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I Could Never Gatekeep These 30 Beauty Products From You
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We hope you love our recommendations! While every product is independently chosen by our editors, BuzzFeed and our publishing partners may collect a share of sales or other compensation from the links on this page. You can read more about how our affiliate partnerships work in our Editorial Standards & Ethics Guide. You're welcome for the luscious hair, clear skin, and perfect makeup you're about to have. Check out a TikTok of this mask in action. Promising review: "Oh…my god…. 🤯 No scent. It starts milky white and turns clear. I left it on overnight, woke up, and I was shook!! Pores? Where? Dry patch? Where? Fine wrinkles? Wherrrrrre??? I put it on over my lips as well, and it almost looked like I had filler. It was so plump! 10/10 recommend. Holy grail of face masks <3" —Kichi Get it from Amazon for $19+ (available in two quantities and four versions) Promising reviews: "I love these masks! I have had a lifelong battle of fighting acne and combination skin. Some spots are super oily, and others are super dry. Using this mask 2–3 times a week has improved my overall appearance, and when I do have a breakout, it’s nowhere near as bad." —Miranda "Jimin of BTS recommended this sheet mask in one of his lives. Then, when I went to the Agust D concert, the Army who sat next to me gifted me three of these sheet masks along with some Yoongi photocards <33 The sheet masks are simply amazing. They hydrate my skin and my pores have gotten much better after using them a couple of times. Definitely recommend!!" —Arpita S. Get an eight-pack from Amazon for $15.99 (available in four pack sizes and five other formulas). Danessa Myricks Beauty is a Black woman-owned biz dedicated to creating "a world of beauty for people from all races, ages, and genders." FYI, this product is cruelty-free! Promising review: "This is my first time trying this product, and I absolutely love it. It is transfer-proof, and the color is very vibrant. I used it as a lipstick, eyeliner, and eyeshadow. I have combination skin, and I have to say I’m pleased with the wearability of this product. Upon applying it, it feels like a cream, but once it dries, it becomes weightless and matte. I really loved this product because I could barely tell I was wearing anything on my face. Usually, I have a hard time finding products that are genuinely transfer-proof, smudge-proof, and weightless. I am so happy I stumbled upon this product. I also have to say that it’s pretty easy to take off as well, depending on what products you use. I used the Garnier waterproof micellar water, and with a few swipes, there was very little smudging, and the product came right off." —whailey Get it from Sephora for $22 (available in 49 colors and three finishes). For best results, the brand recommends stretching your skin with one hand, laying the blade flat, and then shaving against the grain. Promising review: "I tell everyone about this! No nicks, cuts, or razor bumps! The battery life is surprisingly long, too! I use this ALL over my body. Trust me when I tell you it saves you time and pain compared to a normal razor!! Seriously, never going back to a plastic one after this!" —Holly You can read more about how biotin could help with the fullness of hair at Cleveland Clinic — plus, according to the Cleveland Clinic, some researchers have found rosemary oil comparable to Rogaine in helping with hair growth. Promising review: "I hardly write reviews, but this one deserves to be written about!! My hair was falling out a LOT, and somehow, just with the FIRST application onwards, I started seeing less fall. And now, after four months, I can see hair growth as well, and my hair is already looking thicker!! And I’ve been using it only once a week, just a few drops and massaging in. Omg, how can anything be so simple and yet so effective!!! Amazing! Amazing!!! Whoever invented this, hats off!!" —Dee Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming It comes with a spatula for removing the cream! Promising review: "I have been looking for a good hair removal for my sensitive skin and this one is perfect. It has a great odor and leaves my skin feeling smooth and silky. It does not burn my skin at all even when I leave it on for 15 minutes or more. This is definitely my new hair removal cream. I will recommend this one to everyone." —Crystal BuzzFeed writer Emma Lord says, "I bought this after being peer pressured by all the lovely reviews, and I'm happy to report it lives up to the hype. The scent is lovely — it has depth with a hint of floral, but it's light and not at all overpowering. My favorite thing about it is how