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I'm here to tell you that these items *actually* live up to the hype.

It's suitable for all hair types! Reviewers with everything from straight, fine hair to thick, curly hair said it worked for them.

Promising review: "I looooove this so much. The smell is amazing, and it tends to stick around for a while so I love getting whiffs of it through the day. My hair is softer and doesn’t seem as frizzy as before. I put it on after washing my hair, and then after it’s dry. I tend to wash my hair two times a week, so I’ll use it in between washes on my ends to make sure they still look nice and healthy. Great value too; I’ve been using it pretty consistently since purchasing and I’ve barely made a dent in it. Love it!" —Noley

Get it from Amazon for $18.99 (available in two sizes and in four other formulas).

Check out this TikTok of Mikayla Nogueira's review of this foundation.

Promising review: "I struggle with finding a foundation that's not orange. Someone recommended I try a Korean product and this started going viral around the same time. I lucked into a perfect color match on the first try, but I've learned there are sample packs if you aren't sure about the color. The coverage is incredible. It was very lightweight, not heavy at all. It did settle into my under-eye wrinkles without primer so if you're older that's something to keep in mind. Overall beautiful and long-lasting. This will be my go-to foundation from now on." —AJ Bond

Get it from Amazon for $25 (available in 40 shades, a matte finish, a dewy finish, and sample kits to find your best shade match).

Promising reviews: "This has been THEEE best product for my dry sensitive skin. These pads are brightening and helped my uneven skin texture. I didn’t know these pads would change my skin completely!! I’ll be repurchasing forever, best skincare product I’ve used in a long time, you NEED THIS! You’ll immediately notice a difference." —Kenny Vasquez

"When I tell you my skin hasn’t been this clear in forever. I have PCOS and hirsutism, which causes me to grow hair on my neck and chin. I’m also a skin picker so clearing my skin has been really difficult for me. But this product has saved my skin. I’m still working on my skin picking but when I don’t, these pads help to exfoliate and help with the dark marks. Thank Anua!" —Jessyca Renee

This lip oil is vegan, cruelty free, and has no parabens, sulfates, or phthalates.

Promising review: "This is the first lip oil I've ever used. Usually I avoid anything with oil because I have very sensitive and generally oilier skin, but I wanted to give this a try because I wanted something sheer and pretty for a natural makeup look. Probably the best purchase I've ever made!!! It's super sheer and looks fine on its own without any other makeup. The smell is delicious, and while the gloss dries and fades after about an hour or two without eating, the color stays all day! I did have to reapply after eating, but not after drinking water! I just wish it was bigger, it's a teeny bottle. Would definitely buy again!!" —Rachel

Get it from Amazon for $15 (available in 11 shades and in multipacks).

Promising reviews: "I almost want to gatekeep. By far THE best dry shampoo I’ve ever used — not sure how this sorcery works, but I’m obsessed!" —Robertson

"I originally bought this for a month-long trip to Australia (that began with five days of camping without much time to stop by a store). I wanted something small and non-aerosol (because, travel), and hate applying powder by hand and didn't want to bring an application brush. The application sponge is great, and the powder itself is also magic. I was a DAILY hair washer most of my teenage and adult life, but now I can go an entire WEEK with this stuff (and other mindful habits like night braids). I really love it."—Bre

Get it from Amazon for $17.60+ (available in five shades and in multipacks; more shades available here).

Promising review: "A little goes a long way for sure with this product !! No bad smell, no bad reactions. As someone who breaks out with eczema on my face, I definitely recommend this product. my skin feels moisturized, soft and clean." —Ashley

Promising review: "I fought buying this, but after several friends swore by this, I caved. I have sensitive, acne-prone skin but also have some fine lines. Let me tell you, after applying this, I immediately felt my skin calm down. And the next day, my skin was glowing and my acne had diminished. This will forever be a part of my regimen." —arand5292

All Cosrx products are dermatologist-tested, cruelty-free, and have no parabens, sulfates, or phthalates.

Read more about tea tree oil and acne at Mayo Clinic. 

Promising review: "After hours of exhaustive research on Korean gentle cleansers, I finally decided upon a cleanser. This was one of the best decisions I have ever made for my face! I have sensitive, combination, and very volatile skin, so if I ever make it unhappy, it definitely lets me know. This cleanser is light enough that it doesn't feel thick or cloying, it has a very subtle smell (which I love), and the pH of the cleanser is so low that the only thing I am worried about for my face anymore is the pH of the water I am splashing on my face. It hasn't caused any bad breakouts or negative reactions like drying or tightness of skin but it can certainly handle itself in the department of a full face cleanser. This has caused me to look forward to trying more Cosrx products!" —Haley Hart

Get it from Amazon for $12.90 (available in two sizes).

