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Let's cut the doomscrolling and get straight to point — here are the products that have proven to be more than just a trend.

Promising reviews: "I saw this product on TikTok, and I decided to give it a shot since it was only like $20 for 10 wipes (that's 10 weeks, 2.5 months) of no underarm sweat. It worked! I was so happy to finally be able to wear all the shirts I own that are not black!" —Nes172011

"For anyone who might be a skeptic, please allow me to put you at ease. If you have hyperhidrosis, meaning it can be 9 degrees outside and you're still sweating under your arms, this product has the potential to change your life. I would sweat THROUGH a sport coat before noon. Enter the Sweat Block product. I've had it for three weeks, and it is life-changing. I DO NOT sweat under my arms anymore. I'm still on the original box that I bought three weeks ago. I had to write a review after I was cleaning the garage today in 85-degree heat...I was sweating through my shirt on my back...BUT NOT MY UNDERARMS. It is amazing!" —Frosty McGee

Get a 10-count box from Amazon for $19.97 (also available in packs of two or three boxes).

Check out a TikTok of Gold Bond in action. 

Promising review: "This cream has tightened the skin around my neck beyond my expectations. I’ve been using daily (morning and evening) for over two months and still have product left. I’ve even tried it on my face and it gives me a bit of a 'face lift.' I’m officially a Bond girl. A bit sticky to the touch after a few hours of wear, but that doesn’t bother me. Will order again." —AP Wang

Get it from Amazon for $11.97 (also available in a three-pack).

Promising review: "This moisturizer is one of the nicest feeling moisturizers ever. The appearance of the vitamin C capsules inside the gel goop on TikTok enticed me to purchase it for myself. This moisturizer has a gel-like consistency and comes with a scooper, making it very easy to apply. You get a decent-sized jar of moisturizer for the price, and the moisturizer is pretty thick. Although it is sticky, I would say it absorbs into your skin pretty quickly. It may leave a slightly sticky residue behind, but I think overall it is amazing for all skin types. After using this in the a.m. before sunscreen, I noticed my skin really glowed and felt smooth! I had gifted a jar to my 60-year-old mother and she had told me how her skin felt like a baby’s bum the next morning!" —tracey + kiwi

Get it from Amazon for $19.90 (available in four other styles).

Check out a TikTok of the ~Dreamlux~ leggings in action.

Promising reviews: "I can't say enough great things about these leggings! They don't roll down, and they feel amazing on. I have all kinds of brands, Lululemon, Vuori, Athleta, etc., and these are my favorites and the ones I feel the best and most confident in!! And you can't beat the price — it's a win-win. I will be back to purchase even more colors!" —Lauren

"The stitching and logo placement are similar to Lulu; however, these feel more compressive and thicker than Aligns, which I prefer. Lulu stretches over time, and for a fraction of the price, this entire line feels way better." —Fiona

Get them from Amazon for $29 (available in women's sizes XXS–XXL, two inseams, and 22 colors). 

Promising reviews: ""I saw these tanks all over TikTok for being just like the Lulu Aligns. I decided to purchase one and absolutely love it. The fit and style is exactly the same. I will say the material is not as soft and is more like a bathing suit material but overall it’s a great purchase!" —M

"Comparable to Lululemon. I love my Lulus but wanted something more affordable and this hit the mark! I’m typically a size medium, and the medium fits great! I bought two, the fuchsia and white — I love both colors and the material is very soft." —Alyssa Lynch

Get it from Amazon for $19.98+ (available in women's sizes XS–3XL and 38 colors). 

Promising review: "Saw on TikTok and thought the amount of dust that this vacuum picked up was WILD. Every single time I use this vacuum, it pulls up so much from my carpet. I've even had to dump the canister after a couple of rooms. The noise level is average compared to that of any other vacuum. Cleaning power is great, especially when you are pulling the vacuum back to you. The suction is next level! I love that I can take it apart and clean my stairs without lugging the entire system up and down. I have recommended this vacuum to friends. I've seen it on TikTok being used as a top choice among professional cleaners as well." —Ashley

Get it from Amazon for $129.99+ (available in five colors/styles).

