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Featuring pore-erasing toner pads that bring a luxury feel to a low-maintenance routine.

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team.

Promising review: "I was actually hesitant to buy this product because I figured it could just be hyped-up fancy water. It is NOT. For me, at least, it is a miracle in a bottle! I LOVE this stuff and never want to be without it! Why, you ask? Let me explain. For the past few years I’ve suffered from dry, flaky, rough skin. I had found some products that would help to some degree, but none that would eliminate the problem. Well, when I tried another product in this line (the snail repair cream), I noticed a BIG difference. Almost all the flakes gone and I could wear makeup again without looking like a desiccated monster. 

"HOWEVER, when I added this product to my regimen? Holy guacamole, Batman! My skin is SO soft, hydrated and SMOOTH! My foundation (well, CC cream) goes on like a dream! The two products together worked wonders, BUT even when I use this product alone with absolutely nothing else (out of sheer laziness, mind you), my skin still looks dewy, smooth, hydrated and glowing! I’m sold!  If I could give it 10 stars I would. It even helps keep my normally dry, chapped, peeling lips baby smooth! Life changing, I tell ya." —M. Joiner

Promising review: "The scent is nice. I'd give this 10 stars if I could. I've been using salon products for over a decade, and this is way better. And cheaper. I've even gotten compliments how silky smooth my hair looks. I put it on while my hair is wet, then again when I style if my hair gets frizzy from my flat-iron and to tame flyaways. It's my favorite hair product I own." —Amy Wilt

Get it from Amazon for $18.99+ (available in two sizes, and four other formulas).

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "This is my first time trying Korean makeup, and I’m very happy with my purchase! It feels like nothing I’ve ever tried before. I have oily skin, and this isn’t a matte product, but it’s not dewy either, which I love. It’s moisturizing, but not oily at all. I think any skin type can use it. It’s literally perfect. The application and the cushion made it go on my skin flawlessly. I wish I could give this 10 stars; it really exceeded my expectations! It will definitely be a staple in my makeup routine now." —Cathy

Get it from Amazon for $15+ (available in 40 shades, a matte finish, a dewy finish, and mini sizes).

Promising reviews: "TEN STARS!!!!! Where has this product been all my life??? A couple of weeks into using it, and I have nothing but great things to say about it. It's soothing and has a very, very mild scent and great gel consistency. Simple ingredients. My under eyes have never looked better. Softer, brighter, tighter, lines are going away! Great for sensitive skin. Just try it yourself!!! Oh, and worth every little penny it cost me, which was hardly any!" —Hopper

To use, apply this in thin layers to avoid creasing, then follow with your favorite concealer and setting powder if you like. If you don't like applying products with your fingers, they also make a triangle-shaped puff that's perfect for using with this.

Promising review: "I am SO GLAD I happened upon this wonderful brightener! I use it every day, whether I wear other makeup or not. It’s exactly the right color and texture for me. Catrice Eye Brightener is the best solution EVER for my inherited dark circles. I’d give it 10 stars if I could." —Caitlin Scott-Turner

Get it from Amazon for $6 (available in four shades). 

These can also help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! They reduce puffiness faster if used after refrigeration.

Promising review: "I have eczema around my eyes and they are always red, dry, flaky and puffy. This is the first product that I have tried that has healed my eyes! In less than one week my eyes were completely transformed! I would give this more than 5 stars if I could!!!!" —amy

Get the set of three from Amazon for $29.90 (also available individually, with or without the keychain cap).

It's also vegan, cruelty free, made from recycled materials, and *doesn't* leave any gross fake tan smells!

Promising review: “I wish I had taken a before and after of my results but I was so excited that I forgot. Anyone who says it doesn't work just isn't doing it right. It WILL go on a grey/green color. You're supposed to let it sit between 1–4 hours and then wash it off. Over the next 24 hours, my skin got even darker and it's beautiful!! Super even color. Not orange. I LOVE IT. 10/5 stars." —Meg

Get it from Amazon for $12.97+ (available in five tanning levels and 11 styles).

Listen to one user's glowing review on TikTok. 

Promising review: "I could not have fallen more in love with this product! It smells AMAZING and not too strong. I have sensitive skin, and I’m sensitive to smell, and it doesn’t bother me on either front. I seriously want to buy a bottle of this for all of my friends. It makes you feel so soft, and the consistency is amazing. I wish I could give this 100 stars." —M

Promising review: "I never leave reviews but I had to praise this product. This is seriously a holy grail staple to your makeup. I've tried dozens of primers, and none have even come close to this. It doesn't matter if you're using oil-based or silicone-based makeup. It will all blend and sit seamlessly. I have dry skin and oily skin, so finding something that suits both needs is hard. It doesn't get patchy either, which is something I struggle with. But THIS primer is absolutely perfect. 10/10. Would give 100 stars if I could!!" —Placeholder

Elizabeth Mott is owned by Korean American Alice Kim and partners with top Korean manufacturers to bring affordable yet effective K-beauty products to the U.S.