Promising review: "Disclaimer: I went on Accutane five years ago, and this product is one of several other products in my day/night skincare routine. I first picked this up at an Olive Young store during a trip I took to South Korea. It was listed as one of their best-sellers and I 100% can see why. I mist my face before applying a few drops and it absorbs really quickly. Almost immediately my skin looks/feels more hydrated and prepped for the rest of my routine. The days where I feel lazy and don’t complete my skincare routine or cheat and not use this, my face definitely looks less dewy/a little more dull. Idk but I’m sold for sure." —Jaylen

Get it from Amazon for $22.50 (also available as a two-pack).

SeoulCeuticals is a small skincare business that was founded in 2017 by a husband and wife team. Though it's a US-based company and the products are made in a state-of-the-art US facility, their main ingredients are sourced directly from South Korea, and they work closely with Korean partners and their consultant Ella Cho to ensure quality and authenticity. You can read more about the brand here!

Promising review: "I’m on my fourth or fifth bottle of this stuff, I use it as a daily toner and I must say that it is AMAZING. My skin is even and bright. I look like a buttery roll or a glazed donut and I love it. My skin has never loved me more. I also pair this with their serum, along with a strict skincare routine." —Victoria Del La Torre

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising reviews: "My holy grail SPF. The scent is mild, and the sunscreen goes on my skin like a dream. I’ve tried maybe 20 other sunscreens (American, Korean, and Japanese), and this one is my top pick for everyday wear." —Symphanie Park

"I LOVE this product, I swear by it and I’m pretty sure this is my 3rd or 4th time purchasing it! As a woman of color, finding a sunscreen that didn’t give me a white cast / ashy finish was very hard, so I am so glad I’ve come across this product! It goes on the skin so smoothly. I apply moisturizer first, then the sunscreen, and have no trouble spreading a little over my entire face! I seriously don’t leave the house without this; I keep it on me at all times! It gives you a glow and makes skin feel so much softer. I also feel like some of my dark spots have faded due to this product! Also I have VERY sensitive skin, so everything breaks me out, but this has not!" —Sierra Keyes

Get it from Amazon for $18+ (available in two sizes).

The UPF 50+ rating is the same one that's used for sun protection clothing. You can read more about UPF, why it matters, and how it's different from SPF on the Skin Cancer Foundation website.

Promising review: "I purchased this product for sun protection while golfing, and I love it. The patches are invisible on your skin and feel super lightweight. They also last all day, even when you’re out in the sun and sweating. If you’re looking for extra sun protection, I highly recommend you get these patches!" —Amazon Customer

Promising review: "This eye cream makes my eyes so soft, it has this luxurious feel that is better than any high-end product I have tried and for the cost? This stuff is unbelievable. I tried Ogee and all sorts of products that people swear by, but this one keeps my eyes hydrated and soft all night and lasts until the next day. It also isn’t greasy which I love. Since it has retinol I only put on at night and use a vitamin C serum by Murad in the morning. I love this product! You can feel and see a difference after one use." —AJ

Promising reviews: "I’ve been using this product for about six months and it still hasn’t run out. I have very dry skin in this hydrates it perfectly. It works well alone as a moisturizer and on top of another moisturizer. I also found it works very well as a primer in my routine." —StrawberryBeth

"I love this! I love it so much I’m on my 4th one! I have sensitive skin and pretty much anything will make me break out but this has helped my skin feel so refreshed and plump and very hydrated! Just get it! It’s good!" —matakorina

Get it from Amazon for $24.75 or from Sephora for $33.

Promising review: "Everyone needs this lip gloss in their lives. It honestly makes your lips feel so good. I have one with my makeup and one in my purse to take everywhere with me. It's glossy but not sticky. It feels light on, but makes your lips instantly feel more nourished. Worth every penny." —Britney Badger

Get it from Amazon for $19 (available in 10 shades and as a cute gift set).

Promising reviews: "I saw this all over TikTok/Instagram and decided to buy it because I have a lot of sebaceous filaments on my chin and nose. It's a little expensive but I took a gamble: it works! You can physically see the sebaceous filaments come out of your pores, it is not the product bunching up. My problem areas were so much smoother after using and are left with a moisturized glow. I then proceeded to have my boyfriend use this product to see if it worked this good on everyone on the first try and it worked on his nose as well. Amazing stuff.  🩷" —Losa

"I have hyperpigmentation and oily skin. I feel this product regulates my oil production and it helps my makeup look so flawless. 10/10." —MissKayMae

Get it from Amazon for $22 (available in three sizes).

