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Grab these up-and-comers before the masses discover them.

According to Amazon, the almighty Movers & Shakers section is where you'll find "the biggest gainers in sales rank compared to twenty-four hours ago." So basically, anything and everything that's going viral right now and flying up the bestsellers chart is bound to be on it — including TikTok-viral beauty products, popular kitchen gadgets, and even the latest toys that are on every kid's wishlist. Here's a look at some recent sales gainers that are definitely worth the hype:

Promising review: "This taboo squishy looks so real that my husband was wondering why I was squeezing a stick of butter! It has just the right amount of tackiness and the scent is pleasant." —davidandnina

Price: $12.79 (also available in 39 other shades)

Promising review: "This oven door lock is a must-have for homes with toddlers. Super easy to install with no tools or drilling, and it feels very sturdy and heat-resistant. It keeps my little ones safely away from the oven while still being easy for adults to open. Simple, effective, and gives great peace of mind. Highly recommend!" —Marusya

Promising review: "I'm not kidding, this is literally the best foot file ever. I recently moved to a drier climate and have been struggling with dry skin on my feet, and nothing worked until now. I've tried pumice stones before, but they did not even come close to the results I got with this foot file. It is super easy to use and comfortable to hold, with a sturdy handle and just the right amount of grit. It exfoliates really well without hurting at all. I tested it on one foot after soaking in warm water, and one foot dry. I definitely preferred using it after soaking because my results were much better, but I love that it also works great on dry skin with no issues. I also love that it is reusable and easy to clean. My feet have honestly never felt this soft since moving to this climate, not even after a pedicure. I am so excited to keep using this product." —Dana

Promising review: "These work well, I can’t believe all the dampness it pulls out of the bathroom, bedroom, and closets! Great product." —vegasmom

Price: $12.28+ (available in three scents or unscented)

This is microwave, freezer, oven, and dishwasher safe. 

Promising review: "I love love love this cup. My arthritic hands can hang on to it safely. It’s beautiful on the shelf. It holds a lot of cereal with fruit, or soup with lots of crackers, or an extra-large hot fudge sundae. Quite pricey but great for those special little moments in life when you need a break. And at the end of the day, I look for my cup to make my cup of herb tea. I love 'my cup.' And it doesn’t seem to break easily. It’s still in one piece, and the only other person I let use it is my 3-year-old great-granddaughter. She loves it, too. Yes, I have to get another." —Second Soprano

BuzzFeed writer Emma Lord loves it: "I am OBSESSED with Maldon Sea Salt flakes — I love to put them in olive oil for dipping bread, on top of any chocolate dessert, on any kind of potato or cheese dish. Every time I think to put it on something new, my brain does a little high-five with my mouth."

Promising review: "I’ve tried many sea salts, and Maldon Salt truly stands out. The flaky texture is perfect for finishing dishes, giving a satisfying crunch and a clean, pure salt flavor that enhances without overpowering. I use it on everything from roasted vegetables to homemade chocolate chip cookies, which really makes a noticeable difference. The size lasts a long time, and the handcrafted quality feels premium without being overpriced. Unlike some salts that dissolve too quickly or taste flat, this salt maintains its delicate structure and flavor until it hits your food. There's no overpowering smell, seals well, and cooks well, too." —Michelle Kim

Price: $6.99+ (available in two sizes and a "smoked" flavor) 

Promising review: "This is easily one of the best liquid liners at this price point. The fine brush tip allows for incredible precision, making it easy to create a perfect wing or a very thin line. It dries quickly to a waterproof finish and does not smudge or flake throughout the day. It is a reliable staple for any makeup kit." —Isaac U

Price: $9.88 (available in 10 shades and packs of two)

Promising review: "Love this item! Such great quality, inexpensive, and the blade is sharp and works great. Not to mention all the pieces come apart and it is super easy to wash off and clean in seconds." —Taylor

Price: $9.99 (available in five colors).

Promising review: "The magnets are strong and connect securely, even with the smaller format. Pieces snap together cleanly and hold their shape during normal play. The spring-themed colors are bright and cheerful without feeling overly loud, and they mix well with regular Magna-Tiles if you already own some." —KK

Promising review: "This set is easy to put together and is a nice decoration for a corner or table. It’s colorful, and the chick and bunny are so cute." —Mary P.