Promising review: "I have HORRIBLE luck with applying eye makeup, and I almost always get that nasty eye-shadow crease in my eye. This product, however, is a miracle worker! I used this stuff as a primer for makeup I was doing for a Renaissance festival, and I was able to wear my makeup ALL DAY while being OUTDOORS. Not a single crease! I am SO IMPRESSED. If I could give this more than a 5-star rating, I would." —Shell

Seriously, people are *obsessed* with how this stuff smells. Its warm gourmand fragrance has notes of salted caramel, pistachio, and vanilla — yum!

Caffeine can brighten skin and temporarily minimize the appearance of stretch marks and cellulite, if that’s something you’re looking for in a product. Read more about the skincare benefits of caffeine at the Cleveland Clinic.

Promising reviews: "OMG! The smell is amazing! I've had people follow me to ask what I'm wearing. The scent lasts most of the day. No need for perfume. Yes, it's a great moisturizer, but it's the scent that keeps me coming back for more. 100 stars!!!" —Autm88

Get it from Amazon for $24+ (available in four sizes; sets and refills also available).

It's fragrance-free, and you can apply morning and night!

Promising review: "I'll be honest, I've never wanted to try Gold Bond. It's like I've tried everything but Gold Bond before now. I thought this brand was just medicated foot stuff. They have reinvented themselves on another level. This along with the body lotion, omg. Effective products like this at this price are impossible to find. It also can be found locally. I've tried expensive creams that do little to nothing. This deserves 10 stars!" —Earth

Promising review: "This is the best mascara on the market. I checked out the reviews, and they were all raving about this inexpensive mascara. I was blown away by my first application. I'm not going to write a long, drawn-out review about this mascara. All I've got to say is it beats ALL THOSE EXPENSIVE HIGH-END mascaras on the market. It gives the look of false eyelashes but still looks natural. Would give it 10 stars if I could. I just love love love this mascara. Will never buy those other mascaras ever again. You won't be disappointed with this one. I'm in my '60s, and I do know a thing or two about makeup, or so I thought until I ran into this baby. Enjoy looking fabulous." —Havilla 

For more info and review pics, check out BuzzFeed Shopping editor Kayla Boyd's full Essence Lash Princess mascara review! 

Get it from Amazon for $4.97 (available in four colors and a three-pack).

BTW, people also love this for helping heal piercings.

Promising review: "This changed my life. I have been struggling with blemishes for a long time, along with facial redness. Let me tell YOU, this product has transformed my face overnight. The right side of my face was riddled with blemishes — within two days, my facial redness was drastically reduced, and all of my blemishes disappeared. I haven’t experienced a smooth, soft, non-red face in YEARS. I was very skeptical at first because I have used to many products and this absolutely does the trick. So thankful I found this product, I HIGHLY RECOMMEND! If I could give 10 stars, I would!" —Vivianna

Get an 8-ounce bottle from Amazon for $17.99 (available in four sizes and in packs of two and four).

As far as skincare goes, this is stuff is basically pure gold in bar soap form. ✨ You can use it on your face, neck, and all over your body as needed.

Promising review: "10-star soap. Love, love, love this soap. I have KP, which is a skin condition that makes the back of your arms look rash-y and red. I've tried everything. Glycolic, salicylic, retinol, and more. Nothing has ever worked until this. It leaves your skin feeling so soft and has taken away a lot of the discoloration. So happy I found this." —Sanctuarytampa

Promising review: "I've always needed dry shampoo for my top roots, which get oily far before the rest of my hair. I relied on aerosol products, never considering the dangerous chemicals I was breathing. After the recall, I began to look for safe options and tried a few that weren't that great. THIS is by FAR the best I've ever used. The applicator is genius — it goes on so easily. And I've NEVER had a dry shampoo last like this for DAYS! It's easy to work in with my fingers and it is a wonderful volumizer. The size is great for travel. I hope they never change the formula — it is just wonderful — even the very light, delicate fragrance is perfect. I give it 100 STARS for its safety, convenience, design, AND for all the time it saves me." —Lexi Jean 

Get it from Amazon for $17.60 (available in five shades; refills also available). 

Promising review: "This thing is really what everyone said it is: MAGIC. I cannot believe, after one use, the results of my calluses. Just years and years of pain shaved down without any surgical treatment! WOW! I seriously have no words. If I could give this product 1 million stars, I would. If you’re someone who’s had callused feet for years, PLEASE BUY THIS!" —jess 

Get it from Amazon for $7.99 (available in three scents and as a two-pack).

