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This new "cozy fireside" bath salt and K-beauty collagen sunscreen are on their way to becoming fan faves, fast.

Psst — parents really love this as a "calm down" moment for their kiddos! 

Promising review: "This little cloud guy is adorable and squishy! His face is very sweet, and the color morphing is great. I really like it’s calming, and even if you don’t use it for meditation, it’s a cute night light." —RgHound

Promising review: "This body wash is AWESOME! I am really hard to please on body washes, and I don’t like anything that doesn’t come in an easy-to-use pump. This has a wonderful scent that is not overpowering, but the creaminess and the way it lathers up so nicely are unparalleled. My husband ran out of his shower gel, so I used mine, and he loves it too. This is now our 'go to' body wash! Great product!" —Sandi Preddy 

Get it from Amazon for $10.99 (available in five other scents). 

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Promising review: "I pretty much love all these Epsom salt scents, and this one is no exception. This one has notes of campfire along with a sweet scent, almost like vanilla, but with a more woodsy overtone." —CH

Get it from Amazon for $5.99. (Psst — you can also try the popular "cozy vanilla season" before it sells out for the season!!)

Promising review: "This eye balm stick goes on smoothly and cooling, which instantly helps with puffiness in the morning. The retinol and caffeine combo really brightens my under-eye area, and I love that it’s gentle enough for my sensitive skin. It doesn’t irritate or feel heavy, and the stick format makes it super easy to apply no messy fingers. I’ve noticed my dark circles looking lighter and the skin under my eyes feeling more hydrated and firm." —Natachia Cotto 

Promising review: "I bought this wanting to try a lip mask for the first time. I can honestly say that this is the BEST lip stuff ever. I put the mask on when I go to bed, and my lips are still moist and smooth in the am. I have shared this with my two teenage daughters, and we all love it. I highly recommend these to anyone. I can't wait to get more." —Tia

Promising review: "Better than any liquid blush — this has great pigment that builds easily and can be sheared out easily. It stays on my skin (52 years old, dry and dehydrated skin type) all day. It works well with skincare, sunscreen, and other makeup products. Beautiful colors and great pricing! It doesn't dry or flake off my skin. Feels nice, looks fabulous!" —CatTheGreat

Get it from Amazon for $13.99 (available in 15 shades). 

Promising review: "Every hat should be lined with SATIN!! Saves your hairstyle. Warm hat, no itchiness. I purchased four of these hats — one for the car, one for my work bag, one for home, and one for my coat pocket. It also makes a great gift." —Tracy Abc Burke

Get it from Amazon for $9.95 (available in 33 colors — just be sure you are clicking into a satin-lined style, because not all of them are!) 

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

I am not responsible enough to own an expensive scarf but I LOVE love love colorful things, so I had to own this. It is delightfully soft on the skin and just as vibrant in person as it is online! I've really enjoyed wearing it on blustery days when I want to be bundled up, but don't want to be in my usual boring black-on-black New York winter gear. 

Get it from Amazon for $14.99+ (available in 10 styles). 

Promising review: "I couldn't decide which mascara to choose, and lucky me, I was able to get three amazing travel-size mascara tubes for the price of one! This would make a perfect gift for the holidays. My lashes look long and not clumpy. Will definitely purchase again." —Meghan Parker 

Eight Saints is a small business that specializes in skincare products. 

Promising review: "I'm a huge fan of all things Eight Saints. I have sensitive skin, and this is the first skincare line that I have seen yield results in my skin texture and fine lines without triggering my eczema. When I saw they added this neck cream to their product line, I knew I had to try it. At 39 years old, I've noticed some loss in firmness of my skin on my neck, and when I wake up in the morning, I have wrinkles on my decolletage from side sleeping. I started using this about a week ago, and I've already noticed improvements in the fine lines on my neck, plus when I wake up in the morning, no more wrinkles on my chest! It's so smooth, thick, and creamy, but rubs into your skin with ease, and it's so hydrating. Top quality product again from Eight Saints!" —Ms Leach 

Check out a TikTok of Nude Honey in action. 

Promising review: "Very nice on the lips, as expected. I got the nude honey shade. I love it, it feels good on my lips and is the perfect amount of shine." —Roshaunda

Get it from Amazon for $25 (also available in Black Honey and Pink Honey, and with a coordinating eye shadow palette, mascara, AND eyeliner!). 

