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Shimmery chrome eyeshadow flakes — AKA an immediate snag.

Check out this TikToker showing how it works best with only one small dot!

Promising review: "I hope this never gets discontinued because it will take me forever to go through the bottle, but I love it. The color LOVE is so perfect, and I imagine will be great on so many skin tones. So pigmented. Honestly really fun to use. It seems overwhelming and like a lot of pigment, but it blends so well. TikTok make me buy it, and I definitely don’t regret it and will probably end up buying other colors." —AlexaX

Price: $16+ (available in 11 radiant shades and four matte shades; and two sizes)

Kulfi Beauty, affectionately named after a type of South-Asian ice cream, is a South Asian woman-owned beauty brand that makes products to celebrate and empower the diverse needs of their culture.

Promising review: "Love the eyeliner — it's the best I have ever used. It goes on smoothly, neatly, and easily. It still looks good at the end of the day." —Charlotte A.

Price: $20 (available in three shimmer and three matte shades)

Promising review: "Must-have for dry skin. Love love love. Definitely would recommend to anybody with dry skin." —Gracieee2004

"THIS PRODUCT IS MY HOLY GRAIL. It is so amazing and leaves your skin so dewy, and I have tried quite a few bronzing drops but have never re-bought — except for this one. I have bought two of these, and they also last so long — one bottle a year with daily use. If you're looking for a nice base and bronzing dewy look, THESE ARE IT!!!!" —Jessslays

Price: $17+ (available in two sizes and four shades)

Promising review: "Wow, this stuff is the next generation of glitter! It’s chunky but somehow smooth and totally bubble-colored! I couldn’t believe how it lies flat on my skin but is soooo pigmented at the same time." —tikay36

This hair oil works moisturizing wonders for nearly every hair type (from thick and curly to thin and damaged). 

Check out four ways you can use it in this TikTok!

Promising reviews: "Perfect for curls! I was a bit skeptical about this hair oil because I have never found an oil that works for my fine 3a curls, but this is the best hair oil on the market! It hydrates the hair and leaves it shiny but not weighed down nor greasy. Plus the smell is to die for. I wish I had tried this oil sooner!" —Louiebylizzie

"Thumbs up for fine thin hair. I have fine, thin hair and I really like this oil. I don’t use much, one drop is plenty for me... This is the first and only oil I’ve used that gives my hair beautiful SHINE without weighing it down, just soft bouncy shiny healthy hair...I’ve tried tons of hair oils over the years and this one is my favorite." —Lernzy

"Not so oily which helps a lot especially with my 4c hair. Smells really good…and improves shine for long hours." —oasare

Promising review: "I bought this product after seeing it on TikTok, and I can say that it lives up to the hype. I have used it overnight and before my makeup, and it works great either way. It makes my lips feel so soft and hydrated." —annadova

Promising review: "This product is AMAZING — it's so easy to blend, has fantastic pigment, and has such cute packaging. I would definitely order again!" —reaganb1234

Price: $36 (available in nine natural finish shades and three shimmer finish shades)

Promising review: "This has become my go-to mascara! It gives length, volume, separation, and lift! It’s become a holy grail for me!! And I’ve turned several friends onto it as well! We love!" —caycayrenee

Price: $18+ (available in two sizes and three colors) 

Promising review: "Must-have for winter. Love this stuff! Smells amazing, and the scent lasts all day. Leaves my skin so soft, absolute game changer for the wintertime (plus dry skin from Accutane). I personally like it better than the L’Occitane shower oil. I would say fair price for the amount." —keirasss

This antioxidant-rich formula contains rosehip oil, B vitamins, and algae extract to restore essential moisture and hydration. It's safe for color-treated, keratin-treated, chemically-treated, and relaxed hair. Plus, it's vegan and cruelty free!

Briogeo is a Black woman-founded biz, started by Nancy Twine who has had her hand in making homemade beauty products since she was 5. She has now developed a popular haircare line that specializes in texture-specific products: from repair to volume to curl care, you'll find something here to meet your needs.

Promising review: "I’ve used this product twice now, and I already see improvement with my hair. My hair is usually frizzy even when I blow dry it and use a smoothing serum, but after using this product twice, my hair is always smooth and silky afterwards. I wanted to see if it was this product that made a difference so I just used this and let my hair air dry afterwards, and it still felt smooth and silky. Definitely recommend!" —Sephora Customer

Promising review: "A must-have in your purse! Love how I can just apply it and go! Perfect texture and the smell is heavenly! Leaves my lips moisturized and plump!!!"—Nina2o

Price: $28 (available in eight high-shine and two shimmer shades) 

Most reviewers recommend doing this treatment once per week. And, BTW, you don't *have* to sleep with this on if you'd prefer not to. The brand notes that in just a little over three hours, this mask will start to turn transparent.

Promising review: "My favorite mask, perfect for dry skin. I always get compliments or comments when I wear this. The only thing with this is having to sleep with it on. Or to have it on at least three hours." —jval15 

Price: $5 for one mask (also available in a four-pack)

Promising review: "Such great quality and beautiful colorways for such a great price. I get so many compliments on these little palettes when I wear them." —Slus006

Price: $10 (available in six color palettes)

Bread Beauty Supply is a Black woman–owned business that excels in creating haircare for not so basic hair. And they cater for curl types 3a to 4c.

BuzzFeed Shopping editor Kayla Boyd loves this — here's what she has to say: "I recently started using Bread products and I really love how lightweight and easy they are to use. Since I have mixed textured hair that's been frequently dyed, it tends to get very dry. After using this deep conditioner my hair felt so much better and softer. In addition to that, the smell is A-MA-ZING. Definitely one of my new favorite wash day products."