Promising review: "Adding this to my CC cream foundation gives a subtle glow to my face and has made my foundation extra smooth! I wouldn't have thought there would be such a great enhancement to my makeup, but I am so happy with how this looks and the silky soft feel it gives! 😊 I'd give 10 stars if I could!!" —Dija

Get it from Amazon for $14.97 (available in five shades).

Promising review: "If I could rate this 10 stars, I would. It's super easy to use and dries quickly, leaving my lips vibrant and super soft like nothing is even there. After wiping your lips, the stain stays and is transfer-proof. I'm obsessed, and this was definitely worth it! Here I go to order every color lol." —Alana Ventrella

Get it from Amazon for $22 (available in 32 shades).

It has two heat settings (low and high), plus a cool air option, and it's designed to work on all hair textures — reviewers with 2b–4c hair mentioned it working for them. 

Promising reviews: "I broke my hand about two and a half weeks ago and ordered this because my husband is my new hair stylist. I cannot say enough about the ease and effectiveness of this styling tool. If there were more than 5 stars, I’d recommend it even more!" —Kara B

"This is a game changer! I used to blow dry my hair then use a curling iron/flat iron to straighten my hair. Not anymore. This blow dryer brush does it all. It is so easy to use. It gives me volume without product and my hair is smooth, soft and shiny. Bada bing bada boom. Oh, and it's not annoyingly loud. You'll love it. I know I do and I love telling people about it when they complement me on my hair." —Lorilee Bulak

Get it from Amazon for $49.49 (available in two colors and two barrel sizes).

RobeCurls is a woman-founded small business that specializes in heatless hair curling tools. This rod is designed to work with all hair types, with tutorials included on their site! 

Promising review: "If I could give 10 stars I would!! This is the best curling tool I have ever used on my hair. I have long, thin, straight hair that does not hold a curl no matter how hard I try. It was fairly easy to use after watching the tutorial video, and I slept with it in. It is super comfortable and I slept with no issues. I was stunned when I took it out in the morning. I will definitely be using this frequently!!" —Janelle

Get it from Amazon for $27.99 (available in five colors). 

Promising reviews: "If I could give 10 stars, I would. Recommend 100/10! These things are amazing! Skin is soft, no breakouts, face is clean, shiny, and healthy looking." —Rebecca McClure

"Luxury feel, lazy routine — exactly my speed. After falling in love with Medicube’s Jelly Cream, I figured I’d give these a shot — and I’m officially two-for-two. These pads feel like something out of a high-end spa but without the commitment or the price tag. The jar even comes with its own tweezers so I’m not pawing through the stack like a raccoon. I was a little worried these might sting or feel harsh, but nope — just a gentle swipe that somehow still feels like it’s doing something. Not only has it helped clear up my skin, but I’ve noticed I’m not swinging between desert-dry and grease-slick throughout the day. It feels more balanced and a lot less temperamental." —Cool Mom, Hot Opinions

Get a pack of 70 from Amazon for $18.90. 

Promising review: "Brought this product after seeing it on BuzzFeed. After first use, I saw an immediate difference; my dry/damaged hair felt soft and healthy. Would rate six stars if I could!" —Natalie

Read our Elizavecca CER-100 Collagen Coating Hair Protein Treatment review to learn more about why my colleague calls it "the miracle product I've been searching for."

Londontown is a small biz making products that'll help keep your nails healthy and beautiful.

Promising review: "If I could give this polish more than 5 stars I would. Goes on so smooth with absolutely no streaking even with the initial application. I have trouble keeping polish on my nails; it usually chips within a day. This is the first polish that actually stays and doesn't chip, and I am overjoyed with it. Everything in the ad about this product is true, I highly recommend!" —Jill

Get it from Amazon for $20 (available in six shades).

Check out our Londontown Illuminating Nail Concealer review for more deets!

Promising review: "Hardly ever do I review, but this time...sheesh! This product blew me away after only three uses! First off, the ease of use! I've tried a ton a products for teeth whitening and all have been either inconvenient to use, or make you wear a mouthguard, etc. This is a PEN/brush! Hold it like a writing pen and twist up for the solution, the solution feeds through onto the brush, which is actually the size of a tooth and you just brush-stroke on dry teeth as you are smiling! It dries on, and you rinse off. Magical! I've seen a noticeable difference after only using this for three days!! My husband even said, WOW, your teeth look amazingly white. I'm a smoker/tea drinker/coffee drinker, too! What's even more awesome is the price! Two pens for such an amazingly low price. If I could give this 1,000 stars, you would have earned 1,001, know what I mean?!" —Lisa Edwards

Get a pack of two pens from Amazon for $15.25.

The reviews for this post have been edited for length and clarity. 

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* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

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* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Amber Usher is a BuzzFeed Shopping writer who covers everything from home and organization to travel and gifting, and she's passionate about staying on top of the latest beauty trends (especially K-beauty) as well as tracking down affordable products for a luxe lifestyle.