Oh! Anddd reviewers say they use this as a step in their double cleansing routine. What the heck is that, you may ask? Well, double cleansing is a method of cleansing your face twice — first with an oil-based cleanser, and then again with a water-based cleanser to help get all the gross stuff out of your pores.

As a shopping writer, I am exposed to manyyy products on a day-to-day basis, and let me tell you one thing: This is at the *top* of my list of favorite, most-used beauty products (and I'm saying this as an oily-skinned girlie)! This cleansing oil takes the definition of clean skin to a WHOLE other level. You can literally feel it pulling out all the gunk from your pores as you rub it around your face in a way that a normal facial cleanser alone could never do. I've been using it for a bout a year now (so I can def give the test of time stamp of approval), but even a week into using it, my skin was glowing all on its own like it never had before. Follow it up with a good cleanser, and you're golden. 😍

Check out a TikTok of the Anua cleansing oil in action.

Promising reviews: "I don't need makeup remover wipes or a separate eye makeup remover because this product does the job for all of it! I've tried different products in the past, but this is the only one that has truly satisfied me. I'm extremely happy that I discovered this product!" —Perla Cuevas

"I don’t usually leave reviews, but this product is the best cleansing oil EVER!!!!! Worked flawlessly after the first try, and I can actually see the results immediately!! My gosh, it’s lightweight and smells relaxing. Massage it to your skin 5–10 minutes and you can see the magic. Will definitely add this to my skincare routine. JUST GET IT!!!" —Vince

Promising reviews: "This perfume smells sooooo good! It was a blind buy for me since I kept seeing it on my TikTok feed, and I’m so glad I took the plunge. I feel like a rich Auntie wearing this scent. I literally can’t stop sniffing my wrist. I’m gonna try the other scents and I hope I love them as much as I love this one." —Angie

"I love this perfume! I asked a co-worker what she was wearing because every day she smelled magnificent, filling the office. I am now on my third bottle, always receiving so many compliments on my perfume! I have a variety of perfumes I’ve spent hundreds on. This one is my everyday go-to over all of them! Truly smells awesome!" —Janika C.

Promising reviews: "I have super frizzy, curly hair and live in New England, where we have super humid summers. I have been struggling to find a product that de-frizzes my hair without making it look oiled down, and this is it. I put it in my wet hair after washing, towel dried, and put my hair in a ponytail to go to work. My hair was frizz-free all night — even working outside in high humidity. People even asked if I did something to my hair! This is an amazing product for the price. Absolutely buying again and would recommend to anyone with a frizz issue." —Marissa 

"My baby has curly hair, and since the texture is a lot different than mine, I have been trying out different products for her hair. I saw this one on TikTok and decided to give it a try. It is slowly becoming one of my go-to products for her! It does not leave the hair crunchy at all, and it moisturizes her curls nicely. Also smells good!" —Heather 

Get it from Amazon for $4.22 (also available as a two-pack). 

Check out a TikTok of the Dae styling cream in action. 

Dae is a small business that specializes in haircare and styling products. 

Promising review: "This is the second time I've bought this product. It might seem pricey, but honestly, it's not. I used it every day for my slicked-back ponytail, and it lasted me a long, long time. It smells amazing. It holds really well without making your hair feel crusty or greasy. It actually feels natural and soft." —Pedro ramos

Get it from Amazon for $30 (also available as sets). 

The color-adaptive formula is designed so one of four shades will work on any skin tone. 

Promising review: "Took years off my eyes! This product is so reasonably priced. I came across a TikTok promoting this and decided to take a chance since the price was super reasonable. My eyes looked brighter in a good way, and the concealer worked so well that I felt I looked younger. I got compliments from friends asking what I did differently with my makeup. I recommend it." —Placeholder

Get it from Amazon for $6 (available in four shades). 