easily it pairs with other scents, because I am a body mist gremlin who swaps out her scents every day. The lather is also deeply satisfying, and I feel quite refreshed and squeaky clean without ever feeling dry." Promising review: "TikTok item, lol. This did not disappoint! It’s so hard to find, so when I saw Amazon had it back in stock, I purchased it! It smells so good." —Contessa Get it from Amazon for $9.99 (available in two other scents and a two-pack). Promising review: "I love this tinted lip balm! It gives my lips the perfect wash of color while keeping them super soft and hydrated. The texture is smooth and lightweight — not sticky at all — and it feels like I'm just wearing a nourishing balm, but with a natural lipstick look. The tint is buildable too, so I can swipe once for a subtle glow or add more for a deeper pop of color. It's perfect for days when I want a little something without doing a full face of makeup. Plus, it's great for touch-ups on the go." —J.P. Get it from Amazon for $6.97 (available in 10 shades). This serum also offers heat protection up to 446 degrees Fahrenheit, so it's great to apply before any heat styling. Plus! Reviewers compare this to the $44 Gisou hair oil! Promising review: "Literally, the best hair product you can possibly get that is affordable and doesn’t leave your hair greasy — it makes it shiny and super soft. After I get out of the shower, when my hair is still damp, I put some on my ends and work the rest up into the top of my head. Sometimes I blow my hair dry after I get out of the shower and put it on, and then after I blow dry it, I put it on some more, and it looks absolutely beautiful — no greasy hair here. My hair type is fine and gets oily really fast, and yet somehow this product tames it a bit and keeps it looking nourished for days! Will purchase again and again!!!" —Tara Klein Get it from Amazon for $18.99+ (available in two sizes and four other formulas). Check out a TikTok of the facial tool in action. Promising review: "Skeptical about the price, only used one time. I am very happy with my results. I am 59, and my pores tightened and cleaned up right away! I highly recommend, if you want to spend the money. It is pretty easy to use. I didn't get paid or receive this as a gift. This is just a straight consumer review." —LindaVW Get it from Shark for $349.99 (originally $399.99; available in two colors). Check out a TikTok of the Blur-fection Longwear Loose Setting Powder in action! Promising review: "This stuff is AMAZING!!! I saw a demo in a YouTube video and thought I would give it a try — this is such a treasure find!!! It says blur, and blur it does!! Talk about softening a look! I never want to be without this product again!! It made my 60-year-old face look 10 years younger!!" —Christine McGrath Get it from Amazon for $12.97 (available in four shades). Promising review: "Perfect for dry skin! Just the thing for those who live in a dry climate. It hydrates and soothes skin and doesn’t have a strong perfume." —Louise Get it from Amazon for $12+ (available in three sizes and two-packs). Check out a TikTok of the plumping lip filler in action. Promising review: "I got this as an add-on last-minute because of the price. It's small, but wow, it's impactful. A little goes a long way, and you can feel it working instantly. There is a tingle, not quite a burn. I'd def use a bit at a time when starting, but it works great right away." —Bt2turntup Get it from Amazon for $4.97+ (available in five tints). Check out a TikTok of the E.l.f. tubing mascara in action. "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removers have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." Get it from Amazon for $8 (available in three shades). Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona Bounce Curl is a small business that specializes in curl brushes. Check out a TikTok of the Edgelift Curl Brush in action. Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing. Then I use my chosen product to style it row by row, and it gives me bouncy curls that help cover more scalp while separating effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K Get it from Amazon for $30 (available in three colors). *All Cosrx products are dermatologist tested, cruelty free, and have no parabens, sulfates, or phthalates. BuzzFeed Shopping contributor Jordan Grigsby has been loving this stuff and says: "Alright, friends, I am here to confirm that the hype surrounding this stuff is SO real. I've had acne since I was literally 8 years old (don't ask, my cousin was a face painter and practiced on me, so I broke out BAD), and I'm JUST now starting to get it together. My skin this past year has completely changed. I have gotten super serious about my skincare routine, and I am now ✨pimple-free.