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Little luxuries don't have to have a luxurious price tag.

Check out a TikTok of the E.l.f. tubing mascara in action. 

I can confirm that it STAYS put on my lashes until I want it gone. (Even the best of waterproof mascaras make me look like a raccoon after a few hours.) Then, it's super easy to remove the "tubes" with a few gentle swipes. I'll be buying this stuff again and as long as they make it. 

Here's Emma Lord's review that convinced me: 

"I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black." 

Get it from Amazon for $8 (available in three shades). 

Good Molecules is a small business that specializes in affordable skincare products. 

To use the powder, mix a teaspoon with a few drops of water until it foams, then massage in gentle circles on your face before rinsing. 

Promising review: "This is the best thing since sliced bread. I am on bottle number three. My face routine is forever changed. I pray they never raise their prices. This is akin to Dermoligica, but like half the price. Get it, don't hesitate." —Chris

Promising review: "Obsessed with this purse! And a reasonably priced option for such a popular bag trend right now. Good size to fit essentials like phone/wallet." —Jacscott15

Get it from Anthropologie for $98 (available in 10 styles). 

The weights are covered with a sweatproof, skin-friendly silicone layer that's comfortable, and the adjustable elastic band helps you get the right fit. You can even remove weights as well if needed!

Promising review: "I love these! So great for yoga or mat Pilates. I like that they are 2 pounds each, which is the perfect weight, and you can even take off weight as well. I use them every week for my workouts. Very durable band as well!" —Robyn

Get a pair from Amazon for $22.99+ (available in two sizes and 14 colors).

Promising reviews: "Like a cloud ☁️ These are the most comfortable shoes I have worn; it feels like a pillow hugging your foot. The same day they were delivered, I ordered another pair in a different color. I’m a healthcare worker and these are perfect for standing and being on your feet a lot. Walking feels very smooth and low impact. I never leave reviews on anything, but these are amazing." —Ian Durham

"As someone who owns a pair of Hokas, in my opinion, these are better. I have plantar fasciitis and work in a hospital. Believe me when I say this I HAVE ZERO FOOT PAIN when I'm wearing these! For half the price and comfort I will 100% recommend these to anyone." —Jennifer Emilien

Get it from Amazon for $69.99 (available in sizes 6–11 and seven colors).

You can use this to brew hot coffee *and* cold brew by adding coffee grounds to the top portion, tamping it down, letting it steep, and pumping into a carafe full of hot or cold water. 

Check out a TikTok of the Oxo Rapid Brewer in action. 

Promising review: "I'm in love with various forms of coffee preparation and I've tried all forms of equipment to make them at home. If asked what I prefer for a quick cappuccino, that's easy. This Oxo Rapid Brewer. I've played with my Aeropress for over two decades, including all the necessary add-ons and doo-dads to get close to what this machine does on the first attempt. Get comfortable with a bag of fresh beans, a quality burr grinder, and friends. Do rounds of blind taste tests. I think you'll agree." —Cynthia 

Promising review: “If you use St. Tropez tan products or any fake tanner, do yourself a favor and try this. This stuff is AWESOME. Dries quickly, lasts longer, does NOT make your skin stinky, applies evenly, and you get a fair amount of product!! Other tanners I’ve used become VERY noticeable when they start fading. Gross hand lines, patchy white spots, etc., but not this stuff. The best one-hour tan I have ever used!” —Amazon Customer 

Get it from Amazon for $7.48+ (available in 11 styles).

Reviewers with everything from thin, fine hair to 4c curls have reported positive results from this moisturizing formula, which is particularly recommended for folks whose hair is damaged from using hot tools, bleach, and the like.

Promising review: "Like many others, I tried this as a replacement for Olaplex. Honestly, Olaplex never had a great effect on my hair and certainly wasn’t worth the price. This did an unreal job on my hair!! I was skeptical (tried a little bit first because I was petrified it would burn off my hair and I would end up bald!) but, lo and behold, it was magic! My hair is so strong, silky, and healthy looking after just one use. Plus you can’t beat the price! Have already ordered another box. I should also add I have curly/wavy hair that’s been colored to a light brown. Buy it!!" —BB

Promising review: "Are you kidding me? This is the softest, most comfortable body suit I’ve ever owned. I got so many compliments lol; everyone did think they were Skims lol, but it’s definitely worth every penny. I love and will be getting more colors!!! You need it." —Wendy L. 