Learn more about different kinds of eye drops and what they can do at Cleveland Clinic. Note that eye drops can potentially mask symptoms of eye conditions, so you should talk to your eye doctor about what's right for you. And according to Mayo Clinic, you should avoid redness-reducing drops if you're looking for dry eye relief.

Check out a TikTok of the eye drops in action. 

Promising review: "I have a big spot of blood vessels in the inner corner of my left eye. I use the expensive lubricant eye drops for moisture — I've used Visine, Clear Eyes, you name it. No eye drop has made my eyes look this great. Only Lumify! I was soo happy when I looked in the mirror and saw some beauty in my eyes instead of darkness and redness." —Angela Leonard

Promising review: "Like so many, I was brainwashed by TikTok into buying this rather expensive lotion...then I bought one for my mom and one for my sister and five more for myself as they became harder to find. My favorite thing about it is the smell. Lightly tropical/coconutty but nothing overwhelming. Every time I wear it people say, 'What are you WEARING?' like I have some amazing perfume on. Besides that, it really is a great moisturizer. I’m not usually a sucker for marketing but this was so worth it." —Kristen

Get it from Amazon for $24+ (available in five sizes and in packs). 

Bounce Curl is a small business that specializes in curl brushes. 

Check out a TikTok of the Edgelift Curl Brush in action. 

Promising review: "Best brush hands down, I am a mixed girl with thick curly hair, and when I run this brush through my hair wet, it does magic. My curls after using this in the shower to detangle are amazing, then I use my choice of product to style it row by row, and it gives me bouncy curls that help cover more scalp but separate effectively. It's extremely sturdy. I break brushes all the time, and this one lasts!!!" —Janay K 

Get it from Amazon for $30 (available in three colors).

Read more about how biotin shampoo could help with the fullness of hair at Cleveland Clinic.

Maple Holistics is a small business that specializes in beauty products with all-natural ingredients. Check out a TikTok of the biotin shampoo in action. 

Promising review: "After using this for the first time, I knew it was worth the price. It's wonderfully luxurious! The shampoo is not runny, which is good because you have to leave it on the lathered hair for at least three minutes, and it doesn't get in my eyes during that time. The smell is not strong or medicinal; it is pleasant enough. It doesn't seem drying to my hair like some of the volumizing shampoos I've used. This product makes my hair feel so good and look so healthy. I will be buying this again!" —Rachel Elaine

Get it from Amazon for $12.99+ (available in five scents, four sizes, and two-packs).

Psst — reviewers mention this is most effective when paired with a scalp massager to work it into their roots! 

Promising reviews: "These had great reviews, but I was still a bit skeptical. I'm a bit of a pillow snob. These pillows — these amazing, heavenly pillows — are now my favorite part of going to bed. Soft but firm. How does that work? It gives support for me to sleep slightly propped up but I sink into this comfortable personal cloud. Soft but firm. My head isn't sinking through the pillow to rest on my mattress, but I feel comfortably enveloped. Heaven. I bought two but think that would be too much fluff, so now my husband and I each have one. Buy them. Add to cart. Buy now with one click. Stop the research. You've found the pillows you were looking for." —Marissa Urey

"God himself must use these pillows. I have (or had haha) insomnia, not to mention a bad neck/back *and* hot flashes. The comfort and the cooling is AMAZING (even with a silk pillowcase). Thank you, TikTok for influencing me!!!!" —Rickie White

Get a set of two from Amazon for $41.97+ (available in three sizes). 

Check out a TikTok of the Airy Sunstick Smoothing Bar in action. 

Note that the AAD recommends using at least SPF 30 and reapplying as needed for skin protection. You can read about sunscreen myths and facts from dermatologists for more information! 

Promising review: "NO WHITE CAST! I've been looking for a stick sunscreen and this was just exactly what was needed!! I'm a medium-toned Black woman and looking for something without a white cast is always a challenge. I have applied it on my bare skin and there isn't a white cast at all! It's a 'soft matte' finish, for sure, and looks like natural skin. Like you're not wearing anything at all." —Martina

"One of the best facial sunscreens I've ever used. The design is amazing and contours your face perfectly. It works well on its own or layered under makeup. No issues with clogging my pores or breakouts. I wore it on a trip to Mexico, and it did its job flawlessly. I will repurchase again and again." —Tlong

Get it from Amazon for $16.48+ (available in two styles and also available in two-packs). 

