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If these beauty finds, like a PDRN-infused primer and auburn mascara, haven't graced your screens yet, they definitely will in 2026.

Listen — and I'll tell you this because you're like my bestie, and I can literally feel our heartbeats syncing through my screen — my bright orange redhead era was also my fraudulent hair-a. But I had everybody fooled for a good three years...and I kept the long con going 'til the very end with THIS AMAZING MASCARA! While it works amazing on its own, when I wanted that beautiful ginger hue to shine, I paired it with a white primer (this one from Tarte, to be specific) to cover my black lashes and topped it with Tube Job in auburn – and boy howdy, did that color come through. 

My lashes are super. Freaking. Straight. But this formula actually held a curl, AND lasted through an impromptu bar crawl (I mention that it was impromptu because I wasn't planning on staying out in the Tucson heat all night, so I used no primer or setting spray — and it still STAYED PUT). 

And even though I've gone back to the dark side (with my hair...tsk, tsk), I went and bought the natural black color of this mascara, too...because I missed the little butterfly wings on my lashes. It's just that good. 

Psst...in the photo on the right, in addition to wearing the Faux Brow in dark brunette, I am wearing the Urban Decay Tube Job mascara in black, too! 

Promising review: "I’ve tried so many eyebrow products, and the L’Oréal eyebrow filler pen is the first one that truly delivers hairlike strokes that look natural and defined. It’s incredibly easy to use and gives a realistic finish that blends beautifully with my natural brows. What impressed me, even more, is the price — finally, a product that works and doesn’t break the bank! The cost is totally reasonable, especially considering the quality of the outcome." —Kelly V. 

Get it from Amazon for $9.97 (available in eight shades). 

Kim Chi Chic is an Asian-American- and queer-owned (+ founded!) business created by RuPaul's Drag Race alum Kim Chi, who made herstory as the show's first Korean drag queen. 

Check out a TikTok of the primer in action.

Promising review: "This is like a literal drink for your face, feels very nourishing when you apply it. I've had it for over two weeks now. I use it once a day, and my skin is already starting to transform... wrinkles aren't as noticeable, and a glow is starting that wasn't there before. For being 41 years old, I thought that I would never see that type of glow again. I will be keeping this in my skincare routine ✨️ Thank you, Medicube!" —Kindle Customer 

Promising reviews: "I received this on a Thursday with rather aggressively chapped lips. By Friday night, my lips were considerably less chapped and much more comfortable. By Saturday night, my lips were no longer chapped at all and very moisturized. While out tonight (Sunday night) I had a friend ask if I have had something done to my lips because they look so full!!! They are soft and moisturized and I feel like they have been revived from this cold dry winter! 100/10 recommend!" —Gordon S. 

"Best lip mask I've found in a while! I use it as needed as night or during the day and it has brought my super dry chapped peeling lips back from the brink when nothing else would. I’ve tried Bite's overnight lip mask (the OG mask was PERFECTION before they changed the formula), Laneige, and Burt’s Bees overnight mask. This one has by far been the best." —Molly B

Get it from Amazon for $15+ (available in a pink raspberry scent or blue unscented). 

Check out a TikTok of the CeraVe Balancing Air Foam Wash in action. 

Promising review: "I have super oily skin and this face wash is amazing. Totally controls the oil on my face. I love this face wash. I already use CeraVe products, but this face wash is by far the best for controlling oil on my face." —TW 

*I asked myself the question, "What would happen if I just called Therabreath up?" And then I verified with a brand representative that this toothpaste's pH is 7.5–8, which is alkaline enough to effectively clean teeth without harming enamel. Who says shopping writers aren't also investigative journalists? 

Always be sure to check with your dentist to make sure you are using the right toothpaste for you, though. 