✨ Now, I am grateful that my skin has cleared up, but it was still kinda dull, uneven, ya know, the little nitpicky stuff. That is, until I cracked and bought this little potion. My skin is now ra-di-anttttt! It's never looked better. My only regret is not taking before and after pics, but glass skin, I know her. I haven't gone out in public without makeup since I was like 12 because I was so insecure about my skin. Now, chiiiilld, I go out all the time free of makeup. I also bought this for my cousin for Christmas, she's obsessed, a friend slept over and I let them use this, they're now obsessed, I guarantee you'll fall in love after your first use." Promising review: "SUPER hydrating. My face feels sooooo smooth. The texture of my skin has changed for the better!!! My makeup applies better and lasts longer on my face. I would put makeup on and prep my face, and look good for two hours in the past, and be scared to look in the mirror. The way my makeup used to look horrible after a couple of hours at work was a tragedy. NOW with this serum, my makeup and skin look so soft and smooth. My makeup lasts for hours!! I'm not one to leave reviews, so take it from me, this stuff is magic in a bottle." —Eric Hicks Get it from Amazon for $19.99 (also available in a two-pack). Check out a TikTok of the acne-banishing body spray in action. Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa Get it from Amazon for $14.87 (also available in a two-pack). Promising reviews: "I kept seeing this product on social media and finally decided to give it a try. I use this twice daily, and it’s been a couple of weeks, and I definitely noticed my pores appear smaller. I even apply it to my neck and chest area. Product is soothing, gentle on my skin (I have extremely sensitive skin), no strong smell, cottons are soft, and did not cause any breakouts! It’s great for the value, and I’ll definitely be repurchasing these." —Ee El "I got these because of a TikTok video, and let me tell you, I didn’t make a mistake in buying them. I 100 percent recommend these pads. I saw a difference within a week. My skin looked so much better — less texture, pores appear a lot smaller, skin ALWAYS GLOWING!!😽 " —1000% recommend Get a pack of 70 from Amazon for $18.90 (available in six other formulas). Promising review: "Honestly, this is the BEST blush formula ever. As a blush lover (I have a huge blush collection including Dior, Chanel, Westman, Hourglass, Glossier, Rhode, Armani)I have eight shades of this Mario blushes and I can't wait to get more. Beautiful! Blendable! Comfortable! Durable! 10000/10" —juliamoura Get it from Sephora for $34 (available in 10 shades). Promising review: "This was the best nine dollars I've spent in a long time! The color is a perfect match to my hair. The hair is very long — I cut at least 12 inches off. It stays in place very well. This is a fun addition to my going-out look." —SBonert Get them from Amazon for $9.99+ (available in six lengths and a variety of colors). Find out more in my colleague's Reecho hair extensions deep dive! Promising review: "I could kick myself for not trying this sooner! It is my new favorite lotion... After one night of using this, I woke up to smooth, soft moisturized skin that wasn’t itchy at all. This lotion goes on and absorbs beautifully. It’s not too thin or thick, and the scent is sensational... It’s not greasy or slick and does not have a residue that pills or transfers." —TickTokAlice Get it from Amazon for $19.99 (available in different pack sizes and other versions). Promising review: "I recommend this for dry skin rather than oily skin. When I applied it, it felt similar to applying Vaseline. However, it’s not greasy or sticky. I have dry skin, and my skin absorbs the multi-balm quickly. It spreads well, and the area where it was applied became soft. I recommend applying it to the U-zone rather than the T-zone of the face. I mainly apply around the eyes, mouth (nasolabial folds), and neck wrinkles! In particular, immediately upon application, it slightly tightened the skin, added radiance, and reduced the appearance of wrinkles (especially around the mouth). I think it definitely helps moisturize when I apply it after skincare, before makeup, and before going to bed." —Ah Kim Get it from Amazon for $22.99 (also available in six other formulas). Using the mini spatula, scoop a decent amount and let it melt as it comes in contact with your skin. Spread and massage it into your face, rinse, and you're done! Promising review: "This is an absolute must-have! I wear makeup on an almost daily basis, and this is the perfect first step cleanser. Once you start massaging it into your skin, it warms and becomes smooth, removing makeup easily and penetrating the oils on your