For what it's worth, Pavoi — the company behind this piece — has gone TikTok viral time and time again for its classic, modern, and expensive-looking pieces. I personally own almost all my "daily wear" jewelry from Pavoi and swear by it (particularly this gold-plated ring and these chunky gold-plated earrings!). Everything is so easy to accessorize and makes my outfits look and feel so much more put together, and the pieces are so durable that they're easily worth twice what I paid. Check out the rest of Pavoi's line of jewelry for more options, including earrings, bracelets, and anklets! 

Promising review: "Really love this necklace set. I thought it was one piece, but it is actually two, so you can wear them together or separate, and adjust the lengths of each one. I've had several compliments on this jewelry. Very well-made, and it looks high-end. Still can't believe I got it for such a great price. Highly recommend." —Michelle

Get it from Amazon for $15.95 (available in two pendant shapes and two finishes). 

Saffron & Sage is a small business that specializes in home goods. 

Promising review: "Works great. Love the size range. Perfect for cookies of various sizes. Good quality for the price. It has been a few months, and I don't see signs of wear." —Chelsea

Check out a TikTok of the acne-banishing body spray in action. 

Promising review: "This body spray has helped clear up stubborn back and shoulder breakouts better than anything I’ve tried. The 360-degree spray makes it super easy to apply, even to hard-to-reach spots. It dries quickly, doesn’t stain clothes, and has a clean finish. After a couple of weeks of consistent use, I saw smoother skin and fewer breakouts. It’s also lightweight and doesn’t feel sticky. Definitely recommend for anyone dealing with body acne." —Rosiemelisa

Thrive Causemetics is a small business established in 2015 that specializes in beauty products. 

Promising review: "I love this stuff. I was a little worried about the price, but it was definitely worth it. This mascara gives me amazing length, almost like I’ve had lash extensions done. It lifts and separates every lash, giving a dramatic, falsie-like look without clumping. I had many people ask what brand I was using after purchasing. I have had zero issues with flakiness or crusting throughout the day. It stays put and doesn’t end up under my eyes, even if I’m sweating or outside in the heat and humidity." —Marissa Kolde

Promising review: "These are the best pants ever!!! They washed and dried so nicely without any wrinkles. I just ordered three more pairs. These will be my go-to around the house pants and running errands on colder winter days. Big plus that they're also water-resistant!" —Chicshopper

Get them from Amazon for $39.99 (available in women's sizes XS–XXL and six colors). 

Promising review: "I was skeptical because I’ve had dark inner thighs all of my life. First time trying it and my inner thighs already look lighter! This is definitely a game-changer, and I 100% recommend it if you have dark inner thighs and neck. I really can’t believe how well it works." —Samantha Torres

"Skin discoloration gone!! This body peel sheet really works. It gently exfoliates my skin and removes dullness and discoloration I had on my arms and legs. My skin feels so soft, smooth, and bright after every use. It doesn’t burn or irritate, just leaves a clean, even glow. I’ve noticed my skin tone looks more even and healthy, definitely a product I’ll keep using! 💫" —HALLA

Promising review: "Love this product. I prefer to make mini pancakes rather than regular pancakes, and it’s so easy to clean. The turning forks are perfect for flipping the pancakes." —Cindy C. 

Check out a TikTok of the Therabreath toothpaste in action. 

Promising review: "TheraBreath Deep Clean is the best toothpaste I’ve tried! It keeps my breath fresh for hours, feels gentle on my gums, and leaves my mouth super clean. The mint flavor is refreshing without being too strong. Definitely recommend." —Maryna Ruzieva

Here's what BuzzFeeder Elizabeth Lilly has to say about it: "I've been using the whitening toothpaste for a few weeks now, and my mouth just feels CLEANER without feeling like I'm a dragon blowing mint-flavored flames. It seems to deliver the same whitening power as other formulas from household-name brands. But what I love the most is that it's *much* easier to scrape my tongue after because there's less gunk *to* scrape and what's still there to scrape seems to be significantly loosened. Gross but true!"

Get a pack of two from Amazon for $13.94. 

