seconds. I was genuinely so impressed. Highly recommend, and they are also super hydrating." —GB

Coop Sleep Goods is a small business specializing in pillows, pillowcases, and sleep products. 

Promising review: "I hardly ever write reviews, but I have to for this. I saw this pillow on TikTok, and it got me curious, so I immediately came to Amazon. OMG, it’s such a game-changer. I’m a side sleeper, and this pillow is heaven. It’s some of the most comfortable sleep I have had in ages. I love it so much, I bought a second one and have my eye on the body pillow. Obsessed! You need this in your bedroom." —MT

Get it from Amazon for $89+ (available in two sizes and three shapes). 

Check out a TikTok of the Olay Super Serum Body Wash in action. 

Promising review: "I recently tried the Olay Super Serum Body Wash, and I am absolutely in love with it! The formula is incredibly hydrating, leaving my skin feeling soft and smooth after every use. It lathers beautifully and has a lovely, light fragrance that isn't overpowering. After just a few uses, I noticed my skin looked more radiant and felt deeply moisturized. The addition of serums in the body wash is a game-changer. My skin feels nourished, and I no longer need to apply lotion right after showering. Highly recommend this to anyone looking for a luxurious, skin-loving body wash!" —Darina 

"I have been using Dove Moisture Body Wash for a long time, but it just wasn’t getting the job done. After trying this, I will never go back to anything else. Worth the price, and I can clearly see and feel a difference." —JW

Get it from Amazon for $12.99 (available in three styles for Normal, Extra Dry, and Rough & Bumpy skin). 

Check out a TikTok of the Sqeezy in action. 

Promising review: "The 'abrasive sponge when cold' or 'squishy when hot' is an awesome feature for the type of scrubbing you want to do. The Pink Stuff with the sponge does wonders! We have a hideous 30-year-old shower, and although it doesn’t look brand-new like I was hoping, it’s 10 times better!! This product really does work!" —GreenGoddess

Get the set (one Pink Stuff jar and a "Sqeezy") from Amazon for $9.37. 

Check out a TikTok of the E.l.f. tubing mascara in action. 

I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black. 

Get it from Amazon for $8 (available in three shades). 

Check out a TikTok of the Dawn Powerwash Spray to see it in action! 

Here's what BuzzFeeder Elizabeth Lilly has to say about this spray: "I live in an apartment without a dishwasher, and I honestly use that as an excuse to order takeout food instead of cooking. But, as soon as I got my hands on a bottle of this stuff (regular Dawn is my go-to dish soap, BTW), I put it to use on both a saucepan I used to make homemade enchilada sauce *and* the casserole dish I baked those enchiladas, which had a ton of caked-on food. It really does work like I say it does! Like, scary well." 

Get the starter pack from Amazon for $8.44.  

Clean Skin Club is a US-based small business specializing in hygienic, vegan, and cruelty-free skincare products. 

Promising review: "I absolutely love these. I saw these on TikTok and bought them. I will be buying more. They are great for my face. Really soft and VERY durable and strong, even when wet. You can wash your face [with it] or just dry your face, either way, it’s the best option." —Sahara

Get a pack of 50 from Amazon for $17.95.  

Promising review: "I didn’t understand how this tool was going to work, but I saw a TikTok where someone used it as part of their everyday cleaning routine, and my curiosity got the best of me! And wow, oh wow, am I glad I did! The area has to be big enough to pull it back and forth, so it’s ideal for couches and beds, and other furniture. It is so easy to empty too, and oh so satisfying to see what you picked up with it! Now I want to try the handheld version for clothing!" —Kindle Customer

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Promising review: "I absolutely love this product. I saw it on TikTok and figured I would give it a try. My grandmother passed away almost eight years ago, and she left me her first engagement ring in her will. I have tried so many jewelry cleaners, toothpaste and toothbrush, you name it, tried everything except for sending it away to get cleaned. I ordered the Diamond Dazzle Stik on Thursday and it arrived the following Saturday, fast shipping! Today is Sunday and I cleaned my ring with the Diamond Dazzle Stik. My ring is just as shiny as it was when my grandfather bought it for my grandmother many many years ago. I will definitely use this Diamond Dazzle Stik on all my jewelry. Highly recommended!" —Heather

BuzzFeeder Heather Braga also mentioned that she uses it on her diamond rings, but it also works well on cubic zirconia earrings. 

Get it from Amazon for $9.48+ (available in two sizes and two or three packs).

Check out a TikTok of the Ninja Crispi Air Fryer System in action. 

Each air fryer comes with the "PowerPod," two containers (a 4-quart and a 6-quart), and lids. The PowerPod has auto-shutoff and four modes: Max Crisp, Bake, Air Fry, and Recrisp. The "feet" are heat-safe, so you can prop it on any surface without worrying! 

Promising review: "I got my Ninja Crisper today and reheated some stuffed bread with feta cheese and spinach, and it did a wonderful job. It was like it just came out of the oven the first time. Nice and crispy outside, but the inside heated just right. I love that the bottom glass can be covered with the lid it comes with. They come with a metal plate you can put in the glass bottom part, and it actually fits into the lid, so it doesn't get lost. The glass makes a difference in the taste, too. It is a great product and well worth it." —Jennifer 

Get it from Amazon for $159.99+ (available in seven colors). 