Here's what BuzzFeed Shopping contributor Jordan Grigsby says about it: "Hey, hi, yes, that's me up there (on the right). This gloss is without a doubt my go-to. I have one in every purse I have. To say I can't live without it is an understatement (Yes, I'm fully aware that I'm dramatic). I love this gloss, and whenever IDK what lip to wear, this one always is my default. I have it in tons of colors, and every shade EATS. Plus, it's so cheap, you seriously can't go wrong. In the photo above, I'm wearing shades "Salty Coco" and "Spiked Toffee" mixed."

Promising review: "TikTok made me buy this, and I am so glad I did. It feels so moisturizing, and the color fits my skin color so well. I could wear this all day; it lasts so well. Not tacky or too sticky. Will be buying more." —Shalyssa

Get it from Amazon for $5.90+ (available in 39 colors and in multipacks)

Here's what BuzzFeed Shopping writer Emma Lord says about it: "I was very adamant about not buying this for the longest time because I am stubborn about "expensive" beauty products, but this is worth every penny and then some. It's so lightweight and layerable, it's foolproof to apply, and I have yet to wear a single outfit it doesn't complement??? I love watching it instantly elevate a casual look or add simple elegance to dressy ones. I wear it every day now, and after weeks of use, I've barely made a dent. Also, and maybe this is just me, but I tend to get pigment on my teeth with a lot of lip products, and I've simply never had an issue with this magic stick."

Anyway, watch this TikTok of someone using it on their lips AND cheeks, because I did and oops, this lipstick FELL into my cart. 

Promising review: "This lipstick is a game changer. It goes on and stays on well. It is pretty sheer, but buildable. I have trouble with most red lipsticks turning pink after a bit. So, I will put this over my other colors, and it absolutely makes a difference. It's a great staple to keep in your cosmetic bag. It is something I will definitely buy again. You should absolutely try it!" —Amy H. 

Get it from Amazon for $18.75+ (also available in two other shades). 

Promising reviews: "I’ve been searching for the holy grail of lip balms and THIS IS IT. Seriously. I’ve been on the hunt for years, using everything from fancy French balms to plain organic nut butters, and have always needed to reapply hourly. This stuff is magic. Just the tiniest dot keeps my lips super soft and hydrated for hours, even through drinking and eating. The grapefruit smells great, but isn’t overwhelming. I’ll never go back to anything else." —Spectacle

"TikTok made me buy, and I am not mad. This is my go-to lip gloss, and I definitely plan on buying more. I also didn’t realize I have the Laneige sleep mask I got from an Ipsy bag, and I would just like to say, this company's products are really good. One of my faves overall!!" —Nadine Perez

Get it from Amazon for $15.20+ (available in 10 scents and a bundle)

Check out a TikTok of the nail glue in action. 

Promising review: "I’ve been using this on my press-ons, and when I say they last a month or longer without any popping off! I will never go back to any other brand. Easy to use, quick-drying, GREAT PRICE!! Like, how can you best that value? The size you get for the price is really unmatched. The glue removal is pretty easy. If I plan on reusing the press-ons, I’ll soak them in water and soap and pop them off. If not, I’ll cut and shave down the nails and soak in acetone until it dissolves the nails enough for me to use my drill." —Big Ming

Get it from Amazon for $1.99 (also available in a four-pack). 

Check out a TikTok of the wrinkle balm in action. 

Promising review: "Okay! So I was skeptical at first, but honestly, this stick is life-changing!!! In a matter of minutes, my skin felt hydrated and plumped. After an hour, still hydrated. No greasy after-feeling, very light, and you can feel your skin hydrated and absorbing. I love the fact that you can use it on your eyes, lips, and wrinkles!! Game changer for me, will def try the others!" —Kristy 

Get it from Amazon for $24.99 (available in six other formulas). 