Promising review: "Absolutely love this silicone baking mat! The quality is excellent — super thick, nonstick, and easy to clean. The included quick recipes are a great bonus, making baking so much fun and mess-free. Perfect for cookies, macarons, bread, and pizza. Highly recommend for both beginners and pros!" —tonya dinkins 

And check out lots of other fun finds at BaubleBar's Amazon storefront! 

Psst — this was one of Oprah's Favorite Things for 2025! 

Promising review: "I’ve been a BaubleBar customer for years and was thrilled to see this kit available. It’s even better in person! The beads are adorable, and everything feels so high-quality. I originally bought it as a Christmas gift for my daughter, but now I’m tempted to get one for myself too. Definitely keeping this in mind for future birthday gifts for her and my friends!" —Dolss

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

Promising review: "Excellent for sensitive skin. Instantly helped with redness and hydration. Feels light putting it on and absorbs quickly, no feeling of residue. It has a scent, but it is pleasant and light, and it disappears quickly. I got Pyunkang Yul Calming Moisture Barrier Cream first, which is also excellent for sensitive skin, but now I will use it at night as it's not as light in comparison. Reminds me of Clinique's Moisture Surge line, which might feel similar, but theirs is not good for truly sensitive skin. I recommend it for overly sensitive, oily skin with redness due to past sun damage and or acne." —Anastasia Grinberg

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "Holy cow, the taste of this coffee is top-notch. I thought I was really doing it, having Hawaiian coffee shipped in, and decided to change things up. This coconut caramel is so smooth, I want to drink it all day. The coffee does cost a bit more than I normally or would like to spend, but it is worth it. Return customer for life." —Rachel Allbaugh

Read more about sunlamps and seasonal affective disorder (SAD) at Cleveland Clinic and Mayo Clinic. 

Promising review: "I was always told to try light therapy, but I put it off as woo-woo nonsense. But it really works! Just having it near me while on helps my mood. The difference between the colors helps set up different environments based on how I feel at the time and how I want to feel after. It's also really easy to use, a great size, and looks like a real moon on my end table. The remote is an awesome feature. It keeps me from having to turn in awkward ways to turn it on from where it sits on my end table. The USB port is pretty great, as I never have enough near my couch where I need them most. Totally in love!" —Jessi's Reads

Get it from Amazon for $36.99 (available in two styles). 

Touchland is a small business that specializes in hand sanitizers. 

I have been a fan of Touchland sanitizers for years, because they smell SO good, feel great on my skin, and most importantly, never, EVER leak in my bag. I can say with glittery certainty that this new edition takes the CAKE. It has the perfect subtle vanilla sweetness without being overpowering (which is important to me, because most of the time I'm spraying this right before a meal with pals or after being on the train — aka, very public spaces). 

Promising review: "Obsessed with this gift set. Even the box it came in is adorable!! I love the glitter case and the confetti cake scent. Touchland has a total hit with this one. So glad I purchased! These sprays are so much easier on my eczema-prone hands. They are actually moisturizing and not drying. I love these!" —Christine Danielle

Get it from Amazon for $30 (also available in seven different multipacks; check out Touchland's Amazon storefront for more options). 

Promising review: "I struggled to find a good bath stand, until I gave this one a try! It is the perfect height for my bathtub, but also it is adjustable. So if you have a bathtub that sits higher or even lower, adjusting the height is very easy. The assembly was very straightforward. I use this stand every single night." —Kayleigh Lauhoff 

Get it from Amazon for $35.99+ (available in three styles). 

Promising review: "I have the worst habit of losing my remotes in my bed. But these have been a lifesaver, and I love that these free up space from my nightstand too! They have a super strong adhesive that works with any surface! I have a textured wall, and these have no problem staying put regardless of the size or bulkiness of the remotes!" —Brandice Moore

Get a four-pack from Amazon for $9.36 (available in six styles). 

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Emma Lord is a Senior Shopping Writer at BuzzFeed with 10 years of experience in  lifestyle writing that specializes in a broad range of topics, including beauty, cleaning, fashion, personal care, home, fitness, and her beloved “TikTok made me buy it.” You can usually find her grilling her pals on their latest must-have products, giving a fake name at the local Taco Bell after eating there for the fourth day in a row, or talking everyone's ears off about the magic of New York City.  

Reviews have been edited for length and/or clarity.