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You don’t need to drop big bucks to feel great in your skin (and scalp), and these picks prove it.

Promising review: "ColourPop is my go-to for highlighter, bronzer and eyeshadow and this product doesn’t disappoint. It’s perfect for a glowy appearance that’s light, creamy and blends well on olive and fair skin tones. I’ll be purchasing this again!" —Kay

Get it from Amazon for $9 (available in nine colors).

Promising review: "Great product. I have purchased many times over the last decade. It's one of my favorite styling products for my curly hair. It gives curls moisture, separation, and bounce!" —TheWiz7

Get it from Amazon for $10+ (available in three sizes).

Promising review: "So good! Makes makeup last for hourssssssss! Used it under my makeup and finished with the setting spray and my makeup did not budge for at least 12 hours! Will definitely be buying this again." —Maddy

Get it from Amazon for $7 (also available with Niacinamide).

Promising review: "I love this Abib Airy Sunstick! It goes on smoothly, doesn’t leave a white cast, and feels super light on the skin. The stick format makes it so easy to apply and reapply throughout the day, perfect for on-the-go use. It doesn’t mess up my makeup and gives great sun protection. My skin feels soft and not greasy at all. Definitely one of the best sunscreen sticks I’ve tried!" —Katherine Lora

Get it from Amazon for $16.89+ (available in two styles and as a multi-pack).

Promising review: "High quality for the price. Contours are smooth and comfortable to use. Easy to clean. I like how the 'quartz' is thicker. Hope it lasts a long time." —Jamie

Get it from Amazon for $6.97+ (available in 14 styles).

Promising review: "I bought this on a whim, thinking I might like it, and it's quickly becoming a staple in my makeup routine. It covers the dark circles under my eyes wonderfully, disguises any blemishes or unevenness in my skin tone, and blends like a charm. I'll definitely be purchasing this again!." —Liz

Get it from Ulta for $12 (available in 16 shades).

Promising review: "Omg I can’t believe how much I love this product. I have thick hair and get oily with any product. This serum leaves my hair so smooth, shiny, and it’s not heavy at all, and it also smells delicious. You can get a lot of serum for a good price, I think it’s a better option than other luxury brands on the market." —Karol SP

Get it from Amazon for $13.99+ (available in seven styles).

Promising review: "I am a makeup artist. This mascara outperforms nearly every other mascara I have used. I am 55 and have purchased and used an innumerable amount of drugstore and specialty mascaras, especially all the high-priced ones that are SUPPOSED to do what this very quiet, low-marketed, very black mascara does: coats every lash, thickens, and lengthens every time and for this price?!?! Sssshhh, don't tell anyone." —Laura

Get it from Amazon for $4.97+ (available in three colors).

Promising review: "I absolutely love this product! It's SO much cheaper than paying for a blowout! I'm going to stop getting Keratin treatments since I can use this at home for a fraction of the price. Remember to use it after shampooing, before using conditioner (if still necessary). It has markings on the side of the bottle so you know how much product to dispense. It's a very thin liquid, so be careful if you squirt it in your hands!" —Headrow

Promising review: "I’ve been a makeup artist (trained by MAC) for over 10 years. This is so innovative. Better than any $50 foundation I’ve ever used. It has a serum consistency, almost gel-like, you can see reflective particles in the bottle but not the face — just a glow — and it offers just the right amount of coverage to let you shine through and look natural. It feels hydrating but won’t get shiny, and the longevity is great." —BB

Get it from Amazon for $6.35+ (available in 14 shades).

Promising review: "So, I got this to exfoliate before doing my home IPL treatments - I've been a fan of sugar scrubs and AHA/BHA scrubs, but they can be a little harsh with IPL. This mitt is easily the best exfoliation. Hands down. You can see it happening, but I have also never felt softer and smoother. I have some acne on my shoulders and KP on my arms, and this has helped both issues immensely. I use it on my legs before shaving for IPL, and it provides a closer shave. I've done both the deep exfoliation (soak in the shower for ~10–15 minutes and then scrub) and a quick one. Both are effective, though the deep exfoliation is so satisfying. The mitt itself is generously sized, and I say that as a woman with large hands (I usually wear a size L in disposable or winter gloves)." —Christi

Get it from Amazon for $11.39+ (available as singles, two-packs and in six colors).

Promising review: "The BYOMA Hydrating Milky Toner has quickly become a staple in my skincare routine. It's lightweight, with a milky texture that feels incredibly refreshing, and absorbs beautifully without any sticky residue. I've noticed that my skin feels softer, more plump, and deeply hydrated, even in dry or chilly weather.

This toner is fantastic at soothing redness and calming irritation, making it perfect for sensitive or reactive skin like mine. It also supports barrier repair, which has helped improve my skin’s overall resilience and glow over time.

I love how it preps my skin perfectly for serums and moisturizers, locking in moisture all day long. The 5.07 fl oz size lasts a considerable amount of time, and the packaging is both simple and elegant.

Highly recommend if you want a hydrating toner that soothes, protects, and nourishes your skin!" —Tiffany Wright

OliveLeafHerbal is a woman-owned and operated family business.

Promising review: "OliveLeaf Herbal has the best lotion! So smooth, so soothing and healing, and the smell is incredible. You can absolutely tell that they make this with love and intent." —Sadie Allred

Get it from OliveLeafHerbal on Etsy for $11.99.