Get it from Amazon for $28.99 (available in women's sizes XS–3X and 14 colors). And check out all the styles available in the Smoke Cloud fabric here.

Reviewers agree that if you want it fitted, size down.

Promising reviews: "I saw this girl wearing this exact style of dress with a Skims tag on the back, and honestly, it made me so grateful that I purchased this dress instead. It looks exactly like the Skims version, and I could be biased, but the material of this dress looked better than the Skims one. If you want it to be a little snug, I would definitely recommend sizing down one size from your normal size. So freaking comfortable and made out of thick material." —Kaitlyn

"I have the Skims dress in black and wanted to look for a cheaper version, but read reviews and some said that it is a bit looser than expected. I would agree that the small is a bit loose. If you want a snatched look definitely get a size smaller as it is very stretchy. I'm 5' tall so this is a bit long on me, even when I wear heels. In comparison to the Skims, the material is smoother while Skims has a ribbed texture. You honestly can't tell the difference. Good bang for your buck if you ask me!" —Amazon Customer

Get it from Amazon for $24.99 (available in women's sizes XXS–XL and four colors).

Promising reviews: "I used this with my Olay Regenerist Cream (it helps with my wrinkles). I mixed it, and it does a great deal of shine! You should buy it if you're looking for a Drunk Elephant Bronzing Drops substitute! Way better than Drunk Elephant." —raegan kuball

"I actually like this glowy lotion better than the drunk Elephant one, and I have both. This goes on smoothly and is not greasy. It leaves you very glowy with a beautiful tan and works well with makeup on top if you so wish. Lasting power, too. Recommend." —ggvega

Get it from Amazon for $14.97+ (available in five shades and as a two-pack).

Promising review: "This mirror is gorgeous and very well-made. It feels heavier than I expected, so I used a 3M Claw to hang it and it’s definitely secure. Looks exactly like the picture. I wanted the Anthropologie Primrose mirror but couldn’t stomach the price tag, even with deep discounts from their home outlet pop up. This is an excellent alternative, so definitely worth it." —Jillian Coneys

Get it from Amazon for $92.99+ (available in 10 sizes and five finishes). 

Promising review: "We've had four of these glasses for over six months now and finally just added four more to our collection. These glasses are SO CHIC and are very similar to ones sold at Crate & Barrel but are MUCH more durable. Unlike the C&B glasses, you can cheers without feeling like the glasses will break. In fact, they've tipped over in the sink a few times and are still intact. They dry beautifully, sparkle after the dishwasher and we get so many compliments on them. I love them!" —Katie B

Get them from Amazon for $24.69 (also available in a set of two).

It's formulated with hyaluronic acid and squalene for a boost of hydration!

Promising reviews: "This stuff is so legit I’ve gone through three bottles. Adds the perfect glow to your skin! Sometimes I use it under foundation and sometimes I use it solo with a bit of concealer. I will never not repurchase it for the price and how beautifully it sits on the skin. This stuff is viral for a reason!!" —mapagill

"If you like Charlotte Tilbury's Flawless Filter, this is leaps and bounds better! Just buy it. The coverage is better, [it] makes my skin have the most amazing natural glow! The colors run with a more warm/yellow undertone which worked great for me! Spend a fraction of the price and just get it, you will be happy you did!" —Amazonreview

Get it from Amazon for $11.50+ (available in 12 shades).

Promising review: "I bought this bag looking for something similar to 'that one brand' that was affordable. This bag is absolutely gorgeous and looks identical. When I opened the box, it smelt a bit weird, but I took a leather cleaner/conditioner to the bag with a microfiber cloth, and it no longer smelt, and she looked nice and shiny. It took me a while to figure out how to organize my things as it is a unique shape, but once it was organized, I loved it." —lisa keegan

Get it from Amazon for $59.99+ (available in three colors). 