Promising review: "This thing is bigger than it seems and holds a lot! Currently it has six rubber toys (think like rubber ducks), more than a dozen foam toys, and a large light-up whale fountain toy, and it's only half full! It's also doing a great job sticking to our tile wall and hasn't budged." —Krush1294

Promising review: "Love this hair trimmer. It’s compact, great design, easy to use, rechargeable, and has a pretty color. It works great for me. I love that I can just throw it in my handbag or luggage without taking up a lot of space." —Connie M.

Promising review: "Honestly just tried this due to high demand and to find a cheaper niacinamide serum. I have been using Glow Recipe Niacinamide Dew Drops but it didn't work as effectively as this. I was incredibly surprised by how this serum calms my skin, and my dark spots have been lightening and are almost gone. I also haven't broken out. I use this twice a day, and it works well under makeup. It'll give you glowy skin if you're one of those who loves dewy look. I am currently using this together with Anua cleansing foam and it's incredible! Definitely subscribing to this as my regular serum!" —Reynalyn Canillo

Psst! Pair it with the popular Nippies pasties if you want an easy way to go bra-free while still feeling comfy and supported.

Promising review: "This top is so stinkin' cute. I got a size small, it fits true to size. It is super soft and buttery and amazing quality. You can dress this up or down. Literally my favorite tank. I've gotten it in several colors." —Joy

Price: $19.16+ (available in women's sizes XXS–XL and 20 colors)

Promising review: "Beautiful shirt for spring, or whenever really. The sleeves are the perfect accent, as well as the lines across the chest. The sleeves are long enough to cover my upper arms and are not tight. Great material! Definitely recommend." —Hbandy

Price: $14.99 (available in women's sizes XS–4XL and 27 colors)

Promising review: "I LOVE Woobles! This little kit came with literally everything I needed, besides scissors (but majority of people already have those). I always wanted to crochet, but looking at books always confused me. I had a surgery that gave me limited arm movement, so I knew this was the time to finally learn. I'm SO glad I started with Woobles. I recommend them to everyone now! The way everything is shown and explained is so easy to understand. With one kit, I had basic knowledge and could read a basic pattern. And then they have other kits with higher difficulty to teach you more. I've moved on to finding patterns and creating from those, but I still go back to the Woobles website to learn or confirm stitches. The price point is definitely high, but I am glad that I spent the money for my new crochet obsession." —ckbutler07

Price: $29.99 (also available in six other shapes)

Promising review: "The portable charger that I didn’t know I needed. Very useful on days I forget to charge my phone, small, and good to use. Love the different colors that come with this item, as well!" —Jaden

Price: $19.99+ (available in five colors)

This is designed for fine to medium curls in the 2a-3b range.

Promising review: "This curl product is amazing — it completely revived my curls! It defined and refreshed them without crunchiness, added great shape and bounce, and kept frizz at bay. My curls have never looked better!" —Sophia B.

Promising review: "This blanket is perfect. It is made of very good material and feels incredibly soft and snuggly without being to heavy or hot once your covered. It is easy to wash and looks beautiful. I would purchase again and have recommended it to friends and family." —Pilar Galarza

Price: $13.49+ (available in eight sizes and 27 colors)

Promising review: "Was skeptical of this product and how quickly it went viral on TikTok, but then my hairdresser, who is always pretty unimpressed with products, started to rave about it. I bought a trial size and have been using it for over a month now. I'm SHOCKED at how fast this product transformed my hair. It is the smoothest and healthiest it ever looked, even with all my color. I now have hope I can grow my hair past my shoulders without it looking damaged. Such a great product!" —Crisanta R.

Eadem was founded by two women of color, friends Marie Kouadio Amouzame and Alice Lin Glover, who bonded over their shared identity of children of immigrants.

Promising review: "I’ve tried a lot of lip balms, and this is the best one I’ve ever had. My lips have never felt softer or more moisturized. Not too sticky either! Worth the price!" —Amazon Customer

I purchased these a little over a year ago after noticing the wild amount of 5-star ratings and constantly seeing them on Amazon's best-sellers list — and I totally get the hype. They really do keep their shape (I no longer have to punch my pillows to get them out of that weird peninsula shape!!!), and Goldilocks would absolutely stan these: they're not too firm, yet not too soft. I've convinced several people in my life to buy these, and they're all equally impressed.