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I have VERY narrow kitchen drawers in my NYC one-bedroom apartment kitchen — only one of which I can fully pull out — and buying this organizer for it has transformed it. I'm able to safely reach in and grab whatever I need (like a manual can opener for tuna salad or a mini whisk for a hot chocolate) without having to sift tools around." 

Promising review: "New way to organize your silverware that has a sleek design. TikTok made me buy this! It’s a perfect design to not have as much clutter in your drawer. Great for ADHD people to see exactly what silverware is in which slot with the tiny pictures indicating a knife, a spoon, a fork!" —Haley Lutz

Get it from Amazon for $11.98+ (available in three styles).

Promising review: "Better than TikTok said! OMRyan Gosling, this is an amazing lotion!!! Run, don’t walk, and buy this lotion! The name is vanilla cashmere, and that is exactly what this is! Love love love!" —DeeDra Billings

"BEST LOTION EVER!!! I bought this after seeing an influencer using it. It smells so good and feels great. I put it on at night and wake up still feeling and smelling great. It is smooth and keeps your skin moisturized! Will be buying again ASAP!"—Desiree Spots 

Promising review: "I don't know what it is about these, but putting one down my sink and watching the foamy bubbles come up is SO satisfying. Really scratches an itch that I didn't even realize I had. I read about these in some article about popular products on TikTok and wanted to try them because my garbage disposal had not been smelling super lately. They did not disappoint! Super easy to use and leaves the disposal smelling fresh." —Liz R. 

Check out a TikTok of the Tumella Umbrella in action.

Promising review: "Why would anyone want to purchase another umbrella with the warranty this one gives? Not like you will need the warranty with this build quality. Almost every umbrella I have owned has five, maybe six, thin metal rods held together with a tiny pin to form the frame. This thing has reinforced ribs, is as light as you can get, looks great, and all at a low price. Yeah, this is all I need." —E. Smoker

Get it from Amazon for $16.99+ (available in 32 colors and packs of two). 

First Aid Beauty is a US-based small business that specializes in fragrance-free, cruelty-free personal care products. 

Promising review: "I saw a dermatologist recommend this on TikTok, and I figured I’d give it a try. I have had red bumps on the back of my arms for as long as I can remember and have tried multiple things, so I didn’t have very high expectations. After one use, I could already see a difference! It says to use it 1–2 times a week, but I usually use it every other day, and I use Cerave rough and bumpy lotion after, and now my red bumps are almost nonexistent. This product has truly been life-changing, and I would recommend it to anyone struggling with red bumps! 10/10!" —Sydney

Get it from Amazon for $12+ (available in five sizes and three scents). 

Quick & Clean is a small business that specializes in coffee machine cleaning products. 

Promising review: "I had no idea that cleaning a Keurig was a thing. I bought these because I saw them on TikTok, believe it or not. I wanted to give it a go because my Keurig isn’t that old and I didn’t think it would do anything. IT WORKS SO WELL! My Keurig wasn’t as nasty as some I’ve seen, lucky. I would highly recommend, keeps everything running correctly and clean." —Lauren

Get a set of six from Amazon for $9.99. 

Psst — you should definitely "patch test" this on a small area of skin before putting it on to ensure you don't have any reaction! 

Promising review: "I saw this product on TikTok, and I decided to give it a shot since it was only like $20 for 10 wipes (that's 10 weeks, 2.5 months) of no underarm sweat. It worked! I was so happy to finally be able to wear all the shirts I own that are not black!" —Nes172011

"It works! Really does. Follow the instructions, and you won’t be disappointed. Small downside I have experienced is it makes my underarms itchy that first night. I would say the protection lasts three to four days 100%, then slowly drops off to about 10 percent on that seventh day. I am absolutely buying this again. (From a guy that has tried everything possible.)" —Kyle Moran

Get a 10-pack from Amazon for $19.97 (each box lasts two months).

Promising review: "After moving into a house owned by older adults, a lot was neglected. Feeling overwhelmed by the hard water left in our shower, I avoided it for months. After watching TikTok, I found this product recommendation, and MY GOD did it change my life. It is SUPER messy, so wear gloves, and it’s easiest to squeeze on a paper towel, apply, and then scrub with a wool scrub after. But once you figure out the flow, boy, does it work!!!" —Alicia

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.  

* TikTok Products That Are Actually Worth The Investment

* PSA: Amazon Has An “Internet Famous” Section And These Items Are Some Of The Shining Stars

* Products TikTok Made Me Buy That I Don’t Regret At All

* Beauty Products Reviewers Found On TikTok That Became Staples In Their Routine

* These TikTok Products Have Got To Be From The Year 3000

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* Products From Amazon’s “Trending” Section That’ll Make You Feel Like An Influencer Even If You’re Staying Off Social Media

* TikTok Products With Before And After Pics So Astonishing, You’ll Immediately Add ‘Em To Cart

* TikTok-Viral Pieces Of Clothing That Won’t Cost You An Arm And A Leg

Reviews have been edited for length and/or clarity.