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This teeth-whitening pen whitened this reviewer's teeth by *several* shades in just 30 minutes. Consider my flabbers...gasted.

While this serum is designed to be less irritating, as with any powerful skincare product, it's important to start slow and patch test to see how your skin reacts. If your skin tolerates it, you can apply both morning and night after cleansing.

Promising review: "Honestly, buy it. I was skeptical about this serum, especially since it’s such a large bottle for so cheap, plus this was a leap of faith for me since I do have sensitive skin. I’ve been using this religiously for over a week now, and even after the first day, I could see and feel the improvement of my skin. I went from having small red breakouts to clear, even skin almost overnight. I’m not even wearing makeup now because I love the look and glow to my skin. I don’t even do reviews, but this product deserves it 100%. I will be purchasing again. BUY IT!" —Boogs

Promising review: "I'm very impressed by this product. It works like a charm. I was worried it would weigh down my thin hair and make it oily (my hair gets oily by the end of the day!), but it does not. I apply just one squirt to the palm of my hand, rub, and apply lightly mid-way down to the ends (stay away from the roots), and it works great. Generous size, will last a few months. Controls my frizz great and helps make my hair soft. Highly recommend. I am very happy with the results." —Malecka03

I am not kidding when I say I am ✨mascara obsessed✨ — it's my favorite part of my makeup routine! This means that, on top of wanting all the length and volume possible, I am quite *strict* about having my lashies perfectly separated and NOT clumpy. I can't even tell you the amount of brands I've tried, only to not be 100% satisfied in the end. Enter: this magical mascara. It checks all the boxes. The wand is long and thin, making it super easy to get more of you lashes in one swipe while still keeping them nice and separated from each other. I've received countless compliments and many people have asked me if my lashes are real — oh, that's how you know your mascara is a keeper. No other mascara has gotten my lash length so close to my brows. It's a forever staple in my makeup routine!

Promising review: "I recently tried this new lash mascara, and it has quickly become my favorite! The formula is lightweight yet incredibly volumizing, giving my lashes a dramatic lift without clumping. The wand design allows for precise application, easily reaching every lash, even the tiny ones. I love that it lasts all day without smudging or flaking, which is a must for me. Plus, it’s easy to remove at the end of the day. Overall, this mascara has delivered the perfect combination of length and volume, making my eyes pop. Highly recommend it for anyone wanting gorgeous lashes!" —sailor moon

Get it from Amazon for $10.82 (available in 11 shades).

BTW, many reviewers say they use this as part of their double-cleansing routine. As the name implies, double cleansing is a method of cleansing your face twice: first with an oil-based cleanser, and again with a water-based cleanser to help get all the yucky stuff out of your pores.

As a shopping writer, I am exposed to manyyy products on a day-to-day basis and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleaser, and you're golden. 😍

Promising review: "BEST OIL CLEANSER I SWEAR. I’ve gone through 3-4 bottles now, and it continues to cleanse my skin AMAZING. It melts makeup, clears pores. Honestly, it's heaven-sent. The first time I used it, it cleared a lot of my sebum, and even now, when I use it, it clears any dead skin and dirt I have, even when I don’t wear makeup. BUY IT, it's amazing. You can see all the dirt that came out of my face recently in the photo [above, right]." —rexichor

Get it from Amazon for $17.69 (also available in a mild formula for sensitive skin).

Promising review: "Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller. I love this stuff. I pair it with the oil cleanser (from the same brand and line), and they did wonders for my skin! I recommend it if you have clogged pores and blackheads." —Nabi

Read more about how rosemary oil could be as helpful at encouraging hair growth as Rogaine at Cleveland Clinic. 

Promising review: "For about the last year, I've been struggling with clumps of hair falling out each time I shower. After some research, I've read that rosemary oil can help hair growth and decided to give this a try. This gives your scalp a nice cooling sensation, too, and I like it because I can literally feel it working its magic on my hair follicles. I find it very soothing as you're trying to fall asleep. Within two weeks of using this regularly, I have SIGNIFICANTLY less shedding in the shower! And there are only a few hairs that fall out as opposed to a giant clump. And if it's this effective after two weeks, what will it be like after two months or longer?? I can't wait to find out. Plus, my hair just feels shinier and softer, too. For the price, this is a no-brainer, and I feel good about not putting unknown chemicals in my hair. And a little goes a long way so this should last me a while. I'll definitely be buying this again!" —Alma M