Promising review: "Great for a base or to line your water line to give a fuller effect for the eyes. It can crease, so make sure to apply the shadow on top of it right after you smudge it on your eyelid. I own every color, as I am a makeup artist, so if you are looking for a base for darker shadows, I suggest getting Jumbo pencils closer to the shadow color." —Autumn

Get it from Amazon for $5.77 (available in 16 colors and as a two-pack).

Promising review: "Finally, a solution for my chronically dry lips! I was caught in a vicious cycle of chapped and peeling lips regardless of how hydrated I was or what product I used. After 24 hours of using this balm/scrub, I had the last few flakes come off without further damaging my lips. Scrubbing action is gentle but effective. Dislodged sugar crystals melt on your lips. The product is thicker, which makes it long-lasting, yet it isn’t sticky or gross. This hits all the marks — texture, moisture, flavor, scent. It works great and has become my everyday lip balm!" —SVmagz

Promising review: "Buy this! If I could rate this with 10 stars, I would. This oil is so nourishing for my nails, cuticles, and skin. A little oil goes a long way. After dabbing it on the top of my fingers, I rub it all over my hands. My nails (no polish) have not looked better. My cuticles look great, too. The fragrance, oh boy, it smells so nice. It does take a lot of rubbing to get the oil to absorb, but it absorbs completely. This has to be my favorite nail/skin treatment I have ever bought. I highly recommend this!!!" —Amy G.

Get it from Amazon for $9.99 (available in 14 styles).

Promising review: "Super effective for smoothing skin and evening tone. It’s a thicker toner and is strong but not irritating if used correctly. Great value for the results. Not sticky at all and doesn’t leave behind any residue." —Grace Morgan

Get it from Amazon for $9+ (available in two sizes and multi-packs).

Promising review: "I have been a professional makeup artist for over 32 years. I have worked as a freelance artist and as a key makeup artist for many high-end events. I have used many professional makeup brands and, of course, prefer them to commercial brands. That being said, I use this bronzer every single day and love it! Smooth, flawless finish, exceptional warm shade that does not oxidize in skin. Best ever!" —Be Kind, Do Good Work!

Get it from Amazon for $10.99+ (available in eight shades).

Promising review: "This is literally the BEST smelling body wash I have ever used. I have never written a review so quickly. Girl, you NEEEEEED this. If they made a shampoo and conditioner, I would buy in bulk. What's even better is it's affordable. ✨!" —brianna

Get it from Amazon for $9.99 (also available in pear blossom and wild iris musk as a two-pack).

Get it from Ulta for $11.40+ (originally $19; available in eight color combos).

Promising review: "Amazing product and smells really good and floral, perfect for any brunette, even with wavy/curly hair, and even covers my roots! Definitely lasts and keeps away the oil even at work." —Sassy sweet

Promising review: "When it comes to acne, this brand has saved my life. I had small black spots from acne. I've been using it for five weeks, and the changes are amazing. My back also had many stains, and they have been lightening." —Amelin vizcaino

Promising review: "This product works amazingly! I blow-dry it after applying, and it stiffens my hair to give me volume. The spray also smells really good! The spray bottle sprays really well. Highly recommend this stuff!" —Sullivan Long

Get it from Amazon for $12+ (available in two sizes).

Promising review: "As a makeup artist for more than 15 years, I switched from a more high-end setting spray to the NYX setting spray, and I am more happy with the NYX product. The dewy spray works best for drier skin or more mature skin. It gives a perfect glow." —KL

Get it from Amazon for $9.97+ (available in two sizes and three other styles). 

Promising review: "I'm on my third bottle of the One Hit Wonder Spray from Mane Club. This is by far the best leave-in conditioner I have ever used. It works so well for my very curly, very thick, and very damaged hair. It adds so much moisture to my hair and really keeps it hydrated. It prevents my hair from getting frizzy and helps keep my curls defined. My hair feels so soft and shiny after using this product. It's also so much easier to brush through my hair because I have no tangles when I use this. It smells divine and makes my hair smell divine. I would definitely recommend this product to anyone looking for an effective multi-benefit leave-in conditioner spray." —Dylan & Tiffany Bennett

Promising review: "This cleanser has a rich, creamy texture when dispensed, and once combined with water, it lathers beautifully. It cleanses gently yet effectively without stripping the skin. After use, my skin feels refreshed, soft, and comfortable — never tight or dry. A very pleasant, well-formulated cleanser that feels kind to the skin." —CharlotteWebb66

Get it from Amazon for $12.37+ (available in three sizes).

Promising review: "I’m shocked by how much I love this! I’m typically a full coverage foundation girlie, but with using RetinA, my skin is drier and flakier, and I needed something that wouldn’t make it look worse and had a good SPF, and that was surprisingly difficult to find! I wish I had just started with this one! First, the color match is the best I’ve ever had in my whole life, and I’m a bit of a foundation hoarder, from super expensive to drugstore, so that says a lot! The people that think it looks too grey on them are probably warm or yellow-toned. I can only speak to the lighter shades, but this is great on cool tones and even neutral tones. Second, it checks all of my other boxes! This has great coverage, maybe even better than some of my other medium to full coverage foundations! This, with a setting spray, makes it last all day. It works well with dry skin with minimal prep (a good moisturizer will do). It is also creamy but thins out nicely with application, so it doesn’t feel heavy. And come on, all of that plus SPF 42?!?! What more could you want?" —SugarNSpice

Get it from Amazon for $14.90 (available in eight shades).

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Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

The reviews for this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Julia Lynn Rubin has been writing for the BuzzFeed Shopping team since 2020; as a film nerd and long-term pop culture enthusiast, she brings an engaging, conversational voice to her work and loves discovering and testing new products to share with readers.