Tragically, the one part of my beauty routine that I neglected as a teenager was maintaining the health and aesthetics of my (formerly) not-so-pearly whites. As an adult, I'm paying the hefty price — cavity fillings, root canals, crowns, and implants galore (do not be like me, me and my wallet are both begging you). I seriously am not sure that I have a single tooth in my mouth without some sort of restorative treatment. As a result of that, I have super fragile, sensitive teeth that I need to be *extra gentle* with...and that means staying away from harsh whitening toothpastes. And that's super hard, because I want white teeth! 

Luckily, this "deep clean" is enough to scrub the stains away without causing pain. No stinging, no sensitivity, and it still leaves my teeth looking about a shade whiter after consistent use. It obviously cannot undo the damage that is already there, but it's helped my teeth feel much cleaner, and helped banish my inflamed gums. A tip I got from my dentist that's REALLY helped? In addition to brushing and flossing, I put a tiny bit of this toothpaste on an expandable floss (like Cocofloss) and scrub in-between my tightly crowded areas that my toothbrush can't reach. It's like magic if you're prone to cavities in those spots. 

Get a pack of two from Amazon for $13.94. 

Get a pack of three from Amazon for $10 (also available in a cloud style).

I'm truly obsessed with my Orebella perfumes, and this one is definitely my favorite of the bunch (and it's a lot of other people's favorite scent — just check the Ulta reviews). If I had a dollar for every time I got complimented on my scent while wearing Eternal Roots, you wouldn't be reading this, because I'd be a rich, rich woman who would never have to work a day in her life. It has the stamp of approval from Uber drivers, girls in bar bathrooms, and even my mom (she's very particular, so that endorsement means a lot). It's definitely the scent I'm most frequently reaching for in my collection, which is quite large.

OH – if you want to make your bottle a little more special, you can order a 50mL or 100mL bottle from Orebella directly and get the cap engraved with a name, a date, or even an ~angel number.~ That's a picture of mine above, and it is my most prized possession.

Get a 50mL bottle from Ulta or direct from Orebella for $72 (available in three sizes).

Promising review: "I’ve tried so many products to keep my hair sleek, but this one is definitely the best. It smooths down all my flyaways without leaving any greasy residue, and it keeps my style in place all day long. I also love how compact it is — super easy to carry in my purse for quick touch-ups. It smells nice, works amazing, and gives that perfect polished look. Highly recommend!" —Brendha Garabini

Get it from Amazon for $11.99 (available in 12 shades).

Promising review: "This brush has become a staple in my routine. I have fine, curly hair that can be picky with tools, and this one works beautifully without snagging, pulling, or causing unnecessary shedding. It gives great slip, distributes product nicely, and helps define curls on days I want to air-dry and layer products for a natural finish. What surprised me is how well it works on straight-style days too. It provides good tension when blow-drying, which helps smooth everything out without feeling like it's ripping hair or fighting tangles. It feels durable and high-quality, and the design is genuinely pretty — one of the few styling tools that feels both functional and nice to look at. If you have fine curls and want something gentle yet effective for both curly and sleek styles, this is an excellent brush. It’s become one of my go-to tools for wash days and quick styling." —Jacqueline Arias

Get it from Amazon for $23.95 (available in five other patterns). 

Promising review: "Pigmented, easy to blend, smooth, long lasting, and so much more. Maybelline Cloudtopia blushes are top of the line. The formula is exquisite. These moussey blushes feel and look a lot like the very popular Korean brands pudding pots. The texture is very soft and pleasant, they come in little glass jars that are thick and good quality, and the price is very affordable. They can be used in both cheeks and lips and a little dot goes a long way. The shade range is excellent. I bought Coral Illusion, Pink Daydream and Divine Crimson. I like how blendable they are and how you can build the pigment. They have a soft matte finish that is very blurring for both lips and cheeks. It is a very practical product, excellent for traveling and it doesn't occupy much space on your makeup bag. I am in love with these, and I highly recommend them." —Yise

Get it from Amazon for $7.98 (available in 10 shades). 