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "My hair was starting to thin rapidly in my mid-20s. Thankfully, I caught it early. I started using this shampoo regularly, and haven’t done any other treatments. The thinning immediately slowed and eventually stopped. It’s six years later, and I still have a great, full head of hair. Judging by my family history, I should be totally bald by now, and this product is the only thing I've used. I credit this stuff with saving my hair! What a miracle!" —Amazon Customer

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising review: "These have become my FAVORITE lip product. They feel like silky jelly on your lips. They don’t dehydrate them or dry them out. They give a gorgeous plumping effect that makes them look bigger and fuller. The colors are nice. I have three different ones and use them all regularly mixing them with lip stains and lipsticks for fun. They combine nicely with other products but again, the fact that they don’t dry my lips out is great!" —Alyssa Noelle Coelho

Get it from Amazon for $12.90 (available in 22 shades).

Promising review: "I have to say, I was skeptical about this product from all the TikTok hype about it but after trying it out, it really does work. I’ve used whitening strips before but those usually hurt my sensitive teeth and I hate the taste of some of the other gels on the market but this one was super easy and didn’t hurt my teeth at all and didn’t taste much different than my regular toothpaste, since I got the mint-flavored one. I used it for a few weeks before my brother’s wedding and it worked like a charm. I noticed visible results in only a couple of days and was able to keep using it until I reached my desired shade of white. 10/10 would recommend for anyone with sensitive teeth and tastes!" —Victoria Bravo

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase them for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother, and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (available in four other formulas).

Promising review: "I never write reviews, but this stuff is magic in a bottle. I'm a level 7 blonde with high level highlights and hair that loves to pull red. If my hair starts to look brassy I use this and voila — looks like I just came out of the salon again. I'd love it even if it didn't make my hair feel soft, but it does that too! Please don't ever stop making this!" —scooptwins

Get it from Amazon for $19.99+ (also available in a bigger size).

Promising review: "I’ve been using this cream for a while now, and it has become an essential part of my skincare routine. The texture is lightweight yet very moisturizing, and it absorbs quickly without leaving a greasy feeling. What I love most is how calming it is on my skin — it really helps reduce redness and irritation while keeping my face hydrated all day. I’ve noticed my skin feels softer, looks healthier, and has a nice natural glow after consistent use. It works beautifully under makeup and doesn’t cause any breakouts, which is a huge plus for me since my skin can be sensitive. Also, I appreciate that it’s vegan and formulated with gentle ingredients. I highly recommend it for anyone looking for a reliable daily moisturizer, especially if you struggle with sensitivity or dryness." —Darwin Deroy

Psst — one dermatologist on TikTok even recommends using it on your armpits to help fight the bacteria that causes body odor! 

Promising review: "My sisters were constantly raving about this toner, so I decided to try it. Since using it, I’ve realized why they love it so much! My skin went from bumpy and textured to smooth and glowy. My clogged pores have completely disappeared. I’ve already recommended this product to a bunch of my friends, and they love it too! I’ve been using this product for about two months, and it’s still doing wonders. Definitely worth buying!" —Noa May

Get it from Amazon for $9+ (available in two sizes and in multipacks).

To use, mix the powder and activator and apply it onto your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic. (It's called the "Zombie Pack" for a reason!) But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin.

Promising review: "I was gifted the Hanacure masks and loved them, but they're just way too pricey. I heard SO many wonderful things about the Skin 1004 zombie mask, and at this price, why not?! Let me tell you, this mask is just straight-up magic. I didn't notice any changes to my skin immediately, but a few hours later, when I looked in the mirror, I was shocked at how wonderful my skin looked. I've never noticed a difference like this. Hanacure who?!?? Don't get me wrong, the Hanacure mask is amazing and magical too, but it's expensive and impossible to maintain the twice-weekly mask schedule recommended. This Zombie mask is every bit as magical with better results, in my opinion. And it's super funny.  A lot of the reviews mention a bad smell, which I was worried about, but I didn't notice a smell, and I'm so sensitive to smell I can't use scented lotions, lip balms, etc. Bottom line, this is better than Hanacure both price and results wise." —Dana Dane

Get a box with eight masks from Amazon for $14.94 (also available as a two-pack).

