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They don't care what it costs. They just care that it's fun.

Promising review: "My kids (8 and 4 years old) unwrapped this one early and have been OBSESSED with it since. They take turns and think it is the most fun game to play and love that silly poppy gives hints and sounds to help." —Rachel 

Get it from Amazon for $11.99 (also available in three other styles, including gingerbread).

The set comes with a storage tin, rolling pin, wee knife, pizza/dough cutter, mixing spoon, three wee spoons, mixing bowl, pizza/pie pan, pie server, sheet pan, silicone cake and cupcake molds, two silicone finger mitts, and a 48-page recipe book.

Promising review: "My 9-year-old daughter LOVES this — OK more like is obsessed with this! Everything holds up and is durable. The recipes are so simple to follow. She takes over the kitchen and does everything by herself. Cooks things in the toaster oven. She makes us delicious cinnamon rolls, apple pies, pizzas…everything! Everything is written and geared to have a child be able to do it. We have told all her friends, and now they all have this, too! The kids on the street all come to our house just so they can tiny bake! Every kid needs one of these!" —Summer

Promising review: "Safe scissors for my almost three-year-old. She's totally obsessed. Super affordable gift that ensures hours of fun. Love it and my Daughter loves it." —Britney

Promising review: "I purchased this gift for my just turned 2-year-old daughter, and she is obsessed — and so am I! It is mess-free, nontoxic, endless coloring fun! She will scribble to her heart's desire, and with one push of a button, she has a clean slate. This clearing function also has a locking feature to prevent erasing, but she hasn’t used it yet! Highly recommend!" —Helen 

Get it from Amazon for $15.99+ (available in four sizes and six colors).

Promising review: "Bought these for my 3-year-old as a stocking stuffer and she's obsessed! They are pretty well-made and float nicely from our second story. Have had them for a few weeks and they're still being played with." —Emily

Get a pack of four from Amazon for $8.99 (available in three styles).

Promising review: "My little girl is obsessed with rattles and I wanted to get her something different but similar, and this was definitely a winner." —Jade Templeton

The game comes with 60 challenges that range from beginner to expert so it will hold their interest as they work their way up to the trickier ones.

Promising review: "My nephew is so picky, so I was nervous about getting this for him — but he’s obsessed! My sister told me he woke up and played with it first thing the next morning." —Amazon Customer 

Promising review: "We got this for our 5-month-old since he loves to try and hold/catch running water. He LOVES this! In the tub, it gets him sooo excited. We have even taken it outside in his small, shallow splash pad, and it still works. He loves catching the water and picking it up. And in the tub likes to try to sneak a sip haha. He is now almost 8 months old and is still obsessed. There are sensors on the bottom that, when it hits wate,r will turn it on, and when it needs to be charged, the water does not go very high or will just shut off. A definite bathtub fave for sure!" —Jo Edith

Get it from Amazon for $14.99+ (available in five styles).

Reviewers say this is a great toy for a wide range of ages — from 3 to 12.

Promising review: "My toddler is obsessed! The construction is solid, pieces are well-finished (no splinters or uneven cuts), and I love that this particular type of puzzle will allow him to make different arrangements each time. Currently, he loves to assemble the same 20–30-piece puzzles over and over again, and I wanted to find him something that would present a little challenge with critical thinking as well as variety." —Alex 

The rules are simple. Deal the deck out to all players (works with three to eight players). Everyone keeps their mini deck face down and goes around the table flipping a card face up and saying one of the five key words (taco, cat, goat, cheese, and pizza — in that order). Once the card played matches the word said, it's a race to slap that center card. Whoever taps in last has to take the center stack, and the round starts over. Whoever gets rid of all their cards first wins! 

Promising review: "Bought this as a gift for my game-loving mother-in-law, and she is obsessed! Our whole family was in tears from laughing so hard! Easy to learn and play. 10/10 would recommend!" —Linsey

Get it from Amazon for $8.50+ (available in two sizes). 

Promising review: "My 2-year-old and 6-year-old are obsessed. It’s hard to blame them. They are fun to draw/paint with and dry so quickly that there is no mess. 100% recommend." —Kate Sousa

Get a pack of 24 pens from Amazon for $19.99. 

Promising review: "My kids are obsessed with these things. They can make their own design. Plenty of papers." —Sierra 

Get it from Amazon for $9.99 (available in three colors).

Promising review: "Purchased for my son's first birthday. He is completely obsessed. Two months later and he is still entertained for long periods of time by his vacuum. Highly recommend for active kiddos! I was worried he would be too little, but this did not disappoint." —Sarah 

Get it from Amazon for $27.99+ (available in two colors).