Promising review: "Let me tell you, I have awful blackheads, and this helped clean them out and made them a lot smaller. I love this stuff.  I recommend it if you have clogged pores and blackheads." —Nabi

Check out this TikTok of the balm in action.

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $22.99 (available in five styles).

Krave Beauty is a Korean woman-owned small biz that aims to make skincare easy and stress-free.

Promising review: "I struggled with oily, acne-prone skin and a damaged barrier since I was a teenager. But I've been loyal to this cleanser and the oat moisturizer since they came out and y'all...it took some time, but my skin is finally, FINALLY, in the place I always wanted it to be. It has the perfect texture, amount of lather, and after-feel of any cleanser I've ever tried. Do your skin a favor and try this." —Monisa A.

Get it from Krave Beauty or Amazon for $16 (also available in packs of two).

Elizabeth Mott is a Korean American woman-owned biz!

Promising review: "So let me start by saying I have used nearly every eyeshadow primer available. From high end to low...they don't hold a candle to Thank Me Later. I have very oily skin. Using this primer, shadow lasts a full eight hours or more. I could get maybe five or six out of the other brands if I was lucky. I got this as a sample in my Ipsy bag, and I had to buy the full-size product straightaway! I couldn't be happier with my purchase. Thank you, Elizabeth Mott, for finally making a primer that lasts! I love this stuff!" —Melissa Mae

Promising review: "I wore this primer under my foundation (Nars and Maybelline Fit Me) along with setting spray (Nyx) in this photo [above right]. I had been dunked in the pool two times and went down a giant slide that caused you to go underwater three times. This was the result of my makeup! Love this product. A little goes a long way!" —Ryan Brooks

Get it from Amazon for $15.99 (available in eight styles and in bundle packs).

After cleansing, soak your cotton pad with the toner, gently wipe your face, and lightly tap for absorption. Follow with moisturizer!

Read more about tea tree oil and acne at Mayo Clinic. 

Promising review: "I have pretty bad eczema and sensitive skin so I was a little worried about it, but this was probably one of the best decisions I've made in a long time. I've been using this toner for over a month now. I use it twice a day. My face has improved 110%. It removed dirt even after washing my face & I haven't had any serious breakouts or skin bumps since. I have more confidence in my natural face and am loving it! I would definitely recommend trying this out and seeing if it's right for you. 10/10 would buy again." —MintyKiss

Get it from Amazon for $16.80 (also available as a two-pack).

And don't worry, even though this is a serum, it won't leave you feeling like you just smeared olive oil over your face.

Promising review: "This stuff is amazing!!!!! The compliments I have received about my skin since I've started using this are [wild]. I have been told my skin looks even and that it has a glow. I don't wear makeup, so it is a huge confidence boost. I had some hyperpigmentation around my mouth, and it is almost gone. I use it in the morning and at night. I don't miss a day. I feel consistency is key with this product. There is not really a scent and I like the texture because it is not watery but not thick either. I'm almost out, so I will be buying another bottle. Also, I had no irritation or breakouts and my pores have got smaller and non-existent in some areas." —Christina Pope

Get it from Amazon for $15.50 (available in two sizes).

Norie is a small business founded by Susan Kim Tsui that uses the powerhouse duo of fermented white radish and kimchi in their skincare formula to treat breakouts, clean pores, and leave your skin brighter and clearer.

Promising review: "We have been using this cleanser for several months. So thrilled it is now available on Amazon! My daughter and I love how gentle this cleanser is. She is a teen prone to breakouts and we have tried so many other cleansers. Most of them leave her skin feeling dry. But no dryness with this one and her skin looks much clearer. We both use it as our daily cleanser." —Amazon Customer

Peach & Lily is an Asian woman-owned business that makes Korean skincare products using natural, toxin-free ingredients. 

Promising review: "I saw this serum all over my TikTok For You page, and I knew that I had to try it out, as their serum is so versatile and can cover and help so many kinds of skin concerns that I've been dealing with since my early teens. And now, ever since using it, I honestly swear by it. If you are considering trying the Peach & Lily collection products, I 100% recommend this serum repeatedly. My skin had never looked this great until I first tried it out. And my face looks so glowy, clear, and radiant." —Natalie Y.

Get it from Peach & Lily (available in three sizes) or Amazon for $39.

To use, mix the powder and activator and apply it to your face. FYI — you'll look like a character from The Walking Dead as the mask works its magic (it's called the "Zombie Pack" for a reason!). But once you rinse it off after 10–15 minutes of letting it dry, you'll have some happy and radiant skin.