Y'alllll...when I tell you this powder does absolutely everything a setting powder should do, I'm not exaggerating. I was, indeed, influenced by TikTok to buy this (and it was actually somewhat of a ~gateway product~ for me — I started giving trending TikTok products much more credit after this). I've tested this out in all kinds of events and in varying climates. I'm talking clubs, formal events, brunches, and anything from hot, humid days to cold, dry weather. This checked all the boxes every time. It kept my skin blurred all day, it didn't feel dry, it didn't get cakey, and it made my under-eye area look soft and *bright*. 10/10, no notes!

Promising review: "My skin is on the oilier side, and this product saved my life, especially on camera. It is flawless, reduces shine, and doesn't make you look splotchy. It goes on flawlessly on top of my other products and feels so light. 100000/10. I've used so many powders, and this product makes your skin look airbrushed in real life." —Marissa Pizzuto

Get it from Amazon for $22 (available in 10 shades and a larger translucent size).

This serum also offers heat protection up to 446 degrees F, so it's great to apply before any heat styling. Plus! Reviewers compare this to the $46 Gisou hair oil!

Having written about *so* much K-beauty, I feel like I've written about every Korean product under the sun. However, this serum only recently came into my radar through a sample box — and thank goodness it did! Coincidentally, I received this just before embarking on a three-week European adventure and decided to take this with me. I have veryyy prone-to-frizz 2c hair, and through all of the different cities and varying climates, this serum kept my hair soft, silky, and (mercifully!) frizz-free. I dare say I'll be keeping this in my hair regimen forever. Not to mention, it leaves your hair smelling absolutely delightful!

Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking healthy for days! Will purchase again and again!!!" —Tara Klein

Get it from Amazon for $18.99 (available in two sizes and five other formulas).

Promising review: "I have had light to moderate eczema my entire life. On top of that, I turn 60 next year. As a sun baby of Cali during my teens and twenties, I have a lot of sun-damaged skin, including crepe paper skin. I started using this product every morning on my arms and legs. After about six weeks, as long as I use it daily, it has DRAMATICALLY reduced (by 85%) the crepe paper skin. One of the big issues with eczema is your skin does not retain moisture, thus the constant itchy feeling. This product has 90% reduced [my eczema] and as time goes on, my skin is healing and getting much better at holding the moisture." —Bobby Ford

Get it from Amazon for $19.99 (available in three sizes, multiple styles, and in packs of two).

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'facelift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Promising reviews: "I absolutely love this product. The dark color is perfectly sheer. It also adds the most beautiful color to your lips. I am a Clinique Black Honey lip fan, and this gives me the same look for a fraction of the cost. I love it and have several that I keep in various spots. Not sticky either, which is my biggest gripe about lip glosses. My hair doesn’t get stuck in this like some glosses, but I get the shine." —Hamps5

"I searched high and low for this color after I saw it on, guess what ... TikTok! And the creator was right, it’s great for everyone. It’s not too dark or too light. Keeps my lips hydrated with a bit of color and shine. Love it." —Erin C. 

Get it from Amazon for $8 (also available in eight other shades). 

Promising review: "My natural nails are horrible! They are and thin and brittle, and have a tendency to split, peel and break. Consequently, I wore acrylic nails for several years until I got tired of leaving so much money at the nail salon. When I soaked off the acrylics, my nails were, of course, worse than ever, and nothing I tried seemed to restore them to even their original condition until I found Hard as Hoof Nail Strengthening Cream. I rub this into my cuticles and nail beds several time a day and after two months my nails are hard and much thicker with no breaking or splitting. For the first time since I took off the acrylics, my nails are growing past my finger tips. This cream is a keeper, just ordered my second jar and I'll never again be without it." —M. Hill

Get it from Amazon for $9.97 (also available in four scents and in a "patches" style).

Promising review: "Hands down the best shower mitt on the market! It has really helped with my dry skin, reduced ingrown hairs after shaving, and leaves skin baby soft." —Amazon Customer

Get it from Amazon for $11.99+ (available in a two-pack and in two other styles).

The color-adaptive formula is designed so that one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

Promising review: "This stuff is amazing!! I put it on every night and morning. I’ve been using it for a little over a month, and you can already tell a difference. My dark circles are hereditary, so I truly thought nothing would work. However, this stuff IS GREAT!" —Shay M. 

(It goes without saying that you don't need to lay your edges if you don't want to, but this is a handy option if you do.) 

Promising review: "Love this. It doesn’t leave a white cast after it dries and keeps my flyaways tamed. I like the longer wand. No clumps when you take it out of the tube. Easy to apply to your hair. Good value, especially for the brand. I like the rounded slim tube instead of the hard plastic that I’ve gotten before. Functions as it should without the mess." —Myan Espino

Jerome Alexander is a small business that specializes in airbrush cosmetic products. 