Promising review: "This is one of the best deep conditioners I have ever used. My hair is very curly and prone to being dry. I left it in for a couple of hours, and my curls have not looked this good in years. I’ve used Bread before, and the results are always the same!!!" —Rosebud827

This instantly gratifying formula is also vegan and cruelty- and gluten-free.

Promising review: "Best mascara EVER I love the wand and how easy it applies on lashes, especially if you struggle putting on bottoms! I usually get irritated wearing mascara as it tends to smudge but this formula does NOT smudge and is very easy to remove! Worth the money its my go-to mascara for now on and it makes my average lashes look so beautiful and full :)" —Sephora Customer

Promising review: "I’ve tried about four other brands and this one is may favorite. I put four drops in my night moisturizer and wake up with a perfect tan that lasts three days. I recommend using a tissue to wipe your eyebrows and any facial hair like sideburns on the side of your face as it holds to hair and can look orange but once you perfect application it looks great!" —miami111

Promising reviews: "10/10 formula.  Last longer than an usual lip oil. Very hydrating." —NefertitiB

"I love love love Dior’s lip oils- they are so juicy and super hydrating. They definitely feel more like a lip gloss, but they are nourishing and make my lips look so healthy and plump. They are such a luxurious treat. I often use them as overnight lip treatments, and my lips feel great in the morning. They have a minty, vanilla scent, which I love. And the colors are beautiful!!" —BrennaGrace

Price: $42 (available in seven sheer finishes, four high-shine finishes, and five shimmer finishes)

Promising review: "This is my absolute favorite blush formula. I love layering it the Patrick Ta way (cream over powder), as it really does give beautiful color dimension as well as that skin-like essence and glow. The color ‘Not too much’ is the PERFECT barely there shade that perfectly matches my natural flush and rosiness. I’ve gotten so many compliments anytime I wear it, and when I tell them what I’m wearing, seven times out of 10, they are surprised because they didn’t think I was wearing blush at all and think it’s my natural complexion. Can’t wait to try more shades and hoping Patrick Ta comes out with new ones soon." —Customer

Price: $25+ (available in 17 shades and two sizes)

Psst! Of course, you don't HAVE to style your edges because your hair is gorgeous either way, but if you ever want to, this is designed to make sure you do so in a gentle, damage-free fashion.

Promising review: "I love how well this holds my hair without feeling crusty! This holds down all my flyaways and makes my hair look so good. Plus it smells amazing!!" —ken39

Promising review: "This gives the perfect 'I got some sun today' look. I mix it with my moisturizer and blend it over all the areas of the face the sun hits. Love it. I also mix it in with foundation when I have a tan." —nikkidip91

Promising review: "I used KVD for years and have tried many others. This is my new favorite eyeliner. It goes on super smooth and mine stays all day." —Sephora Customer

Promising review: "Hands down my favorite foundation. I'm in my mid-30s and have never found a foundation I love until this one. Blends smoothly. I have a combination of oily skin that is acne-prone. It seems to also stay put longer than other foundations." —Ajazzy1

Get it from Sephora for $57 (available in 25 shades).

Promising reviews: "If you have super dry, flaky lips, this is for you! I adore this so much! It keeps my lips hydrated throughout the day, and I wear it before bed! It’s not too tacky as well, which is perfect!" —HellooSamSam

"Amazing!!!!! I have fuller lips but fine lines, so they can look dull. This almost immediately fills those lines. This is a balm, and that can be a different feeling if you’re looking for a gloss with a 'slip' feeling. The gloss effect for me lasts about 2–3 hours, but the benefits, like hydration, last all day. I’m excited to see how continued use of this product works, given the peptides." —AAAALLLLIIIII

Price: $16.10+ (originally $23; available in six high shine shades and two shimmer finish shades)

Promising review: "This is so beautiful and creamy. Very easy to blend and will last you a long time. Highly recommend it" —Nita617

Promising reviews: "Great for dry and sensitive skin. I use the product in the winter to improve my skin." —DishaMoody

"All-time favorite! Love applying it in the shower versus waiting to put lotion on after the shower when you're freezing. I can feel the effects of the moisturizer the next day." —CallieJane

Promising reviews: "This brightening sleeping mask is really magic for dry and dull skin. 🌟🌟🌟🌟🌟🌟🌟 Love this product." —simzzzz

"This product is amazing. I’ve been trying different sleeping masks, and this one is the winner. The citrus scent and how good the skin feels right after applying it is BEAUTIFUL." —kendrvnicole

Remi Brixton is the founder of OG faux freckle cosmetic company, Freck Beauty. Her brand is a clean, vegan makeup line based in Los Angeles. Remi, along with her team behind Freck Beauty, is known for creating an attitude in which she prides herself on creating holy grail products that are made for anyone who: "Cares about ingredients, respects the process, but doesn’t care about the rules."

Promising reviews: "I love this tiny little contour product. The packing is so cute and compact, but the product itself is great as well! It’s great for sculpting my nose, and I love going over it with a powder to make it last all day. Definitely a product worth trying!" —Sephora Customer

"I LOVE THIS CONTOUR STICK! It’s the perfect shade, and the formula melts into my skin!! It has such a nice blendability that I really like. I also like the fact I can use it on my nose and actually get a nice straight line. If you’re looking for a beautiful bronzy shade that blends easily, this is great! I also like the use of it being a stick. It’s a cute packaging component." —Sephora Customer

Price: $12.60 (originally $18; available in two shades)

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* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews for this post have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Jasmin Sandal is a UK-born, Los Angeles-based writer and editor, and a former member of BuzzFeed's Shopping and Branded Content teams. Her work has appeared in Rolling Stone, Bustle, Elite Daily, and The Miami Herald.