Skin1004 is a Korean skincare brand that provides high-quality skincare items made of plant-based ingredients from Madagascar. Its signature ingredient is centella asiatica extract, a soothing and hydrating antioxidant that is known for its ability to help heal wounds and protect the skin.

Promising reviews: "After years of trying different products on my sensitive, acne-prone, red, rough skin, I saw this mask and all of the positive reviews and thought 'what the hell, I'll give it a go.' Even after the first application, I was really impressed with the results. My rough skin is smoother, I have no additional breakouts and when I do wear makeup it actually blends into my skin. It also helps the deep wrinkles on my neck. I even got a compliment on my skin the other day — this NEVER happens. I use the mask twice per week. I'm on month two and I recommend it to anyone with problem skin. My only caution is that it smells kind of funky (who cares) and it's a little hard to remove. I only apply the mask when I'm going to shower and wash my hair. It's zombie life for me from here on out!" —Charlie B

"I was a little skeptical when I bought this. Tried it for the first time and was amazed by the results! My skin looks and feels amazing, I felt like I looked at least five years younger. Yes it doesn't smell the greatest, but it wasn't overly strong. My skin is very sensitive and I avoid trying new products because a lot irritate my skin, this product didn't. I am so thrilled." —Dayna

Get an eight-pack from Amazon for $14.80.

It can also help tighten the appearance of eye wrinkles if you'd prefer for them not to be as noticeable. And here's a tip! It reduces puffiness faster if used after refrigeration.

Promising review: "This is definitely a miracle product. I was impressed that it worked so well, so fast, and so instantly. The packaging is silly but whimsical; I enjoy it. This is the last thing I apply before walking out the door. First day I used it, I put it on and got in my car — I looked in the rear view mirror and my heart jumped. My eyes had de-puffed on my walk down the front path!!! So impressive. It's not hydrating, it’s more tightening/brightening. If you have dry under eyes, use a creamy hydrating eye cream first, and apply this over it — problem solved. You don’t get much product, but you don’t need to use much either, and it’s not like it’s expensive. Definitely worth it if a product actually DOES what it claims it’ll do!!! Buy it!" —Joseph S.

Get it from Amazon for $11.99 (available in three styles and in multipacks).

Sioris is a cruelty-free brand with certified vegan formulas that have organically farmed, in-season ingredients.

Ohlolly (where the mist is sold!) is an Asian woman-owned small business based in Los Angeles. It was founded by two sisters on a mission to curate the finest in Korean skincare and bring authentic K-beauty to the masses. They particularly seek out natural, plant-based products with unique ingredients that are hard to find anywhere else.

Promising review: "This mist is so elegant and somehow moisturizing enough for the winter months while also light enough for the warmer months! I tried a different toning mist after finishing my last bottle, but quickly came running back to the Sioris mist. Lovely, effective, and a beautiful experience. Will definitely repurchase!" —Grace G.

Get it from Amazon for $10.99+ (available in two sizes and two other styles) or Ohlolly for $8+ (originally $10+; available in two sizes).

Promising review: "I swear by this serum, it made my dark spots disappear. And I’ve been using this on and off for about four months…because I’m not consistent with my skincare lol. These photos are only about a month apart..as you can see the dark spot on my cheek completely disappeared. I don’t have photos from when I first began using it but there’s a huge improvement!" —Minah

Soko Glam is an Asian-owned business based in New York City. It was founded by a wife and husband team, Charlotte and Dave Cho, who curate the products on Soko Glam by traveling regularly to Seoul to scour the Korean skincare market.

Promising reviews: "I absolutely love this eye cream! I have a dry skin type and am prone to darkness under eye when I’m tired. After I use a small amount my under eye glows and feels so hydrated. I am on my second jar and will absolutely repurchase it!" —Makayla

"I really wanted an inexpensive eye cream just to moisturize and keep my skin feeling soft and subtle during winter. This did the trick. I've bought it over and over again." —Mary

Get it from Soko Glam for $27.60 or from Amazon for $22.99.

It's fragrance-free and safe for sensitive skin!

Promising review: "My new favorite moisturizer. It doesn't leave skin greasy. It instantly makes my skin comfortable and calm. It is unscented and leaves skin with a good texture. Works much better than much more expensive alternatives." —Carolyn Raney Mason

Get it from Amazon for $12.99 (available in two styles, two sizes, and as a two-pack).

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Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews in this post have been edited for length and clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Courtney Lynch has spent the last three years as a Shopping Writer at BuzzFeed covering a wide range of topics, including but not limited to must-have Amazon products, personal care, home and organization, and more.