Here's what BuzzFeed Shopping writer Emma Lord says about it: "HELLO — I found this through a recommendation on a Reddit beauty forum for people in their thirties, which mentioned that it performed like Dior's Airflash, and I am OBSESSED. I am not very skilled with makeup and was intimidated by the brush factor, but it's nearly foolproof. This foundation straight-up glosses over my pores and redness and makes my skin look so even-toned and natural that it doesn't look like I used much foundation at all. It's a bit pricey compared to brands I used in the past, but I'm still on my first bottle of it, and it's been three full months. I hope this never stops getting made. It is so lightweight and lovely and has made my makeup routine feel like a TREAT."

Promising review: "Bought this because I saw it on TikTok, and it did not disappoint. I love the lightweight feel of it and how easy it is to build." —Smickens

Get it from Amazon for $22.99 (available in 12 shades). 

Check out why these are a fave in this TikTok.

Lilac St. is a woman- and AAPI-owned BTW!

Promising review: "Y’all, I have been a loyal Lilac St. customer since they started, and I will never leave them. These are of the absolute best quality. I get so many compliments. They are the most natural and most comfortable to wear. I use it several times by using makeup remover and water to remove any glue. Seriously, will never stray." —Katiew

Get the starter kit from Amazon for $38 (includes two sets of Original lashes, lash glue, and an applicator).

This set comes with five lash perm lotion packets, five lash setting lotion packets, five lash nourishing lotion packets, silicone pads in three sizes, five under-eye patches, lifting glue, five lash brushes, 10 lash cotton tips, a lifting brush, and a lifting ring. How does it work? It's pretty easy! Simply cleanse your lashes, place an under-eye patch to protect your skin, apply glue to the pad size of your choice (wait 40 seconds, then press for one minute). Then, apply to glue, perm lotion, setting lotion, and, lastly, the nourishing lotion. Let that sit for a minute, remove, and enjoy your gorgeously curly lashies.

Promising review: "I decided to try a lash lift kit to do it at home, since I wanted to save the cost of doing it in a salon. And the truth is that it was an excellent decision! The kit works 100 percent, achieving spectacular results. I loved the ease of use and how I could get raised and defined eyelashes without leaving home. I would definitely recommend it to those looking for an economical and effective alternative to enhance their look." —Roxana 

Get it from Amazon for $19.99 (available in three styles of sets). 

Promising review: "The older I get, the drier my skin seems to get. I read about this brand from a blog I follow. So I checked the reviews - and decided to try it. To say that I am blown away would be an understatement! I simply cannot express how pleased I am after literally just three uses. Normally, my skin is so dry that nothing seems to help, but this. THIS! It makes my skin feel great, and it even looks great! It’s not greasy, but it moisturizes. The texture feels like whipped velvet!! It is so luxurious and feels amazing on my skin. My skin feels hydrated and normal. I feel like shouting from the rooftops how amazing this stuff is! The eye cream is just as good and a little goes a very long way. I am sold! This product is superior!!" —Shanon L. Edwards

Get it from Amazon for $11.82+ (available in three sizes).

Promising review: "I know you have seen this on TikTok and are wondering if they are worth the hype. They are so just order them. I have so many colors from this brand; they are so easy to apply. Get them." —Milly

Get it from Amazon for $9.90 (available in a variety of shades). 

Promising reviews: "I have been dying my hair blonde since high school, and decided I want to go back to my natural color of dark brown. I used the bronze/copper color as filler and then dyed it with this color. It IS darker than it looks!! But it was just what I wanted, a deep brown. Your hair will be shiny and soft, too. I've bought and re-dyed twice (I do it every two-ish months) while I wait for my natural color to grow out, and I like it a lot." —Alayna

"Great demi-permanent dye for those that don't want to continue damaging bleached hair, works great as a toner. Toned me to a nice ash blonde. Hair felt silky, conditioned, and healthier afterwards. I would definitely recommend this and buy this again." —ma'iinganiwi

Get the clear gloss from Amazon for $9.99 (available in 21 other colors).

* TikTok Beauty Products You’ll Use Every Last Little Drop Of

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity. 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Gabriela Manjarrez is a staff writer on the BuzzFeed Shopping team who covers a variety of topics from beauty to home to travel, while having a special enthusiasm for K-beauty, quirky (but useful!) trinkets, and all things luxe and aesthetic.