Check out a TikTok of the seamless underwear in action. 

Promising review: "These are my new favorite. They are comfortable and do not show under all my clothes. They are super soft too and hold up all day without gapping. I have been buying Victoria’s Secret underwear for many years spending unnecessary money. I’ll repurchase these over and over again." —Joshua

Psst — if you're looking for a thong option, reviewers are obsessed with these Skims-inspired thongs that are also on Amazon! 

Get a set of six from Amazon for $17.99+ (available in women's sizes XS–XL and 17 sets). 

Check out a TikTok of the E.l.f. tubing mascara in action. 

Here's what BuzzFeed Shopping writer Emma Lord says about it:: "I am not a new human to the tubing mascara game, and in fact readily spent $26 on the famous OG blend from Blinc every time it needed replacing. I didn't even love it for the length half as much as the fact that tubing mascara like this genuinely never smudges, but can I just say — regardless of price, the E.l.f. tubing mascara formula blows all the others I've tried out of the water. It gives me way more length and volume than other brands, slides on so much more easily, stays put ALL day, and never, ever smudges. My favorite part, though, is how gently and easily it comes off with soap and water. In the past, other mascara removals have felt rough on my lashes, but this comes off so fast that I'm like ??? was I even wearing mascara a minute ago?? Anyway, I hesitate even writing this review because I want to gatekeep the hell out of this before it sells out, but the world needed to know. I'm a big fan of the brown shade (which is what I'm wearing above!), but it also comes in black and soft black."

Get it from Amazon for $8 (available in three shades). 

Promising reviews: This product is incredible — just WOW. In all my years of existence, I was never able to tame my naturally curly hair into a sleek, silky, frizz-free look until now. I don't know what kind of magical sorcery went into making this product, but this stuff is amazing. —Lillee45

"It's not just a TikTok fad, it really works! You MUST blow-dry your hair in order for it to work, but sooo worth it. Shiny, strong hair with heat protectant! Lasts one to two showers without the need for reapplication. No scent!" —Shay Rooney

Get it from Amazon for $28 (also available in an extra-strength version, a smaller size and in two sets).

Check out a TikTok of the Laneige Neo Blurring Powder in action. 

Promising review: "I loved this setting powder, it blurred my pores and blended my makeup so well that even my husband noticed. Wow! I will be buying more before people find it and sell it all out, hehehe." —Charlotte Laim 

Check out a TikTok of the Deathwish Instant Coffee in action. (Also I read at least one review of someone PUTTING THIS IN THEIR MORNING SMOOTHIE, some of you are WILD.) 

Note: According to the Mayo Clinic, up to 400mg of caffeine is safe for most healthy adults. 

Death Wish Coffee is a small business that specializes in coffee pods, grounds, whole beans, and more. 

Promising review: "So let me start by saying that this coffee is delicious and works if you’re someone like me who wants to stay awake. I work night shifts at a hospital, and in the mornings, when I get home, I’m quite tired and sleepy. I made myself a cup of coffee and waited for it to work. Now let me tell y’all!!! This coffee kept me awake for hours!! BOY, WAS I WOWED INDEED … best believe I went ahead and ordered three more boxes. This is now my to-go coffee if I need a BOOST!!!!!! If you like coffee and want to stay awake, then BUY THIS COFFEE!!! I’m happy I no longer have to take naps to get re-energized." —nancy

Get a pack of eight from Amazon for $11.99. 

Promising review: "I rolled my eyes at myself when I bought this, fearing I had succumbed to yet another TikTok influencer trend. It has paid for itself many times over — it makes my milk suuuper foamy and fluffy, noticeably improving my morning coffee ritual. The battery life is seriously impressive. I used it every day for over two years, and only this morning had to switch the batteries out. I use it with plant-based milk and it works beautifully, especially if you get a "barista" variety. (I've used it with oat, almond, and homemade cashew milks.) And jeez, I'd forgotten how well this little guy does the job on a full charge. After changing the batteries this morning, it was as powerful as a drill, making my milk triple in size in only a few seconds. Bottom line, I definitely recommend this milk frother. (I've seen people use it to emulsify homemade salad dressing too, which I also plan to try.)" —kichijoji

Get it from Amazon for $9.99+ (available in dozens of styles).