Promising reviews: "BESTIES, if you don't own these socks yet, buy them NOW! I purchased these over and over again after finding them. They beat every other ankle sock I've tried in comfort, durability, and price! They are the perfect height on my ankles and look great with every shoe or slipper. A NEED!" —Carly Mabli

"These are an alternative to the TNA Aritzia socks. They look identical and are very comfy and stylish. I love to pair these with sneakers and Birkenstock Boston clogs. Will order again." —Sabrina Marie Good

Get a six-pack from Amazon for $14 (available in women's sizes 5–9 or 8–12 and in two colors).

Promising review: "Love these sandals. I bought them for a black and beige dress, thinking I'd be limited to only those matching colors. After receiving and trying them on — they looked perfect with jeans, too! My feet are not narrow but not wide either. The fit is perfect on my size 8 feet, which are usually in sneakers. Dressing up in these sandals will present a [high-end] vibe and be comfortable, too!! I love the look it gives my feet! Dress it up, dress it down, and easy wearing — my go-to sandals now!!" —shinyliberty

Get it from Amazon for $44.99 (available in women's sizes 5–12 and in six colors).

Promising review: "I purchased this bag because of the Chanel look, and I’ve gotten lots of compliments on it. I’m glad I purchased." —Carollpickard

Get it from Amazon for $23.99 (available in 17 colors).

A few reviewers say the dress fits a bit roomy and that they were able to size down from what they normally wear.

Promising reviews: "Hailey Bieber dress [alternative]. I loved the dress; it was perfect and I could adjust it to fit me in the back with the black drawstrings, which are on the front of the dress as well! My hair got stuck to some of the sequins of the dress, though. But overall, love the dress!" —Willy

"This dress was surprisingly lovely! Great fit, so comfortable, looked amazing, and the sleeves are so cute. Got tons of compliments. Would recommend!" —Katrina R.

Get it from Amazon for $78.99+ (available in women's sizes XS–L and in seven colors).

Promising review: "Run Forrest run!! Don’t walk!! This is a perfect Vivienne Westwood [alternative]. I bought this when I didn’t have enough money for the real one but unless if you do a microscopic closeup of the two, this necklace is the literal perfect [copy] of the original. It feels pretty weighty and doesn’t tarnish easily. The size is also perfect and the color matches the real one better than the other ones in the market. The packaging was also super cute and protective." —Ziaaaa

Get a two-pack (gold and silver) from Amazon for $9.99 (available in two other styles).

Promising reviews: "I have several pairs of Rothy’s in a very similar style to these, and they are actually just as comfortable right out of the box as Rothy’s…maybe more so. I also purchased in black. LOVE THEM!!" —Amazon Customer

"I couldn’t be happier with these flats! As a result of them dropping in price, I purchased four pairs in varying colors to wear with jeans and sweaters. Not only do they look cute, but they are also decently padded and comfortable. I have been buying Vivaia flats for over $100 and these look just as good and are more comfortable to wear." —PSK

Get it from Amazon for $32.99 (available in women's sizes 6–10 and 14 colors and patterns).

Promising review: "I absolutely love these sunglasses! They suit my face beautifully and elevate any look with their stylish design. The gold details on the sides are such a stunning touch — reminiscent of high-end Miu Miu sunglasses but at a fraction of the cost. They’re lightweight, comfortable, and feel durable. I’ve received so many compliments already. Highly recommend these for anyone looking to add a chic accessory to their collection!" —Arsalan sheikh

Get it from Amazon for $12.99+ (available in five styles and two packs). 

Promising review: "I bought these beautiful shoes to wear to my 50th wedding anniversary brunch. They looked really beautiful and elegant. They are really comfortable; I wore them for at least 5–6 hours, and I had no achy feet or tired legs. I’m over 70 years old, and I’m not in 3-inch heels too often. Also, I saw a designer version of this shoe in a department store, and they were over $250." —Beverly Triplett

Get them from Amazon for $35.99 (available in women's sizes 6–11 and in seven colors).

Promising review: "This is [very similar to a] Jenny Yoo dress and it's absolutely perfect. Quality is on par with more expensive brands. Not cheap like I expected. I wore it for family pictures and am keeping it to hopefully wear again because I love it so much!!! Don't spend a couple of hundred dollars on this same style, buy this one!" —KymberlyJanelle

Get it from Amazon for $87.98 (available in women's sizes 0–30 and in eight colors).