face. It washes off easily and doesn't sting my eyes. It removes ALL my makeup. And since you don't need much, each container lasts me about a month. I then follow up with a foaming cleaner and the rest of my routine. I am never without this product and have yet to try one that even comes close." —Amazon Customer Get it from Amazon for $17.99+ (available in two scents and in packs of two). Promising review: "This stuff is a godsend! I used to have red hair and decided to get a blonde balayage. It took two visits to get my hair lightened to where it looked blonde and not gold, but it still had lots of gold in it. Now my hair is finally blonde and not gold! I’m so happy! Plus, this stuff smells amazing and makes my hair so soft and shiny and voluminous with lots of body!" —KatEd Get it from Amazon for $19.99+ (available in two sizes and a two-pack). And check out our full write-up on this Fanola No Yellow Shampoo to learn more. Promising review: "This cuticle oil is the real deal. The scent is light and refreshing, and it instantly makes my nails look like I just left the salon. A few drops go a long way — my cuticles feel hydrated, soft, and never greasy. After consistent use, I’ve noticed my nails growing stronger and sturdier with way less breakage. The packaging is sleek and easy to use, and the dropper makes application quick and mess-free. Honestly, it’s become part of my self-care routine, and I don’t want to go without it. If you love keeping your nails looking fresh between sets, this is the one. Highly recommend!" —JustJo312 Get it from Amazon for $7.44+ (available in two sizes and seven scents). Eight Saints is a small business that specializes in skincare products. Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen yield results in my skin texture and fine lines without triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach BuzzFeed contributor Jasmin Sandal has these and says, "I decided to put these golden gems to the test after coming off of a red-eye flight with practically no sleep. After cooling them off in the fridge (which is what was suggested on the packet), I applied them to my purpley, puffy eyes, and...w-o-w. Not only did I feel like I was receiving some kind of royal treatment (because, gold), but after 20 minutes, my under-eyes appeared brighter, and any fine lines that were once lingering had vanished! After wearing these, I didn't feel compelled to apply concealer either, which is usually my go-to to disguise dark circles — and I even felt confident enough to go bare-faced for the rest of the day. Now, I find that I integrate these into my routine anytime I want to de-puff and refresh." Promising review: "I was searching for some really good treatments for my under-eye puffiness, and I liked the reviews and ingredient lists for this product. I have used one set a week for three weeks and have noticed a lot fewer puffy/dark areas under my eyes. I use them at room temperature and chilled, and find that I enjoy them chilled a lot better. They were also very budget-friendly; I've seen other brands charging a lot more without having as many good reviews. I'm looking forward to more improvements as I use the rest of the product." —Kai Charles Get a pack of 15 pairs from Amazon for $17.99 (also available in a silver version). Promising review: "I absolutely adore this tint, it's called a skin tint but honestly covers like a foundation with the skin tint feel, extremely lightweight and comfortable. Most of all, it gives the most beautiful finish, lasts all day, and I set it with L'Oréal setting spray. I had no issues with transfer or looking cakey throughout the day. Gives a very natural, smooth blurring finish. I have ance prone dry skin, and this does not cause me to break out either. Give it a try!" —Tiffany Get it from Ulta for $34 (available in 24 shades). * TikTok Beauty Products You’ll Use Every Last Little Drop Of * Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next” * Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List * Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh” * Beauty Products Reviewers Swear By For Staying Matte * Helpful Products For People Who Think They Suck At Makeup * Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products * Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe * Beauty Products That’ll Have You Looking Downright Ethereal Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart. The reviews used in this post have been edited for length and clarity. BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way. Jessica Hall is a freelancer and former BuzzFeed Shopping writer, and is based in Cincinnati, OH where you can find her curating lists on ~a little bit of everything~ (and adding a few things to her own cart in the process).