Ryan & Rose is a family-owned small business creating stylish, safe, and functional products for everyone in the family. 

Promising review: "My 5-month-old son is obsessed with his. I love the neutral colors and how easy it is to clean. We can clip it onto our Baby Björn or onto his car seat and gives him something to play with when we are on the go! Such great quality, too." —Mhinkle2518

Get it from Amazon for $13.98 (available in three colors). 

Promising review: "My son loves them, he is obsessed with them. Great quality, great size for him, and he loves to look around outside with them or even in the house. They aren’t even heavy, so he is able to hold them." —Holly

Promising review: "Our 20-month-old absolutely loves this. She is obsessed with clips and buckles, and plays with this for ages in the car! Well worth it for any toddler who loves to buckle." —Minnesotan

Get it from Amazon for $19.99+ (available in 10 styles). 

Craft-tastic is a woman-owned small business based in Michigan. All their products are focused on teaching kids new skills and limiting screen time.

Each kit comes with six garments, eight accessories, a kid-friendly plastic needle, thread, a fox, and easy-to-follow instructions. For ages 5+.

Promising review: "My niece was obsessed with this. I thought of this as a minor gift that I gave her (5 years old) with a bunch of other fun things, but this ended up being her favorite. My sister-in-law now buys this as a gift for all the kid parties they go to." —Amy 

Get it from Amazon for $20.67+ (also available in a bunny, pony, and unicorn version).

Promising review: "My youngest loves seeing these guys everywhere we go. When we drive around and she sees one outside, she yells, 'Look, it's a (color) guy!' So we got her this little one. She is just obsessed with how she has one of her own! It is so cool. Made of awesome material. The fan is strong, and it waves around just like the larger ones you can put in your yard." —Joe H

Promising review: "My baby has been obsessed with this since she got it! I enjoy that she can flip through the pages herself, and she loves to touch the words she knows. It is built tough, especially against a toddler throwing it around." —Kelsey

According to reviews, your new friends can stay fresh and squishable up to three days out of water and can retain their shape in water for about a week. 

The kit comes with magic gel, molds, gloves, a scooper, and magic powder to get things started. 

Promising review: "My kids are obsessed!!! This is the second time I purchased this kit, and my kids are always so excited when we open the box! They spend hours playing with it! ❤️" —Amazon Customer

Promising review: "I bought one for myself as a fidget desk object during the work day but quickly found it pretty entertaining. It wasn’t long before my 5-, 6-, and 7-year-old found it and are OBSESSED. They were literally fighting to play with it. I ordered three more the next day so everyone has one they can share. I’m so impressed at how they find this puzzle box more entertaining than screens. Awesome product!" —Raian

Get it from Amazon for $24.99 (available in 12 patterns and in larger multipacks). 

Promising review: "Our 10-month-old is obsessed with this toy. She loves the music mode and will dance to it. It's also pretty easy for her to figure out the keys and make her own music. It's sturdy enough that she can pull herself up and stand using this." —Katherine Lenninger

PicassoTiles is a small business developing creative toys that encourage open-ended play. 

Promising review: "My daughter is obsessed with these magnets. She absolutely loves them. They are durable and have lasted nearly a year so far. I don't see them being unusable anytime soon. Definitely worth the price." —Chelsea

Get a 60-piece set from Amazon for $22.99.

Promising review: "My son received this set as a gift for Christmas and he really loves it. I asked the gifter where they got it, and I have since bought the same set two times as a gift to other toddlers my son's age. And each time, it's a huge hit! Kids are just obsessed with this. Even I had fun playing this with my son. I like how versatile the tracks are. Totally worth it!" —olive 

Get it from Amazon for $26.99+ (available in three colors).  

The stickers feature letters, numbers, vehicles, butterflies, deep-sea life, animals, fish, dinosaurs, and more.

Promising reviews: "My 1.5-year-old is obsessed with these. Not sticky enough to do any damage but can also be reused a few times" —Katie Merkatoris

"I love that they are removable. They don’t leave marks on your window. You can even place them back on the plastic sheet and use them again. I have a busy box for my toddler, and these stickers are in there. She peels them off and puts them on the lid of the box and then peels them off again and puts them back. She creates scenes with them. She puts them on windows at home. I peel them off and put them back. They really are fantastic stickers." —Elizabeth A. Zapf

Get a pack of 20 sheets from Amazon for $5.59+ (available in two styles).

The reviews for this post have been edited for length and clarity.

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BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Danielle Healy is a freelancer and former BuzzFeed Shopping editor who loves finding new problem-solving products, zero-waste swaps, and home organization hacks.