Promising review: "Extremely pleased! Got the king size three weeks ago and from night one, it’s been exactly what I needed. Absolutely no more waking up with neck stiffness or neck pain. The very night before I received this pillow, I had neck pains. I thought it would take some time to feel a difference, but it was instant! I’m buying the queen size for my son now. He has scoliosis. Let’s see if it helps." —M. George

Price: $59.99 (available in three sizes).

Of if you'd like to choose a different fighter every day, go with the variety pack to get all three!

Promising review: "I travel a lot for my job — think 30 hours one way and then working an event a day after arriving. These are my secret to always looking fresh and not exhausted! Even better if you can store them in a hotel mini fridge. They help tons with puffiness and dry under eye. I noticed they also make my makeup go on a little smoother. I do set a timer because if you leave them on too long they can burn a bit, but I have extremely sensitive skin. I love that they’re individually sealed making it easy to toss into whatever bag I’m bringing. I’ve even done them quickly in the airplane bathroom while getting freshened up before landing. They stay on the best out of all I have tried and are great value for money." —Kelsea Nolan

Price: $9.95 for six pairs (available in three formulas and various pack sizes. Also available in a variety pack with all three formulas)

Check out more Beauty of Joseon deals here!

Promising review: "I’ve had this for about a month and have noticed a huge improvement! I started developing dark circles under my eyes over the past few years, so I was looking for anything to brighten my under eyes without relying on heavy concealer. I don’t use it every day, as the yellow pigment is a little aggressive. My trick is to apply a generous amount and put my reusable silicone eye patches over top and sleep with it on 2–3 times a week. Now my under eyes look bright and radiant, my complexion looks even, and I feel so beautiful with no makeup on!" —Amanda Herman

Promising review: "I recently tried this bra, and it has quickly become one of my favorites! The fit is perfect – true to size with just the right amount of stretch to ensure comfort all day. The straps are adjustable and don’t dig in, even after wearing it for hours. The fabric is soft against the skin, and the breathability is great, so I never feel overheated. The support is amazing without feeling too constrictive. It gives a natural lift and keeps everything in place without any uncomfortable digging or shifting. I also love the design; it's sleek and subtle, making it perfect to wear under a variety of outfits." —Tzippy M

Price: $15.95+ (available in women's sizes XS–3XL and 14 colors)

Here's what BuzzFeeder Sally Elshorafa has to say about it: "When I say this is the most used cleaning tool in my house I mean it. We have two small children, and one's a toddler who's still learning how to feed himself. Meals get MESSY. Several times a day we need to clean around our dining table, and this is our go-to tool for sweeping up all the crumbs and other grossness that ends up on the floor. The teeth on the dustpan mean the broom bristles stay super clean, which means even the smallest piece of dirt (a good example is hair) still gets picked up and pushed into the dustpan. I LOVE this set!"

Price: $18.83+ (available in seven colors)

Promising review: "Can't say enough good things about this sunscreen. I got this for a trip to Hawaii and it was my first experience with mineral sunscreen. A little goes a long way, doesn't put too much of a white cast on, no irritation, absorbed well, and is super handy with the size and ability to roll it up or down like a deodorant stick. Size was perfect for my carry-on bag, applying to the face and spreading with your hands, and wasn't greasy." —Natasha E.

Promising review: "I have been searching for the perfect foundation, and I can’t believe I found it in a powder form! This powder is amazing! I am 56 and it’s hard to find coverage that doesn’t settle in the fine lines and make them pronounced or make my pores look like an orange peel. I can not believe how beautiful my skin looks! I look like a professional did my makeup! I love it, it feels like I’m not wearing any makeup, the color is perfect and it was easy to apply and build up in some areas, it also covered up my under eye darkness which is something hard to do! Love it; really try this powder. It’s perfect for mature skin!" —Lucinda

Price: $27.10+ (available in nine shades and also in mini sizes)

Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Daniel Boan is a Shopping Editor who uses his passion for hitting "add to cart" (and his 8+ years in media) to curate the best products on the web — he's particularly passionate about finding the best beauty products, which probably stems from his days of working at Lush Cosmetics, where he learned about effective skincare ingredients while getting covered in bath bomb dust every day.

The reviews used in this post have been edited for length and clarity.