Promising review: "This is a fantastic product. I was really glad to see it on Amazon because I saw it on TikTok. I didn’t have to wait for it and pay less. Can’t go wrong with that. It is very moisturizing and easy to apply. Just a very thin layer. I went to bed, peeled it off the next morning, and my skin was super glowy. I love it." —Ramona L. Corona 

Check out a TikTok of the Crème de Pistachio body lotion in action.

Promising review: "This smells heavenly!! I wore it today with the Cheirosa 62, and it smells delicious! I already purchased a second bottle for me and one for my daughter because I know it's going viral, and I don't want to run out! It's already hard to find where I am. To me, this is even better than the Vanilla Cashmere, and that's been my absolute favorite so far." —Heather Mg 

Get it from Amazon for $9.98 (available in various scents and multipacks).

Promising review: "Someone on TikTok recommended it and I was like, why not, and so far I’ve used 11 treatments and already seen a difference. With the first couple of strips, I started to see white streaks on the top teeth, but then they went away as I kept using them. Honestly, I recommend them. So easy to use and I cannot wait to continue my teeth whitening journey!" —Barbara

BuzzFeeder Elizabeth Lilly also owns this — she packed it as her only bag for a trip to busy trip to Iceland, and not only did it hold a ton and keep her hands free, it easily fit around her waist over her outerwear. 

Promising review: "TikTok told me this compared to Lululemon, and it’s true, it is. Love this little bag! And the price — you can’t beat it." —Jolie

Get it from Amazon for $12.98 (available in 34 colors). 

See it in action on TikTok. It's actually shocking how well it works.

Promising reviews: "This is the best setting spray for longevity that you can get! It is completely an alternative to the One/Size one that costs twice as much. I wore this every day in NYC in July, and my makeup at the end of the day looked exactly the same as when I put it on. The only downside is the smell (like putting hairspray on your face), but the power of this is worth it!" —Heidi LaGrone

"Does it smell like hairspray? Yes. Does it make my hair feel like I sprayed it with hairspray? Yes. Will I spray hairspray onto my makeup? No. Will I buy it again? Yes! Yes! And yes! I live in the desert and hate being bare-faced, considering I have a red undertone. I love doing my makeup and feeling clean, and this is amazing! Makeup doesn’t get cakey and doesn’t break/smear. Literally stays intact from 9 a.m. to 9 p.m. Makeup survived grocery shopping, football practice, and yard cleaning in 100+ degree weather." —Xiomara

Get it from Amazon for $10.98+ (available in two sizes).

* TikTok Products That Are Actually Worth The Investment

* PSA: Amazon Has An “Internet Famous” Section And These Items Are Some Of The Shining Stars

* Products TikTok Made Me Buy That I Don’t Regret At All

* Beauty Products Reviewers Found On TikTok That Became Staples In Their Routine

* These TikTok Products Have Got To Be From The Year 3000

* TikTok-Approved, More Affordable Alternatives To Name-Brand Products

* Products From Amazon’s “Trending” Section That’ll Make You Feel Like An Influencer Even If You’re Staying Off Social Media

* TikTok Products With Before And After Pics So Astonishing, You’ll Immediately Add ‘Em To Cart

Reviews have been edited for length and/or clarity.

BuzzFeed Shopping is service journalism first: our writers and editors spend all day shopping so you don’t have to, vetting products, fact-checking brand claims, and surfacing what actually helps in real life. We center readers over revenue, recommend products with authenticity (using real experiences, not ad-speak), and reflect our diverse audience, inclusive of a variety of price points, people, and needs. We cut through fake deals, favor useful info over glossy fluff, and recommend both budget and splurge options with context so you can decide what’s right for you — and still have a little fun along the way.