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising reviews: "Pure magic. This stuff blurs and conceals fine lines like I have never seen. Also stops me from being shiny and oily, but keeps skin glowy." —Tia C

"I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Promising review: "I saw on TikTok this Korean beauty influencer that I follow, and pretty much buy all her skincare products. This was one of the products that she actually used on one of her clients who had very large pores. It’s been a month, and my pores have shrunk, my face is so much clearer, and I know I’m gonna buy this product again." —jessica aquino lopez

Get it from Amazon for $19.99 (also available in a vitamin illuminating serum). 

Promising review: "I bought this because Abbey Yung (social media beauty influencer and trichologist) recommended this and I couldn't be any happier that I purchased this. I have tried other heat protectants before (the Tresemme heat protectant and the Redken 22 thermal spray) and this was by far the best. I just love how this Ogx one made my hair feel. Firstly, the super fine continuous mist is half the reason why this product is so good — it evenly distributes the product into the hair beautifully. And the formula is incredible too. After I straightened my hair, my hair didn't immediately frizz up like it normally does and my hair felt silky and smooth. I was never as blown away with a hair product as I was with this. I also felt like this actually created a barrier between my hair and the heat product (which is what heat protectants are supposed to do) and really protected my hair from heat." —CK

Promising review: "Wow!! Blown away!! Nyx Please don’t stop selling this product. Best foundation on the market. Out performing my Givenchy. ❤️" —Carrie Sessions

Get it from Amazon for $13.30+ (available in 45 shades). 

Promising review: "Do not hesitate to try this product if you have a hard skin problem on your feet. It takes a few days to see a difference, but now I can see a change. Just like that, the skin on my pinky toe is not rock solid anymore. Bye bye, pain — and I am not joking." —Majda

Check out a TikTok of the Kitsch clip in action. 

Promising review: "Just got this today and I love it! I needed something that would keep my hair up, but not pull and not pull it out when I removed it, as well as something that was comfortable and safe to wear while driving. I haven’t driven with it in yet BUT, I am lying in my bed, on my iPad with my head in the pillow and am very comfortable. My new holy grail for putting my hair up. Could not be happier! My hair is long, and moderate thickness, and it holds beautifully." —Kimberly A. 

Get it from Amazon for $7.99+ (available in three sizes and five colors). 

Promising review: "Where was this years ago? Works great for sebaceous filaments on the nose, clears them up well. It's a powder, but as soon as you rub it onto your finger or skin, it turns creamy. A little goes a long way." —Anon

You can check out Vaseline's radiant body oils and lotions for more options! 

Promising review: "I am shocked by how pretty it is and how good it smells. Also, great price and great quality. It’s not too greasy, just really nicely moisturizing :)." —Faith Bremmer 

Promising review: "Did a lot of research for these perfumes. Heard a lot of nice things about both, but I had to get Glinda's because I love bubbles and pink! But I was curious about Elphaba's perfume and I wanted a travel size of Glinda's, I got the 2-in-1 travel sizes. Honestly, they both smell amazing. It's like I am wearing bubbly cotton candy 🩷 and a caramel green apple. 🍏 But for me, it's Glinda all the way!" —Soo

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

* Beauty Products With Before And Afters So Good, You’ll Be Like, “Me Next”

* Beauty Products That Work So Well, I’m Convinced “Magic” Is In The Ingredients List

* Cheap, Soothing Beauty Finds That’ll Make Your “Ouch” Skin Say “Ahhhh”

* Beauty Products Reviewers Swear By For Staying Matte

* Helpful Products For People Who Think They Suck At Makeup

* Beauty Products Perfect For Anyone Who’s Clueless About Beauty Products

* Things To Upgrade Every Step Of Your Beauty Routine From Head To Toe

* Beauty Products That’ll Have You Looking Downright Ethereal

Plus, concealers, cosmetic bags, fragrances, k-beauty must-haves, products reviewers in their 60s love, waterproof mascaras, and finds from Sephora, Soko Glam, Ulta, and Walmart.

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: Our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.

Karly Jacklin is a resident writer, cat mom, and obsessive online shopper who is passionate about quirky pet products, home decor, size-inclusive fashion, and, above all, perfumes.