Promising reviews: "Purchased to test as a [swap] for the Madewell Gemma mule. I absolutely love the shoes! I feel like they will stretch when I wear them a few more times, which my narrow feet can’t really afford, but for the price of these compared to Madewell, I’ll live with." —Briana Favors

"I really love these shoes. I’ve been eyeing the Madewell Gemma mules for months, but stumbled upon these and decided to take a chance. These are super comfortable and easy to walk in." —Hannah Newsome

Get them from Amazon for $32.97 (available in women's sizes 5–12 and five colors).

Promising review: "I bought this and my daughter immediately tried to steal it because she thought it was the real thing. Ha! This is so easy to use and a little goes a long way. This will last for a while. And was a fraction of the price of the brand name." —Amazon Customer

Promising reviews: "Like walking on a cloud. These are the most comfortable sandals I have ever owned. I have plantar fibroma, which makes wearing shoes extremely uncomfortable. These are great, providing arch support and a comfortable walk. My feet stay in place without sliding side to side. The soles don't squeak when walking on polished floors. I bought two colors and, for the price, may add a few more." —S. R. F. 

"I have six pairs of Birkenstocks and just didn't want to spend that kind of money this time. These sandals are actually more comfortable than my Birkenstocks. They have added padding on the insole. I think they were almost 1/3 of the price. I was pleasantly surprised by the quality." —Amazon Customer

Get them from Amazon for $34.99 (available in sizes 5–12, including wide sizes, and 20 styles).

Promising review: "Like so many, I found this scent on TikTok. I was a bit skeptical at first but finally got around to trying it. First off, this scent smells amazing! Almost every time I've worn it, I receive compliments. It has a sweet smell, almost like warm cake or sugar cookies with a hint of lemon. With such an affordable price, I would definitely recommend this to anyone curious about trying it." —Chrissy

Get it from Amazon for $4.75 (available in two styles). 

Promising review: "I've used Glow Recipe's Watermelon Dew Drops, and while I liked the product, I wasn't too fond of the strong scent or the price point. The texture, finish, and feel of this product is pretty much identical, but without the fragrance and at a better value. Smooth, absorbs quickly, works well as a lightweight primer that doesn't pill with makeup, and subtly evens skin tone over time." —K.C.

Dossier is a small business that specializes in alternative, affordable perfumes — check out the rest of their options on their Amazon storefront! 

Promising review: "Gorgeous scent! I love perfumes, and I’m super picky. I either love or return. This scent is gorgeous. Smells a bit sweet but not overly sweet, not super vanilla, just a hint of it with sophistication. Very soft and sultry. I applied moisturizer (thin, thin layer of Vaseline) and then sprayed perfume. It stayed on my skin for probably over eight hours. I checked my sweater the next day you could easily smell it on my sweater. Definitely worth the money." —Amazon Customer

Get it from Amazon for $28.94+ (available in two sizes). 

Promising reviews: "I literally love these. I’ve had them for six months and wear them almost every day. Still very soft, no pilling or shrinking. Love these." —Peyton

"They are really thick and warm. Very, very good quality. The colors are pretty and they are so cozy. Perfect for my chilly house and the pockets are awesome. I love these sweat pants! Order them!!" —T. Jo

Get them from Amazon for $34.95 (available in sizes XS–XXL and in six colors; check out the matching zip hoodie here).

Promising review: "So TikTok made me buy this + seeing it over and over again on the Amazon Best Sellers tab. I finally took the plunge to buy it. I love this jacket so much. It literally is comparable to my $80 Aritzia jacket for so much cheaper! I love how soft it is on the inside! Super fuzzy and warm. I love the collar, it's stylish, and I love to give it a little flip over. The zipper is quality, too! I love the contrast of the black and white. I loved this jacket so much that I came back and bought it in white after buying the apricot color. I would highly recommend it to literally everyone. I bought the same size as my Aritzia jacket, which was a size medium. It fits me perfectly with an oversized look!" —Kate Dumas

Get it from Amazon for $19.99+ (available in women's sizes S–XXL and in 24 styles).

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.